the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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The CCO of Grey London, Vicki Maguire, is one of the headline speakers at this year's Kinsale Sharks. Her talk will focus on 'our disjointed world', and here she tells us how the world being fucked can sometimes be for the best.
From sound to sensory experiences; how 5G will impact advertising
GCRS's Lead Audio Developer, Mirren Malcolm-Neale, and Finance and Technical Director, Ivor Taylor, examine the impact the introduction of 5G will have on what brands and creators can do.
The idea is King, but is the King dead?
Co-founder of newly launched creative and production company, 20something, Will Thacker explains why the advertising industry is in danger of stagnation if it doesn't protect and nurture its greatest asset.
How to... hire a unicorn
From old-school postcards to engagement by text, Harry Bernstein, Chief Creative Officer at Havas New York, has a few ideas on how agencies can attract top talent by shaking up the usual processes.
Keenan Wetzel goes one-on-one with sporting stars
Former basketballer-turned-director Keenan Wetzel is better placed than many to understand how to approach filming athletes. Here, the Skunk director explains his method for getting something great out of some of the greatest.
From advertising hoardings to centre stage: the evolution of brands in sport
Just So's General Manager, Simon Bell, examines why the passion felt by sports fans needs to be matched by brands' ingenuity when advertising around those sports.
The new narrative of women’s sport
Creativebrief's Izzy Ashton explores how a new era of sports marketing means the industry is shifting from talking about the value of women’s sports to realising its creative potential as a platform to connect with a mass-market audience.
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BettertheDotayouknow
Amy Kean's four easy ways to avoid ‘brand ick’
Free plastic radios, chicken receptacles that double as hats and piles upon piles of tote bags; Amy Kean explores why brands need to more carefully consider the 'icks' factor.
How to... work with sports stars
What's it like being on set with Serena Williams, Misty Copeland or Li Na? Creative duo John x Hannes and director Ian Pons Jewell, who've worked with a slew of top sportspeople, give shots the lowdown.
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