Andalusia Tourism’s culture quest
Blending 3D animation, live action and AI techniques, the final chapter of the tourism board’s Andalusian Crush platform is an epic adventure through the country's heritage.
Finland’s heaven-scent holidays
This peculiar spot promoting the country’s Turku Archipelago aims to sniff out olfactory talent for a very unusual (nose) job.
The stripped back realities of MND
This powerful and affecting new campaign shows us how life as they know it can be stripped away for those suffering with Motor Neurone Disease.
MAP’s class of courage
This powerful new campaign for Medical Aid for Palestinians honours the brave young medics who graduated last year amid the ruins of Gaza’s Shifa Hospital.
Doordash delivers a day from hell
The online food delivery company launches a chaotic 13-minute film following the calamitous day of Daryl the Dasher, played by comedian Kam Patterson.
Samaritans speaks from the heart
The suicide prevention charity launches a touching and candid campaign showing how even the smallest of conversations can mean everything.
Subway's subconscious signs
This new campaign for the sandwich chain features Will Arnett as a variety of people's subconscious as he attempts to talk them into a healthier diet.
Oat Cult gives us a taste of horror
A hilariously grotesque spot from the overnight oats brand tells a gruesome tale of human sacrifice and tiramisu-spewing orifices set in 16th-century Italy.
Andalusia Tourism’s culture quest
Blending 3D animation, live action and AI techniques, the final chapter of the tourism board’s Andalusian Crush platform is an epic adventure through the country's heritage.
Finland’s heaven-scent holidays
This peculiar spot promoting the country’s Turku Archipelago aims to sniff out olfactory talent for a very unusual (nose) job.
The stripped back realities of MND
This powerful and affecting new campaign shows us how life as they know it can be stripped away for those suffering with Motor Neurone Disease.
MAP’s class of courage
This powerful new campaign for Medical Aid for Palestinians honours the brave young medics who graduated last year amid the ruins of Gaza’s Shifa Hospital.
Doordash delivers a day from hell
The online food delivery company launches a chaotic 13-minute film following the calamitous day of Daryl the Dasher, played by comedian Kam Patterson.
Samaritans speaks from the heart
The suicide prevention charity launches a touching and candid campaign showing how even the smallest of conversations can mean everything.
Subway's subconscious signs
This new campaign for the sandwich chain features Will Arnett as a variety of people's subconscious as he attempts to talk them into a healthier diet.
Oat Cult gives us a taste of horror
A hilariously grotesque spot from the overnight oats brand tells a gruesome tale of human sacrifice and tiramisu-spewing orifices set in 16th-century Italy.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
Director Rebecca Applebaum joins The Salmon
The Toronto-based production company has added the comedy director to its roster.
MindsEye signs Ruairí Bradley
The production company welcomes the Belfast-born director to its emerging talent roster EyeCandy.
BIRTH signs Justyna Obasi
The Creative production company announces the addition of the director to its roster for exclusive French representation.
AMP hosts inaugural West Coast Awards reception
The Elements Music and agency Droga5 were honored for its Ryan Barkan “Best in Show” winning ad for General Motors’ See You on the Road.
Havas POP appoints Kate Johnson as EVP UK
Havas’ AI-powered global content at-scale network has appointed Johnson to lead the UK business, continuing the expansion of its global footprint and evolving its craft at scale offering.
Sibling Rivalry welcomes Gracie Koh
Koh represents a new generation of socially-fluent director-creators moving seamlessly between culture and content.
- AAA Club Alliance is the start of something good
- Ezra Hurwitz directs for Miami City Ballet & GapStudio
- KFC Italia settles the focaccia debate
- Wells Fargo’s Be a 2%er campaign returns
- WeatherTech stages a friendly intervention
- Atlassian show us the race between knowledge and chaos
- Supercharge your deck with Clash Royale
- There is no place like home for Bluebella
- You can never know enough with Google
- EightSix launch The Handmade Series
Director Rebecca Applebaum joins The Salmon
The Toronto-based production company has added the comedy director to its roster.
MindsEye signs Ruairí Bradley
The production company welcomes the Belfast-born director to its emerging talent roster EyeCandy.
BIRTH signs Justyna Obasi
The Creative production company announces the addition of the director to its roster for exclusive French representation.
AMP hosts inaugural West Coast Awards reception
The Elements Music and agency Droga5 were honored for its Ryan Barkan “Best in Show” winning ad for General Motors’ See You on the Road.
Havas POP appoints Kate Johnson as EVP UK
Havas’ AI-powered global content at-scale network has appointed Johnson to lead the UK business, continuing the expansion of its global footprint and evolving its craft at scale offering.
Sibling Rivalry welcomes Gracie Koh
Koh represents a new generation of socially-fluent director-creators moving seamlessly between culture and content.
The Talent
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Way I See It: Fredrik Bond
From watching his editor father search for glowing eyes on screen to seeing Russell Crowe’s eyes “on fire” in Romper Stomper, Stink director Fredrik Bond has always been fascinated by the human spark that makes a film come alive. Here, he tells Jonathan Grant about dark beginnings, unlikely film schools, and why connection is still at the heart of everything he makes.
The Inspiration
On My Radar: FILFURY
Untold Studios artist, designer and director FILFURY on why podcasts have taken a backseat to audiobooks, how Otis Redding has impacted his life, and why Back to the Future is the gift that keeps on giving.
Aly Migliori: A Few Of My Favourite Things
Riverside director Aly Migliori shares the books, the bike and the beloved bits of home that help her find creativity wherever work takes her.
Playlist: Adrian Villagomez
This week we hear from Kaus director Adrian Villagomez. Here he talks about the renewal of horizontal work, looking back at the early work of famous directors, and his time at the Canadian Taekwondo Championships.
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Michelin star restaurants have three cooks to every waiter. So why do advertising agencies have a structure where creative is outweighed by other departments? Tom Elliston, CEO at LOLA Madrid, explains that too much agency process is taking away from the important creative work.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.