The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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Technology has always been able to provide answers, often more quickly than people can. But, asks Michelle Craig, Founder of UNIT9, with AI becoming more and more prevalent, are we too quick to turn to it rather then the people around us, and if so, at what cost?
The McDonald’s Netherlands AI ad was pulled and, honestly, it's the correction the industry needed
Toby Walsham, Founder and CEO of Made By Humans, dives into how the rush into AI has exposed deeper creative issues.
From Keira and Joe to dolls and dinosaurs: Who won Christmas?
Algy Sharman, Chief Creative Officer of Joint London scours the big brand’s 2025 festive spots looking for festive feels, freshness and good use of holid-AI.
Let's get real: Reality is today’s most valuable currency
It's hard to trust your eyes and ears these days. As the world becomes drenched in fakery, Tomas Gianelli, Executive Creative Director at DUDE London, believes that the answer for brands, artists and - by extension - audiences, lays in keeping it real.
Why Christmas ads work best when they live beyond the TV
While our TV screens fill up with yuletide films of varying quality, the brands who are winning Christmas's commercial battle, says Sammy Carrick, Creative Director at Coolr, are the ones that have also considered the screens in our pockets. He picks his top five festive social campaigns.
Beyond the screen: How immersive experiences capture our craving for connection
With TV audiences fractured and attention spans falling, how can you capture hearts, minds and affection in 2026? Cat Botibol, Business Development Director at Studio Secret Cinema, argues that immersive experiences and nostalgic recollections is the way forward.
Why the future looking fucked in early 2025 was the best thing that happened to us
GPN Owner and CEO Julia Weichinger explains how a year of AI panic turned into a period of reinvention, connection, and creative rebirth.
Hilarity or calamity? A comedian’s view of this year’s Christmas commercials
Award-winning British comedian, actor, writer and star of Mock the Week, Have I Got News for You, Pointless and more, Ria Lina casts her star-rated chuckle-ometer over this year’s Christmas ads.
How to court Gen Alpha without kiddifying your brand
There's a new type of CEO in town; they're brand-savvy, fashion-literate, tech-facing and around 12-years-old. Monica A Chun, President of Acceleration Community of Companies (ACC), explains why Generation Alpha holds the future in its hands.