Apple's paean to perseverance
Apple's new campaign for Mac continues the Great Ideas Start Here platform and celebrates the sometimes challenging, often messy but always fruitful quality of perseverance.
Tom Felton works his magic for Cupra
The British actor stars in a slick spot created by &Rosàs for the auto brand, inspired by the iconic Harry Potter wand shop scene.
BT dials up Britain’s brilliance
Celebrating a day of Britons doing ordinary and extraordinary things, this epic hero film from the comms brand’s new campaign is a lyrical study in light and time.
Thomas James makes short work of Kneecap's poignant Irish Goodbye
The Artclass director helms a heart-punching short for the band's thoughtful single, featuring spoken-word artist Kae Tempest.
Charli xcx riffs on rock culture
Aidan Zamiri leans into punk-inspired, black-and-white aesthetics in a punchy and provocative promo for the pop artist’s latest track, Rock Music.
Harry Styles’s sonic erotica
Colin Solal Cardo directs the pop prince’s saucy new promo for the track Dance No More.
Fredrik Bond keeps his eye on the ball for Lacoste
A ball girl races through Athens in the director’s cinematic and playful spot for the French sports fashion brand starring Novak Djokovic.
Disney’s under-bed story storage
The streaming platform Disney+ releases a monstrously good film tapping into childhood bedtime fears.
Apple's paean to perseverance
Apple's new campaign for Mac continues the Great Ideas Start Here platform and celebrates the sometimes challenging, often messy but always fruitful quality of perseverance.
Tom Felton works his magic for Cupra
The British actor stars in a slick spot created by &Rosàs for the auto brand, inspired by the iconic Harry Potter wand shop scene.
BT dials up Britain’s brilliance
Celebrating a day of Britons doing ordinary and extraordinary things, this epic hero film from the comms brand’s new campaign is a lyrical study in light and time.
Thomas James makes short work of Kneecap's poignant Irish Goodbye
The Artclass director helms a heart-punching short for the band's thoughtful single, featuring spoken-word artist Kae Tempest.
Charli xcx riffs on rock culture
Aidan Zamiri leans into punk-inspired, black-and-white aesthetics in a punchy and provocative promo for the pop artist’s latest track, Rock Music.
Harry Styles’s sonic erotica
Colin Solal Cardo directs the pop prince’s saucy new promo for the track Dance No More.
Fredrik Bond keeps his eye on the ball for Lacoste
A ball girl races through Athens in the director’s cinematic and playful spot for the French sports fashion brand starring Novak Djokovic.
Disney’s under-bed story storage
The streaming platform Disney+ releases a monstrously good film tapping into childhood bedtime fears.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
Mother New York promotes Jimmy Wade
In this new role, Head of Creative Production, Wade will lead the agency’s production operations and oversee the development and execution of creative content.
Andzej Gavriss goes Rogue
Known for his ability to balance emotional sensitivity with strong visual storytelling, Gavriss brings a collaborative mindset to every project.
The Den adds editor Tina Mintus
Joining The Den marks the next era in her expansive career, one characterised by propulsive creative energy and personal alignment.
Wild Gift signs Thomas Leisten Schneider
Cinematic storyteller with a distinctive comedic voice joins the roster of commercial directors for US representation.
The Nüesch Sisters head to The Corner Shop
The award-winning Nüesch Sisters (Kim & Flo) based in London and Zurich have joined The Corner Shop roster for UK & US representation.
Kode signs Chris Villa
The director, photographer, and editor has joined the company’s roster for commercial representation across the UK and Amsterdam.
- Ford launches Born In A Ford campaign
- Verkkokauppa delivers in new spot
- Cozo Coffee comes with that kick
- Always in Motion launch their limited-edition London Gold drop
- Terry Crews shows everyone how to "Out Host" with Hisense
- The Steemer returns for Stanley Steemer
- Sage Bennett is a Big Important Director
- Google gives us some closet chaos
- Maya Jama shines for Joe & The Juice
- UNICEF Spain turns unused festival wristband balances into a new way to donate
Mother New York promotes Jimmy Wade
In this new role, Head of Creative Production, Wade will lead the agency’s production operations and oversee the development and execution of creative content.
Andzej Gavriss goes Rogue
Known for his ability to balance emotional sensitivity with strong visual storytelling, Gavriss brings a collaborative mindset to every project.
The Den adds editor Tina Mintus
Joining The Den marks the next era in her expansive career, one characterised by propulsive creative energy and personal alignment.
Wild Gift signs Thomas Leisten Schneider
Cinematic storyteller with a distinctive comedic voice joins the roster of commercial directors for US representation.
The Nüesch Sisters head to The Corner Shop
The award-winning Nüesch Sisters (Kim & Flo) based in London and Zurich have joined The Corner Shop roster for UK & US representation.
Kode signs Chris Villa
The director, photographer, and editor has joined the company’s roster for commercial representation across the UK and Amsterdam.
The Talent
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Inspiration
Cannes Contenders 2026: Australia / New Zealand
Kyle Blanshard EP at Entropico Sydney, talks us through some of the Southern Hemisphere's finest work that is going for gold at this years Cannes Lions.
Cannes Contenders 2026: Sweden
Laerke Herthoni director at new–land shares her Swedish Cannes Contenders, featuring sexy popstars, IKEA's simple situations and famous faces used to perfection.
On My Radar: This Was Needed
Kode Media director This Was Needed, aka Nathan Burland [right], celebrates the diversity of YouTube, praises the creativity of analogue art, and laments advertising's occasional lack of accessibility, as he reveals what's on his creative radar.
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While younger generations aren't exactly ditching their smartphones completely, they are embracing a more tactile and disconnected approach to some areas of life. Emma Thompson, Head of Agency at Golley Slater, look at why.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.