the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Warhol did it. Dali did it. But outside of the luxury business, few contemporary artists are getting into bed with brands. Tim Cumming sets out to build up a picture of how artists and brands may work together
Why we should all be a bit more Banksy
Mysterious, humorous, surprising and truthful, Banksy gets the popular vote when it comes to work that interrupts both our surroundings and our days. Geoffrey Chang, Creative Lead at eight&four, lifts the metaphorical curtain on how Banksy is showing the ad industry how it’s done.
Why your next great idea could be found at home
The work/life balancing act can be a difficult tightrope to tread but, says Art Class director Oren Kaplan, instead of keeping the two things separate why not let worlds collide, using home life's everyday distractions and domestic chores to switch on your inspiration?
We need to listen in order to tune out stereotypes in storytelling
Spencer Strickland, VP of Creative at Langrand, explains why, in order to move forward, the most important thing we need to use isn't our feet, but our ears.
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Alan Watts' AI awakening
Two London creatives, inspired by both artificial intelligence and the British philosopher Alan Watts, have brought Watts' insight and wisdom into the 21st century allowing him, from beyond the grave, to reflect on some of our most existential questions.
How should brands navigate engagement with the Paralympic Games?
From talking to the athletes to examining their company's own inclusivity culture, agencies including M&C Saatchi, 4Creative, and Iris offer advice to brands hoping to create authentic Paralympic campaigns and collaborations that leave a lasting legacy.
The real reason women use the word 'just' 100 times in every email
In 2024, when mainstream feminism seems to be focused on shiny memes and Katy Perry’s hypocritical empowerment songs, Amy Kean asks: what’s really holding us back? When women still feel the need to soften themselves, mind their language and play nice, should we be looking closer to home to fix the issues?
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How can brands harness the power of savvy entertainment seekers?
With all eyes on the culturally dominant streaming platforms, Steve McHenry, Managing Director UK at Yahoo, examines how brands can take advantage of those platforms' increasing move towards an advertising model.
Say ‘delicious’ again! Why food advertising needs a Tarantino-esque shot to the heart
Despite being three decades old, Quentin Tarantino's 90s masterpiece, Pulp Fiction, can teach food brands a lot about how to advertise their products, says Olaf van Gerwen, Founder and Global Creative Director at Chuck Studios.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More