Brahma's belief in Brazil
Ahead of the World Cup, this new campaign for the beer brand recreates historic moments featuring the Brazilian national team, with appearances by Carlo Ancelotti and Ronaldo.
Nick Ball's bloody big hug
The OPC director's new film for Canadian Blood Services sees a donor embraced by the masses.
Article 19 Office exposes freedom under fire
A harrowing film from the global human rights organisation uses a powerful metaphor for the danger journalists and their families face by speaking the truth.
Ad Council helps Gen Z break the silence
Smuggler director Fenn O'Meally’s touching and authentic film champions the power of human connection in combatting youth loneliness.
YETI goes on all FOURs
Transforming its logo into a rotating series of passion words, Wieden + Kennedy Portland's new spot for the brand shows its impact in all outdoor pursuits.
Belief Studio reframes masculinity
This stark, emotionally charged, AI-produced film shows parents from across the UK answering a question many are avoiding: what does it actually mean to be a good man?
HeadsUpGuys' heartfelt letter
The emotional reading of a final note leads to understanding in this powerful and brilliantly produced spot from Far & Away co-founders Ben Consmueller and Ilia Lipsman.
The Guardian looks back with Kathy
Launched this week on its 205th birthday, the Guardian enlists the great British icon Kathy Burke as it reframes its classic Points of View ad.
Brahma's belief in Brazil
Ahead of the World Cup, this new campaign for the beer brand recreates historic moments featuring the Brazilian national team, with appearances by Carlo Ancelotti and Ronaldo.
Nick Ball's bloody big hug
The OPC director's new film for Canadian Blood Services sees a donor embraced by the masses.
Article 19 Office exposes freedom under fire
A harrowing film from the global human rights organisation uses a powerful metaphor for the danger journalists and their families face by speaking the truth.
Ad Council helps Gen Z break the silence
Smuggler director Fenn O'Meally’s touching and authentic film champions the power of human connection in combatting youth loneliness.
YETI goes on all FOURs
Transforming its logo into a rotating series of passion words, Wieden + Kennedy Portland's new spot for the brand shows its impact in all outdoor pursuits.
Belief Studio reframes masculinity
This stark, emotionally charged, AI-produced film shows parents from across the UK answering a question many are avoiding: what does it actually mean to be a good man?
HeadsUpGuys' heartfelt letter
The emotional reading of a final note leads to understanding in this powerful and brilliantly produced spot from Far & Away co-founders Ben Consmueller and Ilia Lipsman.
The Guardian looks back with Kathy
Launched this week on its 205th birthday, the Guardian enlists the great British icon Kathy Burke as it reframes its classic Points of View ad.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
Vetor and Lobo restructure operations
Vetor in Brazil, and Lobo in the United States, enter a new phase with an even more integrated operation, featuring a new corporate structure and operational agreement.
Merman signs director James Griffiths
Acclaimed writer and director Griffiths, is a seasoned storyteller with a distinguished career spanning both commercial and long-form filmmaking.
Iris Luz joins Academy
Grammy nominated Luz joins the roster at an exciting moment in her career, with a growing body of work that continues to resonate across fashion, music and contemporary culture.
Sparks signs Norman Bates
Sparks signs the directing duo Norman Bates for commercial representation in Canada.
Darling Films signs directing duo Peter Martin
Peter Martin are two people, Peter and Martin. 50% Australian, 50% American, 100% crab meat.
- The Steemer returns for Stanley Steemer
- Sage Bennett is a Big Important Director
- Google gives us some closet chaos
- Maya Jama shines for Joe & The Juice
- UNICEF Spain turns unused festival wristband balances into a new way to donate
- Make your world more Fabuloso
- Don't end up in the wrong hands says LegalZoom
- M&S launches The Summer of Love That
- Vodafone and Dutch singer Bente join forces
- S-market brings together Roberto & Vera
Vetor and Lobo restructure operations
Vetor in Brazil, and Lobo in the United States, enter a new phase with an even more integrated operation, featuring a new corporate structure and operational agreement.
Merman signs director James Griffiths
Acclaimed writer and director Griffiths, is a seasoned storyteller with a distinguished career spanning both commercial and long-form filmmaking.
Iris Luz joins Academy
Grammy nominated Luz joins the roster at an exciting moment in her career, with a growing body of work that continues to resonate across fashion, music and contemporary culture.
Sparks signs Norman Bates
Sparks signs the directing duo Norman Bates for commercial representation in Canada.
Darling Films signs directing duo Peter Martin
Peter Martin are two people, Peter and Martin. 50% Australian, 50% American, 100% crab meat.
The Talent
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Way I See It: Ted Rogers
Currently associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and all-round Renaissance polymath, who’s work includes promos and ads for brands such as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
The Inspiration
Cannes Contenders 2026: Celebrity endorsements
Ben Saul-Garner, Co-Founder of entertainment marketing agency Attachment, highlights the celebrity-fronted campaigns that cut through over the last 12 months.
Stash Capar: A Few Of My Favourite Things
Plural Films' director Stash Capar shares his birthstones, his books and his beautifully sentimental desk.
Cannes Contenders 2026: The Netherlands
Remco Marinus, ECD at Havas Lemz Amsterdam, on Dutch craftsmanship for international music stars, "beautiful but uncomfortable" campaigns, and preparing for a crisis.
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We’re facing an advertising paradox; short video dominates content more than ever, but commercial advertising is haunted by the skip button. But, says Russell Owen, Founder of commercial and feature film production company Kindred Pictures, all is not lost.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.