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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Yelena Gaufman by Yelena Gaufman on 12th December 2019

Lend an ear to Yelena Gaufman, Strategy Partner at Fold7, as she explains why sonic branding could be top of the advertising charts in 2020.

12th Dec
The funny business of comedy directing

The funny business of comedy directing

Station Films director Brendan Gibbons is one of the industry’s most renowned comedy directors. His ongoing work for Progressive Insurance has built a series of established characters and, here, he discusses the processes involved in creating the right environment for comedy gold.

11th Dec
In the lair of The Bear

In the lair of The Bear

Tim Cumming gets the lowdown on BETC’s long and fruitful relationship with Canal+ directly from the source’s mouth – creative powerhouse Stephane Xiberras and Canal+’s new head of branding, Emilie Pietrini.

6th Dec
2019 in review... with Jason Felstead

2019 in review... with Jason Felstead

Jason Felstead, Co-founder and Executive Producer at international production company HAMLET, worries about the falling levels of creativity but believes passion is the answer.

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Cancel culture and pester power: Brands, meet the Alphas Cancel culture and pester power: Brands, meet the Alphas
6th Dec

Cancelcultureandpesterpower:Brands,meettheAlphas

Amy Garrett, Managing Director at Beano for Brands, thinks that with our future in the hands of Generation Alpha, brands need to get down with the kids.

5th Dec
2019 in review... with Tom Linay

2019 in review... with Tom Linay

DCM's Head of Film discusses some of the best cinema advertising of 2019, the rise of streaming platforms, his favourite movies of the year and what to look out for in 2020.

5th Dec
All I want for Christmas... is more kindness in advertising

All I want for Christmas... is more kindness in advertising

The battle of the Christmas ads is over but, wonders Nicky Kemp, Managing Editor at BITE, with all the vitriol directed at festive commercials, can anyone be crowned as a winner?

4th Dec
Why quitting the ad industry seemed the only option

Why quitting the ad industry seemed the only option

Director John Hopkins decided to quit advertising , seeing it as a "major contributor to over-consumerism, greed, mental [and] health issues", before something unexpected happened. But can you carve a career from purely ethical advertising?

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How to.. learn effective customer targeting from theatrical releases How to.. learn effective customer targeting from theatrical releases
2nd Dec

Howto..learneffectivecustomertargetingfromtheatricalreleases

What can the 'heartbeat' structure of cinematic trailers teach the advertising industry about attracting an audience? Matt Bush, Director of Agencies at Google UK, tells us.

29th Nov
Tech your time: Cameron Temple

Tech your time: Cameron Temple

In the last of our Tech Focus overviews on how technology has affected the workplaces of those in the creative community, we chat to Cameron Temple, ECD of Stink Studios in London, about the ability to "fly a plane while it's still being built" with collaboration tools.

28th Nov
Creative first, tech second; Choice-driven narratives are the future

Creative first, tech second; Choice-driven narratives are the future

Nathan Phillips, CCO, Technology, Humans and Taste (THAT), explains why giving consumers choice is key to the successful integration of creativity and technology.

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