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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Andrew Wonder by Andrew Wonder on 19th January 2021

Andrew Wonder, director and one of Tomorrow's founding partners, outlines his vision for a radical new anti-authoritarian production model based on cooperation and communication.

19th Jan
Events horizon: How might Cannes look in 2021

Events horizon: How might Cannes look in 2021

With last week's announcement from Cannes Lions that the 2021 festival will go ahead, we put a series of questions to some of the industry's regular Cannes attendees to gauge their thoughts on how post-Covid events might come together.

18th Jan THE FUTURE FOCUS
The pandemic changed everything, and it may just be the best thing to happen to our industry

The pandemic changed everything, and it may just be the best thing to happen to our industry

2020 was "a bin fire of a year", no doubt. But can the 12 months which follow it usher in a new approach for an industry voted the least trustworthy in the UK? Dan Cullen-Shute, CEO of London agency Creature, says 'yes!'.

18th Jan THE FUTURE FOCUS
Run your own race: Resolutions after a year like no other

Run your own race: Resolutions after a year like no other

January often means setting ourselves a list of resolutions. But, after the year we've just had, says Nicola Kemp, Editorial Director of Creativebrief, 2021 calls for a new outlook on the goals we want to achieve.

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Don’t 'tap into' diverse cultures in 2021, find ways to push them forward Don’t 'tap into' diverse cultures in 2021, find ways to push them forward
15th Jan THE FUTURE FOCUS

Don’t'tapinto'diverseculturesin2021,findwaystopushthemforward

Reflecting diverse perspectives needs to go beyond 'leveraging' them to honoring them, says Will Campbell, Co-Founder & CEO of Quantasy + Associates. It's time to end 'culture-jacking'.

15th Jan THE FUTURE FOCUS
Five things needed to conquer 2021

Five things needed to conquer 2021

After a tough 2020 and, for many, a similarly tough start to 2021, Jeremy Hine, CEO at MullenLowe Group UK, outlines the five key elements which he believes businesses need now more than ever.

14th Jan THE FUTURE FOCUS
In this new world, experience can be a brand’s most powerful asset

In this new world, experience can be a brand’s most powerful asset

As brands recalibrate their creative messaging for a post-pandemic landscape, Accenture Interactive Managing Director and Lead for Global Creative Agencies, Jeannine Falcone, believes that the route to success can be mapped out through experiences.

13th Jan THE FUTURE FOCUS
The future of brand experience is found in the metaverse

The future of brand experience is found in the metaverse

If you can't go to the event, then the event needs to come to you. In a year during which live entertainment became almost non-existent. Daniel Hemsley, Managing Director at Swamp Motel, reminds us that there's another world out there, and it's one we can all visit.

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Empathy, emotions, and editing Empathy, emotions, and editing
12th Jan

Empathy,emotions,andediting

Editor Zoe Schack, of Final Cut, explains how empathy impacts all of her work, and why trusting her feelings while sorting through footage is just as important as finding the right story to tell.

12th Jan THE FUTURE FOCUS
Six totally realistic marketing predictions for 2021

Six totally realistic marketing predictions for 2021

From drunk shopping and sponsored souls to the rise of 'menimism' and the advent of 'out out of home' advertising, Culture Editor Amy Kean cracks open her fortune cookies to see where the industry in 2021 is most definitely headed.

8th Jan THE FUTURE FOCUS
Intent without action is not going to be enough

Intent without action is not going to be enough

If we learned anything from last year it’s that things can always get worse, says Farah Dib, Co-Founder & Creative Director at TwentyTwenty. The world is in perpetual flux, but there is one constant: change is asymmetrical. It happens at different paces across society, and leveraging any of our learnings from 2020 starts with taking the necessary steps to get us all on the same page.

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