Taylors' caffeinated chorus
The Yorkshire coffee brand makes a big song and dance about the workers who have kept its bean-based business booming for the last 100 years.
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Credits
powered by
- Agency Lucky Generals/London
- Production Company SMUGGLER/London
- Director Bjoern Ruehmann
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Credits
powered by
- Agency Lucky Generals/London
- Production Company SMUGGLER/London
- Director Bjoern Ruehmann
- Editor Trim
- Post Production Electric Theatre Collective
- Sound Design Soundtree Music
- Executive Producer Tom Knight
- Producer Barty Dearden
- Offline Editor Gaia Borretti
- Colorist Jason Wallis / (Colorist)
- VFX Producer Joe Billington
- Sound Designer Jack Patterson
- Sound Designer Henning Knoepfel
- Senior Music Producer Neil Athale
- Composer Ben Castle
- Music Producer Luke Fabia
Credits
powered by
- Agency Lucky Generals/London
- Production Company SMUGGLER/London
- Director Bjoern Ruehmann
- Editor Trim
- Post Production Electric Theatre Collective
- Sound Design Soundtree Music
- Executive Producer Tom Knight
- Producer Barty Dearden
- Offline Editor Gaia Borretti
- Colorist Jason Wallis / (Colorist)
- VFX Producer Joe Billington
- Sound Designer Jack Patterson
- Sound Designer Henning Knoepfel
- Senior Music Producer Neil Athale
- Composer Ben Castle
- Music Producer Luke Fabia
A bombastic musical number from a gregarious moustachioed man is probably the last thing you want to hear before you’ve had your morning brew.
Yet, the bleary-eyed protagonist in Taylor’s latest spot can’t help but join in when he hears the catchy, toe-tapping way in which everyone at the Yorkshire-based coffee brand works together to ensure customers get a better cup of joe.
Created by Lucky Generals, and directed by Björn Rühmann through SMUGGLER, this uplifting musical treat is a joyful concoction of tongue-in-cheek choreography, playful character design and questionable rhymes (mammalian lactation, anyone?), emphasising the inclusive nature of the brand and the difference it makes when your beverage is created with family care and attention.
