Olivia Rodrigo gets dreamy for FC Barcelona and Spotify
BLINKINK's Lea Esmaili and Object & Animal's Andrew Thomas Huang team up to create a teen's kaleidoscopic scrapbook montage.
Miracle-Gro roots us in the real world
The plant care brand immerses us in the sounds and sights of nature in a simplistic, sensory-centred campaign aiming to reconnect people with the outdoors.
Quiet Storm gives Seabrook a charming spud
A crisp-eater is given a potatoey pep-talk in this funny spot from director Gustav Egerstedt.
Anitta’s sacred beats
Accompanying her eighth studio album EQUILIBRIVM, the Brazilian pop icon releases a stunning visual album tapping into her country’s roots, rich culture and spiritual pulse.
Canva’s coo-coo creative
A pigeon gets crafty in DUDE Milan’s characterful stop-motion animation for the online graphic design tool.
PETA’s horrific human touch
The animal rights activist group releases a chilling film using fashion-inspired visuals and human actors to expose the brutality of laboratory animal testing.
McCain chooses Daddy and chips
Developed with charity partner Beyond Equality, the brand's charming new film from Minds Eye director Jim Archer encourages fathers to keep their boys close.
Turo puts matchday in motion
The car rental brand shifts the World Cup journey up a gear with a lively spot that positions the drive to the tournament as part of the spectacle.
Olivia Rodrigo gets dreamy for FC Barcelona and Spotify
BLINKINK's Lea Esmaili and Object & Animal's Andrew Thomas Huang team up to create a teen's kaleidoscopic scrapbook montage.
Miracle-Gro roots us in the real world
The plant care brand immerses us in the sounds and sights of nature in a simplistic, sensory-centred campaign aiming to reconnect people with the outdoors.
Quiet Storm gives Seabrook a charming spud
A crisp-eater is given a potatoey pep-talk in this funny spot from director Gustav Egerstedt.
Anitta’s sacred beats
Accompanying her eighth studio album EQUILIBRIVM, the Brazilian pop icon releases a stunning visual album tapping into her country’s roots, rich culture and spiritual pulse.
Canva’s coo-coo creative
A pigeon gets crafty in DUDE Milan’s characterful stop-motion animation for the online graphic design tool.
PETA’s horrific human touch
The animal rights activist group releases a chilling film using fashion-inspired visuals and human actors to expose the brutality of laboratory animal testing.
McCain chooses Daddy and chips
Developed with charity partner Beyond Equality, the brand's charming new film from Minds Eye director Jim Archer encourages fathers to keep their boys close.
Turo puts matchday in motion
The car rental brand shifts the World Cup journey up a gear with a lively spot that positions the drive to the tournament as part of the spectacle.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
REEL SISTERS launches with its first event
The launch event was made possible with the support of award-winning, post-house 750PMH and production company FRIEND.
Versus makes key leadership hires
Executive Creative Director Rosie Garschina and Executive Producer Kevin Anderson join Versus to push strategic design deeper into the creative studios' integrated offering.
Daniel & Mizi join The Hogan
Daniel Kehelly and Mizi Qing bolster the company’s offering within music supervision.
shots Awards Asia Pacific 2026 head judges announced
Entries for the shots Awards Asia Pacific are now open, with this year’s head judges also revealed.
D&AD announces 2026 Pencil Winners
D&AD, the global non-profit championing excellence in design and commercial creativity, has revealed this year's D&AD Awards Pencil winners.
Black Dog Films signs director Katya Ganfield
With a deep post background, Ganfield shoots with the edit in mind, building rhythm, coverage, and performance choices on set.
- Cadbury rewrites the rules of winning
- All lines lead to Roland-Garros
- Emplify Health expands A Little Empathy platform
- Porsche celebrates 75 years of motorsport heritage
- Becky G breaks the ICE
- JBL launches 80 Years of Powering Voices campaign
- Colgate and the science of WOW
- Cusqueña Dorada’s golden legacy shines around the world
- Jean's Sister turns self-promotion into performance art
- François Rousselet reunites again with The Rolling Stones
REEL SISTERS launches with its first event
The launch event was made possible with the support of award-winning, post-house 750PMH and production company FRIEND.
Versus makes key leadership hires
Executive Creative Director Rosie Garschina and Executive Producer Kevin Anderson join Versus to push strategic design deeper into the creative studios' integrated offering.
Daniel & Mizi join The Hogan
Daniel Kehelly and Mizi Qing bolster the company’s offering within music supervision.
shots Awards Asia Pacific 2026 head judges announced
Entries for the shots Awards Asia Pacific are now open, with this year’s head judges also revealed.
D&AD announces 2026 Pencil Winners
D&AD, the global non-profit championing excellence in design and commercial creativity, has revealed this year's D&AD Awards Pencil winners.
Black Dog Films signs director Katya Ganfield
With a deep post background, Ganfield shoots with the edit in mind, building rhythm, coverage, and performance choices on set.
The Talent
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Inspiration
Cannes Contenders 2026: Denmark / Norway
Bacon COO and EP Samuel Cantor reveals his selection of Danish and Norwegian Cannes Contenders. Featuring humorous campaigns, poetic pieces, and emotional craft.
Cannes Contenders 2026: Entertainment
Lynsey Atkin, Founder and Partner at Baby Teeth, selects life-sized Lego F1 cars, fictional fashion interns and Chalamet cultural chaos that she believes could pick up Entertainment Lions this year.
Peer Review: Joseph Mann
From mind-bendingly brilliant puppetry to enormous animatronics, BLINKINK director Joseph Mann shares the people and projects that inspire his sense of play.
)
Artificial intelligence is here, and it will fundamentally alter filmmaking. But, says The Moon Unit, AI's democratisation of the industry is a fallacy, because as the jigsaw of real-time filmmaking edges closer to completion, it will be the select few with access to the knowledge, rather than the masses with access to the tech, who will come out on top.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.