Audley’s ode to transformative travel
The luxury travel agency unveils a gorgeously shot campaign that captures the emotional impact of a perfectly curated adventure.
Jordan Stephens tunes into nature
The British actor and musician draws inspiration from the sounds of RSPB Rainham Marshes in a charming film for the fundraising charity’s 2026 Earth Raise campaign.
Sword & Shield’s call to arms
The new creative studio announces its launch with a gorgeous hand-drawn animation that sets out its remit to defend the art of craft.
Genentech is beyond caring
Focusing on the 'sandwich generation' - adults caring for ageing parents while raising children - this impactful film from BBH London, The Sweetshop and One6th uses animation and live-action to show the difficulty of plate-spinning.
Fivestone's titanic bond
The studio's growing creative team, alongside its production arm Bella, tells the charming story of a generational love of Tennessee Titans.
Piraeus Bank's wishful thinking
Even a genie can’t grant one man’s wish for tickets to the 2026 EuroLeague Final Four in this comedic campaign from the Greek bank.
Apple India’s crowning glory
The tech giant’s new campaign features five humorous spots in which monarchs are getting in various muddles that are all sorted by the new iPhone 17's capabilities.
Foo Fighters' window into modern life
A window cleaner gets a fleeting glimpse into the private worlds of an apartment block’s residents in this playful promo for Windows, the latest track from Foo Fighters.
Audley’s ode to transformative travel
The luxury travel agency unveils a gorgeously shot campaign that captures the emotional impact of a perfectly curated adventure.
Jordan Stephens tunes into nature
The British actor and musician draws inspiration from the sounds of RSPB Rainham Marshes in a charming film for the fundraising charity’s 2026 Earth Raise campaign.
Sword & Shield’s call to arms
The new creative studio announces its launch with a gorgeous hand-drawn animation that sets out its remit to defend the art of craft.
Genentech is beyond caring
Focusing on the 'sandwich generation' - adults caring for ageing parents while raising children - this impactful film from BBH London, The Sweetshop and One6th uses animation and live-action to show the difficulty of plate-spinning.
Fivestone's titanic bond
The studio's growing creative team, alongside its production arm Bella, tells the charming story of a generational love of Tennessee Titans.
Piraeus Bank's wishful thinking
Even a genie can’t grant one man’s wish for tickets to the 2026 EuroLeague Final Four in this comedic campaign from the Greek bank.
Apple India’s crowning glory
The tech giant’s new campaign features five humorous spots in which monarchs are getting in various muddles that are all sorted by the new iPhone 17's capabilities.
Foo Fighters' window into modern life
A window cleaner gets a fleeting glimpse into the private worlds of an apartment block’s residents in this playful promo for Windows, the latest track from Foo Fighters.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How radical tenderness became a dance of protest
Arriving in Mexico for a commercial shoot, director Rachel McDonald was disturbed by events unfolding in the US and, finding her feelings aligned with the ad’s choreographer, embarked on an ambitious dance film.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
Galeria.Holding announces acquisition of The Future Studios
Founders Cacau Moraes and Baepi Pinna will continue to oversee operations, supported by partners Danilo Paulino and Elder Ono.
David Eilander joins Pink Rabbit
Pink Rabbit welcomes the director to the team, strengthening its focus on comedy.
Ana Escorse joins Electric Theatre Collective
Electric Theatre Collective welcomes the Toronto-based senior colourist to their roster for UK and US representation.
Strike Anywhere signs directing duo the reggies
Jake Herman and Clay Dirkse, together known as the reggies, are the internet-fluent filmmakers behind many viral hits.
Papaya Films signs director Favio Vinson
Vinson's directing style is characterised by fast-paced, kinetic visuals with dark undertones.
SOUP welcomes director Anastasja Black
With a background that spans nearly every role on set, from runner to editor, gaffer to producer, Black’s directing is grounded in a deep, practical understanding of craft.
- Starbucks launches Sidekick platform celebrating self-expression
- Goodyear says the fast is in us
- ONE/SIZE partners with Fred & Farid Paris in new campaign
- Thomas Harrington Rawle directs Daisy Maybe’s Box With God
- Tequila Herradura invites drinkers to rediscover craft
- Lewis Hamilton engages in dinner dialogues for S.Pellegrino
- That’s how with Snapdragon
- BUTTER Music and Sound brings hardcore harmonies for Clash of Clans
- NextGen Acela takes centre stage in Amtrak’s new commercial
- Santander empowers first time buyers
Galeria.Holding announces acquisition of The Future Studios
Founders Cacau Moraes and Baepi Pinna will continue to oversee operations, supported by partners Danilo Paulino and Elder Ono.
David Eilander joins Pink Rabbit
Pink Rabbit welcomes the director to the team, strengthening its focus on comedy.
Ana Escorse joins Electric Theatre Collective
Electric Theatre Collective welcomes the Toronto-based senior colourist to their roster for UK and US representation.
Strike Anywhere signs directing duo the reggies
Jake Herman and Clay Dirkse, together known as the reggies, are the internet-fluent filmmakers behind many viral hits.
Papaya Films signs director Favio Vinson
Vinson's directing style is characterised by fast-paced, kinetic visuals with dark undertones.
SOUP welcomes director Anastasja Black
With a background that spans nearly every role on set, from runner to editor, gaffer to producer, Black’s directing is grounded in a deep, practical understanding of craft.
The Talent
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Way I See It: Ted Rogers
Currently associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and all-round Renaissance polymath, who’s work includes promos and ads for brands such as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
Made to move: Andrew Vucko
As founder of boutique motion agency Vucko, Andrew Vucko is a body language expert. But the bodies in question aren’t human – they’re global brands such as Google, Spotify and Intuit. He talks to shots about his ‘why’-driven approach and how brands are finally buying into the importance of motion identity.
The Inspiration
Cannes Contenders 2026: Spain
Ogilvy Spain Executive Creative Directors Javier Senovilla and Juan Pedro Moreno, guide us through some Spanish campaigns looking to secure a win at this years Cannes Lions.
Cannes Contenders 2026: Brazil
Fabricio Soares, Senior Copywriter at Wieden+Kennedy Sao Paulo, selects renamed cities, sun-soaked bar stools and triangular football haircuts that he believes could lure some lions.
Cannes Contenders 2026: USA
Cosmic Charlie Partner and Head of Creative Elinor Beltrone selects the racing sausages, doughy houses and rodent commuters which she believes could pick up awards this year.
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Jelly's Hazel O'Brien fills us in on how luxury brands are using playful craft and whimsical animations to keep the space fun for creatives and audience alike.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.