The Warehouse Project's night to remember
A gritty and reflective film traces the cultural legacy and collective memories of Manchester’s nightlife for the clubbing institution’s 20th anniversary.
RSF Germany quotes the enemies of free press
International nonprofit Reporters Without Boardersunveils an impactful campaign exposing political leaders’ criticism of independent journalism.
EE pitches positive masculinity
In collaboration with Publicis Groupe, the mobile network launches an impactful campaign fighting toxic online content with positive sports role models.
Danny Dyer gives Rob Lowe the lowdown on football for Paddy Power
Ahead of the World Cup kick-off next month, British legend Danny Dyer takes on the none-more-Amercian Rob Lowe in an argument to see who does the beautiful game better.
Chobani's feeding footballers' dreams
Chobani and US Soccer is celebrating the upcoming World Cup and how a trio of the men's national team got to where they are.
Greenpeace slaps back at big oil bullies
Javier Bardem and Yasmin Finney appear in a chilling film for the environmental organisation that dramatises the threat of abusive SLAPP lawsuits.
Wayne Rooney ruffs it for Nike x Palace
Directed by duo Burnermunde, this surreal spot sees a series of vignettes narrated by Rooney's portrayal of Shakespeare's Richard II.
Foo Fighters' off-piste promo
Director Alex Acy documents the extreme world of snowless skiing in a high-octane music video for the American rock band’s track Of All People.
The Warehouse Project's night to remember
A gritty and reflective film traces the cultural legacy and collective memories of Manchester’s nightlife for the clubbing institution’s 20th anniversary.
RSF Germany quotes the enemies of free press
International nonprofit Reporters Without Boardersunveils an impactful campaign exposing political leaders’ criticism of independent journalism.
EE pitches positive masculinity
In collaboration with Publicis Groupe, the mobile network launches an impactful campaign fighting toxic online content with positive sports role models.
Danny Dyer gives Rob Lowe the lowdown on football for Paddy Power
Ahead of the World Cup kick-off next month, British legend Danny Dyer takes on the none-more-Amercian Rob Lowe in an argument to see who does the beautiful game better.
Chobani's feeding footballers' dreams
Chobani and US Soccer is celebrating the upcoming World Cup and how a trio of the men's national team got to where they are.
Greenpeace slaps back at big oil bullies
Javier Bardem and Yasmin Finney appear in a chilling film for the environmental organisation that dramatises the threat of abusive SLAPP lawsuits.
Wayne Rooney ruffs it for Nike x Palace
Directed by duo Burnermunde, this surreal spot sees a series of vignettes narrated by Rooney's portrayal of Shakespeare's Richard II.
Foo Fighters' off-piste promo
Director Alex Acy documents the extreme world of snowless skiing in a high-octane music video for the American rock band’s track Of All People.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Emma Westenberg goes Bonkers
Bonkers United signs the director for Dutch and Belgian representation.
Riff Raff launch Our Animated Cousin
Riff Raff announce the launch of an animation department, Our Animated Cousin, building on a craft that has long been part of their DNA.
Serial Pictures and Business Club announce US partnership
The alliance kicks off with filmmakers Tom Emmerson, Nina Holmgren, Jim Hosking, and Gustav Sundström as they expand their representation into the US market under Business Club @ Serial Pictures.
Carlyn Hudson joins Gifted Youth
Gifted Youth signs the comedy director to their roster for US commercial representation.
Simon & Paul signs director Vanessa Stachel
The Hamburg-based commercial production company adds one of Germany's most exciting emerging directors to its roster for representation.
Dumas Haddad joins Friend
As Friend continues to champion directors with distinct cinematic voices, Haddad’s signing marks an exciting and natural addition to the roster.
- You’ve got this. We got you says Tommee Tippee
- Have fun with Svenska Spel Casino
- Cindy Crawford stars in new campaign for Upneeq
- Honest drops the euphemisms in new push for flushable wipes
- Connection means the world with Airalo
- ONCE launches Social Lotteries campaign
- Primark unveils its summer collection
- ExtraMile launch new campaign
- NHL's monument to greatness
- If history had coverage, things might be different
Emma Westenberg goes Bonkers
Bonkers United signs the director for Dutch and Belgian representation.
Riff Raff launch Our Animated Cousin
Riff Raff announce the launch of an animation department, Our Animated Cousin, building on a craft that has long been part of their DNA.
Serial Pictures and Business Club announce US partnership
The alliance kicks off with filmmakers Tom Emmerson, Nina Holmgren, Jim Hosking, and Gustav Sundström as they expand their representation into the US market under Business Club @ Serial Pictures.
Carlyn Hudson joins Gifted Youth
Gifted Youth signs the comedy director to their roster for US commercial representation.
Simon & Paul signs director Vanessa Stachel
The Hamburg-based commercial production company adds one of Germany's most exciting emerging directors to its roster for representation.
Dumas Haddad joins Friend
As Friend continues to champion directors with distinct cinematic voices, Haddad’s signing marks an exciting and natural addition to the roster.
The Talent
Daniel Eatock: The generosity of creativity
Art Practice's Daniel Eatock is a director, artist, author and creator who says he's a "specialist generalist" who blends his work life with his home life. Izzy Ashton speaks to the man who delights in playful unpredictability.
Cut to the joke: André Rodrigues
From short films exploring 17th-century queer subculture to gothic beauty campaigns, Okay Studio editor André Rodrigues slices and dices his work with humour, rhythm and an innate sense of playfulness.
Rogers on a roll
Steve Rogers, Co-Founder of Revolver and winner of shots Awards APAC 2025 Director of the Year, claims he’s not a fan of commercials. Lucy Aitken met him to find out how, on his quest to make ads that aren’t ‘annoying’, he’s shot some of the most popular spots of recent times.
The Inspiration
Cannes Contenders 2026: Italy
Livio Basoli, Chief creative Officer & Partner at DUDE Milan gives us their picks for this years Cannes Lions. Selecting spectacular food depictions, desirable IKEA catalogues and a provocative McDonald’s installation.
Cannes Contenders 2026: South Africa
Darling Films director Alexa Wilson gives us some South African Cannes Contenders, featuring wonderful wire cars, immersive and intriguing portraits, and work capturing something deeply familiar to many South Africans.
Playlist: Alice Bloomfield
RSA director Alice Bloomfield hits us with some fascinating animated music promos, talks short form content, and she's also keeping ants under her bed...
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Advertising is famously a long-hours culture, where the work is king. But behind the work, the creativity, inspiration, innovation and improvisation necessary to achieve best-in-class results depends on the impish, unruly spirit of play.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.