The Ad Council's latest spot is one in a zill
Directed by Mister and developed pro bono by BBDO New York, the charity’s latest expansion of its Love, Your Mind initiative shows snapshots of teens in naturalistic, healing scenarios.
Refuge’s message hits home
An estate agent gives us a house tour with an unsettling twist in Revolt's impactful campaign for the domestic abuse charity.
Telstra steps up the charm
A procession of quirky characters sashay through town in the Australian telecommunications brand’s joyful new campaign created by Bear Meets Eagle On Fire.
Gorillaz achieve enlightenment
The virtual band embarks on a spiritual trip through India in sublime, eight-minute promo realised through exquisite hand-painted animation by The Line.
AI can't get no...
Director Elliott Gonzo uses generative tools to place Fatboy Slim and the Rolling Stones in a 90s squat party for the release of the High Contrast remix of Satisfaction Skank.
One or Eight slam pedal to the metal
Director OSRIN blends Japanese street culture, miniature sets and car stunts in a high-octane promo for the K-pop boy band’s Tokyo Drift.
American Football’s melancholy memories
Teen boys navigate emotion, relationships and rebellion in Alex Acy and Rémi Belleville’s sublime music video for the emo band’s reflective track Bad Moons.
TK Maxx is feline iconic
An accidental headcovering leads to style fame for a mystified moggy in this gloriously funny spot from Wieden + Kennedy London and Andreas Nilsson.
The Ad Council's latest spot is one in a zill
Directed by Mister and developed pro bono by BBDO New York, the charity’s latest expansion of its Love, Your Mind initiative shows snapshots of teens in naturalistic, healing scenarios.
Refuge’s message hits home
An estate agent gives us a house tour with an unsettling twist in Revolt's impactful campaign for the domestic abuse charity.
Telstra steps up the charm
A procession of quirky characters sashay through town in the Australian telecommunications brand’s joyful new campaign created by Bear Meets Eagle On Fire.
Gorillaz achieve enlightenment
The virtual band embarks on a spiritual trip through India in sublime, eight-minute promo realised through exquisite hand-painted animation by The Line.
AI can't get no...
Director Elliott Gonzo uses generative tools to place Fatboy Slim and the Rolling Stones in a 90s squat party for the release of the High Contrast remix of Satisfaction Skank.
One or Eight slam pedal to the metal
Director OSRIN blends Japanese street culture, miniature sets and car stunts in a high-octane promo for the K-pop boy band’s Tokyo Drift.
American Football’s melancholy memories
Teen boys navigate emotion, relationships and rebellion in Alex Acy and Rémi Belleville’s sublime music video for the emo band’s reflective track Bad Moons.
TK Maxx is feline iconic
An accidental headcovering leads to style fame for a mystified moggy in this gloriously funny spot from Wieden + Kennedy London and Andreas Nilsson.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Tim Fox joins Final Frontier
Fox began in design, studying art direction before moving into animation and film, a path that naturally led him to directing music promos, commercials, and content for the music industry.
Shortlist Management signs Bait Society
The global AI-native production company Bait Society joins the Shortlist Management roster.
Havas' Prose on Pixels appoints Stefane Rosa as CEO Americas
The announcement marks a pivotal moment in POP’s regional leadership and reinforces the network’s commitment to accelerating its growth in the region while delivering end‑to‑end excellence to clients.
Editor Chris Walker joins Union Editorial New York roster
Walker recently relocated to New York from London, where he served as editor and Partner of Marshall Street Editors, bringing a long-standing alliance full circle.
Little Bird signs Maverick Media Group
Maverick Media Group has officially signed with Becca Falborn’s Little Bird for East Coast representation, joining the roster as a live action production company.
LVLY adds Ryan Duggan as Executive Creative Director
The award-winning creative looks to build on renowned full-service studio’s reputation for excellence.
- Publicis Conseil rejuvenate the Dacia Logan
- Piraeus Bank wants to debAIte
- Java House peels and pours a new campaign
- Falabella’s grand European fashion odyssey
- Opendoor confronts home flippers with new campaign
- Bianca Poletti takes a bite out of Vienna
- Dip into a world of flavour with Domino’s
- Morgan & Morgan launch new US campaign
- Lincoln Navigator premieres new content series
- A$AP Rocky and Nas sitdown for Ray-Ban
Tim Fox joins Final Frontier
Fox began in design, studying art direction before moving into animation and film, a path that naturally led him to directing music promos, commercials, and content for the music industry.
Shortlist Management signs Bait Society
The global AI-native production company Bait Society joins the Shortlist Management roster.
Havas' Prose on Pixels appoints Stefane Rosa as CEO Americas
The announcement marks a pivotal moment in POP’s regional leadership and reinforces the network’s commitment to accelerating its growth in the region while delivering end‑to‑end excellence to clients.
Editor Chris Walker joins Union Editorial New York roster
Walker recently relocated to New York from London, where he served as editor and Partner of Marshall Street Editors, bringing a long-standing alliance full circle.
Little Bird signs Maverick Media Group
Maverick Media Group has officially signed with Becca Falborn’s Little Bird for East Coast representation, joining the roster as a live action production company.
LVLY adds Ryan Duggan as Executive Creative Director
The award-winning creative looks to build on renowned full-service studio’s reputation for excellence.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
Alex Hulsey: A Few Of My Favourite Things
The Anonymous Content director reveals the messy desk, murdered plants and moments of spontaneity that shape his process.
On My Radar: Lidia Estepa
Lidia Estepa, director at Papaya Films, talks spiritualism, cinematic nourishment and being on the path of self-knowledge, as she reveals what's on her creative radar.
Playlist: Sebastian Zotoff
This week we hear from Work Editorial editor Sebastian Zotoff, where he talks the future of AI in music video, editing for Frank Ocean, and selects some sweet promos.
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From pitch costs to the changing media landscape, Rogue Films' owner, MD and EP Kate Taylor breaks down the stresses and strains of the production obstacle course and tries to look at the positives of what 2026 can bring.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.