the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Is it possible to crack a joke after the bleak few months we've all just had? Max Barron, one half of OB Management directing duo Jones, kicks off our Comedy Focus with a look at how to find ad humour in heinous hours.
How Uncommon and ITV got Britain talking about mental health
In 2019 ITV and Uncommon Creative Studios launched a mental wellness campaign that was bold, brave and hugely successful. Its Britain Get Talking initiative has helped alter how the UK's TV-watching public understands - and deals with - mental health issues. Here, Clare Phillips, Director of Social Purpose at ITV, and Catherine Peacock, Managing Partner & Head of Account Management at Uncommon, discuss the campaign and how it was brought to fruition.
Are we really still making body-shaming ads in 2021?
Melissa Chapman, Co-Chief Executive Officer at Jungle Creations, says that while steps have been taken to avoid overt body shaming adverts, the industry is still guilty of a subtle, pernicious attack on women's - and men's - insecurities.
When it comes to the beauty industry, it's either clean up or clear out
Cat Turner, CCO and Co-Founder of CULT, examines how beauty brands are sweeping away their old values and embracing a more ethical approach to business.
WhyARistheultimateweaponforthelockeddownbeautyindustry
In the weeds: The creative benefits of cannabis marketing
Adam Fierman, creative director at Zerotrillion, has spent the last two years creating campaigns for cannabis brands. In this piece he looks at advertising in the weeds, exploring the benefits found in creative confinement and other lessons we can learn from brands operating in a confined space.
The health of the high street
With Topshop and Debenhams the latest in a long line of the UK's household names closing the doors to their bricks-and-mortar stores, Selena Schleh investigates whether it’s a terminal diagnosis for the high street, or if brands can find a cure.
Keeping up with the big guys
From creative youth culture agency, Young Hero, this primer lays out how smaller agencies can and will step up to compete with bigger companies and why, in the long run, that’s going to be a very good thing for the ad industry.
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Themeaninginthemix
The state of advertising in a post-Covid world
Chris Christodoulou, CEO of Saddington Baynes, looks at how the last 12 months have impacted the industry, from the wider adoption of digital production, the growth of discerning online consumers and the need for brand authenticity.
How 2020 changed health advertising
Augé Reichenberg, Chief Creative Officer, VMLY&R Health explains the Fauci Effect on health advertising and how customers are driving the future of healthcare, not clients.
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