the Craft
Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.
FindingPerpetualMotioninMexicoCity
Created for the Yearning for the Infinite show at the Barbican, Max Cooper and Nick Cobby's collaborative video is a mesmerising montage of continuous movement. We chatted to the pair about its conception and realisation.
Howto...shootinzerogravity
Director Corydon Wagner recently filmed a spec spot for Virgin Galactic that needed him to replicate being in space. Here, he reveals the tricks he employed to make us believe the production took one giant leap.
How Tony Hawk helped create the sound of skateboarding
To kick off this month's Music & Sound special, we talk to directing duo Bonamaze who recently created a film sampling skateboard sounds.
Blok pull no punches in shooting No Weapons
We speak to the directing duo about helming a hard-hitting music video/short for grime artist Novelist.
Talkin' about My Generation, with Ludovic Houplain
The animated epic is a collaboration with French musician Mirwaïs, with whom Houplain has worked before, and is a social and political road movie that comments on the world in which we currently live.
Dan Trachtenberg gets animated for Warframe
The Great Guns director speaks to Jamie Madge about bringing the space-bound ninja samurai action game to the screen with his animation debut.
Erik Gustavson on his first VR (Viking Reality) experience
The director talks us through helming an intense 3D experience for The Viking Planet Centre, Oslo with RSA Films.
Hold the phone! Behind the scenes on the shots Awards 2019 campaign
Step into a world of peacock chairs, leopard print and saxophones as Uncommon and Daniel Warwick reveal how they made the Hot Praise Hotline.
Take a look behind the scenes of our hilarious shots Awards commercial
momondo inks a deal for World Piece
61 strangers from across the globe are united by tattoos in &Co's powerful social campaign.
Brotherly love is explored in Jordan Klassen's Virtuous Circle
We speak to director Farhad Ghaderi about his heartbreaking tale of volatile sibling rivalry and support.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Evian babies bop along to the Bare Necessities
BETC's Live Young campaign returns with a hip-hop version of the classic Jungle Book ditty.
How Z+ created a curbside canvas
We chat to the São Paulo agency about their campaign addressing the issue of only 9% of the city’s sidewalks being wheelchair-accessible, by covering them in graffiti.
Three Lionesses roar in Lucozade campaign
Grey London reworks Baddiel and Skinner's iconic football anthem ahead of the Women's World Cup.