Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Michele Arnese, Founder and Global CEO at amp, examines how the Premier League's recently introduced sonic branding is a step in the right direction, but maybe not a step far enough.
Ahead of the deadline for the APA/shots Top 20 of 2020 showcase, APA CEO Steve Davies, and shots Co-Editor Danny Edwards, discuss the challenges the industry has faced, and will continue to face, as the coronavirus pandemic's grip holds firm.
Shruthi Chindalur, Executive Managing Director EMEA at Criteo, asks whether creative intuition and artificial intelligence can work in unity.
As a school teacher and Executive Producer for Minimal Productions, John Condne has a lot on his plate. Here, he shares some insights about working with kids just before High School semester starts back up.
Greg Quinton, Chief Creative Officer at WPP global brand agency Superunion and co-author of A Smile in The Mind, examines how the recent months of isolation were endured, enlivened and enriched due to the human need to create.
With Covid-19 instigating a new way of living and turbo-charging our current way of shopping, Jenn Szekely, the Managing Partner USA at Coley Porter Bell, examines how clever package design can help stop us drowning in waste.
Speed, reliability and a growing capacity to move the creative dial, Becky McOwen-Banks, ECD at VaynerMedia London, believes you'd be foolish not to put your faith in artificial intelligence.
With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.