Roca orchestrates a storm for Cemento Andino
The Peruvian cement brand visualises the strength and endurance of its materials amidst the elements with a compelling musical performance.
Coinbase breaks the pattern
Steve Rodgers directs a tricksy spot in which a busy square is sneakily full of repeated actions.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Olivia Rodrigo gets dreamy for FC Barcelona and Spotify
BLINKINK's Lea Esmaili and Object & Animal's Andrew Thomas Huang team up to create a teen's kaleidoscopic scrapbook montage.
Miracle-Gro roots us in the real world
The plant care brand immerses us in the sounds and sights of nature in a simplistic, sensory-centred campaign aiming to reconnect people with the outdoors.
Quiet Storm gives Seabrook a charming spud
A crisp-eater is given a potatoey pep-talk in this funny spot from director Gustav Egerstedt.
Anitta’s sacred beats
Accompanying her eighth studio album EQUILIBRIVM, the Brazilian pop icon releases a stunning visual album tapping into her country’s roots, rich culture and spiritual pulse.
Canva’s coo-coo creative
A pigeon gets crafty in DUDE Milan’s characterful stop-motion animation for the online graphic design tool.
Roca orchestrates a storm for Cemento Andino
The Peruvian cement brand visualises the strength and endurance of its materials amidst the elements with a compelling musical performance.
Coinbase breaks the pattern
Steve Rodgers directs a tricksy spot in which a busy square is sneakily full of repeated actions.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Olivia Rodrigo gets dreamy for FC Barcelona and Spotify
BLINKINK's Lea Esmaili and Object & Animal's Andrew Thomas Huang team up to create a teen's kaleidoscopic scrapbook montage.
Miracle-Gro roots us in the real world
The plant care brand immerses us in the sounds and sights of nature in a simplistic, sensory-centred campaign aiming to reconnect people with the outdoors.
Quiet Storm gives Seabrook a charming spud
A crisp-eater is given a potatoey pep-talk in this funny spot from director Gustav Egerstedt.
Anitta’s sacred beats
Accompanying her eighth studio album EQUILIBRIVM, the Brazilian pop icon releases a stunning visual album tapping into her country’s roots, rich culture and spiritual pulse.
Canva’s coo-coo creative
A pigeon gets crafty in DUDE Milan’s characterful stop-motion animation for the online graphic design tool.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
2026 AMP Awards announces winners
The Elements Music wins Best In Show plus TBWA\Chiat\Day becomes only second agency inducted into the Hall of Fame at ceremony honouring the best in music and sound for advertising.
Femi Oladigbolu signs with PRETTYBIRD UK
From commercials to short films, the award-winning filmmaker’s nuanced storytelling approach and technical craft elevates scenes of everyday life and resonates across cultures.
RiTE Media expands leadership bench and roster
The Atlanta-based creative production and technology house adds Halie Graham as Partner, signs director Xander Bartole, and taps East Coast, Midwest representation.
Matt Shannon heads to the Builders Club
Builders Club signals a new era of global growth with the appointment of Shannon as Executive Producer / Partnerships.
REEL SISTERS launches with its first event
The launch event was made possible with the support of award-winning, post-house 750PMH and production company FRIEND.
Versus makes key leadership hires
Executive Creative Director Rosie Garschina and Executive Producer Kevin Anderson join Versus to push strategic design deeper into the creative studios' integrated offering.
- AlUla Tour and the big miss-out
- Nationwide's A.N.Y. Bank CEO faces ultimate indignity
- NHL's monument to greatness
- Penske turns INDYCAR fan dreams into reality
- Jiffy Lube brings iconic car duo back together
- Parkview Health takes a human view
- Cadbury rewrites the rules of winning
- All lines lead to Roland-Garros
- Emplify Health expands A Little Empathy platform
- Porsche celebrates 75 years of motorsport heritage
2026 AMP Awards announces winners
The Elements Music wins Best In Show plus TBWA\Chiat\Day becomes only second agency inducted into the Hall of Fame at ceremony honouring the best in music and sound for advertising.
Femi Oladigbolu signs with PRETTYBIRD UK
From commercials to short films, the award-winning filmmaker’s nuanced storytelling approach and technical craft elevates scenes of everyday life and resonates across cultures.
RiTE Media expands leadership bench and roster
The Atlanta-based creative production and technology house adds Halie Graham as Partner, signs director Xander Bartole, and taps East Coast, Midwest representation.
Matt Shannon heads to the Builders Club
Builders Club signals a new era of global growth with the appointment of Shannon as Executive Producer / Partnerships.
REEL SISTERS launches with its first event
The launch event was made possible with the support of award-winning, post-house 750PMH and production company FRIEND.
Versus makes key leadership hires
Executive Creative Director Rosie Garschina and Executive Producer Kevin Anderson join Versus to push strategic design deeper into the creative studios' integrated offering.
The Talent
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Inspiration
Cannes Contenders 2026: France
Henry Co-founder and EP Jean Ozannat gears up for Cannes with a selection of French work he believes could stand out this year, from emotionally driven Christmas tales to cinematic automotive films blending western codes and dystopian sci-fi.
Cannes Contenders 2026: Denmark / Norway
Bacon COO and EP Samuel Cantor reveals his selection of Danish and Norwegian Cannes Contenders. Featuring humorous campaigns, poetic pieces, and emotional craft.
Cannes Contenders 2026: Entertainment
Lynsey Atkin, Founder and Partner at Baby Teeth, selects life-sized Lego F1 cars, fictional fashion interns and Chalamet cultural chaos that she believes could pick up Entertainment Lions this year.
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Artificial intelligence is here, and it will fundamentally alter filmmaking. But, says The Moon Unit, AI's democratisation of the industry is a fallacy, because as the jigsaw of real-time filmmaking edges closer to completion, it will be the select few with access to the knowledge, rather than the masses with access to the tech, who will come out on top.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.