Inclusivity is everything in Nike's Land of New Football
W+K Amsterdam and Felix Brady zip around the globe to show the joys of the beautiful game have no boundaries.
Football's world in emotion
The excitement and joy which greets a major international football tournament is shared by a father and son in this spot for The Sun.
ManVsMachine give Unicef their best shot
Mother brings UNICEF and Crowdfunder's Vaccinaid pro-vaccine message to the screen with some delightful, plaster-based design.
Working on their long game
The PGA Tour Superstore celebrates a father-son relationship that has spanned many years, links, and bad first swings.
Morrisons' good food guide
A young boy takes us on a journey to discover what difference eating "proper good food" can make.
There is a God, his name is Maradona
For Quilmes, a tribute to an Argentinian great as he looks down on his team from heaven.
Win Brooks' winning soccer spot
The writer/director/editor gets stuck into the beautiful game in this slick and stylish ad for StreetFC.
Jack Antoine Charlot never gives up on S+C+A+R+R
Continuing the collaboration between filmmaker and artist, this uncanny animation mixes mesmerising moves with jarring colour schemes and edits.
Inclusivity is everything in Nike's Land of New Football
W+K Amsterdam and Felix Brady zip around the globe to show the joys of the beautiful game have no boundaries.
Football's world in emotion
The excitement and joy which greets a major international football tournament is shared by a father and son in this spot for The Sun.
ManVsMachine give Unicef their best shot
Mother brings UNICEF and Crowdfunder's Vaccinaid pro-vaccine message to the screen with some delightful, plaster-based design.
Working on their long game
The PGA Tour Superstore celebrates a father-son relationship that has spanned many years, links, and bad first swings.
Morrisons' good food guide
A young boy takes us on a journey to discover what difference eating "proper good food" can make.
There is a God, his name is Maradona
For Quilmes, a tribute to an Argentinian great as he looks down on his team from heaven.
Win Brooks' winning soccer spot
The writer/director/editor gets stuck into the beautiful game in this slick and stylish ad for StreetFC.
Jack Antoine Charlot never gives up on S+C+A+R+R
Continuing the collaboration between filmmaker and artist, this uncanny animation mixes mesmerising moves with jarring colour schemes and edits.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowSwyftmadeasofaadthatisn'tasofaad
We hear from the makers of a new campaign for sofa brand Swyft that aims to defy the conventions of more traditional sofa commercials .
How Craig David moved the dial for Kurupt FM
Things aren't all they seem in this Ollie Wolf directed hybrid promo for Kurupt FM that mixes classic promo tropes with some behind the scenes tomfoolery.
How to cut a music video with a crew of 500
For VANS' branded promo of JPEGMAFIA's track Prone, Final Cut editor Ryan Beck had the daunting task of sculpting a 2-minute megamix from fan-shot footage.
The reality behind ITV's dramatic new campaign
Oscar-winning director Tom Hooper and Uncommon's ECD, Sam Walker, take us behind the scenes of ITV Hub's ambitious new campaign that pits drama against reality.
How Uncommon electrified Formula E
After the release of the new campaign for Formula E, the director and ECD behind the work reveal the challenges they faced recreating six different cities in one location, and filming spooked horses and disoriented dogs in super-slow-motion.
Goody Bag signs Business Club Royale
Business Club Royale join forces with Goody Bag for representation across the Nordics and Benelux.
Framestore announces new plans for episodic work
Framestore announce the consolidation of its award-winning film and TV divisions.
Future Lions winners revealed
The 15th edition of the Future Lions partnered with LEGO this year as entrants were asked to help Rebuild the World. From four insightful and creative winners, an eventual Grand Prix has been announced.
Hamlet sign Jara Moravec
Hamlet have signed Czech director Jara Moravec to their roster for representation in Belgium, France, China, The Netherlands and Japan.
First Cannes Lions winners announced for 2021
The first of the 2021 Cannes Lions winners have been announced for the Outdoor, Print, Design, Health & Wellness, Pharma and Print & Publishing Lions.
- Miika Vaso showcases the outdoors in new Porsche ad
- Bending the Ordinary in first ad campaign for Birch Benders
- Prostate Cancer UK celebrates dads this Fathers Day
- Droga5 establishes Home is Here for The Africa Center
- Vinnie Jones and the BHF call on the UK to learn CPR
- Sophia Ray directs Call On Me music video for RAYE
- ŠKODA launch its highly-anticipated first all-electric SUV
- Pepsi Max rewards the bold for Challenge Your Taste
- Häagen-Dazs doubles down on flavour
- Get High On Beat with The Bloom Twins
Goody Bag signs Business Club Royale
Business Club Royale join forces with Goody Bag for representation across the Nordics and Benelux.
Framestore announces new plans for episodic work
Framestore announce the consolidation of its award-winning film and TV divisions.
Future Lions winners revealed
The 15th edition of the Future Lions partnered with LEGO this year as entrants were asked to help Rebuild the World. From four insightful and creative winners, an eventual Grand Prix has been announced.
Hamlet sign Jara Moravec
Hamlet have signed Czech director Jara Moravec to their roster for representation in Belgium, France, China, The Netherlands and Japan.
First Cannes Lions winners announced for 2021
The first of the 2021 Cannes Lions winners have been announced for the Outdoor, Print, Design, Health & Wellness, Pharma and Print & Publishing Lions.
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Creative Correspondence: Kai-Lu Hsiung & Alice Bloomfield
For our latest Creative Correspondence, industry legend and RSA Films Global MD Kai Hsiung is in conversation with new signing and former BFI Future Film Fest Black Dog Films Award winner Alice Bloomfield about breaking into commercials, the importance of testing the water and how the industry has changed for women.
Gijs Determeijer on the power of the YDA
This year's chairman of the Young Director Award explains the benefits of entering the competition, what he'll be looking for in the online jury room, and the good and bad of the last 15 months.
Suthon Petchsuwan: Thai-tan of comedy
The creative-turned-director who's been splitting sides with his unique form of surrealism for the past few years chats to shots about creativity, career-changes and the power of the the gag.
Cannes Contenders: Sergio Gordilho
Sergio Gordilho, Africa’s CCO, give his view on the Brazilian (or should that be brazilliant) campaigns that are likely to pick up Lions, including a celebration of Netfilx's storytelling and an ingenious reappropriation of a well-known brand name.
Art of Advertising: Narghi
Missing Link's Narghi gives us some insight on the films that have influenced her, focusing on experiential perspectives and cultural explorations.
Cannes Contenders: Elsa Rakotoson
Frenzy Paris' Founder/CEO/EP Elsa Rakotoson gives us her top picks for French (or French-directed) spots that will win big in this year's Cannes Lions.
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As the festival kicks off its week-long series of events, the Lions MD speaks to shots about how turning digital has democratised the industry and if we're ever likely to see the shindig return to the South of France.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Presents
Check out our regular screening night of the best unsigned talent.
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