Not To Scale go nuts for peanuts
A colourful series of stop motion films created by Special US for the National Peanut Board put the pantry staple legume at the centre of sports and social life.
Rimowa reflects on the miles that make us
This trilogy of spots for the suitcase and travel brand is a poetic, sonorous ode to a life in transit.
Roca orchestrates a storm for Cemento Andino
The Peruvian cement brand visualises the strength and endurance of its materials amidst the elements with a compelling musical performance.
Coinbase breaks the pattern
Steve Rodgers directs a tricksy spot in which a busy square is sneakily full of repeated actions.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Miracle-Gro roots us in the real world
The plant care brand immerses us in the sounds and sights of nature in a simplistic, sensory-centred campaign aiming to reconnect people with the outdoors.
Quiet Storm gives Seabrook a charming spud
A crisp-eater is given a potatoey pep-talk in this funny spot from director Gustav Egerstedt.
Anitta’s sacred beats
Accompanying her eighth studio album EQUILIBRIVM, the Brazilian pop icon releases a stunning visual album tapping into her country’s roots, rich culture and spiritual pulse.
Not To Scale go nuts for peanuts
A colourful series of stop motion films created by Special US for the National Peanut Board put the pantry staple legume at the centre of sports and social life.
Rimowa reflects on the miles that make us
This trilogy of spots for the suitcase and travel brand is a poetic, sonorous ode to a life in transit.
Roca orchestrates a storm for Cemento Andino
The Peruvian cement brand visualises the strength and endurance of its materials amidst the elements with a compelling musical performance.
Coinbase breaks the pattern
Steve Rodgers directs a tricksy spot in which a busy square is sneakily full of repeated actions.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Miracle-Gro roots us in the real world
The plant care brand immerses us in the sounds and sights of nature in a simplistic, sensory-centred campaign aiming to reconnect people with the outdoors.
Quiet Storm gives Seabrook a charming spud
A crisp-eater is given a potatoey pep-talk in this funny spot from director Gustav Egerstedt.
Anitta’s sacred beats
Accompanying her eighth studio album EQUILIBRIVM, the Brazilian pop icon releases a stunning visual album tapping into her country’s roots, rich culture and spiritual pulse.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
Holiday Films welcomes director Lucrecia
The Buenos Aires-born, London-trained filmmaker brings a hyper-real visual language shaped by photography, music videos and instinct-driven storytelling.
Matt Lambert joins La Pac
Multi-disciplinary visual artist Lambert joins La Pac for commercial representation.
Lee Films welcomes Hoffman & Metoyer
Joining Lee Films is the directing duo Hoffman & Metoyer, who are filmmakers Will Hoffman and Julius Metoyer III.
GREATERGOOD signs director Zia Mandviwalla
Mandviwalla has signed for commercial representation in the US, working alongside her current representation at Finch in Australia and New Zealand.
Kode signs David Terry Fine
Kode signs the filmmaker and director for commercial representation in the UK and Amsterdam.
Milk & Honey Films signs James Fitzgerald
The Irish director with festival accolades brings his darkly comic storytelling to a growing international commercial slate.
- If history had coverage, things might be different
- AlUla Tour and the big miss-out
- Nationwide's A.N.Y. Bank CEO faces ultimate indignity
- Penske turns INDYCAR fan dreams into reality
- Jiffy Lube brings iconic car duo back together
- Parkview Health takes a human view
- Cadbury rewrites the rules of winning
- All lines lead to Roland-Garros
- Emplify Health expands A Little Empathy platform
- Porsche celebrates 75 years of motorsport heritage
Holiday Films welcomes director Lucrecia
The Buenos Aires-born, London-trained filmmaker brings a hyper-real visual language shaped by photography, music videos and instinct-driven storytelling.
Matt Lambert joins La Pac
Multi-disciplinary visual artist Lambert joins La Pac for commercial representation.
Lee Films welcomes Hoffman & Metoyer
Joining Lee Films is the directing duo Hoffman & Metoyer, who are filmmakers Will Hoffman and Julius Metoyer III.
GREATERGOOD signs director Zia Mandviwalla
Mandviwalla has signed for commercial representation in the US, working alongside her current representation at Finch in Australia and New Zealand.
Kode signs David Terry Fine
Kode signs the filmmaker and director for commercial representation in the UK and Amsterdam.
Milk & Honey Films signs James Fitzgerald
The Irish director with festival accolades brings his darkly comic storytelling to a growing international commercial slate.
The Talent
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Inspiration
On My Radar: Shaun James Grant
Merman's Shaun James Grant, director of episodes of Apple TV's Criminal Record and Hijack as well as work for Bloom & Wild and Women's Aid, on the battle between The Sopranos and The Wire, the power of Spotlight, and why advertising needs more trust.
Cannes Contenders 2026: Belgium
Dimitri De Wolf Executive Producer at De Machine provides us with some Belgian Cannes Contenders. Featuring the power of emptiness, emotionally grounded storytelling, and confidence in craft.
Cannes Contenders 2026: France
Henry Co-founder and EP Jean Ozannat gears up for Cannes with a selection of French work he believes could stand out this year, from emotionally driven Christmas tales to cinematic automotive films blending western codes and dystopian sci-fi.
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Talk of AI and its impact on the industry often centres around filmmakers but, asks director Andrew Lang, what about audiences? If, now, "the cost of producing empty spectacle is zero", does that spectacle itself become worthless? Lang believes that filmmakers must look at what AI can do, then do the opposite.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.