the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Erica Kurowski, Managing Director OnePulse, explains how the gamification of the consumer insight industry will revolutionize how agencies collect data by making the collection the reward.
When a sports commercial goes full length
In 2010, director Matt Ogens filmed a piece for Toyota at the Maryland School for the Deaf. In 2021, his 40-minute special premiered on Netflix, this time following a new deaf student-athlete and his journey into adulthood.
“At my signal, unleash hell”: Why industry outrage is pointless without action
Social shaming and online outrage are this century's bloodsport. Fingers are pointed - sometimes erroneously - and behaviour is dissected but, argues Amy Kean, without action after the indignation then it's all pointless.
The World Cup will be a chance to right England’s racist wrongs
Tom McGirr, Head of Strategy at The Wild, reflects on the England football team's recent Euros defeat, the racism that followed it, and what advertising can do to counteract such behaviour.
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How to shoot a sailing race
Sebastian Slayter and Chelsea Slayter, a husband-and-wife DP and Director team, were in charge of shooting footage for American Magic, a Challenger for the 36th America’s Cup. Here, Sebastian talks about the lessons they learned on and off the water.
Tokyo 2020: No fans. No fun. No marketing future?
With the delayed Tokyo 2020 Games officially opening today, Andy Gallagher, Vice President of Client Engagement at Analytic Partners London, looks at how the pandemic-hit event can still end in a podium finish for some brands.
When is production like a sports team?
Mike Warzin, a director for Arts & Sciences, and a lifelong sports fanatic, takes us back to Chicago in the 90s to tell us why a production crew is like a sports team.
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Breaking down the Executive Creative Producer role
Giving power back to the creatives is the whole point of pivoting to a multi-use role, says Karla Henwood, Executive Creative Producer, Squeak E. Clean Studios.
Par for the cause: the rise of 'sportivism'
Brands have always sought to harness the godlike power of sports personalities but, these days, sporting partnerships are less about shifting product, more about pushing social change. From the rise of ‘sportivism’ to a new squad of TikTok influencers, Selena Schleh examines how -and why – the goalposts have moved.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
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