Pika wants you all by AIself
The AI brand launches a spoof-but-is-it, retro-tinged infomercial that makes you want/fear its latest offering.
Godzilla lights up the sky for Apple TV
Guinness World Record-breaking aerial display, Godzilla, Kong and the new 'Titan X' gave the LA skyline a kaijutastic face-off in this dramatic drone stunt for season two of Monarch: Legacy of Monsters.
La Liga's generational bond
A new campaign for Spain's first and second division leagues is an emotional look at the bonds football can create between family members.
Amica's countdown to comeback
The insurance company continues its partnership with basketball superstar Jayson Tatum in a road to recovery film from Mother and director Ray Smiling.
GWR's latest Five adventure scales new heights
The new episode in the Blyton-cribbing Famous Five series from adam&eve\TBWA and Not To Scale sees the intrepid quintet chase a dragon.
Luke Jaden captures recovery
The ArtClass director documents his wife’s grandfather, AA sponsor Ken Kurkowski, in an unvarnished portrait of routine, ritual and recovery.
EROTIKA's naughty-ral selection
The evolution of man (and woman) is given a kinky twist in this fun spot from Po-pe, Milan and director Kobayashi.
Hargreaves Lansdown's stability through political change
Investment and savings company Hargreaves Lansdown's celebrates 45 years in business with a new campaign that takes us through four decades of Britain's turbulent political history.
Pika wants you all by AIself
The AI brand launches a spoof-but-is-it, retro-tinged infomercial that makes you want/fear its latest offering.
Godzilla lights up the sky for Apple TV
Guinness World Record-breaking aerial display, Godzilla, Kong and the new 'Titan X' gave the LA skyline a kaijutastic face-off in this dramatic drone stunt for season two of Monarch: Legacy of Monsters.
La Liga's generational bond
A new campaign for Spain's first and second division leagues is an emotional look at the bonds football can create between family members.
Amica's countdown to comeback
The insurance company continues its partnership with basketball superstar Jayson Tatum in a road to recovery film from Mother and director Ray Smiling.
GWR's latest Five adventure scales new heights
The new episode in the Blyton-cribbing Famous Five series from adam&eve\TBWA and Not To Scale sees the intrepid quintet chase a dragon.
Luke Jaden captures recovery
The ArtClass director documents his wife’s grandfather, AA sponsor Ken Kurkowski, in an unvarnished portrait of routine, ritual and recovery.
EROTIKA's naughty-ral selection
The evolution of man (and woman) is given a kinky twist in this fun spot from Po-pe, Milan and director Kobayashi.
Hargreaves Lansdown's stability through political change
Investment and savings company Hargreaves Lansdown's celebrates 45 years in business with a new campaign that takes us through four decades of Britain's turbulent political history.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
TBWA\Media Arts Lab London welcomes Ankita Tobit
Tobit will work alongside the MAL London leadership team and will report to Executive Creative Director, Tim Schoenmaeckers.
Greenpoint Pictures signs with Champion for East Coast representation
Based in New York City, Champion curates brand collaborations for its roster of clients. Representing a wide range of companies specialising in production, post-production, and music.
Stept signs with Moustache for East Coast representation
The partnership reflects Stept’s growing presence in New York and the broader East Coast market.
Electric Theatre Collective swoop for Rosalien van der Bom
Her new role as Senior Producer will see her continue to guide complex projects with ETC’s pool of talent.
Harbor welcomes Polly Gwinnett to London studio
Lead compositor Gwinnett has joined the team, bringing with her a wealth of visual storytelling experience across high-end television, advertising, and music video.
Michael Clarke joins Stadium for US representation
Clarke’s creative path began far from traditional sets. After traveling the world as a professional skier, he turned to filmmaking as a creative outlet and never looked back.
- This McDonald’s Germany campaign is all das
- Custom Ink launch new campaign from Mekanism
- Experience New with Air India
- Naked Smoothie returns with Coco Gauff
- ThreatLocker Cybersecurity drops new campaign
- Grumble-Bees introduce the Hiway to freelancing
- Rolls-Royce Aerospace delivers infinite potential
- Claritev trades guesswork for clarity
- JustFoodForDogs gives us a treat
- Big O Tires hits the nail on the head
TBWA\Media Arts Lab London welcomes Ankita Tobit
Tobit will work alongside the MAL London leadership team and will report to Executive Creative Director, Tim Schoenmaeckers.
Greenpoint Pictures signs with Champion for East Coast representation
Based in New York City, Champion curates brand collaborations for its roster of clients. Representing a wide range of companies specialising in production, post-production, and music.
Stept signs with Moustache for East Coast representation
The partnership reflects Stept’s growing presence in New York and the broader East Coast market.
Electric Theatre Collective swoop for Rosalien van der Bom
Her new role as Senior Producer will see her continue to guide complex projects with ETC’s pool of talent.
Harbor welcomes Polly Gwinnett to London studio
Lead compositor Gwinnett has joined the team, bringing with her a wealth of visual storytelling experience across high-end television, advertising, and music video.
Michael Clarke joins Stadium for US representation
Clarke’s creative path began far from traditional sets. After traveling the world as a professional skier, he turned to filmmaking as a creative outlet and never looked back.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
On My Radar: Lidia Estepa
Lidia Estepa, director at Papaya Films, talks spiritualism, cinematic nourishment and being on the path of self-knowledge, as she reveals what's on her creative radar.
Playlist: Sebastian Zotoff
This week we hear from Work Editorial editor Sebastian Zotoff, where he talks the future of AI in music video, editing for Frank Ocean, and selects some sweet promos.
On My Radar: Megan Brotherton
Thinking Machine director Megan Brotherton admires Ontario's recent ad campaign, is glad her "geriatric sneakers" are finally trendy, and wishes for a bit more courage in the creative community.
)
Job evolution is natural; things change over time, and adaptations must be made. But, says Wojtek Skiba, Executive Producer at Papaya Films, a producer's role has evolved so dramatically that it can feel like a whole new job. Here, he outlines the major changes and explains why supporting talent is still at its heart.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.