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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Danny Edwards by Danny Edwards on 15th August 2019

The CCO of Grey London, Vicki Maguire, is one of the headline speakers at this year's Kinsale Sharks. Her talk will focus on 'our disjointed world', and here she tells us how the world being fucked can sometimes be for the best.

14th Aug
From sound to sensory experiences; how 5G will impact advertising

From sound to sensory experiences; how 5G will impact advertising

GCRS's Lead Audio Developer, Mirren Malcolm-Neale, and Finance and Technical Director, Ivor Taylor, examine the impact the introduction of 5G will have on what brands and creators can do.

9th Aug
The idea is King, but is the King dead?

The idea is King, but is the King dead?

Co-founder of newly launched creative and production company, 20something, Will Thacker explains why the advertising industry is in danger of stagnation if it doesn't protect and nurture its greatest asset.

7th Aug
How to... hire a unicorn

How to... hire a unicorn

From old-school postcards to engagement by text, Harry Bernstein, Chief Creative Officer at Havas New York, has a few ideas on how agencies can attract top talent by shaking up the usual processes.

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How to... make braver (and better) music choices for your ads How to... make braver (and better) music choices for your ads
5th Aug

Howto...makebraver(andbetter)musicchoicesforyourads

Don't know your Smiths from your Jesus Jones? Your Chainsmokers from your Unchained Melody? Fear not, Rachel Wood, founder and owner of Woodwork Music, is here to help you make the most from your musical choices.

31st Jul
Keenan Wetzel goes one-on-one with sporting stars

Keenan Wetzel goes one-on-one with sporting stars

Former basketballer-turned-director Keenan Wetzel is better placed than many to understand how to approach filming athletes. Here, the Skunk director explains his method for getting something great out of some of the greatest.

29th Jul
From advertising hoardings to centre stage: the evolution of brands in sport

From advertising hoardings to centre stage: the evolution of brands in sport

Just So's General Manager, Simon Bell, examines why the passion felt by sports fans needs to be matched by brands' ingenuity when advertising around those sports.

26th Jul
The new narrative of women’s sport

The new narrative of women’s sport

Creativebrief's Izzy Ashton explores how a new era of sports marketing means the industry is shifting from talking about the value of women’s sports to realising its creative potential as a platform to connect with a mass-market audience.

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Better the Dota you know Better the Dota you know
25th Jul

BettertheDotayouknow

Paul ‘ReDeYe’ Chaloner, co-founder of consultancy Code Red Esports, has hosted and commentated on dozens of major tournaments around the globe. Who better to explain to Carol Cooper, the ‘known unknowns’ and in-the-know necessities of the sector's marketing?

24th Jul
Amy Kean's four easy ways to avoid ‘brand ick’

Amy Kean's four easy ways to avoid ‘brand ick’

Free plastic radios, chicken receptacles that double as hats and piles upon piles of tote bags; Amy Kean explores why brands need to more carefully consider the 'icks' factor.

24th Jul
How to... work with sports stars

How to... work with sports stars

What's it like being on set with Serena Williams, Misty Copeland or Li Na? Creative duo John x Hannes and director Ian Pons Jewell, who've worked with a slew of top sportspeople, give shots the lowdown.

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shots is powered by Slate

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