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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Dalia Burde by Dalia Burde on 30th September 2022

Dalia Burde, Founder/Executive Producer at Avocados and Coconuts, argues that encouraging new talent to get the most out of their ability is crucial, but the difference between opportunity and exploitation can be a fine line.

28th Sep NEW TALENT FOCUS
Investing in diverse new talent must be more than checking a box

Investing in diverse new talent must be more than checking a box

Thibaut Estellon, Founder & Executive Producer at REVERSE, believes the industry can do more for emerging talent, especially those from diverse backgrounds, and argues that experience isn't everything.

28th Sep
Ten top tips for new directors

Ten top tips for new directors

Prudence Beecroft, Managing Director of Odelay Films shares highlights from her recent seminar at the UK Creative Festival in Margate, ‘Crafting your creativity – How to stand Out as a Director'.

27th Sep NEW TALENT FOCUS
The power of mentorships: coupling up for creativity

The power of mentorships: coupling up for creativity

New talent needs to be given every opportunity to thrive and succeed and one way of ensuring that is through mentorship schemes. Tim Cumming talks to mentors and mentees about learning their craft, absorbing inspiration and unleashing their talent.

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Why the agency ladder isn't the only way to the top Why the agency ladder isn't the only way to the top
23rd Sep

Whytheagencyladderisn'ttheonlywaytothetop

Are TV ad campaigns in the doldrums? Simon Hewitt, Managing Partner & MD at Orange Panther Collective, believes so, and also thinks that a different way for creatives to approach the briefs - and their careers - could be the answer.

20th Sep NEW TALENT FOCUS
How to provide a multi-generational company culture and why one size doesn’t fit all

How to provide a multi-generational company culture and why one size doesn’t fit all

With new talent focusing on culture when considering joining companies, Parry Jones, Deputy CEO of the What’s Possible Group explores how to create a winning workplace for all ages.

16th Sep
The lure of the new… and how to hack it

The lure of the new… and how to hack it

Like magpies attracted to shiny things, humans are attracted to the new. This, as The Moon Unit examines, is a hardwired, evolutionary phenomenon that could save your life or help you sell deodorant, because emphasising new is one of the oldest tricks in the book.

14th Sep
Gaming: an untapped creative canvas

Gaming: an untapped creative canvas

Simon Richings, ECD at We Are Social, talks us through some of the advertising opportunities in games that go beyond annoying banners and ill-placed products.

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How marketers can help brands find their voice How marketers can help brands find their voice
14th Sep

Howmarketerscanhelpbrandsfindtheirvoice

What, how and why brands choose to advertise is under increasing scrutiny as consumers move towards more thoughtful purchasing. David Kells, Director of Strategic Partnerships at Raconteur, examines how brands are getting their approach to purposeful advertising wrong and what they can do to find an authentic voice.

12th Sep
Creativity in a cost-of-living crisis

Creativity in a cost-of-living crisis

With the sun setting on summer and, for many, a financially tough winter on the horizon, Jon Evans, Chief Customer Officer at System1, examines how brands can approach the cost-of-living crisis and why doing nothing might be the biggest risk of all.

30th Aug NEW TALENT FOCUS
The future of directing is multi-skilled

The future of directing is multi-skilled

Jamie Cox, executive producer and head of Ballistic at Great Guns, writes about why the industry will only benefit from embracing the next crop of multi-skilled directors.

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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shots is powered by Slate

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