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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Jim Prior by Jim Prior on 14th October 2019

Jim Prior, Global CEO of WPP brand agency Superunion, examines how the electric car will herald a revolution in car design and position it as the battleground for car brands.

11th Oct
Nothing to see here: Why invisible cars are the ultimate VFX

Nothing to see here: Why invisible cars are the ultimate VFX

Big Buoy MD, Colin Sumsion, discusses why good VFX should go mostly unseen when it comes to viral car ads.

9th Oct
How to... survive a car shoot in extreme conditions

How to... survive a car shoot in extreme conditions

Mark Lindley, ECD at Spark44 Birmingham, has been involved in every Land Rover and Range Rover model launch for the last 15 years. He tells us how to get through shooting in some of the most inhospitable locations on earth, and how he survived falling through the ice!

8th Oct
How entertainment can save automotive advertising

How entertainment can save automotive advertising

Ben Hampshire, MD of specialist automotive creative and production company Carnage, acknowledges that the automotive ad industry has to embrace the entertainment evolution.

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How one Instagram account turned fashion upside down How one Instagram account turned fashion upside down
30th Sep

HowoneInstagramaccountturnedfashionupsidedown

The fashion industry: glitzy, prestigious, and almost never held accountable for its mistakes. At least until Diet Prada came along. The Moon Unit documents the rise of one Instagram account from hobby project to the most important modern critic in the fashion world. But will its newfound power be its downfall?

27th Sep
Gucci: the newly inclusive exclusivity

Gucci: the newly inclusive exclusivity

Ben Golik, Chief Creative Officer at customer agency LIDA, examines a brand that has gone 'from litigious to lit' as it has carved a new creative path through the sometimes staid world of fashion.

25th Sep
How to... develop a strong brand in fashion

How to... develop a strong brand in fashion

Clare Hall-Taylor, Marketing Director at Edmund Hillary Brands, offers her view on building a successful fashion brand and how consumers are ditching disposable in favour of longer-lasting, premium products.

24th Sep
Gen Z elves? Imagining a future when fashion gets even faster

Gen Z elves? Imagining a future when fashion gets even faster

Past predictions of fashion's future have missed the mark, while some present fashion outlets are aiming high - if slightly wide. Amy Kean looks at why fast fashion has had its day and how the DIY ethos is coming to the fore.

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How to… make fashion statements in the experiential space How to… make fashion statements in the experiential space
20th Sep

Howto…makefashionstatementsintheexperientialspace

MPC’s Camilla Bateman on what fashion’s revolution in experiential and immersive means for production houses and VFX studios.

19th Sep
How to... navigate music festival branding

How to... navigate music festival branding

With the summer festival season now over, The Moon Unit looks back at how brands have aligned themselves with music events and what the pros and cons of doing so can be.

18th Sep
Abandon your preconceptions: you are entering a state of Nowness

Abandon your preconceptions: you are entering a state of Nowness

A pioneer in curated and commissioned short-form content, Nowness has been premiering the best in art, culture, beauty, travel and, importantly for this month's Focus, fashion since 2010. Tim Cumming chats to creative director Bunny Kinney about the platform's place in the digital revolution.

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