Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Thibaut Estellon, Founder & Executive Producer at REVERSE, believes the industry can do more for emerging talent, especially those from diverse backgrounds, and argues that experience isn't everything.
Prudence Beecroft, Managing Director of Odelay Films shares highlights from her recent seminar at the UK Creative Festival in Margate, ‘Crafting your creativity – How to stand Out as a Director'.
New talent needs to be given every opportunity to thrive and succeed and one way of ensuring that is through mentorship schemes. Tim Cumming talks to mentors and mentees about learning their craft, absorbing inspiration and unleashing their talent.
With new talent focusing on culture when considering joining companies, Parry Jones, Deputy CEO of the What’s Possible Group explores how to create a winning workplace for all ages.
Like magpies attracted to shiny things, humans are attracted to the new. This, as The Moon Unit examines, is a hardwired, evolutionary phenomenon that could save your life or help you sell deodorant, because emphasising new is one of the oldest tricks in the book.
Simon Richings, ECD at We Are Social, talks us through some of the advertising opportunities in games that go beyond annoying banners and ill-placed products.
With the sun setting on summer and, for many, a financially tough winter on the horizon, Jon Evans, Chief Customer Officer at System1, examines how brands can approach the cost-of-living crisis and why doing nothing might be the biggest risk of all.
Jamie Cox, executive producer and head of Ballistic at Great Guns, writes about why the industry will only benefit from embracing the next crop of multi-skilled directors.