The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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Artificial intelligence is here, and it will fundamentally alter filmmaking. But, says The Moon Unit, AI's democratisation of the industry is a fallacy, because as the jigsaw of real-time filmmaking edges closer to completion, it will be the select few with access to the knowledge, rather than the masses with access to the tech, who will come out on top.
From framework to fame: Four ways to build voice that works
What a brand says is important, but so too is who says it, and how. Kim Aspeling, Lead Voice Specialist at MassiveMusic, looks at the ways in which brands get their messages across, who delivers those messages, and why voice is so important.
Why Gen Z’s offline habits are starting to shape spending
While younger generations aren't exactly ditching their smartphones completely, they are embracing a more tactile and disconnected approach to some areas of life. Emma Thompson, Head of Agency at Golley Slater, look at why.
Two stops over: Craft, silence and the leadership no curriculum teaches
Manuel Nogueira, photographer, filmmaker and Chief Executive Officer of Matter + Energy, has shot for publications including Vogue, Elle and Nowness. As the company's CEO, he believes craft has taught him much more about leadership than any business school ever could.
Pay to skip: Who is watching the ads?
We’re facing an advertising paradox; short video dominates content more than ever, but commercial advertising is haunted by the skip button. But, says Russell Owen, Founder of commercial and feature film production company Kindred Pictures, all is not lost.
Why luxury is winning by leading with craft, escapism and play
Jelly's Hazel O'Brien fills us in on how luxury brands are using playful craft and whimsical animations to keep the space fun for creatives and audience alike.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
There is a current that moves: Emotion, instinct and directing with feeling
Director Georgia Hudson reflects on movement beyond the physical, and how instinct, trust and human connection shape the work.
Choreographing physics: Directing liquid in tabletop
Mateus De Paula Santos, CCO and Founder of Lobo, explores the craft of shaping liquid on screen, and why physics, not pixels, does the heavy lifting.