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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Matt Readman by Matt Readman on 3rd July 2020

Over the last few months the world of sport has ground to a halt and is only now coming back from its enforced lay off. But, argues Matt Readman, Head of Strategy at Dark Horses, that most severe of constraints meant some fresh - and welcome - thinking.

2nd Jul
Kibwe Tavares chats to the YDA

Kibwe Tavares chats to the YDA

In episode seven of the YDA Chats series, Karim Bartoletti speaks to director Kibwe Tavares about his career since picking up the 2014 YDA Special Jury Prize.

1st Jul
Leading from the messy middle

Leading from the messy middle

As evidenced by the collective protests we are seeing across the globe, gone are the days of one individual being the figurehead, deferred to on every count. In their place, says Izzy Ashton, Deputy Editor of BITE at Creativebrief, comes collaborative, collective action; a horizontal approach to change.

30th Jun
The talent tap’s off, but there’s a way we can turn it back on

The talent tap’s off, but there’s a way we can turn it back on

James Hillhouse, the Co-Founder of Commercial Break, an organisation devoted to greater diversity within advertising, recently published an open letter criticising the industry's commitment to the cause. Here, he explains why he won't be recruiting new talent until things change and underlines what needs to be done to make those changes a reality.

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How to make justice-oriented branded entertainment How to make justice-oriented branded entertainment
29th Jun BRANDED ENTERTAINMENT FOCUS

Howtomakejustice-orientedbrandedentertainment

As corporate social responsibility becomes more of a focus for brands, Alessandro Sciarpelletti, Executive Creative Director of We Are Social, Milan, explains how Lavazza pulled off a documentary about social unrest in Colombia and how brands can move forward with work that is both challenging and political.

29th Jun BRANDED ENTERTAINMENT FOCUS
Brand + entertainment = added value

Brand + entertainment = added value

With the success of branded entertainment campaigns for companies like Patagonia, Greg Hackett, Founder of and director at Spindle, examines the equation that says now is the time for brands to start taking their value to consumers as seriously as their sales figures.

26th Jun BRANDED ENTERTAINMENT FOCUS
Are music videos branded entertainment?

Are music videos branded entertainment?

From Emil Nava, a frequent music video director and CEO of the creative collective Ammolite Inc., comes an interview about branded videos, pop culture, and what makes an authentic viral moment.

25th Jun
The class of 2020: How to be a young creative in a post-pandemic world

The class of 2020: How to be a young creative in a post-pandemic world

Art directors Xavi Ocana and Catarina Barcala, recently graduated from a two-year program at Miami Ad School. They are ready to join the ‘real world’, but what ‘real world’ is left? As they take their first steps into the advertising industry, we asked them to share their tips (and fears) on how to start a creative career in this new era.

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The bear trap for new agency models The bear trap for new agency models
25th Jun

Thebeartrapfornewagencymodels

In the scramble to define new ways of working, agencies are falling into the trap of concentrating too much on how things are made, not on what is made and how good it is, says Mick Mahoney, Creative Partner at Harbour London. Quality of work must be at the heart of any new model.

24th Jun
Online inclusion: why digital skills are the future

Online inclusion: why digital skills are the future

The importance of digital connectivity is huge but, says Anna Lungley, Global Head of Social Impact at Dentsu Aegis Network, millions of people are still unable to get online. Here, she argues that advertising needs to help give the next generation the right digital tools, and not just for the industry's own sake.

24th Jun
A YDA chat with Thessa Meijer

A YDA chat with Thessa Meijer

Though the deadline for this year's YDA has now passed and judging is on the horizon, Karim Bartoletti continues his series of YDA Chats, this time talking to 2019 winner Thessa Meijer.

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