BLINKINK's promo for Clash Royale pops off the screen
In Sam Gainsborough's balloon-filled spot, made with Uncommon Creative Studio, the world of the game is recreated by some elaborate inflatable creations.
Nick Tree's heartfelt father/daughter story shows Dementia Doesn’t Care
The powerful short, created for Younger People with Dementia, stars Adolescence actress Amelie Pease as a teen attempting to get through to her dad.
Erste Bank's birdy breakout
A caged avian shows some remarkable resourcefulness in this charming spot from DOM&NIC.
Well Aware’s thirst for change
Laird and Good Company celebrate Earth Month with beautiful film for the water charity that highlights the transformative effect access to clean water has on Africa’s rural communities.
Telstra's globe-spinning spots are poetry in (stop) motion
Three remote individuals are kept in contact in this charmingly crafted campaign from Bear Meets Eagle On Fire and animator Catherine Prowse.
One NZ follows Jade’s journey to the father-land
The telecom co has released the latest chapter of the Finding Jade series of comic films following a young lad’s quest to locate is biological dad.
Protest in motion: Dancers call out Epstein secrecy
Director Bryan Buckley and The First Amendment Troop deliver a new 'ResistDance' at the Lincoln Memorial and Kennedy Center, this time demanding answers about the Trump-linked Epstein allegations.
Purga Films' lorem ipsum moment
No, that headline's not a mistake, we haven't forgotten to add proper words. Instead, production studio Purga Studios is using the Latin words 'lorem ipsum', which are used as dummy text, as the central idea of its new campaign.
BLINKINK's promo for Clash Royale pops off the screen
In Sam Gainsborough's balloon-filled spot, made with Uncommon Creative Studio, the world of the game is recreated by some elaborate inflatable creations.
Nick Tree's heartfelt father/daughter story shows Dementia Doesn’t Care
The powerful short, created for Younger People with Dementia, stars Adolescence actress Amelie Pease as a teen attempting to get through to her dad.
Erste Bank's birdy breakout
A caged avian shows some remarkable resourcefulness in this charming spot from DOM&NIC.
Well Aware’s thirst for change
Laird and Good Company celebrate Earth Month with beautiful film for the water charity that highlights the transformative effect access to clean water has on Africa’s rural communities.
Telstra's globe-spinning spots are poetry in (stop) motion
Three remote individuals are kept in contact in this charmingly crafted campaign from Bear Meets Eagle On Fire and animator Catherine Prowse.
One NZ follows Jade’s journey to the father-land
The telecom co has released the latest chapter of the Finding Jade series of comic films following a young lad’s quest to locate is biological dad.
Protest in motion: Dancers call out Epstein secrecy
Director Bryan Buckley and The First Amendment Troop deliver a new 'ResistDance' at the Lincoln Memorial and Kennedy Center, this time demanding answers about the Trump-linked Epstein allegations.
Purga Films' lorem ipsum moment
No, that headline's not a mistake, we haven't forgotten to add proper words. Instead, production studio Purga Studios is using the Latin words 'lorem ipsum', which are used as dummy text, as the central idea of its new campaign.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
Alicia MacDonald heads to The Corner Shop
The award-winning filmmaker brings her talents to the Corner Shop roster for UK and US representation.
Whitehouse Post promotes Tommy Hill to editor
Since joining Whitehouse Post, Hill has built a body of work spanning large-scale commercial storytelling, intimate, human-driven narratives, and documentary filmmaking.
Galeria.Holding acquires creative agency cccaramelo
Founding partners André Pallu, Rafael Rossatto, and Bruno Zampoli will continue to oversee operations.
Director Yoni Lappin joins Wanda Productions
Based in London, Lappin is a director and photographer whose work sits at the intersection of music, fashion and contemporary culture.
Pickle Music opens new studio
Pickle Music opens new Dumbo studio and signs RIPPLE for West Coast representation.
The Sweetshop signs Australian director Edward Housden
With strong experience in both commercial and shortform work, Housden has a flair for creating work that turn everyday moments into distinctive, engaging storytelling.
- Callaway Golf Europe launch new brand film
- Sonita asks, can someone find my friends
- Puget spends a day at the beach
- Fujifilm launch global campaign for the instax mini 13
- When life gets tough, try Scrumbles
- M&M’S highlights the unexpected
- Never miss with Xfinity and Caitlin Clark
- Mercedes and a moment of bliss
- Kia and the power of firsts
- Holland & Barrett challenges the nation to Back Your Body
Alicia MacDonald heads to The Corner Shop
The award-winning filmmaker brings her talents to the Corner Shop roster for UK and US representation.
Whitehouse Post promotes Tommy Hill to editor
Since joining Whitehouse Post, Hill has built a body of work spanning large-scale commercial storytelling, intimate, human-driven narratives, and documentary filmmaking.
Galeria.Holding acquires creative agency cccaramelo
Founding partners André Pallu, Rafael Rossatto, and Bruno Zampoli will continue to oversee operations.
Director Yoni Lappin joins Wanda Productions
Based in London, Lappin is a director and photographer whose work sits at the intersection of music, fashion and contemporary culture.
Pickle Music opens new studio
Pickle Music opens new Dumbo studio and signs RIPPLE for West Coast representation.
The Sweetshop signs Australian director Edward Housden
With strong experience in both commercial and shortform work, Housden has a flair for creating work that turn everyday moments into distinctive, engaging storytelling.
The Talent
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
The Inspiration
On My Radar: Martin Piroyanski
Martin Piroyanski, a director at 1stAve Machine Buenos Aires, appreciates the work of John Lennon more each passing year, wishes certain meetings didn't happen, and loves cooking up culinary delights under pressure.
On My Radar: Juliana Curi
Honor Society's award-winning director and storyteller, Juliana Curi, on the inspiring nature of Rio's carnival, the importance of social cinema, and the "shocking gap" between male and female directors in the advertising industry
Playlist: Johanna Cranitch
This week we hear from Little Beast's ECD and founder Johanna Cranitch, where she talks about recording the original Sesame Street band, big changes within the industry, and gives us some deep insight on her favourite promos.
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As Senior Motion Designer at Entropico, Toby Garrow sees movement through a motion design lens, where emotion, rhythm, and behaviour are distilled into their most essential forms and cinematography is connected to performance and intuition.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.