Taylor Swift gets a little help from her friends
The pop icon’s surreal, pastiche-packed promo for her track Opalite is a star-studded spectacle that only someone of her cultural clout could pull off.
Small Giants want to Grow Canada
In a rousing film for Farm Credit Canada, directed by Vincent René-Lortie through Denim, a documentary-feel montage takes us on a sweeping journey across the country.
StreetEasy's tribute to NYC lifers
Inviting punters to Be a Forever New Yorker, this cool campaign from Mother New York and directors Ashley Armitage and Sam Taylor takes NY resident tropes and gives them space to breathe.
Addressing the elephant in the algorithm
Zak Razvi directs a simple yet impactful spot as part of the UK Government's initiative to help parents talk to their children about toxic social media content.
Masters & Savant build some mad miniatures for Men’s Rugby World Cup 2027
Akcelo and director Scott Otto Anderson put fans atop wild vehicles in a Mad Max meets Toy Story-style dash through the outback.
Apple Music tunes into Latino culture
The audio streaming service celebrates music as a cultural unifier in an upbeat film capturing fans’ reactions to Bad Bunny’s Super Bowl performance.
According to the DHSC, you have the power!
A tempted smoker is brought to clarity by the authority in his pocket in this well-performed spot for the Department for Health and Social Care from AMV BBDO and Arthur Studholme.
Watt’s going on? Zonneplan has the answers
The Dutch energy company comes to the rescue in the midst of energy plan confusion with its boldly absurdist promotion of its simpler, fairer services.
Taylor Swift gets a little help from her friends
The pop icon’s surreal, pastiche-packed promo for her track Opalite is a star-studded spectacle that only someone of her cultural clout could pull off.
Small Giants want to Grow Canada
In a rousing film for Farm Credit Canada, directed by Vincent René-Lortie through Denim, a documentary-feel montage takes us on a sweeping journey across the country.
StreetEasy's tribute to NYC lifers
Inviting punters to Be a Forever New Yorker, this cool campaign from Mother New York and directors Ashley Armitage and Sam Taylor takes NY resident tropes and gives them space to breathe.
Addressing the elephant in the algorithm
Zak Razvi directs a simple yet impactful spot as part of the UK Government's initiative to help parents talk to their children about toxic social media content.
Masters & Savant build some mad miniatures for Men’s Rugby World Cup 2027
Akcelo and director Scott Otto Anderson put fans atop wild vehicles in a Mad Max meets Toy Story-style dash through the outback.
Apple Music tunes into Latino culture
The audio streaming service celebrates music as a cultural unifier in an upbeat film capturing fans’ reactions to Bad Bunny’s Super Bowl performance.
According to the DHSC, you have the power!
A tempted smoker is brought to clarity by the authority in his pocket in this well-performed spot for the Department for Health and Social Care from AMV BBDO and Arthur Studholme.
Watt’s going on? Zonneplan has the answers
The Dutch energy company comes to the rescue in the midst of energy plan confusion with its boldly absurdist promotion of its simpler, fairer services.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Heard City’s Gloria Pitagorsky named 2026 AICP Post Awards Chairperson
The industry leader will lead curatorial committee with a focus on craft and story.
Final Cut adds two new editors to their team
Final Cut announce the signing of two new editors, Kevin Zimmerman and Ramon Morejon.
OkayStudio appoints Marina Präger as Executive Producer
The London and Berlin-based post-production studio strengthens German market credentials with senior agency and production hire.
Common People Studio signs Arjen Schotel
The Netherlands-based director has joined for UK and US representation.
BBC Creative announces Richard Biggs as new ECD
Biggs will join the BBC’s in‑house creative agency later this year from Uncommon Creative Studio, bringing over a decade of experience.
Psyop appoints Shannon Lewis as Global Director of New Business
An expert creative matchmaker with a storied track record of building iconic partnerships joins Psyop’s global leadership team.
- LinkedIn teams up with McCann to launch new brand campaign
- Pringles launches playful new brand platform
- Berluti opens a new chapter
- Owen Wilson gets Spanish lessons for Telemundo
- Happy Valentine’s DA.I.
- There’s fight in every bite of Tony’s Chocolonely
- Mike’s Amazing returns with Jason Alexander
- Savour more in fairlife's new campaign
- Siiri Koponen directs Silent Moments
- LNER take on traffic in new campaign
Heard City’s Gloria Pitagorsky named 2026 AICP Post Awards Chairperson
The industry leader will lead curatorial committee with a focus on craft and story.
Final Cut adds two new editors to their team
Final Cut announce the signing of two new editors, Kevin Zimmerman and Ramon Morejon.
OkayStudio appoints Marina Präger as Executive Producer
The London and Berlin-based post-production studio strengthens German market credentials with senior agency and production hire.
Common People Studio signs Arjen Schotel
The Netherlands-based director has joined for UK and US representation.
BBC Creative announces Richard Biggs as new ECD
Biggs will join the BBC’s in‑house creative agency later this year from Uncommon Creative Studio, bringing over a decade of experience.
Psyop appoints Shannon Lewis as Global Director of New Business
An expert creative matchmaker with a storied track record of building iconic partnerships joins Psyop’s global leadership team.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
On My Radar: Megan Brotherton
Thinking Machine director Megan Brotherton admires Ontario's recent ad campaign, is glad her "geriatric sneakers" are finally trendy, and wishes for a bit more courage in the creative community.
Lena Tsod: A Few Of My Favourite Things
Hummingbird director Lena Tsod reveals the darkroom relics, dog-eared diaries and disparate time zones that shape her creative world.
Peer Review: Freddie Powell
Director Freddie Powell of DROOL tells us why people skills trump talent, which filmmakers he envies most, and how turning 'safe' scripts into something magical has become part of the job.
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The Super Bowl is a rare cultural moment where brands compete for attention, emotion and memorability, all at once. Yet, says Vanessa Chin, SVP Marketing at System1, brands that try something new, losing familiar assets and recognition, can lose out to those that utilise consistency.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.