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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Colin Kennedy by Colin Kennedy on 17th January 2022

According to new results from the Entertainment Retailers Association, the pandemic home entertainment boom shows no signs of ending. But, asks Redwood BBDO CEO Colin Kennedy, with the same old names dominating the charts and ads shut-out of streaming platforms, how can innovative brands break into the conversation?

14th Jan
What it takes to make a rebrand stick

What it takes to make a rebrand stick

Whether it's Facebook to Meta or pre-2014 Airbnb to post-2014 Airbnb, getting a rebrand right matters. But what are some of the pitfalls of changing people's perceptions? Templafy's CMO Greg Sheppard explains.

12th Jan MUSIC VIDEO FOCUS
Extended Play

Extended Play

The long-form visual album has a rich history, from the Beatles through to Beyoncé and beyond, into specially curated performance films for lockdown and bespoke live visuals – and a future that looks set to outlast the album itself, writes Tim Cumming

11th Jan CULTURE CORNER
Weird Seance summons… Style Me Sunday

Weird Seance summons… Style Me Sunday

In the continuation of her ongoing series of interviews with 'iconic oddballs', Culture Editor Amy Kean chats with Instagram phenomenon Natalie Lee, aka Style Me Sunday. They discuss the beauty of being weird, the power of social media and the value of Lee being "unapologetically me".

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Covid vs commercials; why production was always going to win Covid vs commercials; why production was always going to win
10th Jan

Covidvscommercials;whyproductionwasalwaysgoingtowin

Setting up a production company at any time can be challenging, but with the world consumed by the coronavirus the problems are even greater. Fred Founder Naomi Simpson reflects on the events that surrounded the birth of her company, the lessons learnt, and why a global pandemic couldn't stop the production industry.

5th Jan
Closing the talent gap and regaining momentum in 2022

Closing the talent gap and regaining momentum in 2022

James Rose, editor at The Quarry, is confident we’ve entered the new year bolder and stronger than ever. But the last 18 months has highlighted an important need to consider how the industry can prevent a talent drain.

22nd Dec
What might the future hold?

What might the future hold?

As we come to the end of another tumultuous year, we asked three advertising leaders; what's your take on what 2022 might bring the advertising industry? A hybrid normality and a mistrust of predictions were two of the answers.

20th Dec
Whether you tap, scan or voice command, creative commerce is the future

Whether you tap, scan or voice command, creative commerce is the future

It’s at the heart of clients’ businesses, argues, Manuel Bordé, Global Chief Creative Officer at VMLY&R Commerce, so Cannes Lions’ evolution of the Creative Commerce category is welcomed.

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Daniel Fisher's Strictly Christmas scoresheet Daniel Fisher's Strictly Christmas scoresheet
17th Dec CHRISTMAS 2021

DanielFisher'sStrictlyChristmasscoresheet

As both a writer and ECD Daniel Fisher, now Global ECD at Ogilvy, has been behind multi-award-winning Christmas work for brands including John Lewis, Harvey Nichols, Mulberry, and McDonald’s. In a resumption of his Christmas column, he and his two young daughters/critics, channel their inner Craig Revel Horwood to rate some of this year's Christmas crackers.

17th Dec
Advertising's digital switch is in full swing

Advertising's digital switch is in full swing

Streaming platforms are not the death knell for film commercials, argues Ruben Goots, Co-Founder and Executive Producer at HAMLET Brussels, in fact, the opportunities have only just begun.

16th Dec
How our brains can be nudged into thinking differently

How our brains can be nudged into thinking differently

Mick Mahoney, Creative Partner at Harbour Collective and co-author of The Creative Nudge, explains what prompted him to co-write his new book, how a 'nudge' is a simple but effective way to have a creative impact, and why it pays to be unreasonable.

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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shots is powered by Slate

The smartest way to manage, present and pitch your work.

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