the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

How to… make diversity about more than just a day

by Eira Ellis on 20^th March 2019

International Women’s Day, Pride and Black History Month are important dates in the calendar, but real diversity can only be achieved through constant effort and progress, argues Eira Ellis, Head of Creative Production at Hogarth Worldwide.

18^th Mar

It's a funny business

Is humour still a crucial part of advertising? Has the Trump/Brexit axis of twattery and other woes of the world nudged mirth off the menu? Has snowflakery pushed us from joke to woke? Carol Cooper and industry pros take a look at lols in adland.

15^th Mar

Where's the sugar? In defence of funny ads

Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?

13^th Mar

"If advertising were a Farrow & Ball colour it would be Casein Distemper."

Is creativity becoming gentrified? Yes, argues Sue Higgs, group creative director at Grey London - and it's risking the future of the industry.

13^th Mar

HowTo...CutComedyAds

As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.

11^th Mar

Shifting the period paradigm

Following the Oscar-winning success of Period. End of Sentence, is menstruation finally going mainstream? About bloody time, say AMV BBDO's Sara Abaza and Margaux Revol.

11^th Mar

Don’t bulls**t purpose, make us laugh

Two time Comedy BAFTA nominee and one time winner (for The Revolution Will Be Televised), and the co-founder of Don’t Panic, Joe Wade, gives us his opinion of why comedy sells.

8^th Mar