the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
)
Andrew Wonder, director and one of Tomorrow's founding partners, outlines his vision for a radical new anti-authoritarian production model based on cooperation and communication.
Events horizon: How might Cannes look in 2021
With last week's announcement from Cannes Lions that the 2021 festival will go ahead, we put a series of questions to some of the industry's regular Cannes attendees to gauge their thoughts on how post-Covid events might come together.
The pandemic changed everything, and it may just be the best thing to happen to our industry
2020 was "a bin fire of a year", no doubt. But can the 12 months which follow it usher in a new approach for an industry voted the least trustworthy in the UK? Dan Cullen-Shute, CEO of London agency Creature, says 'yes!'.
Run your own race: Resolutions after a year like no other
January often means setting ourselves a list of resolutions. But, after the year we've just had, says Nicola Kemp, Editorial Director of Creativebrief, 2021 calls for a new outlook on the goals we want to achieve.
Don’t'tapinto'diverseculturesin2021,findwaystopushthemforward
Five things needed to conquer 2021
After a tough 2020 and, for many, a similarly tough start to 2021, Jeremy Hine, CEO at MullenLowe Group UK, outlines the five key elements which he believes businesses need now more than ever.
In this new world, experience can be a brand’s most powerful asset
As brands recalibrate their creative messaging for a post-pandemic landscape, Accenture Interactive Managing Director and Lead for Global Creative Agencies, Jeannine Falcone, believes that the route to success can be mapped out through experiences.
The future of brand experience is found in the metaverse
If you can't go to the event, then the event needs to come to you. In a year during which live entertainment became almost non-existent. Daniel Hemsley, Managing Director at Swamp Motel, reminds us that there's another world out there, and it's one we can all visit.
membership
See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
Learn More
Empathy,emotions,andediting
Six totally realistic marketing predictions for 2021
From drunk shopping and sponsored souls to the rise of 'menimism' and the advent of 'out out of home' advertising, Culture Editor Amy Kean cracks open her fortune cookies to see where the industry in 2021 is most definitely headed.
Intent without action is not going to be enough
If we learned anything from last year it’s that things can always get worse, says Farah Dib, Co-Founder & Creative Director at TwentyTwenty. The world is in perpetual flux, but there is one constant: change is asymmetrical. It happens at different paces across society, and leveraging any of our learnings from 2020 starts with taking the necessary steps to get us all on the same page.
membership
See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
Learn More
