Norsk Tipping’s homage to amateurs
A heartfelt spot from the Norwegian gambling brand celebrates the everyday athletes, musicians and dancers who’ll never achieve stardom.
Nike SB and Rassvet spotlight rhythm and resilience
Marius Gonzales’ bold and cinematic spot for the sportswear and skateboard brands captures the passion and drive of a drummer, skater and ballet dancer.
Tropicana’s jolly jungle jaunt
A thirsty sloth swaggers through a lush tropical rainforest in a fun and ambitious CG animated spot brought to life by Untold studios.
Con Edison’s ode to New York
Director Derek Cianfrance helms a cinematic and characterful film celebrating the people and energy that define the city.
Volvo celebrates football’s unsung heroes
A touching campaign from the vehicle brand, directed by Gustav Johansson, shines a spotlight the unappreciated champions of children’s football.
Vanessa Stachel spins a mythical tale of romance and ruin
A romantic fairy tale unfolds into dark fable about greed and exploitation in the director's gorgeously crafted short film for Greenpeace.
Pride Bratislava turns back time
Juraj Janis helms an impactful film composed of reversed footage to highlight how equal rights are being lost for queer people in Slovakia.
Private Island turns AI on Silicon Valley's tech lords
The London-based mixed-media studio and director Chris Boyle craft a sharp and satirical music video parodying four infamous tech billionaires' survivalist obsessions.
Norsk Tipping’s homage to amateurs
A heartfelt spot from the Norwegian gambling brand celebrates the everyday athletes, musicians and dancers who’ll never achieve stardom.
Nike SB and Rassvet spotlight rhythm and resilience
Marius Gonzales’ bold and cinematic spot for the sportswear and skateboard brands captures the passion and drive of a drummer, skater and ballet dancer.
Tropicana’s jolly jungle jaunt
A thirsty sloth swaggers through a lush tropical rainforest in a fun and ambitious CG animated spot brought to life by Untold studios.
Con Edison’s ode to New York
Director Derek Cianfrance helms a cinematic and characterful film celebrating the people and energy that define the city.
Volvo celebrates football’s unsung heroes
A touching campaign from the vehicle brand, directed by Gustav Johansson, shines a spotlight the unappreciated champions of children’s football.
Vanessa Stachel spins a mythical tale of romance and ruin
A romantic fairy tale unfolds into dark fable about greed and exploitation in the director's gorgeously crafted short film for Greenpeace.
Pride Bratislava turns back time
Juraj Janis helms an impactful film composed of reversed footage to highlight how equal rights are being lost for queer people in Slovakia.
Private Island turns AI on Silicon Valley's tech lords
The London-based mixed-media studio and director Chris Boyle craft a sharp and satirical music video parodying four infamous tech billionaires' survivalist obsessions.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Young Director Award 2026 winners announced
The Young Director Award returns to Cannes to celebrate the industry's most promising emerging filmmakers. As sponsor of the event, shots rounds up all of this year's Gold and Silver winners.
Uppercut promotes John Geehreng to Partner
Uppercut recognise his role in building the company’s VFX division into an artist driven department built for the evolving demands of today’s creative production landscape.
Cannes Lions 2026: Film Craft, Digital Craft, Industry Craft, and Design winners
From hand-crafted rebrands to miniature coffee shops, this year’s Film, Digital, Industry and Design Lions winners proved that a return to slow processes, traditional craft and human connection was at the top of the judges' minds.
Cannes Lions 2026: Entertainment, Sport, Music, and Gaming winners
While the Grand Prix winners across the Entertainment, Sport, Music and Gaming Lions ranged from boy band–sports brand collaborations to virtuous gaming stunts, the judges’ choices shared a clear thread: culture, connection and community.
Mitra joins the Somos5 directors roster
Mitra is a comedy director with an international background and a distinctive approach to storytelling.
Imposter signs director Luke Jaden
The Detroit-based director joins the roster with a body of work defined by emotional storytelling, poetic imagery, and deeply human narratives.
- The power of a LYNX fragrance
- Walmart Canada wants you to believe
- AG2R La Mondiale says that's what I signed up for
- Broken Antenna doubles up for Chuck Strangers
- Leroy Merlin launch new proud campaign
- Burger King asks, Love or Whopper?
- Old Parr Whisky is Liquid Desire
- Citroën becomes Sytroën
- Little Caesars teams up with Spider-Man: Brand New Day
- MAKE Animation Thesis Grant announces winners
Young Director Award 2026 winners announced
The Young Director Award returns to Cannes to celebrate the industry's most promising emerging filmmakers. As sponsor of the event, shots rounds up all of this year's Gold and Silver winners.
Uppercut promotes John Geehreng to Partner
Uppercut recognise his role in building the company’s VFX division into an artist driven department built for the evolving demands of today’s creative production landscape.
Cannes Lions 2026: Film Craft, Digital Craft, Industry Craft, and Design winners
From hand-crafted rebrands to miniature coffee shops, this year’s Film, Digital, Industry and Design Lions winners proved that a return to slow processes, traditional craft and human connection was at the top of the judges' minds.
Cannes Lions 2026: Entertainment, Sport, Music, and Gaming winners
While the Grand Prix winners across the Entertainment, Sport, Music and Gaming Lions ranged from boy band–sports brand collaborations to virtuous gaming stunts, the judges’ choices shared a clear thread: culture, connection and community.
Mitra joins the Somos5 directors roster
Mitra is a comedy director with an international background and a distinctive approach to storytelling.
Imposter signs director Luke Jaden
The Detroit-based director joins the roster with a body of work defined by emotional storytelling, poetic imagery, and deeply human narratives.
The Talent
Take a step into Ward’s World
Mal Ward is Jury Chair for this year’s Young Director Award. He talks to Lucy Aitken about the thrill of sharing new talent, overcoming his existential dread of AI, and how the streamers are rewriting the production playbook.
King of the Hill
As Jury President of the Entertainment Lions at Cannes, BBDO Worldwide Chief Creative Officer Chris Beresford-Hill has the task of assessing work that doesn’t just compete with other ads, but sits alongside the media people choose to spend time with. Here, he tells Jamie Madge how strong foundations make room for creative flourishes, and why protecting the value of a Lion is central to his judging process.
Pip Smart: Smart Talk
Revolver’s Pip Smart is the Jury President for the Film Craft Lions. She spoke with Lucy Aitken about working with icons on Play It Safe, finding your voice and the enduring power of human-made work.
The Inspiration
Playlist: Cami Starkman
For our latest Playlist, we hear from Nomad Editor Cami Starkman. Here she talks scroll-stopping music videos, the purity of editing, and cutting visuals for No Doubt’s residency at the Sphere.
On My Radar: Jackie Kelman Bisbee
Jackie Kelman Bisbee, Founding Partner of Park Pictures, on the advertising work that’s made an impression, the music video she believes is a “masterpiece”, and the enduring power of hair straighteners.
Cannes Contenders 2026: Canada
Vini Dalvi, CCO at Publicis Toronto, shares a selection of Canadian work he thinks could scoop awards at Cannes, including silent vehicles, sleep talkers and toothless smiles.
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A packed conference featuring talks from Mr Bean, Barry from EastEnders and a reanimated Josef Stalin might attract an audience but, really, what would that audience learn? shots’ Culture Editor Amy Kean takes the mic to bemoan the onslaught of on-stage celebs.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.