the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Feeling rightly indignant at the lack of diversity on industry panels, Amy Kean explains why the newly launched DICE could help give voice to a broader array of talent.
The entertaining world of Creme Egg
Think of an innovative advertising campaign for Cadbury and a gorilla might come to mind, but Cadbury Creme Egg has been beating the drum for creativity for a long time.
The proof is in the pudding: why CG food sells
Willie Torres, head of CG at Smoke & Mirrors Amsterdam, talks us through how technology is allowing for ever-tastier treats to be conjured on-screen.
A tabletop director gives us a taste of filming food
Tabletop director James Lovick, who's been an integral part of Kenwood's newest recipe campaign, answers some of our questions about the niche and technically demanding craft of food film.
Heartstrings, babies and sexiness (or How to win at the Super Bowl)
Nathan Frank, Head of Brand Development at Interesting Development, examines the tactics used by brands at this year's Super Bowl and wonders if baby brand mascots will be the all-encompassing future.
Super Bowl Top Five: Jean-Francois Sacco
Curious as to how the Super Bowl spots were viewed across the pond? French agency Rosapark's CCO Jean-Francois Sacco gives us his view on the Big Game spots that scored a touchdown.
Why the four-day week is not enough
In the face of a fundamental shift in attitudes to work, Nicola Kemp, Managing Editor for Creativebrief’s BITE, asks whether the creative industries need to work harder at embracing a different approach.
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BUG:Anoralhistory
What does it mean for a music video to go viral?
Doomsday founder and Music Video EC, Danielle Hinde, takes a look back at some of the music video moments that blew up the internet... and why it happened.
Why the Super Bowl is a game changer
Fred Levron, Worlwide Creative Partner at FCB Global, and longtime Super Bowl ad maker, reflects on what has changed in the unique experience of creating a Super Bowl commercial, and explains why creativity is a muscle that needs to be worked constantly.
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