De’Longhi pours craft into every shot
The Italian appliance manufacturer transforms coffee machines into miniature cafe façades in a trio of intricately crafted spots.
The good, the bad and the sludgy
This cowboy-themed spot for VP Racing Fuels shows how the West was won – with a fistful of good oil.
Legora tees up the power behind the player
This campaign for the Swedish legal AI company sends an unlikely pairing down the fairway – likening tech support to the caddie backing golf star Ludvig Åberg.
VML Health NY wants to Beat Cancer Off
In a delightfully cheeky film from Dirty Work, incorporating 2D, 3D, cut-out animation and puppetry, the health benefits of "polishing the leek" are explored.
Tinariwen's soulful journey through the Sahara
A gorgeous 2D-animated music video for the Taureg band’s track, Erghad Afewo, paints an electrifying picture of life, love and conflict in the desert.
Keeping it RealReal on April Fool’s Day
On a day dedicated to light-hearted hoaxes, luxury goods online store The RealReal launches a playful campaign exploring the difference between the bona fide and the bogus.
The Colonel busts some finger lickin' moves in Tom Kuntz's new spot
Highdive's campaign sees the charming chicken-wrangler strut his way through a bemused boardroom to promote the Value Feast.
Builders’ tips that are built to last
This heartwarming spot for the South African DIY store conjures the potency of advice handed down through the generations.
De’Longhi pours craft into every shot
The Italian appliance manufacturer transforms coffee machines into miniature cafe façades in a trio of intricately crafted spots.
The good, the bad and the sludgy
This cowboy-themed spot for VP Racing Fuels shows how the West was won – with a fistful of good oil.
Legora tees up the power behind the player
This campaign for the Swedish legal AI company sends an unlikely pairing down the fairway – likening tech support to the caddie backing golf star Ludvig Åberg.
VML Health NY wants to Beat Cancer Off
In a delightfully cheeky film from Dirty Work, incorporating 2D, 3D, cut-out animation and puppetry, the health benefits of "polishing the leek" are explored.
Tinariwen's soulful journey through the Sahara
A gorgeous 2D-animated music video for the Taureg band’s track, Erghad Afewo, paints an electrifying picture of life, love and conflict in the desert.
Keeping it RealReal on April Fool’s Day
On a day dedicated to light-hearted hoaxes, luxury goods online store The RealReal launches a playful campaign exploring the difference between the bona fide and the bogus.
The Colonel busts some finger lickin' moves in Tom Kuntz's new spot
Highdive's campaign sees the charming chicken-wrangler strut his way through a bemused boardroom to promote the Value Feast.
Builders’ tips that are built to last
This heartwarming spot for the South African DIY store conjures the potency of advice handed down through the generations.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
Hugh Ip joins Nexus Studios
Nexus Studios appoints Executive Producer Hugh Ip to lead growth in location-based entertainment.
Imposter signs Les Garçons for US representation
The duo (David Rollins and Rob Lee) specialises in vibrant, performance-focused food spots, with ambitions to expand into new creative and geographical territories.
ArtClass Content adds Emma Horgan as UK Head of Sales
Recently opening up shop in London, ArtClass continues to grow its UK footprint with this new signing.
Riff Raff welcomes Johnny Kelly
The Oscar nominated filmmaker joins the director roster for UK & US representation.
Saatchi & Saatchi to launch NCS 2026 at SXSW London
Saatchi & Saatchi has opened entries for the New Creators’ Showcase 2026, which will debut in London this year for the first time in its 36-year history.
- Deichmann x adidas was made for the spotlight
- Volkswagen celebrates the parents
- Welcome to Planet Happy Meal
- Wrigley's delivers a total overthink of the head
- Pringles pops open a Pringlelina
- Toyota teams up with The Breadwinner
- National Kidney Foundation launch LIVING DONOR! PSA campaign
- The AMP Awards promote the loudest show in advertising
- Believe in something better with Ziply
- Pedigree launches AI tool to facilitate responsible dog adoption in Brazil
Hugh Ip joins Nexus Studios
Nexus Studios appoints Executive Producer Hugh Ip to lead growth in location-based entertainment.
Imposter signs Les Garçons for US representation
The duo (David Rollins and Rob Lee) specialises in vibrant, performance-focused food spots, with ambitions to expand into new creative and geographical territories.
ArtClass Content adds Emma Horgan as UK Head of Sales
Recently opening up shop in London, ArtClass continues to grow its UK footprint with this new signing.
Riff Raff welcomes Johnny Kelly
The Oscar nominated filmmaker joins the director roster for UK & US representation.
Saatchi & Saatchi to launch NCS 2026 at SXSW London
Saatchi & Saatchi has opened entries for the New Creators’ Showcase 2026, which will debut in London this year for the first time in its 36-year history.
The Talent
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
The Inspiration
On My Radar: Juliana Curi
Honor Society's award-winning director and storyteller, Juliana Curi, on the inspiring nature of Rio's carnival, the importance of social cinema, and the "shocking gap" between male and female directors in the advertising industry
Playlist: Johanna Cranitch
This week we hear from Little Beast's ECD and founder Johanna Cranitch, where she talks about recording the original Sesame Street band, big changes within the industry, and gives us some deep insight on her favourite promos.
Peer Review: Stacy Peterson
Known for her emotionally resonant storytelling rooted in human truth, Cut+Run editor Stacy Peterson shares her love of Mulholland Drive, Spike Lee documentaries, and explains how her dentist helped her land her first runner job.
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BANDIT Executive Producer Laura Relovsky explores why storytelling around female athletes is resonating more than ever.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.