The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Boudma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
Cannes Lions 2026: Five takeaways from the Croisette
Having spent last week in Cannes, Managing Director & Executive Producer of Papaya Films, Iwona Mnich, lists the five most important lessons she brought back from the festival.
Ideas > celebrities: What FMCG brands can learn from this year’s World Cup
Star power is in full force at this year's FIFA World Cup. But, argues Robert Volten, Managing Partner at Chuck Studios, that power is often overwhelming what should be the central performer; the idea.
Why is the advertising industry so addicted to celebrities who don’t care about advertising?
A packed conference featuring talks from Mr Bean, Barry from EastEnders and a reanimated Josef Stalin might attract an audience but, really, what would that audience learn? shots’ Culture Editor Amy Kean takes the mic to bemoan the onslaught of on-stage celebs.
Ciao, Panini: The future of collectables is both physical and digital
The World Cup is upon us and, for households around the world, so too is the tradition of Panini sticker albums. But with Panini set to lose it's fifty-year-old license after 2030's tournament, Christina Miller, Chief Social Officer EMEA at VML, looks at the changing nature of collecting and what it means for marketers.
TV’s comeback: Small brands, big opportunities, immediate results
Despite the continued growth of social media platforms and the fragmentation of media budgets, TV is still king when it comes to viewing time. Andreas Ohlbach, Head of Client Services at Transmission, believes that even smaller brands can successfully put their trust - and their money - on the screen.
The ad of God: Five principles to help win advertising's World Cup
If you're an England fan, you might want to look away now, because Ariel Abramovici and Bruno Acanfora, CCOs at GUT Los Angeles, brilliantly, but somewhat bruisingly for Three Lions fans, dissects Maradona's two goals against England at the 1986 World Cup and equates them to how brands should approach the world's biggest sporting event.
How to get awards judging completely wrong in five easy steps
With a raft of advertising awards shows throughout every year, and with the Cannes Lions just around the corner, Ross Taylor, Group Executive Creative Director at Havas Play London, shares the things he believes jurors at any show should try to avoid.
When it comes to playfulness, joy pays dividends
World War Seven Managing Director and Partner, Sloane Skala, believes that the atmosphere on a set, the camaraderie and the joyfulness, leaches into the work. If you're attempting to make a comedy spot but things are tense and clients are anxious, building playfulness into the whole operation lights the fuse for creativity.