Doritos calls fowl on failure
Isla Mexico City presents a new Doritos campaign for the Mexican and Latin American markets that proves that there's nothing chicken about failing.
Hornbach lets nature take its course
The German DIY store chain gets up close and personal with plants in an immersive spot by Heimat, showing the beautiful consequences of not tending to your turf.
The shapes of water
Released this week for UN World Water Day, this poetic short film depicts melancholic memories of icebergs, waves and waterfalls, set against a drought-ravaged dystopia.
Coca-Cola – virtually the real thing
Extending the drink’s brand’s recent campaign, Masterpiece, this first-of-its-kind DOOH innovation sees a 3D billboard blend reality with not-so-real reality.
Car Kiss’s great escape
Caleb Alan Joseph, one half of alt-indie band Broods, ditches the nine-to-five in a whimsical music video launching his solo project Car Kiss.
The Hudson Dusters show the transformative power of sports
An underprivileged football team becomes the first recipient of The DICK’S Sporting Goods Foundation’s 75for75 Grant, in the directing duo's uplifting short documentary film.
Morgan & Morgan wants more
Enough is never enough for the character featured is this new campaign for American injury law firm Morgan & Morgan.
PETA’s fashion house of horrors
The animal rights organisation educates viewers about the cruel truth of animal-based clothing in a twisted take on a classic children’s TV show, starring English actress Jessie Cave.
Doritos calls fowl on failure
Isla Mexico City presents a new Doritos campaign for the Mexican and Latin American markets that proves that there's nothing chicken about failing.
Hornbach lets nature take its course
The German DIY store chain gets up close and personal with plants in an immersive spot by Heimat, showing the beautiful consequences of not tending to your turf.
The shapes of water
Released this week for UN World Water Day, this poetic short film depicts melancholic memories of icebergs, waves and waterfalls, set against a drought-ravaged dystopia.
Coca-Cola – virtually the real thing
Extending the drink’s brand’s recent campaign, Masterpiece, this first-of-its-kind DOOH innovation sees a 3D billboard blend reality with not-so-real reality.
Car Kiss’s great escape
Caleb Alan Joseph, one half of alt-indie band Broods, ditches the nine-to-five in a whimsical music video launching his solo project Car Kiss.
The Hudson Dusters show the transformative power of sports
An underprivileged football team becomes the first recipient of The DICK’S Sporting Goods Foundation’s 75for75 Grant, in the directing duo's uplifting short documentary film.
Morgan & Morgan wants more
Enough is never enough for the character featured is this new campaign for American injury law firm Morgan & Morgan.
PETA’s fashion house of horrors
The animal rights organisation educates viewers about the cruel truth of animal-based clothing in a twisted take on a classic children’s TV show, starring English actress Jessie Cave.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowRamanDjafaricreatedAshnikko'sfaux-claymationfantasyworld
In an epic, anarchic music video for her new track, Worms, the American singer, rapper and songwriter rides a demon monster truck into battle, accompanied by a motley crew of animated beasts. shots caught up with the BLINKINK director to find out how he brought this weird and wonderful world to life.
How David Dearlove packed a punch with his prose
David Dearlove's latest short saw a couple of argumentative lads swap wallops for words in sweary scrimmage Fighting Talk. We caught up with the Blink director to find out how he landed his hit.
How Emergency imagined the last man on Earth
In Ogilvy's haunting short film for the humanitarian charity, we see the devastating consequences of nuclear war. shots spoke with the director Igor Borghi, to discuss the challenges of creating such a powerful film with a modest production budget and the logistics of shooting in an abandoned town.
How Hugh Mulhern forged the future of body-horror
Kicking off March's Fear Focus, we speak to Riff Raff's Hugh Mulhern about how he put together the frenetic, freaky and downright fierce visuals for Hak Baker's Telephones 4 Eyes.
