Starbucks fuels Team USA
The café chain turns a coffee run into an Olympic-scale endeavour in this classy campaign packed with sporting heroes.
Michelob's skiing instructor is kinda Kurt
Kurt Russell gives Lewis Pullman a chilly training montage in this star-fuelled Super Bowl spot from Wieden+Kennedy and Joseph Kosinski.
Somos Martina’s designs for equity
The Colombian menstrual products brand re-writes the school dress code – making period underwear part of the uniform.
Budweiser spreads its wings at the Super Bowl
A Clydesdale foal befriends a bald eagle chick in the Anheuser-Busch beer brand’s charming Super Bowl campaign.
Greenpeace's Winter Olympics of discontent
Greenpeace Italy's hard-hitting video highlights the absurdity of Italian oil and gas giant Eni sponsoring the Milano Cortina Games, being one of the corporations the charity blames for stealing our winters.
Jurassic Park sans danger? Xfinity... uh... finds a way...
Taika Waititi directs a cheeky update to the 1993 classic in this extended Super Bowl spot from GS&P.
Alaskan Tapes poses an impossible question
In Andrew de Zen’s hauntingly beautiful music video for Alaskan Tapes’ Holocene, a young couple must decide whether to bring a baby into a dying world.
The Week's paper magnet
A tea-supping man is bombarded with newspapers in this funny spot from thirty6 and J Marlow.
Starbucks fuels Team USA
The café chain turns a coffee run into an Olympic-scale endeavour in this classy campaign packed with sporting heroes.
Michelob's skiing instructor is kinda Kurt
Kurt Russell gives Lewis Pullman a chilly training montage in this star-fuelled Super Bowl spot from Wieden+Kennedy and Joseph Kosinski.
Somos Martina’s designs for equity
The Colombian menstrual products brand re-writes the school dress code – making period underwear part of the uniform.
Budweiser spreads its wings at the Super Bowl
A Clydesdale foal befriends a bald eagle chick in the Anheuser-Busch beer brand’s charming Super Bowl campaign.
Greenpeace's Winter Olympics of discontent
Greenpeace Italy's hard-hitting video highlights the absurdity of Italian oil and gas giant Eni sponsoring the Milano Cortina Games, being one of the corporations the charity blames for stealing our winters.
Jurassic Park sans danger? Xfinity... uh... finds a way...
Taika Waititi directs a cheeky update to the 1993 classic in this extended Super Bowl spot from GS&P.
Alaskan Tapes poses an impossible question
In Andrew de Zen’s hauntingly beautiful music video for Alaskan Tapes’ Holocene, a young couple must decide whether to bring a baby into a dying world.
The Week's paper magnet
A tea-supping man is bombarded with newspapers in this funny spot from thirty6 and J Marlow.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
Uppercut signs editor Glorily Velez
Velez joins the team as Uppercut continues to expand a roster of voices shaping where storytelling is headed.
XR acquires Telly Traffic
XR acquires Telly Traffic to bolster UK advertising operations support for advertisers and agencies.
UNIT adds Stephen Henry as head of 3D
UNIT continues its expansion welcoming Henry as their new Head of 3D to lead and expand its CG and 3D offering across advertising, branded content as well as longform projects.
Lemonade Reps welcomes Mamuth Studio to its roster
Lemonade Reps announce the addition of Mamuth Studio to its global Animation and VFX roster.
CANADA welcomes director Rodrigo Inada
CANADA announce the Japanese-Brazilian director has signed for representation in the Spanish market.
- Feel the symphony with the UAE National Orchestra
- Maltesers marks 90 years of looking on the light side
- Anthropic is now thinking with the Atlassian Williams F1 Team
- People are the destination in Toyota’s new spot
- Renault look back, to move forward
- swap your home with HomeExchange
- Lincoln takes big steps in new campaign
- Mirvac launches first integrated brand campaign
- Sky Business just keeps rollin'
- Morgan & Morgan launches True Trial Stories
Uppercut signs editor Glorily Velez
Velez joins the team as Uppercut continues to expand a roster of voices shaping where storytelling is headed.
XR acquires Telly Traffic
XR acquires Telly Traffic to bolster UK advertising operations support for advertisers and agencies.
UNIT adds Stephen Henry as head of 3D
UNIT continues its expansion welcoming Henry as their new Head of 3D to lead and expand its CG and 3D offering across advertising, branded content as well as longform projects.
Lemonade Reps welcomes Mamuth Studio to its roster
Lemonade Reps announce the addition of Mamuth Studio to its global Animation and VFX roster.
CANADA welcomes director Rodrigo Inada
CANADA announce the Japanese-Brazilian director has signed for representation in the Spanish market.
The Talent
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Way I See It: Tony Burke
Tony Burke is a filmmaker, author, advertising creative and recovering alcoholic. In this extended TWISI, he talks frankly about his descent into alcoholism and how family, friendship and an unusual brush with faith helped him get sober, write his debut novel, and write and direct the acclaimed 2025 feature film, PROTEIN.
Lope Serrano’s kind of magic
After winning multiple gongs at the shots awards, the CANADA co-founder and director talks to Tim Cumming about cinema, surrealism, poetry and metaphor – and the shared evolution of film and magical thinking.
The Inspiration
On My Radar: Fatal Farm
Neighborhood Watch directing duo, Fatal Farm, aka Zachary Johnson [left] and Jeffrey Max, on the amazing opportunities afforded by Zillow, the "proto-Idiocracy" of The Nutty Professor 2, skillet cookies with ice cream, and GI Joe action figure collections.
Harry Bradbeer: A Few Of My Favourite Things
From Fleabag's statue to Sherlock's pipe, the Park Village director reveals the props and personal relics that linger long after cut is called.
On My Radar: Tom Wilson
Feel Films director Tom Wilson tells us about his creative radar, revealing he's a sucker for a Google Sheet, has dipped his toe - and his pen - into Japanese artistry, and loves living in Europe's best kept secret.
)
With the Super Bowl upcoming, athletes are taking centre stage. But athletes aren't actors, and expecting them to be can lead to all kinds of problems. The FIFA World Cup is also on the horizon and here, director Ben Woolf, who specialises in sports and performance shoots, explains how to get the best out of some footballing heroes.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.