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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

shots by shots on 24th May 2019

We chat with Ewan Paterson, Founder and Executive Creative Director at BBH Sport, about the Entertainment for Sport category.

23rd May
Cannes Predictions: UK & Ireland

Cannes Predictions: UK & Ireland

In the first of a series of articles in the run-up to Cannes, we speak to Lovisa Silburn, Richard Denney and Derek Doyle about the major Lion contenders from their territories.

23rd May
The merits of mixing it up

The merits of mixing it up

There’s been a lot of chat about diversity in the advertising industry in recent years, but how much progress has been made and what still needs to be done? Kate Hollowood investigates.

22nd May
Cannes Q&A: Film with Katie Keith

Cannes Q&A: Film with Katie Keith

In the first of our Q&As in the run-up to Cannes Lions, we chat to Rattling Stick's First Lady Katie Keith about the prestigious Film category.

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How to... be truly charitable How to... be truly charitable
22nd May

Howto...betrulycharitable

As an industry of storytellers, there is more value in giving our time and resource than donating cash to good causes, argues Gary Szabo, CEO, Smoke & Mirrors.

17th May
For purpose or profit? The ethical debate behind brand activism

For purpose or profit? The ethical debate behind brand activism

Nowadays, it’s not only cool to care, it’s a necessity of branding. But if you're considering brand activism in your own marketing strategy, take a second to question your motives and approach, argues global creative services company The Moon Unit.

16th May
Patagonia's new feature doc helps shine a light on 'the arrogance of Man'

Patagonia's new feature doc helps shine a light on 'the arrogance of Man'

Artifishal is a new documentary commissioned by outdoor clothing company Patagonia. The film charts the human need to control nature and, specifically, the impact that has on wild salmon. Here, the film's director, Josh Murphy, explains why a brand's voice can be an important weapon in fighting back.

15th May
British identity without Brexit: are brands kidding themselves?

British identity without Brexit: are brands kidding themselves?

Brands have always been quick to align themselves with ideals, evoking purpose through creativity. But with Brexit, are brands treading on eggshells and lacking conviction so that what they’re saying - just like the politicians - isn’t much of anything at all?

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How to… turn lapsed copyright into storytelling gold How to… turn lapsed copyright into storytelling gold
15th May

Howto…turnlapsedcopyrightintostorytellinggold

Joe Wade, MD and Co-Founder of Don’t Panic, explores the hidden creative potential of out-of-date IP.

14th May
Artificial intelligence isn’t creative, but it might fix our fear of failure

Artificial intelligence isn’t creative, but it might fix our fear of failure

Artificial intelligence is many things, but can it ever be creative? No, argues Amy Kean in this month's column, but it could help us to be if we stop expecting too much.

13th May
Why CSR is not a trend but a new way of doing business

Why CSR is not a trend but a new way of doing business

From saving the oceans to gender empowerment, political engagement and beyond, brands are getting involved in conversations they might previously have avoided. With Corporate Social Responsibility now more important than ever, Kate Hollowood investigates which brands are doing it right and how to avoid getting it wrong.

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