Foo Fighters' off-piste promo
Director Alex Acy documents the extreme world of snowless skiing in a high-octane music video for the American rock band’s track Of All People.
BuzzBallz' winning streak
An ageing exhibitionist shows his rage (and more) in this fun spot from Erich & Kallman and Torstein Bjorklund.
Vellas gives Movistar his best
In an epic cinematic film, VML México and the Rebolucion director tell the tale of a humble Domestique for whom success isn't dependent on coming first.
Man City and Puma have a close call
Erling Haaland, Pep Guardiola, Alex Greenwood and more man a Cityzens Support Line in KC Locke's delightfully offbeat spot for the 2026 Home Kit launch.
Pulling on Olivia Rodrigo’s heartstrings
The GRAMMY-winning singer songwriter’s official video for her new single the cure, sees her unspooling in a curious cardboard clinic.
Not To Scale go nuts for peanuts
A colourful series of stop motion films created by Special US for the National Peanut Board put the pantry staple legume at the centre of sports and social life.
Rimowa reflects on the miles that make us
This trilogy of spots for the suitcase and travel brand is a poetic, sonorous ode to a life in transit.
Roca orchestrates a storm for Cemento Andino
The Peruvian cement brand visualises the strength and endurance of its materials amidst the elements with a compelling musical performance.
Foo Fighters' off-piste promo
Director Alex Acy documents the extreme world of snowless skiing in a high-octane music video for the American rock band’s track Of All People.
BuzzBallz' winning streak
An ageing exhibitionist shows his rage (and more) in this fun spot from Erich & Kallman and Torstein Bjorklund.
Vellas gives Movistar his best
In an epic cinematic film, VML México and the Rebolucion director tell the tale of a humble Domestique for whom success isn't dependent on coming first.
Man City and Puma have a close call
Erling Haaland, Pep Guardiola, Alex Greenwood and more man a Cityzens Support Line in KC Locke's delightfully offbeat spot for the 2026 Home Kit launch.
Pulling on Olivia Rodrigo’s heartstrings
The GRAMMY-winning singer songwriter’s official video for her new single the cure, sees her unspooling in a curious cardboard clinic.
Not To Scale go nuts for peanuts
A colourful series of stop motion films created by Special US for the National Peanut Board put the pantry staple legume at the centre of sports and social life.
Rimowa reflects on the miles that make us
This trilogy of spots for the suitcase and travel brand is a poetic, sonorous ode to a life in transit.
Roca orchestrates a storm for Cemento Andino
The Peruvian cement brand visualises the strength and endurance of its materials amidst the elements with a compelling musical performance.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
Black Kite Studios makes double creative hire
Black Kite Studios appoints Phil Oldham and Jonathan Box as Creative Directors.
Rogue to represent Reset in the UK
This marks an exciting new chapter for both companies, uniting a shared commitment to ambitious filmmaking and creatively-led production.
WPP Production promotes Santiago Sánchez-Lozano to CEO, EMEA
Sanchez-Lozano to accelerate growth across Europe, the Middle East and Africa, combining world-class craft, AI-powered innovation and connected production at scale.
Tracks & Fields opens London office
Mark Mullooly joins as Managing Director as brands demand more from music. Tracks & Fields is bringing operational accountability to music for brands and agencies.
Uppercut promotes Tyler Horton to partner
This marks the company’s first internal promotion of an editor to partner.
LOBO signs directing duo OS OLGA
The directing duo, comprised of Luqueta and Felipe Lion joins for live-action and animation representation.
- NHL's monument to greatness
- If history had coverage, things might be different
- AlUla Tour and the big miss-out
- Nationwide's A.N.Y. Bank CEO faces ultimate indignity
- Penske turns INDYCAR fan dreams into reality
- Jiffy Lube brings iconic car duo back together
- Parkview Health takes a human view
- Cadbury rewrites the rules of winning
- All lines lead to Roland-Garros
- Emplify Health expands A Little Empathy platform
Black Kite Studios makes double creative hire
Black Kite Studios appoints Phil Oldham and Jonathan Box as Creative Directors.
Rogue to represent Reset in the UK
This marks an exciting new chapter for both companies, uniting a shared commitment to ambitious filmmaking and creatively-led production.
WPP Production promotes Santiago Sánchez-Lozano to CEO, EMEA
Sanchez-Lozano to accelerate growth across Europe, the Middle East and Africa, combining world-class craft, AI-powered innovation and connected production at scale.
Tracks & Fields opens London office
Mark Mullooly joins as Managing Director as brands demand more from music. Tracks & Fields is bringing operational accountability to music for brands and agencies.
Uppercut promotes Tyler Horton to partner
This marks the company’s first internal promotion of an editor to partner.
LOBO signs directing duo OS OLGA
The directing duo, comprised of Luqueta and Felipe Lion joins for live-action and animation representation.
The Talent
Rogers on a roll
Steve Rogers, Co-Founder of Revolver and winner of shots Awards APAC 2025 Director of the Year, claims he’s not a fan of commercials. Lucy Aitken met him to find out how, on his quest to make ads that aren’t ‘annoying’, he’s shot some of the most popular spots of recent times.
Ben Gregor: Rooted in play
From cult comedy shorts to Cannes-winning commercials and now just down from climbing The Magic Faraway Tree, Ben Gregor has spent his career making the borderline absurd feel human. Here, the Knucklehead director talks to Jamie Madge about performance, play and why good chaos needs structure.
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
The Inspiration
Cannes Contenders 2026: Thailand
Papop 'Or' Chaowanapreecha, Executive Creative Director at Accenture Song Thailand, selects hygiene horrors, kaprao crimes and emotional gut-punches that he believes could pick up awards this year.
On My Radar: Shaun James Grant
Merman's Shaun James Grant, director of episodes of Apple TV's Criminal Record and Hijack as well as work for Bloom & Wild and Women's Aid, on the battle between The Sopranos and The Wire, the power of Spotlight, and why advertising needs more trust.
Cannes Contenders 2026: Belgium
Dimitri De Wolf Executive Producer at De Machine provides us with some Belgian Cannes Contenders. Featuring the power of emptiness, emotionally grounded storytelling, and confidence in craft.
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The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.