the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Jim Prior, Global CEO of WPP brand agency Superunion, examines how the electric car will herald a revolution in car design and position it as the battleground for car brands.
Nothing to see here: Why invisible cars are the ultimate VFX
Big Buoy MD, Colin Sumsion, discusses why good VFX should go mostly unseen when it comes to viral car ads.
How to... survive a car shoot in extreme conditions
Mark Lindley, ECD at Spark44 Birmingham, has been involved in every Land Rover and Range Rover model launch for the last 15 years. He tells us how to get through shooting in some of the most inhospitable locations on earth, and how he survived falling through the ice!
How entertainment can save automotive advertising
Ben Hampshire, MD of specialist automotive creative and production company Carnage, acknowledges that the automotive ad industry has to embrace the entertainment evolution.
Gucci: the newly inclusive exclusivity
Ben Golik, Chief Creative Officer at customer agency LIDA, examines a brand that has gone 'from litigious to lit' as it has carved a new creative path through the sometimes staid world of fashion.
How to... develop a strong brand in fashion
Clare Hall-Taylor, Marketing Director at Edmund Hillary Brands, offers her view on building a successful fashion brand and how consumers are ditching disposable in favour of longer-lasting, premium products.
Gen Z elves? Imagining a future when fashion gets even faster
Past predictions of fashion's future have missed the mark, while some present fashion outlets are aiming high - if slightly wide. Amy Kean looks at why fast fashion has had its day and how the DIY ethos is coming to the fore.
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How to... navigate music festival branding
With the summer festival season now over, The Moon Unit looks back at how brands have aligned themselves with music events and what the pros and cons of doing so can be.
Abandon your preconceptions: you are entering a state of Nowness
A pioneer in curated and commissioned short-form content, Nowness has been premiering the best in art, culture, beauty, travel and, importantly for this month's Focus, fashion since 2010. Tim Cumming chats to creative director Bunny Kinney about the platform's place in the digital revolution.
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See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
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