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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Teodora Gavrilut by Teodora Gavrilut on 7th May 2021

Social media can be a tricky terrain to master sometimes, for brands as much as for individuals. Teodora Gavrilut, Chief Operating Officer at Creatopy, looks at some of the best practices for making sure your brand isn't in the eyes of the Twitter storm.

6th May CULTURE CORNER
“Don’t call us girls!”: Six female creatives trying to fix the industry

“Don’t call us girls!”: Six female creatives trying to fix the industry

If a job's worth doing, sometimes you just have to do it yourself. That's what three young, female creative teams have decided as they look to reflect, redefine and rewrite an industry still struggling with issues of gender and equality. Amy Kean, herself no stranger to ad land horror stories, reports.

4th May SOCIAL MEDIA FOCUS
What’s your #MotionType?

What’s your #MotionType?

Sean Koriakin, Creative Director at Watts Media, kicks off this month's Social Media Focus with some tips on how to make sure typography cuts through on the transition from broadcast to pocket screens.

3rd May
It’s okay to laugh again, I promise

It’s okay to laugh again, I promise

Wayne Best, chief creative officer of VMLY&R, New York, discusses some of the psychology behind comedy and how humor can get us through almost anything.

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Rotoscope: The dark art of animation Rotoscope: The dark art of animation
30th Apr ANIMATION FOCUS

Rotoscope:Thedarkartofanimation

Video didn't kill the radio star, but have traditional forms of animation been dispatched by more modern methods? Presence director and animator Richard Swarbrick argues the case for the 'forbidden technique' of rotoscope.

29th Apr ANIMATION FOCUS
Why animated advertising is worth the wait

Why animated advertising is worth the wait

Taraneh Golozar, Senior Producer at Where the Buffalo Roam, explains that, while some clients misunderstand the time it takes to create an animated piece of content, there are ways of speeding up the process, and it's always worth the wait.

29th Apr ANIMATION FOCUS
With animation thriving, can the talent meet the demand?

With animation thriving, can the talent meet the demand?

With the use of animation expanding so rapidly around the world, are there enough animators to do the work? Duncan Gaman, Executive Producer at Partizan Studio London, looks into a possible ‘happy dilemma’ facing the medium.

28th Apr ANIMATION FOCUS
Corporate Memphis; the design style that quietly took over the internet

Corporate Memphis; the design style that quietly took over the internet

It's so ubiquitous it's almost hidden in plain sight, but over last few years a certain design and animation style has dominated online imagery. How? Why? Relax, The Moon Unit investigates the pastel pervasiveness of Corporate Memphis.

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Keeping the axe sharp Keeping the axe sharp
27th Apr ANIMATION FOCUS

Keepingtheaxesharp

Sean Richardson, Designer and Illustrator at Linetest, shares how he and the rest of his team find time to practice design without sitting in the studio.

27th Apr
And the Oscar for awards obsession goes to… the advertising industry

And the Oscar for awards obsession goes to… the advertising industry

Colin Kennedy, CEO of RedwoodBBDO and former Editor of Empire magazine, examines the disparity between the importance actors and creatives put on awards, and explains why being audience-first is a useful corrective force for advertising agencies.

27th Apr ANIMATION FOCUS
Re-animating reality: How animation can help draw a new future for advertising

Re-animating reality: How animation can help draw a new future for advertising

As lockdown has proved, there is life beyond live-action, and it lives in the ever-expanding alternative realities of animation. Sitting down with a range of experts and practitioners, Tim Cumming talks 2D, 3D, CG and sustainability in our strange new world

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