All power to the plant
The Plant Based Foods Association (PBFA) has launched its inaugural campaign with an industry first, a union of leading competing brands to herald the many benefits of going meat-free.
Ruby Wax talks the talk
The comedian’s mental health charity Frazzled espouses the healing value of real conversation over mindless chit chat.
Juan Cabral's date with Axe
Axe spots have always Haddaway to win us over, but this BZRP-fuelled ad's vim and vigour has us questioning What Is Love?
Meow Wolf’s latest experience wants to Change Your Frequency
This surreal trip, made in collaboration with BUCK, stars Houston legend Fat Tony as a charismatic used car salesman who takes a family through a psychedelic wonderland.
Fisherman’s Friend taps Perlorian peculiarities
Absurdist directing duo The Perlorian Brothers deliver some of their finest oddities in this campaign for the purveyors of strong throat lozenges.
Shutterfly's meaningful exchanges
Hark, the herald angels sing, here's the first official Christmas thing! Yes, the bell has been rung, the tinsel's on standby and what's that smell in the air? Eggnog? Shutterfly's new campaign has the first identifiably festive trimmings, and it's a good way to kick off.
Save the Children takes it to Fer
Agency Anónimo and Catatonia director Laura Baumeister's short tells the powerful tale of Fer, a Mexican child growing up surrounded by daily violence and harassment.
Maybelline mines the social paradox
Marking World Mental Health day, this thought-provoking campaign announces the beauty label’s Brave Together initiative, which highlights how the youth can be both helped and hindered by a life online.
All power to the plant
The Plant Based Foods Association (PBFA) has launched its inaugural campaign with an industry first, a union of leading competing brands to herald the many benefits of going meat-free.
Ruby Wax talks the talk
The comedian’s mental health charity Frazzled espouses the healing value of real conversation over mindless chit chat.
Juan Cabral's date with Axe
Axe spots have always Haddaway to win us over, but this BZRP-fuelled ad's vim and vigour has us questioning What Is Love?
Meow Wolf’s latest experience wants to Change Your Frequency
This surreal trip, made in collaboration with BUCK, stars Houston legend Fat Tony as a charismatic used car salesman who takes a family through a psychedelic wonderland.
Fisherman’s Friend taps Perlorian peculiarities
Absurdist directing duo The Perlorian Brothers deliver some of their finest oddities in this campaign for the purveyors of strong throat lozenges.
Shutterfly's meaningful exchanges
Hark, the herald angels sing, here's the first official Christmas thing! Yes, the bell has been rung, the tinsel's on standby and what's that smell in the air? Eggnog? Shutterfly's new campaign has the first identifiably festive trimmings, and it's a good way to kick off.
Save the Children takes it to Fer
Agency Anónimo and Catatonia director Laura Baumeister's short tells the powerful tale of Fer, a Mexican child growing up surrounded by daily violence and harassment.
Maybelline mines the social paradox
Marking World Mental Health day, this thought-provoking campaign announces the beauty label’s Brave Together initiative, which highlights how the youth can be both helped and hindered by a life online.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowTomSweetlandhelpedtheun-housedcaptureacityunseen
Marking today's World Homeless Day, the director shares how his collaboration with the MYLONDON project resulted in Unseen City, a touching portrait of street-based street photographer Wayne Chin.
How Smith & Foulkes took Telstra travelling
Earlier this week Telstra released a beautiful new spot, directed by Smith & Foulkes. Here, the duo and their collaborators from Black Kite Studios explain how they created a film of 'epic simplicity'.
CALM offers hope amid the storm
Campaign Against Living Miserably has released a new film highlighting the work the suicide prevention charity undertakes. Soundtracked by a song from New Order, who are CALM Ambassadors, the film is a powerful and compelling look at the important help offered to those who need it.
How Adrien & Roman hit the Big ligue
Filling the frame with a non-stop barrage of references, gags, and flourishes, Big Productions directors Adrien & Roman film for LIGUE 1 makes no qualms about loving the French side of football. Here, shots speaks to the directors about how they scored so many shots in a mere three days.
