Mekanism gets to the bottom of it
Pumpkins, peaches and bundt cakes serve as cheekily suggestive reminders to attend routine colonoscopies in a playfully provocative short film.
Arsenal corners the market
Marc Sidelsky directs a star-studded promo for The Arsenal; its new digital home for Gooners everywhere.
Nick Ball gives us more mis-Uber-standings
The breadth of offerings available through Uber Eats is shown through the things they don't provide in this witty campaign from Special Group.
EVAW flips the script on male violence
British actor Rhianne Baretto delivers a powerful performance for the feminist organisation collective, reinforcing the message that women's safety is everyone’s problem.
ICRC brings Mexico’s missing into view
Archer Troy's impactful film for the International Committee of the Red Cross underscores the importance of investigation files in the search for 'disappeared' people in Mexico.
Graza gets weirdly serious
Elliott Power helms a trio of kooky spots highlighting the olive oil brand’s meticulous quality standards.
Lewis Capaldi welcomes you to HEYDUDE Country
The hilarious singer-songwriter is superimposed into idyllic settings in this offbeat spot for the footwear brand.
Apple composes a powerful performance
The tech brand promotes new MacBook Air and MacBook Pro’s capabilities with two feelgood and playfully edited films from TBWA\Media Arts Lab.
Mekanism gets to the bottom of it
Pumpkins, peaches and bundt cakes serve as cheekily suggestive reminders to attend routine colonoscopies in a playfully provocative short film.
Arsenal corners the market
Marc Sidelsky directs a star-studded promo for The Arsenal; its new digital home for Gooners everywhere.
Nick Ball gives us more mis-Uber-standings
The breadth of offerings available through Uber Eats is shown through the things they don't provide in this witty campaign from Special Group.
EVAW flips the script on male violence
British actor Rhianne Baretto delivers a powerful performance for the feminist organisation collective, reinforcing the message that women's safety is everyone’s problem.
ICRC brings Mexico’s missing into view
Archer Troy's impactful film for the International Committee of the Red Cross underscores the importance of investigation files in the search for 'disappeared' people in Mexico.
Graza gets weirdly serious
Elliott Power helms a trio of kooky spots highlighting the olive oil brand’s meticulous quality standards.
Lewis Capaldi welcomes you to HEYDUDE Country
The hilarious singer-songwriter is superimposed into idyllic settings in this offbeat spot for the footwear brand.
Apple composes a powerful performance
The tech brand promotes new MacBook Air and MacBook Pro’s capabilities with two feelgood and playfully edited films from TBWA\Media Arts Lab.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
Senior Producer Sarah Dicks joins Covert
Dicks began her career on the agency side working at Mullen Lowe, Publicis and Ogilvy before moving into post-production and visual effects.
Daniel Kuypers named chairperson for 2026 AMP Awards for Music & Sound
The Omnicom Production Head of Music, and longtime music executive will chair the curatorial committee, and lead best in show selection.
Director Kasper Häggström heads to EXIT
Häggström’s offbeat humour has a distinctive visual style that has already made him a prominent voice in Scandinavian comedy.
Sanctuary adds EP Preston Garrett
Preston Lee and Preston Garrett both champion the boutique ethos in advertising and features with Sanctuary.
Tool Signs directing duo Bonnie & Alison
The award-winning pair known for celebrity-driven, comedic campaigns join Tool’s growing commercial roster.
UNIT VFX welcomes Mia Harvey-Luckwell
Harvey-Luckwell rejoins as a VFX Line Producer fresh from Union VFX and Jellyfish.
- Explore your story with Coach
- Toyota Aygo X revs up with December 10
- Fresh Step celebrates cat obsession
- This OREO campaign is the stuf of legends
- Garnier unveils its first brand film featuring Gisele Bündchen
- McDonald's Germany is always spot on
- Ángela Molina gives voice to women of high value
- Wyoming unveils Mavericks Wanted campaign
- Iggy, Anna and God’s lonely man
- Batchelors new campaign is Irresistible
Senior Producer Sarah Dicks joins Covert
Dicks began her career on the agency side working at Mullen Lowe, Publicis and Ogilvy before moving into post-production and visual effects.
Daniel Kuypers named chairperson for 2026 AMP Awards for Music & Sound
The Omnicom Production Head of Music, and longtime music executive will chair the curatorial committee, and lead best in show selection.
Director Kasper Häggström heads to EXIT
Häggström’s offbeat humour has a distinctive visual style that has already made him a prominent voice in Scandinavian comedy.
Sanctuary adds EP Preston Garrett
Preston Lee and Preston Garrett both champion the boutique ethos in advertising and features with Sanctuary.
Tool Signs directing duo Bonnie & Alison
The award-winning pair known for celebrity-driven, comedic campaigns join Tool’s growing commercial roster.
UNIT VFX welcomes Mia Harvey-Luckwell
Harvey-Luckwell rejoins as a VFX Line Producer fresh from Union VFX and Jellyfish.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
Playlist: PETR
This week we speak with Stink director PETR about his time growing up in the Czech Republic, his A$AP Rocky fandom, and his Seiko watch.
On My Radar: Jamie Babbit
IndependentMedia director Jamie Babbit, who recently directed Netflix's Nobody Wants This season two, Fox's Best Medicine season one and the latest season of Hulu's Only Murders in the Building, talks classic films, power couples, and the addictive quality of sinus rinse.
Peer Review: David Castellanos
ECD at Erich & Kallman Austin, David Castellanos discusses building a career in two countries, developing cultural fluency and working at the intersection between creativity and human truth.
)
The sun has finally shown itself in Britain, for how long, no one knows, but Chris Baker, New Business Director at Park Village, is thankful it means he can get outside and away from the internet and the AI slop it's serving.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.