the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Dalia Burde, Founder/Executive Producer at Avocados and Coconuts, argues that encouraging new talent to get the most out of their ability is crucial, but the difference between opportunity and exploitation can be a fine line.
Investing in diverse new talent must be more than checking a box
Thibaut Estellon, Founder & Executive Producer at REVERSE, believes the industry can do more for emerging talent, especially those from diverse backgrounds, and argues that experience isn't everything.
Ten top tips for new directors
Prudence Beecroft, Managing Director of Odelay Films shares highlights from her recent seminar at the UK Creative Festival in Margate, ‘Crafting your creativity – How to stand Out as a Director'.
The power of mentorships: coupling up for creativity
New talent needs to be given every opportunity to thrive and succeed and one way of ensuring that is through mentorship schemes. Tim Cumming talks to mentors and mentees about learning their craft, absorbing inspiration and unleashing their talent.
How to provide a multi-generational company culture and why one size doesn’t fit all
With new talent focusing on culture when considering joining companies, Parry Jones, Deputy CEO of the What’s Possible Group explores how to create a winning workplace for all ages.
The lure of the new… and how to hack it
Like magpies attracted to shiny things, humans are attracted to the new. This, as The Moon Unit examines, is a hardwired, evolutionary phenomenon that could save your life or help you sell deodorant, because emphasising new is one of the oldest tricks in the book.
Gaming: an untapped creative canvas
Simon Richings, ECD at We Are Social, talks us through some of the advertising opportunities in games that go beyond annoying banners and ill-placed products.
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Creativity in a cost-of-living crisis
With the sun setting on summer and, for many, a financially tough winter on the horizon, Jon Evans, Chief Customer Officer at System1, examines how brands can approach the cost-of-living crisis and why doing nothing might be the biggest risk of all.
The future of directing is multi-skilled
Jamie Cox, executive producer and head of Ballistic at Great Guns, writes about why the industry will only benefit from embracing the next crop of multi-skilled directors.
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