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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Max Barron by Max Barron on 1st March 2021

Is it possible to crack a joke after the bleak few months we've all just had? Max Barron, one half of OB Management directing duo Jones, kicks off our Comedy Focus with a look at how to find ad humour in heinous hours.

26th Feb THE HEALTH FOCUS
How Uncommon and ITV got Britain talking about mental health

How Uncommon and ITV got Britain talking about mental health

In 2019 ITV and Uncommon Creative Studios launched a mental wellness campaign that was bold, brave and hugely successful. Its Britain Get Talking initiative has helped alter how the UK's TV-watching public understands - and deals with - mental health issues. Here, Clare Phillips, Director of Social Purpose at ITV, and Catherine Peacock, Managing Partner & Head of Account Management at Uncommon, discuss the campaign and how it was brought to fruition.

26th Feb THE HEALTH FOCUS
Are we really still making body-shaming ads in 2021?

Are we really still making body-shaming ads in 2021?

Melissa Chapman, Co-Chief Executive Officer at Jungle Creations, says that while steps have been taken to avoid overt body shaming adverts, the industry is still guilty of a subtle, pernicious attack on women's - and men's - insecurities.

26th Feb THE HEALTH FOCUS
When it comes to the beauty industry, it's either clean up or clear out

When it comes to the beauty industry, it's either clean up or clear out

Cat Turner, CCO and Co-Founder of CULT, examines how beauty brands are sweeping away their old values and embracing a more ethical approach to business.

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Why AR is the ultimate weapon for the locked down beauty industry Why AR is the ultimate weapon for the locked down beauty industry
26th Feb THE HEALTH FOCUS

WhyARistheultimateweaponforthelockeddownbeautyindustry

With traditional retail environments locked down for much of the last 12 months the beauty industry has had to adapt. Charlotte Willcocks, Strategy Director at Impero, argues that with the sector continuing to embrace augmented reality, that's exactly what it has done.

25th Feb THE HEALTH FOCUS
In the weeds: The creative benefits of cannabis marketing

In the weeds: The creative benefits of cannabis marketing

Adam Fierman, creative director at Zerotrillion, has spent the last two years creating campaigns for cannabis brands. In this piece he looks at advertising in the weeds, exploring the benefits found in creative confinement and other lessons we can learn from brands operating in a confined space.

25th Feb THE HEALTH FOCUS
The health of the high street

The health of the high street

With Topshop and Debenhams the latest in a long line of the UK's household names closing the doors to their bricks-and-mortar stores, Selena Schleh investigates whether it’s a terminal diagnosis for the high street, or if brands can find a cure.

24th Feb
Keeping up with the big guys

Keeping up with the big guys

From creative youth culture agency, Young Hero, this primer lays out how smaller agencies can and will step up to compete with bigger companies and why, in the long run, that’s going to be a very good thing for the ad industry.

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The meaning in the mix The meaning in the mix
24th Feb

Themeaninginthemix

As we come to the end of Black History Month in the US, Amani King, Creative Director at Avocados and Coconuts, explains the lessons he learned as a mixed race kid, walking the line between Black and white, and how he has applied those learnings to his life and work.

24th Feb
The state of advertising in a post-Covid world

The state of advertising in a post-Covid world

Chris Christodoulou, CEO of Saddington Baynes, looks at how the last 12 months have impacted the industry, from the wider adoption of digital production, the growth of discerning online consumers and the need for brand authenticity.

22nd Feb THE HEALTH FOCUS
How 2020 changed health advertising

How 2020 changed health advertising

Augé Reichenberg, Chief Creative Officer, VMLY&R Health explains the Fauci Effect on health advertising and how customers are driving the future of healthcare, not clients.

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