Organised chaos; Why AI mustn't smooth out creativity's rough edges

Elliott Starr, Creative Partner at Belief Studio, thinks creative companies are like an octopus; sleek and smooth on top, with arms beneath the surface that can be chaotic and unpredictable, but often brilliant. Most attempts to use AI to make creativity more efficient, Starr thinks, will be a step towards sterility and predictability.

Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.

The sun has finally shown itself in Britain, for how long, no one knows, but Chris Baker, New Business Director at Park Village, is thankful it means he can get outside and away from the internet and the AI slop it's serving.

shots speaks to Tom Woodard, Co-Founder of the newly launched Nashville agency, The Ability Machine, which evolved from the non-profit community group On the Avenue with a mission to empower neurodiverse talent in adland.

From painterly pugilists to racing rugby fans, plus a handful of Super Bowl smashers, are some of the films that cut through last month, hand-chosen by the shots editorial team.