How Signature's TikTok campaign is a sign of the times
A recent campaign for Signature, a British Sign Language charity, features a series of TikTok dance tutorials teaching viewers how to sign, countering the wave of incorrect sign language that has been spreading on social platforms. Sam Arnold, a deaf filmmaker and first time commercial director, helmed the campaign and he and producer Theo Youngstein tell us all about it.
Dreambear welcomes director Dano Cerny
Dreambear welcomes director Dano Cerny with the launch of a new Microsoft campaign.
Exit signs director Campbell Hooper
Hooper’s most recent work for Jessica McCormack includes two films and a series of photographs with the brand’s first brand ambassador and collaborator, Zoe Kravitz.
Hometeam expands their team
Just one year after winning Fast Company's Most Innovative Company Award, Hometeam has banner year and grows production and post staff.
The Gardening.club announces new lineup of AI artists
The Sweetshop's sister company The Gardening.club unveils cutting-edge AI artists roster.
LOBO signs director Cristiana Miranda
LOBO signs acclaimed director Cristiana Miranda to its live action roster.
shots Awards APAC 2024 winners announced
The judges have cast their collective, expert eyes over the amazing work entered this year, and have now spoken. The winners of this year's shots Awards Asia Pacific are here.
- Currys latest ad is Beyond Techspectations
- HubSpot and Arts & Letters launch new brand campaign
- ESPN says this time is different
- Final Frontier and Yifinite unveil the Foundation Series campaign
- Skittles commit to the rainbow
- La Compagnie turns children's dreams into reality for 10th anniversary
- New You Impressions campaign from Glossier
- CAMH: No one left behind
- Mailchimp Your Marketing
- Don't live behind closed doors say Alzheimer’s Society
Dreambear welcomes director Dano Cerny
Dreambear welcomes director Dano Cerny with the launch of a new Microsoft campaign.
Exit signs director Campbell Hooper
Hooper’s most recent work for Jessica McCormack includes two films and a series of photographs with the brand’s first brand ambassador and collaborator, Zoe Kravitz.
Hometeam expands their team
Just one year after winning Fast Company's Most Innovative Company Award, Hometeam has banner year and grows production and post staff.
The Gardening.club announces new lineup of AI artists
The Sweetshop's sister company The Gardening.club unveils cutting-edge AI artists roster.
LOBO signs director Cristiana Miranda
LOBO signs acclaimed director Cristiana Miranda to its live action roster.
shots Awards APAC 2024 winners announced
The judges have cast their collective, expert eyes over the amazing work entered this year, and have now spoken. The winners of this year's shots Awards Asia Pacific are here.
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Food’s been framed
From whirling chicken wings to forkable yoghurt, Michelle Pak’s blend of precision and creativity has made her the go-to director for tasty tabletop spots sauced with cinematographic flair.
Kika Douglas: full-spectrum creativity
Chief creative officer at 180 Amsterdam Kika Douglas discusses the power of getting noticed, the secrets to leading and inspiring your clients as well as your team, and the expansion of female creatives across the industry
shots Unsigned: Jason Osborne
For our latest installment of shots Unsigned we talk with British director Jason Osborne. Here, we talk about his Netflix documentary Love Languages, finding the right barbers, selecting the right team for the shoot, and barbershop culture.
On My Radar: Connor Cassidy
Connor Cassidy, editor and cinematographer at Boomshot, talks about his passion for action sports, which is a proving ground for advertising, and his love for Below Deck, as he reveals what's on his radar.
Peer Review: Olivia Ravasio
With a background in television production, CEO & EP at creative studio Entropico Olivia Ravasio now brings her narrative storytelling experience to the advertising world. shots caught up with her to talk AI artists, Baz Luhrmann's dating life, and the ever-changing entertainment landscape.
Playlist: Nitram
Director Nitram at MindsEye and Hamlet talks story-driven music videos, boundary pushing commercials, and Coco Chanel's lover...
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The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief Commercial Officer at Pearl & Dean, how do you engage them?
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
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A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
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