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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Carol Cooper by Carol Cooper on 9th December 2022

With looming recession, war and climate chaos, will the new year usher in an industry apocalypse, or will it welcome some exciting new challenges? shots spoke to four horsepersons of adland to hear their forecasts for 2023.

9th Dec
Has DOOH gone OOTW?

Has DOOH gone OOTW?

Kingsley Harris, Motion Graphics Artist at Blind Pig, discusses how digital out of home displays can push creative boundaries far enough to take them out of this world.

5th Dec CULTURE CORNER
The subtle damage of not giving a f*ck: how workplace bystanders are enabling bad behaviour

The subtle damage of not giving a f*ck: how workplace bystanders are enabling bad behaviour

Speaking up can be hard, but is that why people are reluctant to do it, or do they just not care? Amy Kean examines whether a Richter scale for social issues would encourage us to make a stand.

2nd Dec CHRISTMAS 2022
The UK's Christmas ads 2022: turkeys or crackers?

The UK's Christmas ads 2022: turkeys or crackers?

With most of the nation's major Christmas spots having descended marketing's chimney of festive joy, a trio of industry pros analyse this year's offerings – reflecting on how brands and agencies navigated this season's troubled zeitgeist.

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Blockchain by any other name: why web3 needs a rebrand Blockchain by any other name: why web3 needs a rebrand
25th Nov

Blockchainbyanyothername:whyweb3needsarebrand

What is web3? Ed Pescetto, Technical Director at Superunion, says it's essentially blockchain, and explains how the technology needs to rebrand itself for both our and its own benefit.

23rd Nov CHRISTMAS 2022
What do this year’s Christmas ads tell us about society?

What do this year’s Christmas ads tell us about society?

What might the release of this year's crop of Christmas ads tell us about the world we're living in? From being sad and lonely to having doubts about the economic engine of capitalism, The Moon Unit examines some festive fears.

21st Nov CHRISTMAS 2022
Vaughan Arnell covers Christmas

Vaughan Arnell covers Christmas

With the majority of Christmas ads now on our screens, Merman director Vaughan Arnell, who's no stranger to Christmas ads himself, highlights some of the hits of the season, as he relays his Christmas commercial countdown.

18th Nov CHRISTMAS 2022
Christmas ads 2022: the musical view

Christmas ads 2022: the musical view

Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, brings us his annual, acerbic view on the audio choices in a handful of this year's festive campaigns.

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shots Fired with... Vicky Quinn Fraser shots Fired with... Vicky Quinn Fraser
15th Nov

shotsFiredwith...VickyQuinnFraser

shots' Culture Editor chats with book coach Vicky Quinn Fraser, who gets fired up about the state of the publishing industry.

10th Nov CHRISTMAS 2022
'Tis the season for brands to avoid being cynical with seasonal marketing

'Tis the season for brands to avoid being cynical with seasonal marketing

Seasonal affective disorder might hit hard, but seasonal marketing can hit even harder if it's done right, says Son Pham, Senior Campaign Executive at Manifest London.

7th Nov
No laughing matter; why brands should embrace humour in tricky times

No laughing matter; why brands should embrace humour in tricky times

With so many things to take seriously, Matt Hopkinson, Head of Creative at INITIALS CX, says that advertising need not be one of them. So, he asks the industry; why so serious?

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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shots is powered by Slate

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