The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Droga5 London Head of Production Peter Montgomery argues that as agencies bring more production in-house, the industry risks undervaluing the independence, perspective and creative friction that external partners provide.
British Arrows at 50: Cutting to the craft
The new co-chairs of the British Arrows’ Board of Directors, Dom Thomas and Charlie Gatsky-Sinclair, talk to Tim Cumming about their plans for the future of the Arrows as it marks five decades celebrating craft and creativity.
How creator collaboration is shaping the production process
From Reese Witherspoon to YouTubers, a new wave of entrepreneurs are rewriting the rules of production. Founder of talent management agency Season25, Jessica Joseph, explores how digital talent is gaining creative control and turning collaboration into the blueprint for the future of content.
Why comedy is having a serious moment
Sara Eolin & Veronica Diaferia, Co-Founders of production company Tinygiant, analyse why comedy direction is one of today’s most demanding and valuable creative crafts.
Shaping motion into emotion
Edward Khoma, Co-Founder/Editor at Abandon Editorial explains how movement plays a central role in how he edits – not only visually, but emotionally, as he seeks to find the right rhythm in the cut.
The shots Podcast: The best of the British Arrows
In episode two of the shots Podcast Co-Editors Danny Edwards and Jamie Madge reveal their top five favourites ads from fifty years of the British Arrows.
Creating culture through Oscar-worthy entertainment
After Hollywood’s best and brightest collected the last gongs of awards season, Sam Bird, Managing Director of Content and Brand Experience at WPP Media, says it's time for brands to ask how they can place entertainment at the heart of their comms strategies.
Organised chaos; Why AI mustn't smooth out creativity's rough edges
Elliott Starr, Creative Partner at Belief Studio, thinks creative companies are like an octopus; sleek and smooth on top, with arms beneath the surface that can be chaotic and unpredictable, but often brilliant. Most attempts to use AI to make creativity more efficient, Starr thinks, will be a step towards sterility and predictability.
How AI ruined the internet… and why I'm happy about it
The sun has finally shown itself in Britain, for how long, no one knows, but Chris Baker, New Business Director at Park Village, is thankful it means he can get outside and away from the internet and the AI slop it's serving.