Aimnorth takes athletes out of the spotlight
Harry Barber’s bold, shadowy series of spots for the fitness apparel brand captures quiet moments of sporting passion and perseverance.
Sky lets costumes cut loose
Iconic garb from shows like Game of Thrones, Squid Game, and The Bear throw down in this likeable spot from Somesuch director Tajana Tokyo.
From haute couture to horticulture
Model and actress Kaia Gerber swaps the catwalk for the corps de ballet in this cinematic flower-themed film for the dance shoe brand Repetto.
Ogilvy Spain's new film for DGT is anything but pedestrian
The powerful film uses stylistic flourishes to show just how myopic phone use can make us.
Joe Newman treads dangerously
This new, surreal but strangely beautiful promo for JJerome87 (the solo moniker for alt-J's Joe Newman) is a cross between a standard western, a prison drama and Squid Games.
mycar has skin in the game
To highlight the adverse effect the sun can have on your skin, even while driving, automobile brand mycar Tyre & Auto created this odd but effective campaign that replicated human skin for a car's interior.
Lizzo vs Lizzo: The star duets with herself
This emotionally raw music video for the hit Don't Make Me Love You is an introspective journey into a past version of the singer.
ON keeps fashion moving forward
A man redistributes his apparel as he moves fluidly through a city in a playfully choreographed film directed by Ariel Fisher for the resale and reuse programme.
Aimnorth takes athletes out of the spotlight
Harry Barber’s bold, shadowy series of spots for the fitness apparel brand captures quiet moments of sporting passion and perseverance.
Sky lets costumes cut loose
Iconic garb from shows like Game of Thrones, Squid Game, and The Bear throw down in this likeable spot from Somesuch director Tajana Tokyo.
From haute couture to horticulture
Model and actress Kaia Gerber swaps the catwalk for the corps de ballet in this cinematic flower-themed film for the dance shoe brand Repetto.
Ogilvy Spain's new film for DGT is anything but pedestrian
The powerful film uses stylistic flourishes to show just how myopic phone use can make us.
Joe Newman treads dangerously
This new, surreal but strangely beautiful promo for JJerome87 (the solo moniker for alt-J's Joe Newman) is a cross between a standard western, a prison drama and Squid Games.
mycar has skin in the game
To highlight the adverse effect the sun can have on your skin, even while driving, automobile brand mycar Tyre & Auto created this odd but effective campaign that replicated human skin for a car's interior.
Lizzo vs Lizzo: The star duets with herself
This emotionally raw music video for the hit Don't Make Me Love You is an introspective journey into a past version of the singer.
ON keeps fashion moving forward
A man redistributes his apparel as he moves fluidly through a city in a playfully choreographed film directed by Ariel Fisher for the resale and reuse programme.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
Entropico strengthens its Sydney studio
Meet the new faces fuelling Entropico’s growth, as the global creative company builds out creative and post bench with six senior Sydney hires.
Prodigious and Universal Production Music France join forces
Prodigious and Universal Production Music France partner together to distribute Lost Tapes catalogue.
Freefolk’s Futurefolk returns for its ninth year
The initiative continues to broaden its search for talent from all backgrounds.
1stAveMachine signs director Martín Piroyansky
Piroyansky is an Argentine director, writer, and actor known for his sharp, character-driven comedy. His short film Papota earned him two Latin Grammys, cementing his distinctive voice and style as a filmmaker.
SOUP Film signs directing duo Wolfberg
Known for their unique, craft-driven and diverse perspective to filmmaking, Wolfberg’s addition marks a meaningful next step in a creative relationship that has been years in the making.
British Arrows announces 2026 winners
The fiftieth anniversary of the British Arrows was celebrated in style as the UK's ad industry congregated in London to celebrate the last 12 months of advertising excellence.
- Rula turns off the talk track
- KFC tempts Italians to stray from traditional kebabs
- Lexus unveils Details campaign
- Kia introduces first-ever Telluride Hybrid
- Reale Seguros launches new campaign with Real Madrid Basketball
- Berkshire Hathaway HomeServices launch Born For This campaign
- Celia Giraldo directs Maria Arnal in TICTAC
- Switch life back on in this new Denon campaign
- LinkedIn launches new creatives for marketers and sellers
- Cardi B busy with Yahoo Mail
Entropico strengthens its Sydney studio
Meet the new faces fuelling Entropico’s growth, as the global creative company builds out creative and post bench with six senior Sydney hires.
Prodigious and Universal Production Music France join forces
Prodigious and Universal Production Music France partner together to distribute Lost Tapes catalogue.
Freefolk’s Futurefolk returns for its ninth year
The initiative continues to broaden its search for talent from all backgrounds.
1stAveMachine signs director Martín Piroyansky
Piroyansky is an Argentine director, writer, and actor known for his sharp, character-driven comedy. His short film Papota earned him two Latin Grammys, cementing his distinctive voice and style as a filmmaker.
SOUP Film signs directing duo Wolfberg
Known for their unique, craft-driven and diverse perspective to filmmaking, Wolfberg’s addition marks a meaningful next step in a creative relationship that has been years in the making.
British Arrows announces 2026 winners
The fiftieth anniversary of the British Arrows was celebrated in style as the UK's ad industry congregated in London to celebrate the last 12 months of advertising excellence.
The Talent
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
shots Unsigned: Breanna Lynn
For this months shots Unsigned interview, we speak with director and producer Breanna Lynn about her film Drive It Like You Stole It. Here she fills us in on making a car commercial with zero funding, juggling director/producer roles, and launching her own production company.
Making the cut with Carlos Font Clos
Whether he’s adding drama to DIY or rhythm to the Rolling Stones, Carlos Font Clos is a master at finding emotion in the edit. The shots Editor of the Year tells Selena Schleh about working in an invisible craft - and why cutting is all about the ‘click’
The Inspiration
On My Radar: Remi Besse
Remi Besse, film director at Iconoclast, on Japanese bikes, filmic bangers and storyboard starts, as he reveals what's on his creative radar.
Sam Southward: A Few Of My Favourite Things
The Not To Scale director reveals the sketchbooks, snaps and sounds that fuel his world-building.
Playlist: Kasper Häggström
This week we speak with EXIT Director Kasper Häggström about looking to Jonathan Glazer for inspiration, playing Nintendo Swtich with his son, and meeting Tom Cruise in Prague.
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Droga5 London Head of Production Peter Montgomery argues that as agencies bring more production in-house, the industry risks undervaluing the independence, perspective and creative friction that external partners provide.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.