Disney crafts a whole new world
A heartwarming campaign for World Princess Week brings two little girls’ imaginative play to life through gorgeous practical filmmaking.
Rich Hall calls time on Roy Keane and Micah Richards
The Riff Raff director's new tongue-in-cheek film for Sky Bet demonstrates the football community's struggle with change throughout the ages.
American Haiku's Awful Dreams is the stuff of nightmares
The production company's intentionally unpleasant short mixes a previously shelved performance from John Hurt with gruesome generative AI imagery.
Burger King gets all fired up
The fast-food chain honours mankind’s enduring fascination with flames in an epic campaign co-directed by Eugenio Fernández Abril and Nico Perez Veiga.
JCPenney checks retail habits into rehab
The department store chain launches a humorous spot depicting a retreat for bewildered souls with bad shopping habits.
Troye Sivan and Nicole Kidman get their divas on
Sivan’s scintillating video for his latest single She’s the Best is a joyous ode to queens, divas, and icons.
Formation Games promotes armchair experts
Hosted by Jeff Stelling, this online series for the games studio challenges fans who believe they could run their clubs better to step into the owner’s shoes on mobile game CLUB.
Uber encounters the German commuter
Director Nick Ball lightly pokes fun at Germans’ stubborn transportation habits in a quartet of nature documentary-inspired spots for the ride-hailing app.
Disney crafts a whole new world
A heartwarming campaign for World Princess Week brings two little girls’ imaginative play to life through gorgeous practical filmmaking.
Rich Hall calls time on Roy Keane and Micah Richards
The Riff Raff director's new tongue-in-cheek film for Sky Bet demonstrates the football community's struggle with change throughout the ages.
American Haiku's Awful Dreams is the stuff of nightmares
The production company's intentionally unpleasant short mixes a previously shelved performance from John Hurt with gruesome generative AI imagery.
Burger King gets all fired up
The fast-food chain honours mankind’s enduring fascination with flames in an epic campaign co-directed by Eugenio Fernández Abril and Nico Perez Veiga.
JCPenney checks retail habits into rehab
The department store chain launches a humorous spot depicting a retreat for bewildered souls with bad shopping habits.
Troye Sivan and Nicole Kidman get their divas on
Sivan’s scintillating video for his latest single She’s the Best is a joyous ode to queens, divas, and icons.
Formation Games promotes armchair experts
Hosted by Jeff Stelling, this online series for the games studio challenges fans who believe they could run their clubs better to step into the owner’s shoes on mobile game CLUB.
Uber encounters the German commuter
Director Nick Ball lightly pokes fun at Germans’ stubborn transportation habits in a quartet of nature documentary-inspired spots for the ride-hailing app.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
1stAveMachine partner with Lemonade Talent
Lemonade Talent has added globally renowned design and production studio 1stAveMachine to its roster, taking on UK representation for the award‑winning company.
Camp Kuleshov announces 2026 call for entries
AICP have announced the Call for Entries for the 2026 Camp Kuleshov trailer competition for emerging creative artists.
Sound Lounge welcomes Nicole Pettigrew
The mixer and sound designer joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer.
Reel Sisters: An eclipse and a room full of stars
This month was hosted by Cordelia Grossman, alongside Sara Taleghani, Jessica Giles, Lauryn Raymond, and Jessica Gaynor.
Editor Katie Cali joins Cabin
Cali’s first project with Cabin is in production, a new spot for Kalshi directed by Craig Gillespie that will air later this year.
Spy Films and Reset Content announce partnership
Through the partnership, Spy will represent a curated selection of Reset’s roster for commercial and branded content production in Canada.
- Trinity Tatum is the queen of cash for Verizon
- Paddy Power asks: Why The Football Not?
- Each BABY born Real is one in a billion
- Porsche celebrates 75 years of motorsport
- Lilly has your life covered
- Panera launch Refreshingly Loyal campaign
- There are no small roles in the Royal Marines
- Everyone loves a little Sara Lee Bread
- Karen Betts embraces the surreal
- dóttir.x showcase [whisper / introvert]
1stAveMachine partner with Lemonade Talent
Lemonade Talent has added globally renowned design and production studio 1stAveMachine to its roster, taking on UK representation for the award‑winning company.
Camp Kuleshov announces 2026 call for entries
AICP have announced the Call for Entries for the 2026 Camp Kuleshov trailer competition for emerging creative artists.
Sound Lounge welcomes Nicole Pettigrew
The mixer and sound designer joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer.
Reel Sisters: An eclipse and a room full of stars
This month was hosted by Cordelia Grossman, alongside Sara Taleghani, Jessica Giles, Lauryn Raymond, and Jessica Gaynor.
Editor Katie Cali joins Cabin
Cali’s first project with Cabin is in production, a new spot for Kalshi directed by Craig Gillespie that will air later this year.
Spy Films and Reset Content announce partnership
Through the partnership, Spy will represent a curated selection of Reset’s roster for commercial and branded content production in Canada.
The Talent
A bird's eye view of Tobias Eckerlin's YDA win
Director Tobias Eckerlin's affecting short film, A Sparrow's Song, won a YDA Gold in the Film School category. Here, he talks to us about building trust with his team, the symbolism of birds, and the real-life figures behind the film.
How Tanner K Williams brought Beat Bunny to boiling point
Returning YDA Gold winner (and shots Awards The Americas New Director of the Year) Tanner K Williams tells Jamie Madge how he turned intimacy, pizza and meticulously planned choreography into one of the year’s most talked-about music videos.
Aime Octave takes us to Rwanda
Director Aime Octave's film Echoes Beneath The Hill won a Gold Screen in the Film School -10 Mins and over category in this years YDA, plus the film received a Special Mention. Here he talks about his filmmaking background, the personal inspiration behind the film, and what is coming next.
The Inspiration
Playlist: Greg Hackett
Park Pictures director Greg Hackett talks about the joy of Adam Buxton's Bug nights, a previous life as a musician, and the returning emphasis on long-form promos.
On My Radar: Stefane Rosa
Stefane Rosa, CEO of Prose on Pixels US, is a fan of Oura, a devotee of TikTok and an enthusiast of 80s music... but draws the line at "making stupid people famous".
Julian Acosta: A Few Of My Favourite Things
The Cobblestone director shares the drums, drawings and deathly objects that shape his search for human truth.
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Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.