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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Katrine Thamdrup and Mathias Birkvad by Katrine Thamdrup and Mathias Birkvad on 27th March 2020

Katrine Thamdrup and Mathias Birkvad, strategic planners at &Co Denmark, give us a three-step plan for marketeers and brands to plan for the upcoming months.

27th Mar
Coronavirus crisis: the industry speaks; part 3

Coronavirus crisis: the industry speaks; part 3

In the final part of our feature garnering the comments and opinions of industry workers from across the globe, we hear about both the opportunities this crisis presents, and the difficult decisions that will need to be made.

26th Mar NEW TALENT FOCUS
Throwback Thursday: The Breakout Films

Throwback Thursday: The Breakout Films

March is our New Talent Focus, but everyone was new once, right? Established directors share, in their own words, what promos they think really launched them to the next level and what they think about the piece that helped get their name out there.

26th Mar
Conversations From Quarantine with... Vaughan Arnell

Conversations From Quarantine with... Vaughan Arnell

Merman's music video maestro takes time to talk about embracing the hunger to take on new projects while there's time to do so, and how this could be the start of a creative revolution.

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Coronavirus crisis: the industry speaks; part 2 Coronavirus crisis: the industry speaks; part 2
25th Mar

Coronaviruscrisis:theindustryspeaks;part2

In the second of our posts featuring reaction from a wide range of advertising leaders, we hear how the ongoing coronavirus crisis is affecting companies across the globe.

24th Mar
Epica Awards Sri Lanka 2020 - Reactions

Epica Awards Sri Lanka 2020 - Reactions

We caught up with some of the agencies and key individuals from this years Epica Awards Sri Lanka, to reflect on the winning work and the impact of first advertising awards in over a decade.

23rd Mar
Coronavirus crisis: the industry speaks; part 1

Coronavirus crisis: the industry speaks; part 1

In the first of our posts featuring reaction from creative and business leaders, we hear about the effects the coronavirus crisis is having on people and companies across the global advertising industry.

23rd Mar
Conversations From Quarantine with... Jonny Durgan

Conversations From Quarantine with... Jonny Durgan

The award-winning freelance copywriter discusses life in self-imposed exile, the impact it might have on the industry and the "under-rated classic" he suggests watching to pass some time.

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Advertisers: now is the time for the industry to pull even closer together Advertisers: now is the time for the industry to pull even closer together
20th Mar

Advertisers:nowisthetimefortheindustrytopullevenclosertogether

Steve Davies, chief executive of the Advertising Producers Association, looks at the challenges facing the industry over the next few months, and what can be done about it.

19th Mar
Terrible bosses: Calling time on the biggest hurdle to remote working

Terrible bosses: Calling time on the biggest hurdle to remote working

As companies and individuals navigate the new, corona-imposed working environment, Creativebrief's Nicola Kemp argues that it's untrusting and inflexible leaders who could be the biggest barrier to continued success.

18th Mar NEW TALENT FOCUS
Advertising’s got talent. But how to unleash its full potential?

Advertising’s got talent. But how to unleash its full potential?

The talent is out there, but how do you find it and, once you do, hone it? Tim Cumming talks to some of the people and institutions for whom nurturing new talent is at the heart of what they do.

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