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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Greg Quinton by Greg Quinton on 29th September 2020

With all that's going on in the world, isn't humour more necessary than ever? Greg Quinton, Chief Creative Officer at Superunion, examines why the brands that tickle us often have the last laugh.

28th Sep
Has the Premier League hit the back of the sonic branding net?

Has the Premier League hit the back of the sonic branding net?

Michele Arnese, Founder and Global CEO at amp, examines how the Premier League's recently introduced sonic branding is a step in the right direction, but maybe not a step far enough.

28th Sep
How the UK industry fought back

How the UK industry fought back

Ahead of the deadline for the APA/shots Top 20 of 2020 showcase, APA CEO Steve Davies, and shots Co-Editor Danny Edwards, discuss the challenges the industry has faced, and will continue to face, as the coronavirus pandemic's grip holds firm.

25th Sep
Are creativity and technology at odds?

Are creativity and technology at odds?

Shruthi Chindalur, Executive Managing Director EMEA at Criteo, asks whether creative intuition and artificial intelligence can work in unity.

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Making the cut: Final Cut at 25 Making the cut: Final Cut at 25
23rd Sep

Makingthecut:FinalCutat25

To celebrate the legendary editing shop's quarter-century in the biz, we asked MD David Webb to lay out the company's history through anecdotes and memories of key projects.

8th Sep
John Condne's back to school program

John Condne's back to school program

As a school teacher and Executive Producer for Minimal Productions, John Condne has a lot on his plate. Here, he shares some insights about working with kids just before High School semester starts back up.

3rd Sep
When it comes to isolation, it's create or hate

When it comes to isolation, it's create or hate

Greg Quinton, Chief Creative Officer at WPP global brand agency Superunion and co-author of A Smile in The Mind, examines how the recent months of isolation were endured, enlivened and enriched due to the human need to create.

2nd Sep
How creativity can combat waste

How creativity can combat waste

With Covid-19 instigating a new way of living and turbo-charging our current way of shopping, Jenn Szekely, the Managing Partner USA at Coley Porter Bell, examines how clever package design can help stop us drowning in waste.

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Give me some f*cking credit; should petty creative thieves be punished? Give me some f*cking credit; should petty creative thieves be punished?
27th Aug

Givemesomef*ckingcredit;shouldpettycreativethievesbepunished?

When does inspiration become outright theft? Why do some people think it's ok to spin your idea as their own? This month Amy Kean examines advertising's fine line between inspiration and appropriation.

27th Aug
Why tech and creativity go hand in hand

Why tech and creativity go hand in hand

Speed, reliability and a growing capacity to move the creative dial, Becky McOwen-Banks, ECD at VaynerMedia London, believes you'd be foolish not to put your faith in artificial intelligence.

26th Aug
Fever Twitch: Speaking the local-global language of eSports

Fever Twitch: Speaking the local-global language of eSports

With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.

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