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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

Do you Beelieve in magic?
13th Dec

DoyouBeelieveinmagic?

From Passion Pictures, directors Kyra and Constantin share how they balanced heartfelt character design and digital execution in their newest, fluffiest film.

How Uncommon and Biscuit gave us a Chilly Christmas
11th Dec

HowUncommonandBiscuitgaveusaChillyChristmas

We speak to the brand, agency and production company about how to launch your first TV work in the festive market.

4th Dec
How to squeeze tension from a single shot

How to squeeze tension from a single shot

Lance Edmands talks us through his intriguing and atmospheric short.

29th Nov
How BETC and Peugeot turned noise into power

How BETC and Peugeot turned noise into power

As part of our Tech Focus, we speak to Peugeot's Thierry Lonziano, BETC's Rémi Babinet and makemepulse' Antoine Ughetto about their innovative billboard that turns city noise into useable energy.

26th Nov
How to make water flow against gravity

How to make water flow against gravity

Directors Reuben and Jamie create a mythic world for Kurakura, explaining the software, cutting-room process, and how they captured a rising drop of water.

22nd Nov
How to make some bootiful Bootiques

How to make some bootiful Bootiques

We chat to Ogilvy UK ECD Sam Cartmell, creative consultant Dan Fisher and directors Si&Ad about Boots' bold new campaign this Christmas.

20th Nov
CP+B London use practical effects to keep up with the times

CP+B London use practical effects to keep up with the times

How did Dave Day, ECD, and Marcus Eley, Head of Production, use folding roofs, dummy butlers, and exploding windows to illustrate a century of craft whiskey?

19th Nov
How BBH delivered Christmas for Tesco

How BBH delivered Christmas for Tesco

Last week Tesco released their BBH-created Christmas campaign featuring a time-travelling delivery van. Here, creative team Callum Prior and Marc Rayson and Creative Director Tom Drew reveal how they brought the spot to life.

Spotlight

Take a look behind the scenes of our hilarious shots Awards commercial

18th Nov
How to craft a Santa Claus origin story

How to craft a Santa Claus origin story

We chat to Ninian Doff and Leo King, director and editor of Sainsbury's christmas offering, about how they injected some anarchic humour into traditional Dickensian festive fare.

15th Nov
Thilo Gundelach knows how difficult it is to be Yourself

Thilo Gundelach knows how difficult it is to be Yourself

A young director speaks about lessons learned during his first shoot after film school and what's next for his career.

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7th Nov
Anna and Vaughan Arnell discuss the creation of Corky the dog

Anna and Vaughan Arnell discuss the creation of Corky the dog

Corky is the star of this Christmas's Dogs Trust campaign. Initially created by a 12-year-old Anna Arnell - and now directed by her husband - here, the duo explain how he came to be at the centre of an important message.

1st Nov
How Argos drummed up interest in Christmas

How Argos drummed up interest in Christmas

We go behind the scenes on Argos's new Christmas spot and talk to the creatives about the idea, the execution and why Simple Minds was the only way to go.

31st Oct
Sam Walker talks TEA and the corrosive nature of Brexit

Sam Walker talks TEA and the corrosive nature of Brexit

Uncommon ECD and Riff Raff director Sam Walker has released a trailer for new short, TEA, which deals with the divisions being sewn within Britain.

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