A. Kjærbede + Globe Studios: manifestly fashionable
The fashion brands promote their limited-edition collaboration with an evidently cool film helmed by Cuban/Danish director Sebastian Lopez.
Kendrick gets wet for the Apple Music Super Bowl LIX Halftime Show
In a subtle but stylish film for the upcoming event, the performer takes an unexpected Gatorade shower.
Monday.com’s fleece de resistance
Knucklehead’s Rob Leggatt directs a droll campaign for the online workflow platform featuring some unusual brand llamba-ssadors.
Instacart’s supermarket squad
The virtual shopping cart app drops a fun teaser for its first Super Bowl campaign, featuring HEINZ Wiener Dogs, the Old Spice Guy, and The Pillsbury Doughboy.
SAFE Project’s snowball effect
Creative studio Lobo crafts an affecting animated film in partnership with FCB Health to raise awareness of wintertime alcohol misuse.
Nike's at your service
W+K Amsterdam's campaign showcases the considerable clout of world No. 1 tennis player Aryna Sabalenka's serve in this classy spot for the sportswear giant.
Eskimo Supreme's dance with The Devil
The former member of Irish hip-hop rap crew Versatile kicks off his solo career with a madcap, self-directed promo on the dangers of addiction.
All eyes on the ADC Annual Awards
MullenLowe Design Studio crafts a fun series of eye-themed ads for the world’s longest-running awards program for creative excellence.
A. Kjærbede + Globe Studios: manifestly fashionable
The fashion brands promote their limited-edition collaboration with an evidently cool film helmed by Cuban/Danish director Sebastian Lopez.
Kendrick gets wet for the Apple Music Super Bowl LIX Halftime Show
In a subtle but stylish film for the upcoming event, the performer takes an unexpected Gatorade shower.
Monday.com’s fleece de resistance
Knucklehead’s Rob Leggatt directs a droll campaign for the online workflow platform featuring some unusual brand llamba-ssadors.
Instacart’s supermarket squad
The virtual shopping cart app drops a fun teaser for its first Super Bowl campaign, featuring HEINZ Wiener Dogs, the Old Spice Guy, and The Pillsbury Doughboy.
SAFE Project’s snowball effect
Creative studio Lobo crafts an affecting animated film in partnership with FCB Health to raise awareness of wintertime alcohol misuse.
Nike's at your service
W+K Amsterdam's campaign showcases the considerable clout of world No. 1 tennis player Aryna Sabalenka's serve in this classy spot for the sportswear giant.
Eskimo Supreme's dance with The Devil
The former member of Irish hip-hop rap crew Versatile kicks off his solo career with a madcap, self-directed promo on the dangers of addiction.
All eyes on the ADC Annual Awards
MullenLowe Design Studio crafts a fun series of eye-themed ads for the world’s longest-running awards program for creative excellence.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowRUFFMERCYbroughtinhalationtohisanimation
Tasked with creating a dance-based promo inspired by the act of breathing, the animation director, aka Russ Murphy, explains how he used rotoscoped live action and hand-drawn animation to create his mesmerising music video for ANiML’s track Breather.
How McDonald's lit up Christmas
This holiday season, the fast food chain illuminated our screens with its dazzling, decoration-clad Christmas ad, The Gift of McDonald's. We caught up with the creatives at Black Kite Studios to find out how they meticulously blended lived action and animation to bring the festive joyride to life.
How Benedict Cumberbatch turned the heat up on pension companies
Earlier this week saw the release of a new film for Make My Money Matter, with the campaign increasing the heat on an already hot topic. Here, Academy director Sophia Ray talks about working on the spot with award-winning actor Benedict Cumberbatch.
How Ford and W+K led the charge in a global race
In order to showcase the capabilities of the electric Ford Explorer, Wieden+Kennedy eschewed traditional advertising and instead chose to create a three-part Prime Video series documenting the 30,000 kilometer journey of the aptly named Lexie Limitless and her EV of choice. shots' Jamie Madge sat down with director Chris Faith, creative directors Dave Colman and Curro de la Villa, and producer Jennifer Lawlor to find out what made them Charge Around The Globe.
