Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
If a job's worth doing, sometimes you just have to do it yourself. That's what three young, female creative teams have decided as they look to reflect, redefine and rewrite an industry still struggling with issues of gender and equality. Amy Kean, herself no stranger to ad land horror stories, reports.
Sean Koriakin, Creative Director at Watts Media, kicks off this month's Social Media Focus with some tips on how to make sure typography cuts through on the transition from broadcast to pocket screens.
Wayne Best, chief creative officer of VMLY&R, New York, discusses some of the psychology behind comedy and how humor can get us through almost anything.
Taraneh Golozar, Senior Producer at Where the Buffalo Roam, explains that, while some clients misunderstand the time it takes to create an animated piece of content, there are ways of speeding up the process, and it's always worth the wait.
With the use of animation expanding so rapidly around the world, are there enough animators to do the work? Duncan Gaman, Executive Producer at Partizan Studio London, looks into a possible ‘happy dilemma’ facing the medium.
It's so ubiquitous it's almost hidden in plain sight, but over last few years a certain design and animation style has dominated online imagery. How? Why? Relax, The Moon Unit investigates the pastel pervasiveness of Corporate Memphis.
Colin Kennedy, CEO of RedwoodBBDO and former Editor of Empire magazine, examines the disparity between the importance actors and creatives put on awards, and explains why being audience-first is a useful corrective force for advertising agencies.
As lockdown has proved, there is life beyond live-action, and it lives in the ever-expanding alternative realities of animation. Sitting down with a range of experts and practitioners, Tim Cumming talks 2D, 3D, CG and sustainability in our strange new world