Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Rhea Scott, President of Little Minx, believes that diversity, equity and inclusion has lost its way, and while the industry is still crying out for discussion around and the promotion of DE&I, the focus should be on something different.
In this [be warned, slightly spoilery] article Frances Docx, Strategy Director at 20something London, examines how the global phenomenon that is Squid Game can act as a blueprint for how the advertising industry communicates.
Tony Perkins, CEO of LHA London, and Sarah Jenkins, MD of Saatchi & Saatchi, speak to shots about how their innovative initiative, Saatchi Home, needs to be adopted by more figures in the industry to remove one of the key barriers for persons from under-represented communities, affordable housing.
After directing a recent campaign about one of the Royal Navy's first Sikh submariners, Familia director Sashinski (aka Sasha Nathwani) reflects on how the story spoke to him about his own career journey, the difficulties of fitting in, and the strides that have been made around diversity in the filmmaking industry.
New RSA signing Somayeh - one of The Shiny Awards success stories - chats about some of her top industry tips for new directors, alongside New Business Director Mia Powell.
As the industry continues its attempts to tackle the issue of diversity are some people already pushing against it, and is enough really being done to further the cause? The Moon Unit looks at the strides that have been made, examines the arguments some have against them, and asks whether our understanding of the word 'diversity' needs broadening.
Eric Yaverbaum, CEO of Ericho Communications, looks at the growing number of brands that are happy to splash some Pride around without actually backing it up with ethics.
Abi Pearl, Head of Advertising and Member Innovation Director at giffgaff, says that brands need to lead the way when it comes to inclusivity, and that they shouldn't be asking 'why?', but 'why not?'.