Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
GCRS's Lead Audio Developer, Mirren Malcolm-Neale, and Finance and Technical Director, Ivor Taylor, examine the impact the introduction of 5G will have on what brands and creators can do.
Co-founder of newly launched creative and production company, 20something, Will Thacker explains why the advertising industry is in danger of stagnation if it doesn't protect and nurture its greatest asset.
From old-school postcards to engagement by text, Harry Bernstein, Chief Creative Officer at Havas New York, has a few ideas on how agencies can attract top talent by shaking up the usual processes.
Former basketballer-turned-director Keenan Wetzel is better placed than many to understand how to approach filming athletes. Here, the Skunk director explains his method for getting something great out of some of the greatest.
Just So's General Manager, Simon Bell, examines why the passion felt by sports fans needs to be matched by brands' ingenuity when advertising around those sports.
Creativebrief's Izzy Ashton explores how a new era of sports marketing means the industry is shifting from talking about the value of women’s sports to realising its creative potential as a platform to connect with a mass-market audience.
Free plastic radios, chicken receptacles that double as hats and piles upon piles of tote bags; Amy Kean explores why brands need to more carefully consider the 'icks' factor.
What's it like being on set with Serena Williams, Misty Copeland or Li Na? Creative duo John x Hannes and director Ian Pons Jewell, who've worked with a slew of top sportspeople, give shots the lowdown.