Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Is humour still a crucial part of advertising? Has the Trump/Brexit axis of twattery and other woes of the world nudged mirth off the menu? Has snowflakery pushed us from joke to woke? Carol Cooper and industry pros take a look at lols in adland.
Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?
Is creativity becoming gentrified? Yes, argues Sue Higgs, group creative director at Grey London - and it's risking the future of the industry.
Following the Oscar-winning success of Period. End of Sentence, is menstruation finally going mainstream? About bloody time, say AMV BBDO's Sara Abaza and Margaux Revol.
Two time Comedy BAFTA nominee and one time winner (for The Revolution Will Be Televised), and the co-founder of Don’t Panic, Joe Wade, gives us his opinion of why comedy sells.
The award-winning director behind Peep Show, Veep and the British Airways Safety Film series chats to Carol Cooper as part of our Comedy Focus.
The Chelsea Pictures founder is this year's Jury President at the Young Director Awards in Cannes, of which shots is the partner. Below, Mehling discusses the importance of the event and the thrill of discovery.
What if all advertising was good? What if brands strived to be better, to be helpful, to enrich our lives? Amy Kean explores a premonition of one of advertising's possible futures.