the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
)
Lend an ear to Yelena Gaufman, Strategy Partner at Fold7, as she explains why sonic branding could be top of the advertising charts in 2020.
The funny business of comedy directing
Station Films director Brendan Gibbons is one of the industry’s most renowned comedy directors. His ongoing work for Progressive Insurance has built a series of established characters and, here, he discusses the processes involved in creating the right environment for comedy gold.
In the lair of The Bear
Tim Cumming gets the lowdown on BETC’s long and fruitful relationship with Canal+ directly from the source’s mouth – creative powerhouse Stephane Xiberras and Canal+’s new head of branding, Emilie Pietrini.
2019 in review... with Jason Felstead
Jason Felstead, Co-founder and Executive Producer at international production company HAMLET, worries about the falling levels of creativity but believes passion is the answer.
2019 in review... with Tom Linay
DCM's Head of Film discusses some of the best cinema advertising of 2019, the rise of streaming platforms, his favourite movies of the year and what to look out for in 2020.
All I want for Christmas... is more kindness in advertising
The battle of the Christmas ads is over but, wonders Nicky Kemp, Managing Editor at BITE, with all the vitriol directed at festive commercials, can anyone be crowned as a winner?
Why quitting the ad industry seemed the only option
Director John Hopkins decided to quit advertising , seeing it as a "major contributor to over-consumerism, greed, mental [and] health issues", before something unexpected happened. But can you carve a career from purely ethical advertising?
membership
See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
Learn More
Tech your time: Cameron Temple
In the last of our Tech Focus overviews on how technology has affected the workplaces of those in the creative community, we chat to Cameron Temple, ECD of Stink Studios in London, about the ability to "fly a plane while it's still being built" with collaboration tools.
Creative first, tech second; Choice-driven narratives are the future
Nathan Phillips, CCO, Technology, Humans and Taste (THAT), explains why giving consumers choice is key to the successful integration of creativity and technology.
membership
See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
Learn More