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the Talent

Agency

From Junior Creatives to ECDs, delve into career highlights (and lowlights) in our in-depth profiles.

Production

The people who make the spots you love, covering all aspects of production, post and sound.

9th Sep Production
Shimmy Ahmed: how an obsession with music led to a passion for fashion

Shimmy Ahmed: how an obsession with music led to a passion for fashion

From working on fashion titles like Elle and Twin Magazine to collaborating with Alexa Chung and FKA Twigs, director Shimmy Ahmed casts a liberal sprinkling of sass and swagger across everything she touches. For our Fashion Special, she tells Natalie Mortimer about her work, inspiration and how she intends to connect rural India and Brexit Britain through style and storytelling.

29th Aug Production
Promo king Vaughan Arnell on a life behind the lens

Promo king Vaughan Arnell on a life behind the lens

Ahead of his talk at the Kinsale Sharks, where he'll be sharing is thoughts and experiences from three decades of making commercials and music videos, Vaughan Arnell gives us an insight into working with some of music's most recognisable names.

20th Aug Production
Emmanuel Adjei on the Dark Ballet of music videos

Emmanuel Adjei on the Dark Ballet of music videos

Off the back off two showstopping promos for Madonna, David Knight speaks to the Amsterdam-based director about his ability to craft films with depth and imagery that burns in the memory.

8th Aug Production
Henry Scholfield on the moving world of music videos

Henry Scholfield on the moving world of music videos

From sundry synchronised Will Youngs to complex camera choreography for Wiley and Stormzy, Henry Scholfield has always found new and exciting ways to drag the viewer into his work. Tim Cumming speaks to the Caviar director about finding the emotional connection in his artist-driven promos.

6th Aug Production
YDA-winner Nina Holmgren wants us to panic

YDA-winner Nina Holmgren wants us to panic

The filmmaker talks us through how talks by young climate activists Greta Thunberg and Xiuhtezcatl Martinez inspired her to create her visually dazzling, emotionally charged short.

31st Jul Production
Emily Maye's sporting excellence

Emily Maye's sporting excellence

The You Are Here repped director Emily Maye has made sports commercials her specialism. She discusses her approach to shooting sporting heroes, why women shouldn't only be considered for female-related projects and why avoiding cliche is key.

YDA 2019 Spotlight

We speak to the Gold winner.s of this year's Young Director Award.

29th Jul Production
YDA Producer of the Year-winner on targeting new talent

YDA Producer of the Year-winner on targeting new talent

After picking up the Producer of the Year award at this year's YDA, HALAL's Partner and EP, Gijs Determeijer, reveals how the company sources new talent, and why it's the most important - and exciting - part of the process.

24th Jul Production
YDA-winner Istvan Kovacs discusses his A Siege mentality

YDA-winner Istvan Kovacs discusses his A Siege mentality

Good Kids director Istvan Kovacs picked up a Gold Screen for his short film, A Siege, at this year's YDA. Here, he discusses turning his back on law, the influence of the Balkan war and his desire to tell brand stories.

23rd Jul Production
David Gesslbauer on making cinematic vertical filmmaking in [UNUM]

David Gesslbauer on making cinematic vertical filmmaking in [UNUM]

The YDA Gold winner speaks about the challenges, and freedoms, inherent in shooting in an unusual aspect ratio, collaborating with co-director Michael Lange, and how no amount of planning can prepare you for filming with animals.

23rd Jul Production
This space is reserved for Georgia Hudson

This space is reserved for Georgia Hudson

A reluctant runner but enthusiastic supporter of the south London squatting scene, the young Georgia Hudson hated being told what to do. That disdain for authority drew the Park Pictures director to her chosen career, where she's brought movement to music videos and dynamism to sports ads for Under Armour, Nike and the BBC. She tells Selena Schleh how she's put aside her rage and why curiosity, not passion, powers her creativity.

22nd Jul Production
Asher Jelinsky on their award-winning film & the portrayal of trans & nonbinary characters

Asher Jelinsky on their award-winning film & the portrayal of trans & nonbinary characters

Miller & Son, Asher Jelinsky's film about Ryan, a transgender mechanic, was a Gold winner at this year's YDA. Here, Jelinsky discusses the making of the film and their thoughts on the representation of transgender and nonbinary people on screen.

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19th Jul Production
Pascal Schelbli on finding The Beauty in plastic pollution

Pascal Schelbli on finding The Beauty in plastic pollution

Fresh from picking up a Gold in the Changing the World Frame by Frame category of this year's YDA, the director talks us through how he combined marine life with man-made waste.

18th Jul Production
Eugen Merher on making a charity film with bite

Eugen Merher on making a charity film with bite

The Dark Red director won gold at this year's YDA with a grisly yet unexpectedly tender take on blood donation. He tells shots how he and the team created their 'own kind of vampire film' and what's next on the slate.

16th Jul Production
YDA gold winner Josh Hayward paints a Still/Life portrait of Yangon

YDA gold winner Josh Hayward paints a Still/Life portrait of Yangon

The director spent weeks exploring the Burmese city, capturing its cultural renaissance through the eyes of a new generation of athletes, and the result is this award-winning short film.

15th Jul Production
How the dark web helped shed some light for this winning YDA film

How the dark web helped shed some light for this winning YDA film

After picking up a Gold Screen in the Charity category at this year's YDA, Martin Norgaard Furze and Mette Carla talk about the art of collaboration, the importance of research and the "gut-wrenching" things on the dark web.

12th Jul Production
Dani Pearce on her YDA-winning short and the 'wild process' of directing

Dani Pearce on her YDA-winning short and the 'wild process' of directing

Sydney-based director Dani Pearce likes to explore narrative in unconventional, original ways and her experimental short film Backpedal, based on a poem by Olivia Gatwood, is a case in point. She chats to shots about wolf pack research, pushing boundaries and why winning gold at this year's YDA was a career-defining moment.

11th Jul Production
Thessa Meijer on picking up this year's YDA Special Jury Prize

Thessa Meijer on picking up this year's YDA Special Jury Prize

The Walking Fish, a fantastical tale about a mutsugorou (or mudskipper) that evolves into a girl, wowed this year's YDA judges. Here, its director, Thessa Meijer, discusses the inspiration for her film and why working in a foreign language was brilliantly challenging.

10th Jul Production
How horsing around with a blond god won Vedran Rupic a gold YDA

How horsing around with a blond god won Vedran Rupic a gold YDA

As a young lad, Vedran Rupic ran wild with a crowd of fellow immigrants. Now, he's progressed to pushing wild ideas. Having bagged gold in the Music Video category for Salvatore Ganacci’s Horse, the rising director tells shots about giant pointy shoes and Slavic storytelling.

9th Jul Production
Jola Bankowska on her YDA win, finding animation and how to tell a good Story

Jola Bankowska on her YDA win, finding animation and how to tell a good Story

The director talks us through how discovering her talent for animation helped her experiment with narrative.

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