the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
We chat with Ewan Paterson, Founder and Executive Creative Director at BBH Sport, about the Entertainment for Sport category.
Cannes Predictions: UK & Ireland
In the first of a series of articles in the run-up to Cannes, we speak to Lovisa Silburn, Richard Denney and Derek Doyle about the major Lion contenders from their territories.
The merits of mixing it up
There’s been a lot of chat about diversity in the advertising industry in recent years, but how much progress has been made and what still needs to be done? Kate Hollowood investigates.
Cannes Q&A: Film with Katie Keith
In the first of our Q&As in the run-up to Cannes Lions, we chat to Rattling Stick's First Lady Katie Keith about the prestigious Film category.
Howto...betrulycharitable
For purpose or profit? The ethical debate behind brand activism
Nowadays, it’s not only cool to care, it’s a necessity of branding. But if you're considering brand activism in your own marketing strategy, take a second to question your motives and approach, argues global creative services company The Moon Unit.
Patagonia's new feature doc helps shine a light on 'the arrogance of Man'
Artifishal is a new documentary commissioned by outdoor clothing company Patagonia. The film charts the human need to control nature and, specifically, the impact that has on wild salmon. Here, the film's director, Josh Murphy, explains why a brand's voice can be an important weapon in fighting back.
British identity without Brexit: are brands kidding themselves?
Brands have always been quick to align themselves with ideals, evoking purpose through creativity. But with Brexit, are brands treading on eggshells and lacking conviction so that what they’re saying - just like the politicians - isn’t much of anything at all?
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Artificial intelligence isn’t creative, but it might fix our fear of failure
Artificial intelligence is many things, but can it ever be creative? No, argues Amy Kean in this month's column, but it could help us to be if we stop expecting too much.
Why CSR is not a trend but a new way of doing business
From saving the oceans to gender empowerment, political engagement and beyond, brands are getting involved in conversations they might previously have avoided. With Corporate Social Responsibility now more important than ever, Kate Hollowood investigates which brands are doing it right and how to avoid getting it wrong.
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