JCPenney checks retail habits into rehab
The department store chain launches a humorous spot depicting a retreat for bewildered souls with bad shopping habits.
Troye Sivan and Nicole Kidman get their divas on
Sivan’s scintillating video for his latest single She’s the Best is a joyous ode to queens, divas, and icons.
Formation Games promotes armchair experts
Hosted by Jeff Stelling, this online series for the games studio challenges fans who believe they could run their clubs better to step into the owner’s shoes on mobile game CLUB.
Uber encounters the German commuter
Director Nick Ball lightly pokes fun at Germans’ stubborn transportation habits in a quartet of nature documentary-inspired spots for the ride-hailing app.
Air Canada takes the pain out of prep
In a trio of funny spots from director/writer Sophia Smith, usual flight woes are negated by the cheery airline.
Phoebe Bridgers' fly on the wall
A dreamy and surreal music video for the singer songwriter’s track I Can’t Wait shows us a sunny day in LA from the POV of a bug.
Siesta.co says sleep on it
The food brand’s lush, lyrical film gives the American Dream a Spanish flavour.
Coca-Cola puts its Central Cee forward in new Premier League campaign
The rapper fronts original track The Team in a vibrant film from VML and Keane Pearce-Shaw.
JCPenney checks retail habits into rehab
The department store chain launches a humorous spot depicting a retreat for bewildered souls with bad shopping habits.
Troye Sivan and Nicole Kidman get their divas on
Sivan’s scintillating video for his latest single She’s the Best is a joyous ode to queens, divas, and icons.
Formation Games promotes armchair experts
Hosted by Jeff Stelling, this online series for the games studio challenges fans who believe they could run their clubs better to step into the owner’s shoes on mobile game CLUB.
Uber encounters the German commuter
Director Nick Ball lightly pokes fun at Germans’ stubborn transportation habits in a quartet of nature documentary-inspired spots for the ride-hailing app.
Air Canada takes the pain out of prep
In a trio of funny spots from director/writer Sophia Smith, usual flight woes are negated by the cheery airline.
Phoebe Bridgers' fly on the wall
A dreamy and surreal music video for the singer songwriter’s track I Can’t Wait shows us a sunny day in LA from the POV of a bug.
Siesta.co says sleep on it
The food brand’s lush, lyrical film gives the American Dream a Spanish flavour.
Coca-Cola puts its Central Cee forward in new Premier League campaign
The rapper fronts original track The Team in a vibrant film from VML and Keane Pearce-Shaw.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Camp Kuleshov announces 2026 call for entries
AICP have announced the Call for Entries for the 2026 Camp Kuleshov trailer competition for emerging creative artists.
Sound Lounge welcomes Nicole Pettigrew
The mixer and sound designer joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer.
Reel Sisters: An eclipse and a room full of stars
This month was hosted by Cordelia Grossman, alongside Sara Taleghani, Jessica Giles, Lauryn Raymond, and Jessica Gaynor.
Editor Katie Cali joins Cabin
Cali’s first project with Cabin is in production, a new spot for Kalshi directed by Craig Gillespie that will air later this year.
Spy Films and Reset Content announce partnership
Through the partnership, Spy will represent a curated selection of Reset’s roster for commercial and branded content production in Canada.
SixTwentySix welcomes Jimmy Tatro
The writer, director, producer and actor, joins the SixTwentySix team as a commercial director.
- Each BABY born Real is one in a billion
- Porsche celebrates 75 years of motorsport
- Lilly has your life covered
- Panera launch Refreshingly Loyal campaign
- There are no small roles in the Royal Marines
- Everyone loves a little Sara Lee Bread
- Karen Betts embraces the surreal
- dóttir.x showcase [whisper / introvert]
- Dolmio launches new TVC with classic puppet family
- Zales redefines everyday fine jewellery
Camp Kuleshov announces 2026 call for entries
AICP have announced the Call for Entries for the 2026 Camp Kuleshov trailer competition for emerging creative artists.
Sound Lounge welcomes Nicole Pettigrew
The mixer and sound designer joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer.
Reel Sisters: An eclipse and a room full of stars
This month was hosted by Cordelia Grossman, alongside Sara Taleghani, Jessica Giles, Lauryn Raymond, and Jessica Gaynor.
Editor Katie Cali joins Cabin
Cali’s first project with Cabin is in production, a new spot for Kalshi directed by Craig Gillespie that will air later this year.
Spy Films and Reset Content announce partnership
Through the partnership, Spy will represent a curated selection of Reset’s roster for commercial and branded content production in Canada.
SixTwentySix welcomes Jimmy Tatro
The writer, director, producer and actor, joins the SixTwentySix team as a commercial director.
The Talent
A bird's eye view of Tobias Eckerlin's YDA win
Director Tobias Eckerlin's affecting short film, A Sparrow's Song, won a YDA Gold in the Film School category. Here, he talks to us about building trust with his team, the symbolism of birds, and the real-life figures behind the film.
Aime Octave takes us to Rwanda
Director Aime Octave's film Echoes Beneath The Hill won a Gold Screen in the Film School -10 Mins and over category in this years YDA, plus the film received a Special Mention. Here he talks about his filmmaking background, the personal inspiration behind the film, and what is coming next.
How Losing Voices broadcasts the silenced
With press freedoms under threat, Elias Ben Dahhou, whose work for the Committee to Protect Journalists won YDA Gold in Film School, Passion Projects and Changing the World Frame by Frame, explains his mission to raise up the voices of those who’ve suffered from speaking out.
The Inspiration
Playlist: Greg Hackett
Park Pictures director Greg Hackett talks about the joy of Adam Buxton's Bug nights, a previous life as a musician, and the returning emphasis on long-form promos.
On My Radar: Stefane Rosa
Stefane Rosa, CEO of Prose on Pixels US, is a fan of Oura, a devotee of TikTok and an enthusiast of 80s music... but draws the line at "making stupid people famous".
Julian Acosta: A Few Of My Favourite Things
The Cobblestone director shares the drums, drawings and deathly objects that shape his search for human truth.
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Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.