Detroit Youth Choir’s heart-breaking hymn to a murdered child
The choir's impassioned voices aim to raise awareness of gun violence with a version of Guns N’ Roses' Sweet Child O' Mine, that calls for continued progress in the wake of shootings at Uvalde, Oxford, Highland Park, and Buffalo.
Peter Crouch’s pitch-side passions for Paddy Power
The betting brand launches a player+ref romcom to herald the start of the UK’s Premier League football season.
Jay Park's Bite of the Apple
The American/Korean rapper/singer/songwriter mixes a colourful music vid from Kyu Ha Kim and webtoon artist, Namon, with a neat bit of branded content; the promo's iPad creation documented in a separate film.
BAFTA takes a look behind the mask
From writing to wardrobe, coding to camera-rigging, special effects to sound – this inspiring spot highlights some of the many pathways into the industry.
The new Elvis music video is a bit of All Right
The King's debut single is given a lick of paint (and a Lichtenstein look) by animator Richard Noble.
Ben Quinn gives Venice Beach the (Italian) boot
In a celebratory film for Venice Beach Football Club (VBFC), in partnership with Italian bootmaker Pantofola D’Oro, Quinn and his 14-year-old son co-direct a tale of soccer passion.
M.I.A., Robot
In a freaky and impactful promo, the British rapper sets her sights on influencer culture.
Joseph Kahn Rickrolls America
The Supply & Demand director and Deloitte Digital create a loving homage to Astley's classic for AAA Insurance.
Detroit Youth Choir’s heart-breaking hymn to a murdered child
The choir's impassioned voices aim to raise awareness of gun violence with a version of Guns N’ Roses' Sweet Child O' Mine, that calls for continued progress in the wake of shootings at Uvalde, Oxford, Highland Park, and Buffalo.
Peter Crouch’s pitch-side passions for Paddy Power
The betting brand launches a player+ref romcom to herald the start of the UK’s Premier League football season.
Jay Park's Bite of the Apple
The American/Korean rapper/singer/songwriter mixes a colourful music vid from Kyu Ha Kim and webtoon artist, Namon, with a neat bit of branded content; the promo's iPad creation documented in a separate film.
BAFTA takes a look behind the mask
From writing to wardrobe, coding to camera-rigging, special effects to sound – this inspiring spot highlights some of the many pathways into the industry.
The new Elvis music video is a bit of All Right
The King's debut single is given a lick of paint (and a Lichtenstein look) by animator Richard Noble.
Ben Quinn gives Venice Beach the (Italian) boot
In a celebratory film for Venice Beach Football Club (VBFC), in partnership with Italian bootmaker Pantofola D’Oro, Quinn and his 14-year-old son co-direct a tale of soccer passion.
M.I.A., Robot
In a freaky and impactful promo, the British rapper sets her sights on influencer culture.
Joseph Kahn Rickrolls America
The Supply & Demand director and Deloitte Digital create a loving homage to Astley's classic for AAA Insurance.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
TheRockyroadtoLadbrokes'knockoutspot
How do you seamlessly update an iconic 1979 cinematic scene to incorporate modern sports people, drummers, horse riders, drag queens, dancers, and gymnasts? We speak to the brand, creatives, director and VFX CD behind Ladbrokes' blockbuster spot about how they went the distance.
Telling authentic stories; the 50 families behind CALM’s The Last Photo
Discussions around suicide are never easy which is why Amy Simmons, Integrated Producer at adam&eveDDB, had to be especially sensitive when creating their recent campaign, The Last Photo. Here, she explains how inclusivity, understanding and involvement were the cornerstones of this powerful piece of work.
Canesten undresses the truth about vaginas
We hear from AnalogFolk about a new campaign for Canesten which combines myth-busting with education to radically alter the way we approach vaginal health, embracing truths and destroying taboos.
How to eat a human
In terms of taboo, chowing down on one's own species leaves a nasty taste in the mouth. The Swedish Food Federation's mockumentary, Eat A Swede, justly deserved this year's Cannes Grand Prix win (Entertainment category) for its exploration of putting homo sapiens on the menu. Here, Adrian Botan, McCann Europe CCO and ECD/producer Markus Ahlm, reveal the ingredients behind the campaign.
