Play never have I ever with North Face
Narrated by the oldest-serving National Park Ranger, this campaign celebrates the adventure that the outdoors offers.
Findlay Brown's split relationship
In an innovative and immersive promo for Brown's Being Young is Getting Old, director Anthony Dickenson combines motion-controlled camerawork and split-screen to present an intimate couple.
The Dubai who loved me
Jessica Alba and Zac Efron star in the first of a series of high-octane movie trailers showcasing Dubai’s versatility, directed by I, Tonya's Craig Gillespie.
Where do you train?
Ochsner Sport pays homage to the global athletes that call Switzerland home in this moody spot.
Comcast wants the kids to dream on
Using an Aerosmith track as an inspiring anthem to young Olympic hopefuls everywhere, this ad transforms living rooms into swimming pools.
Andy Fackrell untethers the world's fastest blind man
In a 20-minute branded documentary for Swiss running brand On, the story of the intense relationship between David Brown and his long term running guideJerome Avery is told in stark b/w.
When every word counts
Serviceplan Middle East helms a delightful film that follows a young boy who befriends a curmudgeonly librarian.
Arlo Parks spins up a troubled romance
Chasing after puppy love, this music video has a pop-grunge vibe and surreal moments.
Play never have I ever with North Face
Narrated by the oldest-serving National Park Ranger, this campaign celebrates the adventure that the outdoors offers.
Findlay Brown's split relationship
In an innovative and immersive promo for Brown's Being Young is Getting Old, director Anthony Dickenson combines motion-controlled camerawork and split-screen to present an intimate couple.
The Dubai who loved me
Jessica Alba and Zac Efron star in the first of a series of high-octane movie trailers showcasing Dubai’s versatility, directed by I, Tonya's Craig Gillespie.
Where do you train?
Ochsner Sport pays homage to the global athletes that call Switzerland home in this moody spot.
Comcast wants the kids to dream on
Using an Aerosmith track as an inspiring anthem to young Olympic hopefuls everywhere, this ad transforms living rooms into swimming pools.
Andy Fackrell untethers the world's fastest blind man
In a 20-minute branded documentary for Swiss running brand On, the story of the intense relationship between David Brown and his long term running guideJerome Avery is told in stark b/w.
When every word counts
Serviceplan Middle East helms a delightful film that follows a young boy who befriends a curmudgeonly librarian.
Arlo Parks spins up a troubled romance
Chasing after puppy love, this music video has a pop-grunge vibe and surreal moments.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowHenryHobsoncraftedanOlympicdouble-decathlon
shots speaks to director Henry Hobson about how he managed to put the viewer into 20+ sports through dazzling first-person photography for Discovery+.
Tom Hooper and Sam Walker on raising the stakes for ITV
Part three of ITV Hub's Drama Vs Reality campaign is an all-action, high octane, two-and-half-minute fire fight. Uncommon's ECD Sam Walker and Oscar-winning director Tom Hooper talk us through the logistics of putting a reality TV star in a Huey and giving her an M2 .50 calibre machine gun.
How Factory Fifteen filled Tokyo with easter eggs
The Nexus collective, made up of Kibwe Tavares, Jonathan Gales and Paul Nichols, tell us how pre- and post-Covid planning, animation, VFX and shoots 1000 miles apart combined to create a disorientating journey through an Olympics-themed Tokyo.
How Swyft made a sofa ad that isn't a sofa ad
We hear from the makers of a new campaign for sofa brand Swyft that aims to defy the conventions of more traditional sofa commercials .
How Craig David moved the dial for Kurupt FM
Things aren't all they seem in this Ollie Wolf directed hybrid promo for Kurupt FM that mixes classic promo tropes with some behind the scenes tomfoolery.
Adam William Wilson goes Someplace Nice
The production company will represent Wilson exclusively in Canada for commercial projects, as well as for select U.S. work.
Ewurakua Dawson-Amoah joins Greenpoint Pictures
The bicoastal production studio welcomes Dawson-Amoah to its roster for U.S. commercial representation.
MindsEye sees Sye Allen
Allen began his career in music videos, directing projects for many notable artists, including the Noisettes, Razorlight and Paloma Faith.
Tommy Smith joins Carbon
The artist brings his 15 years of experience to the role of VFX Supervisor.
Moxie Pictures signs director Marcus Svanberg
The Swedish filmmaker joins for exclusive commercial representation in the UK.
Epoch Films signs DA Yirgou
Yirgou joins the bi-coastal production company for commercial representation in the U.S.
- Groove Guild crafts a catchy tune with 40+ remote voices
- Walkers newest ad directed by Josh Cohen
- Hyundai creates a visual metaphor for its new e-SUV
- Fans can now transfer their cheers thanks to a Brazilian bank
- Disney+ launches a new campaign with Dave Bautista
- Sibling Rivalry crafts new animation and design for the AMP Awards
- Dreamjob directs Dead Nature's new single
- Sam Coleman has No Regrets for Golf
- Trojan Pretzel Horse infiltrates mountain-top: Castle protected by medieval child army!
- David Ayer makes commercial debut for the US Air Force
Adam William Wilson goes Someplace Nice
The production company will represent Wilson exclusively in Canada for commercial projects, as well as for select U.S. work.
Ewurakua Dawson-Amoah joins Greenpoint Pictures
The bicoastal production studio welcomes Dawson-Amoah to its roster for U.S. commercial representation.
MindsEye sees Sye Allen
Allen began his career in music videos, directing projects for many notable artists, including the Noisettes, Razorlight and Paloma Faith.
Tommy Smith joins Carbon
The artist brings his 15 years of experience to the role of VFX Supervisor.
Moxie Pictures signs director Marcus Svanberg
The Swedish filmmaker joins for exclusive commercial representation in the UK.
Epoch Films signs DA Yirgou
Yirgou joins the bi-coastal production company for commercial representation in the U.S.
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Mr Yankey's unconventional ascent
New to commercial directing, Mr Yankey relays how he moved from working on promos for artists such as Roll Deep, Sway and Kano to directing a back-to-school commercial for ASDA that keeps drill music in its DNA.
Highlighting sport's inbetweeners
Dalia Burde of Avocados & Coconuts talks to Tim Cumming about stepping off sport's "well worn 'champion' path", the future of sports advertising, finding stories in the moments in between the action, and how those stories drive audience engagement.
Raising the bar
As ex-professional rugby players turned directors, brothers Michel and Nico Arribehaute have parlayed their sporting experience into stories of passion that transcend purely physical achievements. From Muay Thai to Irish football, Formula One to the Winter Olympics, their track record is enviable – and they’re now looking beyond the sports arena for new challenges.
Playlist: TT the Artist
We spoke with Ammolite director TT the Artist about the female rap wave, the promo indistry and her reality TV guilty pleasure.
On My Radar: Greg Bruneau
Greg Bruneau, International Head of Production at makemepulse, is on the hunt for a PS5, can't live without coffee, and cites some great sci-fi as he reveals what's on his creative radar.
On Location... Budapest
From Angel Films' production service mavens Zsofi Kende and Enikő Palchuber, comes a guided tour around Budapest, from rooftop bars to ancient amphitheaters, plus some recommended Hungarian street food.
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Erica Kurowski, Managing Director OnePulse, explains how the gamification of the consumer insight industry will revolutionize how agencies collect data by making the collection the reward.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
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