How Don't Panic and Stink brought the DEC's message to the streets of Ukraine
A year since the start of the conflict in Ukraine, the Disasters Emergency Committee (DEC) has launched a powerful spot invoking hope amidst the devastation. We caught up with Don't Panic's Rick Dodds, writer and co-director of the film, to find out how they found a song in a warzone.
VCCP launches VCCP BEE to challenge the engagement gap
Research conducted by VCCP reveals that UK employees will leave employers who don’t invest in their engagement amid rising job insecurity.
Filmmaker James McTeigue joins Schofield’s Flowers
Filmmaker James McTeigue brings mind-bending action and drama to Schofield’s Flowers.
Circle Canada announces executive producer changes
Circle announce the addition of EP Mike Gill and the retirement of EP Tom Murray.
The Ad Council, Brady and McKinney aim to End Family Fire
National PSAs will encourage safe gun storage to End Family Fire.
Backyard welcomes Kess Broekman-Dattner to US roster
The Australian award-winning writer and director’s work focuses on women-centric stories which aim to change the narrative
Sound Lounge bolsters commercial division
Matt Smith promoted to producer and Hannah Simpson named assistant producer.
- Love As is defined by Elephant Kind
- BBDO Belgium and Jupiler launch The Crashed Glass
- Celebrate the birthday of EA SPORTS FIFA 23 Ultimate Team
- Hyundai launches Re:Style 2023 collection with Jeremy Scott
- Tesco gives its logo an Easter makeover
- Ford reinvents exploring with AMV BBDO
- Sing-along with 374 Pets in new spot
- Director Camila Zapiola gives VW a Hand
- Mullenlowe unveils new campaign for Scotts Lawns
- Find Your Wave at Miami Beach City
VCCP launches VCCP BEE to challenge the engagement gap
Research conducted by VCCP reveals that UK employees will leave employers who don’t invest in their engagement amid rising job insecurity.
Filmmaker James McTeigue joins Schofield’s Flowers
Filmmaker James McTeigue brings mind-bending action and drama to Schofield’s Flowers.
Circle Canada announces executive producer changes
Circle announce the addition of EP Mike Gill and the retirement of EP Tom Murray.
The Ad Council, Brady and McKinney aim to End Family Fire
National PSAs will encourage safe gun storage to End Family Fire.
Backyard welcomes Kess Broekman-Dattner to US roster
The Australian award-winning writer and director’s work focuses on women-centric stories which aim to change the narrative
Sound Lounge bolsters commercial division
Matt Smith promoted to producer and Hannah Simpson named assistant producer.
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Dan Mace: facing his fears
Dan Mace burst onto the scene as a bright new directorial talent. Success in commercials followed, ahead of a triumphant YouTube career and collaboration with a Hollywood A-lister. But fear, anxiety and ego led to depression, alcohol and drugs. Here, Mace discusses not only facing those fears, but how they helped him flourish.
shots Unsigned: Noemi Varga
In our latest edition of chats with unsigned directing talent we speak with Noemi Varga. Here she talks us through her music video Daddy Issues for the band Exotic Girlfriend. We also discuss how filmmaking is a team sport, casting for the film, and future music video projects.
Daniel Milder: Consuming passions
Chef’s Table and Street Food director/producer Daniel Milder talks to shots about his zeal for celebrating the personalities, artistry and drama behind cuisine – and how character is the starting point for everything.
Dax Martinez-Vargas: A Few Of My Favourite Things
Reform School director and 'King of Mock Epics' Dax Martinez-Vargas offers us a glimpse into his world, his critters, and his treasure trove of whimsical inspiration.
Playlist: Charlie Robins
We speak to Agile Films director Charlie Robins about his 360-degree spinning camera rig, The Duke Of Wellington, and the state of the promo industry.
On My Radar: Kyra Bartley
Hamlet director Kyra Bartley on the films - both new and old - that have made an impact on her, the importance of having time, and why Twitter is her jam.
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Guinness is the latest drinks brand to release a no-alcohol version amid younger people's shift away from alcohol consumption. We speak to four agencies and ask whether successful alcohol brands should fear the new generation's less booze-fuelled focus.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.