Midi Health’s cool spot about hot flashes
Award-winning comic actor/writer/director Amy Schumer appears in this droll national brand campaign for the women's tele-healthcare clinic.
Kotex uncovers a missing period in art history
In an impactful piece of branded content, the period product brand shines a spotlight on the hidden world of menstrual art from as far back as 35,000 BCE.
Cleaning up rubbish ads
In a clever campaign by Dentsu Creative, Sea Cleaners and JCDecaux have team up to remove the litter that’s leaving bad brand impressions across coastal areas.
Young Martyrs' lunar outlook
And new promo for the UK band takes inspiration from the recent Artemis II mission as a trip to the moon supplies the backdrop to a more meaningful track.
M&M's tough nut to crack
In an interesting and honest documentary, the Mars chocolate snack brand takes an honest look at how it's protecting its products from climate change.
Canada Dry's art of unwinding
A new campaign for Canada Dry gets artistically chaotic as two people's tumultuous days can only be solved with a relaxing drink.
Venbee’s mundane mayhem
The English singer and musician takes an ill-fated trip to the supermarket in a playful promo for her track Not My Day, directed by Dante Richardson.
Goodnites builds a language for bedwetting
For World Autism Day, the nighttime underwear brand designs an AAC vocabulary to help non-verbal children express their experiences of bedwetting.
Midi Health’s cool spot about hot flashes
Award-winning comic actor/writer/director Amy Schumer appears in this droll national brand campaign for the women's tele-healthcare clinic.
Kotex uncovers a missing period in art history
In an impactful piece of branded content, the period product brand shines a spotlight on the hidden world of menstrual art from as far back as 35,000 BCE.
Cleaning up rubbish ads
In a clever campaign by Dentsu Creative, Sea Cleaners and JCDecaux have team up to remove the litter that’s leaving bad brand impressions across coastal areas.
Young Martyrs' lunar outlook
And new promo for the UK band takes inspiration from the recent Artemis II mission as a trip to the moon supplies the backdrop to a more meaningful track.
M&M's tough nut to crack
In an interesting and honest documentary, the Mars chocolate snack brand takes an honest look at how it's protecting its products from climate change.
Canada Dry's art of unwinding
A new campaign for Canada Dry gets artistically chaotic as two people's tumultuous days can only be solved with a relaxing drink.
Venbee’s mundane mayhem
The English singer and musician takes an ill-fated trip to the supermarket in a playful promo for her track Not My Day, directed by Dante Richardson.
Goodnites builds a language for bedwetting
For World Autism Day, the nighttime underwear brand designs an AAC vocabulary to help non-verbal children express their experiences of bedwetting.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
The Young Arrows launch Pitch Your Story in partnership with LADbible
The Young Arrows launch Pitch Your Story, an open brief celebrating the communities, characters and moments that make the UK unique.
Yarns returns for 2026 with new brief: Nostalgia
The 2025 brief Disinfo saw a record number of submissions and an exceptional calibre of work, reinforcing Yarns as a platform for bold, original storytelling.
Krypton International joins JW Collective
JW Collective welcome production service specialists Krypton International, based in Lisbon Portugal.
RSA signs Alice Bloomfield
Bloomfield joins RSA’s main roster after developing her voice under the banner of Black Dog Films, RSA’s music video and emerging talent arm.
Electric Theatre Collective adds Will Denning and James Britton
ETC amplifies their design offering with senior hires from FutureDeluxe And Buck.
Spy Films welcomes EP Liam Benstead
In this role, Benstead will lead the company’s production operations and oversee the development and execution of new content.
- Sabritas Flamin' Hot presents The Warmest Welcome
- This new fashion film takes the cake
- Orijen debuts the world’s most extreme unboxing
- Postcode Lottery celebrates real moments
- Hyundai and the forests without names
- The Zebra gives you one less thing to worry about
- Renault Twingo E-Tech electric is the little big car
- Get groceries just how you like with Instacart
- Lenovo is backing every business
- Take any first step with App Store
The Young Arrows launch Pitch Your Story in partnership with LADbible
The Young Arrows launch Pitch Your Story, an open brief celebrating the communities, characters and moments that make the UK unique.
Yarns returns for 2026 with new brief: Nostalgia
The 2025 brief Disinfo saw a record number of submissions and an exceptional calibre of work, reinforcing Yarns as a platform for bold, original storytelling.
Krypton International joins JW Collective
JW Collective welcome production service specialists Krypton International, based in Lisbon Portugal.
RSA signs Alice Bloomfield
Bloomfield joins RSA’s main roster after developing her voice under the banner of Black Dog Films, RSA’s music video and emerging talent arm.
Electric Theatre Collective adds Will Denning and James Britton
ETC amplifies their design offering with senior hires from FutureDeluxe And Buck.
Spy Films welcomes EP Liam Benstead
In this role, Benstead will lead the company’s production operations and oversee the development and execution of new content.
The Talent
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
The Inspiration
On My Radar: Juliana Curi
Honor Society's award-winning director and storyteller, Juliana Curi, on the inspiring nature of Rio's carnival, the importance of social cinema, and the "shocking gap" between male and female directors in the advertising industry
Playlist: Johanna Cranitch
This week we hear from Little Beast's ECD and founder Johanna Cranitch, where she talks about recording the original Sesame Street band, big changes within the industry, and gives us some deep insight on her favourite promos.
Peer Review: Stacy Peterson
Known for her emotionally resonant storytelling rooted in human truth, Cut+Run editor Stacy Peterson shares her love of Mulholland Drive, Spike Lee documentaries, and explains how her dentist helped her land her first runner job.
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Oscar Eavis, co-founder and Strategy Director at creative agency Mox, argues that most brand-artist collaborations aren't collaborations, they're talent rentals with a sexy co-creation sticker on them, so what’s the secret to a successful partnership?
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.