How Joris Bacquet used AI to imagine Infinity
With his innovative music video for Azel Phara, Bacquet manipulated the world-generating possibilities of AI to create a narrative film that is both visually spectacular and question-raising. We spoke to him about how he became one with the machines...
Director Lauren Sick joins Spy Films
Director Lauren Sick has signed with Spy Films for Canadian representation.
Framestore sees growth across Canadian studios, with seven new VFX supervisors
VFX supervisor François Dumoulin joins Framestore's Montreal studio from Rodeo FX
Porsche Awards 2023 open for entries
Until the 4th December 2022, young advertising talents can submit any project for the Porsche Awards.
Conscious Minds adds 10 associate partners
The creative content studio reimagines the future of brand storytelling with new leadership model and human-first narrative approach.
Dentsu Creative partners with The UK Creative Festival
More pirates and mavericks announce their arrival on Margate’s shores.
Amber Park joins Black Dog Films
Director Amber Park’s work spans music videos, brand campaigns, web3, creative direction, visual art and more.
- Fa and Fon craft Spaceman music promo for MØ
- May the best dealer win with Motorway
- New Rite Aid campaign understands millennial moms
- Director Sam Ciaramitaro revs up the Corvette Academy
- Panini crowns the G.O.A.T of swaps in new campaign
- Spark joy with help from Google One
- Go down the rabbit hole with Castrol
- Royal Enfield hails a new generation of motorcycling
- REVERSE celebrates patient empowerment with CareCredit
- CeeLo Green gets low with AmeriSave
Director Lauren Sick joins Spy Films
Director Lauren Sick has signed with Spy Films for Canadian representation.
Framestore sees growth across Canadian studios, with seven new VFX supervisors
VFX supervisor François Dumoulin joins Framestore's Montreal studio from Rodeo FX
Porsche Awards 2023 open for entries
Until the 4th December 2022, young advertising talents can submit any project for the Porsche Awards.
Conscious Minds adds 10 associate partners
The creative content studio reimagines the future of brand storytelling with new leadership model and human-first narrative approach.
Dentsu Creative partners with The UK Creative Festival
More pirates and mavericks announce their arrival on Margate’s shores.
Amber Park joins Black Dog Films
Director Amber Park’s work spans music videos, brand campaigns, web3, creative direction, visual art and more.
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Sindha Agha on how to make a YDA-winning how to series
The Corner Shop director, Sindha Agha, won Gold at the Young Director Award for her funny, honest and touching film How to Get an Abortion. Here, she discusses casting, colour and faking it till you make it.
shots Unsigned: Corry Wiens
In our latest edition of chats with unsigned directing talent we speak with Corry Wiens. Here he talks us through his short film Defy the Odds, a producers nightmare of a shoot, Camaro breakdowns and a desire for more commercial directing.
YDA-winner CARAZ on the memories of butterflies
Montreal-based director CARAZ won two Gold Screens for Video Art and Short Film (Up To 6 Mins) in this year's YDA. Here she shares how, through her observation of tiny details in the development of the dance, the concept for the piece gradually unfurled and took wing.
On My Radar: Danielle Sclafani
Uppercut editor Danielle Sclafani reveals her need for film and TV details, her addiction to Wordle, and how Instagram's become a 'problem' as much as a 'preference'.
Kristine Tsui: A Few Of My Favourite Things
Bindery director and photographer Kristine Tsui talks us through some on-set, travel and always-to-hand fundamentals that make her working life a little easier.
Playlist: Matthew Prickett
We hear from Editor Matthew Prickett at Work Editorial about laying down in nightclubs, edit schedules and The Elizabeth Line.
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shots' current new talent focus looks at the best and brightest coming through the ranks of advertising. But is the industry too obsessed with youth, and is advertising's 'cult of the new' attitude doing a disservice to the talented 'older' creatives? Nicky Bullard, Group CCO at MullenLowe London, aged 53 years, eight months and 13 days, gives her view.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
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