How Will Norman plays with grime
For his latest collaboration with grime artist Jme, filmmaker Will Norman swapped the ends for a den; putting his star in the middle of a model railway, housed in a shed in Essex.
AICP National and Regional Boards set for 2025
New leaders and members join those re-elected as the association’s policy making panels prepare for a year of challenge and opportunity.
Rona Bradley joins THE HOGAN
Bradley joins the team of music supervisors to work across curation, licensing, and original composition.
Stadium signs Raúl
Director Raúl has signed to production company Stadium for commercial representation in the US.
David Edelstein joins Versus
The creative production company welcomes David Edelstein as Executive Producer and Director.
Sound Lounge welcomes Juan Aceves
The audio post-production studio appoints Aceves as Commercial Mixer and Spanish Market Specialist.
Jun Diaz joins m ss ng p eces
The award-winning director brings his cinematic storytelling and comedic timing to the US commercial roster.
- LinkedIn inspires workers to engage their career potential
- WOLFPAK FILMS & Abandon Editorial deliver new Fanatics films
- Sam Spiegel directs a whimsical promo for TRY
- McKinney tells the untold story of Texas Pete
- Who needs Los Angeles? We do.
- Wren's new shot-on-iPhone promo
- Burger King offers lawyers a taste test
- Heaps Normal gets good-weird with Scoundrel
- BIRTH presents Saint Levant's new promo
- Bradley Ross collaborates on latest campaign for StriVectin
AICP National and Regional Boards set for 2025
New leaders and members join those re-elected as the association’s policy making panels prepare for a year of challenge and opportunity.
Rona Bradley joins THE HOGAN
Bradley joins the team of music supervisors to work across curation, licensing, and original composition.
Stadium signs Raúl
Director Raúl has signed to production company Stadium for commercial representation in the US.
David Edelstein joins Versus
The creative production company welcomes David Edelstein as Executive Producer and Director.
Sound Lounge welcomes Juan Aceves
The audio post-production studio appoints Aceves as Commercial Mixer and Spanish Market Specialist.
Jun Diaz joins m ss ng p eces
The award-winning director brings his cinematic storytelling and comedic timing to the US commercial roster.
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Pennacky: Shooting out of the ordinary
Japan’s rising star of the music video world talks to Tim Cumming about his distinctive work, his methods and aesthetics.
Tanu Muino: shooting for the stars
Known for her madcap collaborations with artists from Harry Styles to Dua Lipa, Ukrainian-Cuban director Tanu Muino’s music videos are defined by bold styling, daring choreography, and captivating architecture. From performing arts clubs to MTV, she reflects on the influences that shaped her vision and encourages the industry to collaborate with Ukrainian talent.
The Way I See It: Rhea Scott
From Grammy-winning music videos for the likes of Red Hot Chili Peppers and Madonna to the Oscar-winning short Logorama, Little Minx founder and uber-producer Rhea Scott has built her three-decade-long career in production on a sculptor’s ability to shape raw potential into something extraordinary. As Little Minx celebrates its 25th anniversary, Scott talks to shots about being born twice, the need for more ‘doing’ when it comes to diversity, and why a salmon is her spirit animal.
Playlist: Leo Aguirre
We spoke with Park Pictures director Leo Aguirre about his Minolta TC-1 and Korg Kaossilator Dynamic Phrase Synthesizer, experimental jazz playlists, and the inner workings of the promo industry.
Peer Review: Jamie Maule-ffinch
From Megaforce's breathtaking ads for Burberry to the famous flying bicycle scene in Steven Spielberg's E.T., Rattling Stick director Jamie Maule-ffinch shares the films and directors that have shaped his creative vision.
Sophie Jones: A Few Of My Favourite Things
The Somesuch director/photographer talks to us about the captured memories that fuel her creativity.
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From the table top, to the small screen and beyond, gaming has become the centre of popular culture, with huge numbers of dedicated fans. Steve Ford, SVP Advertising at ESL FACEIT Group, asks what brands can learn from the kings of the console.
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