The General's Shaq tactics
Using a surprisingly versatile Shaquille O'Neal and some celebrity friends, Highdive's latest for the insurance brand plays on enjoyably retro pop-culture references and tropes.
Ladbrokes' joyous balloon ride
Everyone knows it's an unwritten rule that you can't let a balloon touch the floor. This new campaign for Ladbrokes takes that premise and runs with it.
Ricciardo hits the apex
F1 driver Daniel Ricciardo gets animated in this fast-paced new campaign for EA Sports Codemasters F1 2021.
CRCR are in league with legends
The Wizz directors create a wild slice of Japanimation for Riot Games' renowned League of Legends game.
Ali's undisciplined discipline
Modern-day acrobatics come to the fore in this mesmerising short which follow a young man called Ali and his method of breaking free from established rules.
Crime is the focus of Apple's whodunnit
Making good use of the iPhone 13's new phone's focus-wracking ability, PRETTYBIRD's JB Braud solves a familial theft.
Google questions everything
This new campaign reflects the simple belief that only by asking the right questions and receiving the right answers, can we become closer as individuals and as a society.
The General's Shaq tactics
Using a surprisingly versatile Shaquille O'Neal and some celebrity friends, Highdive's latest for the insurance brand plays on enjoyably retro pop-culture references and tropes.
Ladbrokes' joyous balloon ride
Everyone knows it's an unwritten rule that you can't let a balloon touch the floor. This new campaign for Ladbrokes takes that premise and runs with it.
Ricciardo hits the apex
F1 driver Daniel Ricciardo gets animated in this fast-paced new campaign for EA Sports Codemasters F1 2021.
CRCR are in league with legends
The Wizz directors create a wild slice of Japanimation for Riot Games' renowned League of Legends game.
Ali's undisciplined discipline
Modern-day acrobatics come to the fore in this mesmerising short which follow a young man called Ali and his method of breaking free from established rules.
Crime is the focus of Apple's whodunnit
Making good use of the iPhone 13's new phone's focus-wracking ability, PRETTYBIRD's JB Braud solves a familial theft.
Google questions everything
This new campaign reflects the simple belief that only by asking the right questions and receiving the right answers, can we become closer as individuals and as a society.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowBalmaindesignedanewapproachtobrandedentertainment
With the release today of Balmain's newest project, a long form drama series available on All4, the rules of branded entertainment may have been re-written. We speak to the agency behind the series about the age of flexible formats, the battle for audience eyeballs and this dramatic move for the fashion house.
Alexander Farah's heartbreaking meeting
In an emotive and affecting music video for Desirée Dawson's Meet You At The Light, Farah tells the tale of a family facing loss, and the father-daughter relationship at its heart.
How to present the pain of The Pitch
Director Eno Freedman Brodmann mines his production company past to create a biting satirical short that explores where ad ideas go to die...
How Henry Hobson crafted an Olympic double-decathlon
shots speaks to director Henry Hobson about how he managed to put the viewer into 20+ sports through dazzling first-person photography for Discovery+.
Tom Hooper and Sam Walker on raising the stakes for ITV
Part three of ITV Hub's Drama Vs Reality campaign is an all-action, high octane, two-and-half-minute fire fight. Uncommon's ECD Sam Walker and Oscar-winning director Tom Hooper talk us through the logistics of putting a reality TV star in a Huey and giving her an M2 .50 calibre machine gun.
Final head judges announced for shots Awards EMEA
Judges for the Direction, Animation, Editing & VFX and Casting and Production Styling categories are announced.
Lightning Orchard brings on Jenn Pennington as head of production
Pennington bolsters LO's female senior management ranks, led by Founder and CSO Laura Janness.
Sibling Films adds director Ashkan Memarian to roster
Prior to joining Sibling, Memarian got his start in the industry working his way up from a production assistant to an editor, to then directing small local spots.
Whitehouse Post promotes five key employees
Whitehouse Post boosts leadership with promotion of five key employees to partner and new executive director of post production.
Squeak E. Clean Studios promotes Julie B. Nichols to creative director
A renowned Chicago based composer, songwriter, music director and producer, Nichols has over a decade of experience composing across commercials, film, live theatre and her band Chicago Soul Spectacular.
Anthony Pellino joins the ArtClass roster
Pellino is known for the raw and emotionally-charged power of his work and fearless style of visual storytelling.
- Jollibee asks: Have you been emotionally harmed by a tasteless chicken sandwich?
- rubberband. is talking Calvin Klein's language
- Make Movies Better with new AMC Theatres campaign
- Ride Your Way in latest Apex Rides campaign
- T. Rowe Price wants to Invest In your future happiness
- Lieven Van Baelen directs new Space Pirate Trainer DX spot
- Igniting the sound of the 2021 Toyota Cross with Two AM Music Global
- Petco asks What Now with Droga5
- Havas Media Group Bolsters team with new hires
- Australian Government launches First Things First via BMF
Final head judges announced for shots Awards EMEA
Judges for the Direction, Animation, Editing & VFX and Casting and Production Styling categories are announced.
Lightning Orchard brings on Jenn Pennington as head of production
Pennington bolsters LO's female senior management ranks, led by Founder and CSO Laura Janness.
Sibling Films adds director Ashkan Memarian to roster
Prior to joining Sibling, Memarian got his start in the industry working his way up from a production assistant to an editor, to then directing small local spots.
Whitehouse Post promotes five key employees
Whitehouse Post boosts leadership with promotion of five key employees to partner and new executive director of post production.
Squeak E. Clean Studios promotes Julie B. Nichols to creative director
A renowned Chicago based composer, songwriter, music director and producer, Nichols has over a decade of experience composing across commercials, film, live theatre and her band Chicago Soul Spectacular.
Anthony Pellino joins the ArtClass roster
Pellino is known for the raw and emotionally-charged power of his work and fearless style of visual storytelling.
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Maceo Frost: Dancing, dynamism and identifying the goosebumps
When he's not on top of a surfboard Maceo Frost can be found behind a camera. The Swedish director nurtured his love of film by playing with Lego and experimenting with dance and, here, tells Tim Cumming about finding his rhythm and how to conjure goosebumps.
Weird Seance summons... Trevor Beattie
In the first of a new series of interviews Amy Kean celebrates the wonderful world of weird, talking to 'iconic oddballs' about their strange brains and why oddness should be elevated.
shots Unsigned: Paul Wie
In the first of our monthly interviews with unsigned directing talent, we talk with Paul Wie about his short film Soundtrack to Greatness, translating for director Bong Joon-Ho and his love of football.
Playlist: João Retorta
We had a word with Bullion Productions director João Retorta about his vast range of inspirations, a deep list of music promos and his failed drumming experiences...
On My Radar: Ollie Wolf
Bullion director Ollie Wolf celebrates the power of the push bike, the effervescent energy of a Steve McQueen film, and the 20 year anniversary of a classic UK comedy series, as he reveals what's on his radar.
Ross Taylor: A Few Of My Favourite Things
Iris Creative Director (and keen curiosity collector) Ross Taylor talks us through some of the delights that fill his home workspace.
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Today [Sep 15] is World Afro Day and Coretta Almon, Program Director at VMLY&R Dallas, discusses her thoughts on hair discrimination and what the advertising industry can do to combat it.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
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