the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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According to new results from the Entertainment Retailers Association, the pandemic home entertainment boom shows no signs of ending. But, asks Redwood BBDO CEO Colin Kennedy, with the same old names dominating the charts and ads shut-out of streaming platforms, how can innovative brands break into the conversation?
What it takes to make a rebrand stick
Whether it's Facebook to Meta or pre-2014 Airbnb to post-2014 Airbnb, getting a rebrand right matters. But what are some of the pitfalls of changing people's perceptions? Templafy's CMO Greg Sheppard explains.
Extended Play
The long-form visual album has a rich history, from the Beatles through to Beyoncé and beyond, into specially curated performance films for lockdown and bespoke live visuals – and a future that looks set to outlast the album itself, writes Tim Cumming
Weird Seance summons… Style Me Sunday
In the continuation of her ongoing series of interviews with 'iconic oddballs', Culture Editor Amy Kean chats with Instagram phenomenon Natalie Lee, aka Style Me Sunday. They discuss the beauty of being weird, the power of social media and the value of Lee being "unapologetically me".
Closing the talent gap and regaining momentum in 2022
James Rose, editor at The Quarry, is confident we’ve entered the new year bolder and stronger than ever. But the last 18 months has highlighted an important need to consider how the industry can prevent a talent drain.
What might the future hold?
As we come to the end of another tumultuous year, we asked three advertising leaders; what's your take on what 2022 might bring the advertising industry? A hybrid normality and a mistrust of predictions were two of the answers.
Whether you tap, scan or voice command, creative commerce is the future
It’s at the heart of clients’ businesses, argues, Manuel Bordé, Global Chief Creative Officer at VMLY&R Commerce, so Cannes Lions’ evolution of the Creative Commerce category is welcomed.
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Advertising's digital switch is in full swing
Streaming platforms are not the death knell for film commercials, argues Ruben Goots, Co-Founder and Executive Producer at HAMLET Brussels, in fact, the opportunities have only just begun.
How our brains can be nudged into thinking differently
Mick Mahoney, Creative Partner at Harbour Collective and co-author of The Creative Nudge, explains what prompted him to co-write his new book, how a 'nudge' is a simple but effective way to have a creative impact, and why it pays to be unreasonable.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
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