Apple Music tunes into Latino culture
The audio streaming service celebrates music as a cultural unifier in an upbeat film capturing fans’ reactions to Bad Bunny’s Super Bowl performance.
According to the DHSC, you have the power!
A tempted smoker is brought to clarity by the authority in his pocket in this well-performed spot for the Department for Health and Social Care from AMV BBDO and Arthur Studholme.
Watt’s going on? Zonneplan has the answers
The Dutch energy company comes to the rescue in the midst of energy plan confusion with its boldly absurdist promotion of its simpler, fairer services.
Nico Perez Veiga gives Renault some love
The car company turns the heads of an entire city in this beautifully shot spot from Publicis Conseil and Iconoclast.
The Fold gives every home a hobby
In a snazzy spot for Hobby Lobby, creative studio The Fold and director Benji Allred fling the camera through a variety of living spaces.
Sydney Sweeney’s naughticultural pursuits
The Euphoria actor promotes her new lingerie company Syrn with a cheeky gardening-themed spot.
Blink and you'll kiss it
Cult artist and writer Chris (Simpsons artist), animation director Mike Greaney and Blink Industries join forces to produce a Valentine's Day-fuelled first episode of their home-grown self-help animated series, im glad i know that now thank you..
Intact Insurance dives under the ice
Andrew De Zen blends breakneck live-action and VFX in a striking campaign for the insurance brand in support of team Canada at the Winter Olympics.
Apple Music tunes into Latino culture
The audio streaming service celebrates music as a cultural unifier in an upbeat film capturing fans’ reactions to Bad Bunny’s Super Bowl performance.
According to the DHSC, you have the power!
A tempted smoker is brought to clarity by the authority in his pocket in this well-performed spot for the Department for Health and Social Care from AMV BBDO and Arthur Studholme.
Watt’s going on? Zonneplan has the answers
The Dutch energy company comes to the rescue in the midst of energy plan confusion with its boldly absurdist promotion of its simpler, fairer services.
Nico Perez Veiga gives Renault some love
The car company turns the heads of an entire city in this beautifully shot spot from Publicis Conseil and Iconoclast.
The Fold gives every home a hobby
In a snazzy spot for Hobby Lobby, creative studio The Fold and director Benji Allred fling the camera through a variety of living spaces.
Sydney Sweeney’s naughticultural pursuits
The Euphoria actor promotes her new lingerie company Syrn with a cheeky gardening-themed spot.
Blink and you'll kiss it
Cult artist and writer Chris (Simpsons artist), animation director Mike Greaney and Blink Industries join forces to produce a Valentine's Day-fuelled first episode of their home-grown self-help animated series, im glad i know that now thank you..
Intact Insurance dives under the ice
Andrew De Zen blends breakneck live-action and VFX in a striking campaign for the insurance brand in support of team Canada at the Winter Olympics.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Director Mark Strydom joins Robot
Strydom is joining Robot in South Africa after years working across Africa, India, the Middle East and Europe.
Electric Theatre Collective adds colourist Nadia Khairat Gómez
Gómez brings a richly global perspective to her work, having lived and worked across Spain, Germany, Egypt, the Czech Republic, the UK and beyond.
ALLDAYEVERYDAY welcomes Todd Heyman
The production company announces the signing of the award-winning director known for his cinematic, human storytelling.
Dirty Work joins Lemonade Reps for global representation
Lemonade announces the signing of the Brazilian animation studio for global representation.
Lola\TBWA announces Leo Macias as CCO
The executive will lead the creative direction of the agency in Brazil and join the global board of TBWA.
Riff Raff welcomes director Ehsan
The London-based director signs to Riff Raff for commercial representation.
- Mike’s Amazing returns with Jason Alexander
- Savour more in fairlife's new campaign
- Siiri Koponen directs Silent Moments
- LNER take on traffic in new campaign
- I bet I will survive with Hard Rock Bet
- Welcome to Alaska Airlines
- US Ski & Snowboard get qualified
- DoorDash says You Shouldn't Have...
- Apple unveils Smart Group Selfies
- Orange's powerful film tackles online harm
Director Mark Strydom joins Robot
Strydom is joining Robot in South Africa after years working across Africa, India, the Middle East and Europe.
Electric Theatre Collective adds colourist Nadia Khairat Gómez
Gómez brings a richly global perspective to her work, having lived and worked across Spain, Germany, Egypt, the Czech Republic, the UK and beyond.
ALLDAYEVERYDAY welcomes Todd Heyman
The production company announces the signing of the award-winning director known for his cinematic, human storytelling.
Dirty Work joins Lemonade Reps for global representation
Lemonade announces the signing of the Brazilian animation studio for global representation.
Lola\TBWA announces Leo Macias as CCO
The executive will lead the creative direction of the agency in Brazil and join the global board of TBWA.
Riff Raff welcomes director Ehsan
The London-based director signs to Riff Raff for commercial representation.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
Lena Tsod: A Few Of My Favourite Things
Hummingbird director Lena Tsod reveals the darkroom relics, dog-eared diaries and disparate time zones that shape her creative world.
Peer Review: Freddie Powell
Director Freddie Powell of DROOL tells us why people skills trump talent, which filmmakers he envies most, and how turning 'safe' scripts into something magical has become part of the job.
On My Radar: Mitra
Emerald Pictures director Mitra reveals that he's a stickler for a clean kitchen, advises not to listen to a certain podcast in public, and takes advice about presentations from Freddie Mercury, as he reveals what's on his creative radar.
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The Super Bowl is a rare cultural moment where brands compete for attention, emotion and memorability, all at once. Yet, says Vanessa Chin, SVP Marketing at System1, brands that try something new, losing familiar assets and recognition, can lose out to those that utilise consistency.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.