the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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With all that's going on in the world, isn't humour more necessary than ever? Greg Quinton, Chief Creative Officer at Superunion, examines why the brands that tickle us often have the last laugh.
Has the Premier League hit the back of the sonic branding net?
Michele Arnese, Founder and Global CEO at amp, examines how the Premier League's recently introduced sonic branding is a step in the right direction, but maybe not a step far enough.
How the UK industry fought back
Ahead of the deadline for the APA/shots Top 20 of 2020 showcase, APA CEO Steve Davies, and shots Co-Editor Danny Edwards, discuss the challenges the industry has faced, and will continue to face, as the coronavirus pandemic's grip holds firm.
Are creativity and technology at odds?
Shruthi Chindalur, Executive Managing Director EMEA at Criteo, asks whether creative intuition and artificial intelligence can work in unity.
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John Condne's back to school program
As a school teacher and Executive Producer for Minimal Productions, John Condne has a lot on his plate. Here, he shares some insights about working with kids just before High School semester starts back up.
When it comes to isolation, it's create or hate
Greg Quinton, Chief Creative Officer at WPP global brand agency Superunion and co-author of A Smile in The Mind, examines how the recent months of isolation were endured, enlivened and enriched due to the human need to create.
How creativity can combat waste
With Covid-19 instigating a new way of living and turbo-charging our current way of shopping, Jenn Szekely, the Managing Partner USA at Coley Porter Bell, examines how clever package design can help stop us drowning in waste.
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Why tech and creativity go hand in hand
Speed, reliability and a growing capacity to move the creative dial, Becky McOwen-Banks, ECD at VaynerMedia London, believes you'd be foolish not to put your faith in artificial intelligence.
Fever Twitch: Speaking the local-global language of eSports
With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.
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