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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

Converse spot is the perfect fit for Raterta's debut
21st Mar

ConversespotistheperfectfitforRaterta'sdebut

We caught up with the Pulse Films director to chat about his first commercial, an anthem to five intrepid London creators.

Hardstaff and Heartfield on making a splash for Audi
19th Mar

HardstaffandHeartfieldonmakingasplashforAudi

How do you turn a car into a synchronised swimmer? We caught up with the Independent Films director and BBH London's CCO to find out more about their aquatic adventures in a custom-built pool.

18th Mar
Ninian Doff on teaching dogs to drive

Ninian Doff on teaching dogs to drive

The Pulse Films director talks us through the making of his Chemical Brothers music video, plus fills us in on the barnstorming premiere of his debut feature at SXSW.

15th Mar
Asics spec spot is a runaway success

Asics spec spot is a runaway success

On a shoestring budget, Eric Van Wyke has directed and edited this accomplished 90-second spot, which cuts between a humdrum desk job and the glorious freedom of running.

13th Mar
Simon Aboud explores life in a bubble

Simon Aboud explores life in a bubble

The Annex Films director talks to shots about his dystopian vision of an antibiotics-resistant world.

12th Mar
Getting Boasty with Henry Scholfield

Getting Boasty with Henry Scholfield

The Caviar director talks to us about his star-studded, battle-filled promo for Wiley.

12th Mar
Student filmmaker’s pro-bono work for Mind.se punches a hole in mental health preconceptions

Student filmmaker’s pro-bono work for Mind.se punches a hole in mental health preconceptions

The film, from Salzburg’s University of Applied Sciences undergraduate Christoffer Borggren, uses boxing as a powerful metaphor for a sufferer’s internal struggles.

27th Feb
Canadian PSA Traces the Making of a Monster

Canadian PSA Traces the Making of a Monster

Advocacy group White Ribbon has launched a powerful film, helmed by Hubert Davis, that explores the roots of toxic masculinity.

Spotlight

Have a look behind the scenes of the best Super Bowl 2019 had to offer.

25th Feb
Toyota Champions Exceptional People in New Campaign

Toyota Champions Exceptional People in New Campaign

From Aitor the blind surfer to Robert the 107-year-old cyclist, Toyota's new campaign examines the sweat and tears some people shed to create their own 'impossible journey'.

22nd Feb
Celebrate National Toast Day With New Short Film

Celebrate National Toast Day With New Short Film

Being an artisan maker isn't always easy, as this gentle parody (that's also a celebration of craft), attests...

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22nd Feb
Emotional Films Tell Unfinished Stories

Emotional Films Tell Unfinished Stories

Two new films, a mix of live-action and animation, tell the unfinished stories of people whose lives were taken by distracted drivers.

21st Feb
Duo Create Beautiful Promos Amid Extreme Shooting Conditions

Duo Create Beautiful Promos Amid Extreme Shooting Conditions

Directing team Sil & Jorik helm a stunning duo of promos for Novo Amor which showcase the stark but stunning geography of Mongolia.

20th Feb
Cloé Bailly on Shaving Coconuts and the Allure of ASMR for Lynx

Cloé Bailly on Shaving Coconuts and the Allure of ASMR for Lynx

Director Cloé Bailly shares the shower-room secrets behind Lynx hilarious new ASMR manscaping spots, revealing the fine line between pervy sleaze and humourous kink.

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