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the Talent

Agency

From Junior Creatives to ECDs, delve into career highlights (and lowlights) in our in-depth profiles.

Production

The people who make the spots you love, covering all aspects of production, post and sound.

11th Nov Production
Aaron Duffy: In tech we trust

Aaron Duffy: In tech we trust

As we continue our focus on tech, Tim Cumming talks to 1stAveMachine director and SpecialGuest founder Aaron Duffy about marrying creativity with tech innovation and why you need to mix things up to get people to take notice.

16th Oct Production
On the road to success with Kit Lynch-Robinson

On the road to success with Kit Lynch-Robinson

From sending three second hand Jaguars 'skiing' down a mountain to helping to launch the new Bentley Continental, automotive director Kit Lynch-Robinson isn’t afraid of navigating the industry at breakneck speed. Natalie Mortimer speaks to him about his career, creativity and the future of car ads.

7th Oct Production
Changing the face of automotive advertising

Changing the face of automotive advertising

Spindle's Aldona Kwiatkowski has fused automotive commercials with a fashionable flare, notably with her work for Mercedes. David Knight talks to the Polish-born director about her 'melancholic mindset' and the necessity of the female gaze.

26th Sep Production
Elena Petitti di Roreto: The hunger for story

Elena Petitti di Roreto: The hunger for story

Noted for her exquisite fashion films for such clients as Vogue Italia, Valentino and Hugo Boss, and with a flair for visual language, Italian director Elena Petitti di Roreto has amassed an impressive body of work in just three years as a director. She tells Carol Cooper about her quest for the possible and impossible in film.

9th Sep Production
Shimmy Ahmed: how an obsession with music led to a passion for fashion

Shimmy Ahmed: how an obsession with music led to a passion for fashion

From working on fashion titles like Elle and Twin Magazine to collaborating with Alexa Chung and FKA Twigs, director Shimmy Ahmed casts a liberal sprinkling of sass and swagger across everything she touches. For our Fashion Special, she tells Natalie Mortimer about her work, inspiration and how she intends to connect rural India and Brexit Britain through style and storytelling.

29th Aug Production
Promo king Vaughan Arnell on a life behind the lens

Promo king Vaughan Arnell on a life behind the lens

Ahead of his talk at the Kinsale Sharks, where he'll be sharing is thoughts and experiences from three decades of making commercials and music videos, Vaughan Arnell gives us an insight into working with some of music's most recognisable names.

YDA 2019 Spotlight

We speak to the Gold winner.s of this year's Young Director Award.

20th Aug Production
Emmanuel Adjei on the Dark Ballet of music videos

Emmanuel Adjei on the Dark Ballet of music videos

Off the back off two showstopping promos for Madonna, David Knight speaks to the Amsterdam-based director about his ability to craft films with depth and imagery that burns in the memory.

8th Aug Production
Henry Scholfield on the moving world of music videos

Henry Scholfield on the moving world of music videos

From sundry synchronised Will Youngs to complex camera choreography for Wiley and Stormzy, Henry Scholfield has always found new and exciting ways to drag the viewer into his work. Tim Cumming speaks to the Caviar director about finding the emotional connection in his artist-driven promos.

6th Aug Production
YDA-winner Nina Holmgren wants us to panic

YDA-winner Nina Holmgren wants us to panic

The filmmaker talks us through how talks by young climate activists Greta Thunberg and Xiuhtezcatl Martinez inspired her to create her visually dazzling, emotionally charged short.

1st Aug Agency
On Reflection: Eric King on Guerrilla Tennis' rallying cry

On Reflection: Eric King on Guerrilla Tennis' rallying cry

The R/GA Creative Director looks back on the iconic 1995 W+K-led Nike spot that saw Spike Jonze pit Sampras vs Agassi on a busy street.

31st Jul Production
Emily Maye's sporting excellence

Emily Maye's sporting excellence

The You Are Here repped director Emily Maye has made sports commercials her specialism. She discusses her approach to shooting sporting heroes, why women shouldn't only be considered for female-related projects and why avoiding cliche is key.

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29th Jul Production
YDA Producer of the Year-winner on targeting new talent

YDA Producer of the Year-winner on targeting new talent

After picking up the Producer of the Year award at this year's YDA, HALAL's Partner and EP, Gijs Determeijer, reveals how the company sources new talent, and why it's the most important - and exciting - part of the process.

24th Jul Production
YDA-winner Istvan Kovacs discusses his A Siege mentality

YDA-winner Istvan Kovacs discusses his A Siege mentality

Good Kids director Istvan Kovacs picked up a Gold Screen for his short film, A Siege, at this year's YDA. Here, he discusses turning his back on law, the influence of the Balkan war and his desire to tell brand stories.

23rd Jul Production
David Gesslbauer on making cinematic vertical filmmaking in [UNUM]

David Gesslbauer on making cinematic vertical filmmaking in [UNUM]

The YDA Gold winner speaks about the challenges, and freedoms, inherent in shooting in an unusual aspect ratio, collaborating with co-director Michael Lange, and how no amount of planning can prepare you for filming with animals.

23rd Jul Production
This space is reserved for Georgia Hudson

This space is reserved for Georgia Hudson

A reluctant runner but enthusiastic supporter of the south London squatting scene, the young Georgia Hudson hated being told what to do. That disdain for authority drew the Park Pictures director to her chosen career, where she's brought movement to music videos and dynamism to sports ads for Under Armour, Nike and the BBC. She tells Selena Schleh how she's put aside her rage and why curiosity, not passion, powers her creativity.

22nd Jul Production
Asher Jelinsky on their award-winning film & the portrayal of trans & nonbinary characters

Asher Jelinsky on their award-winning film & the portrayal of trans & nonbinary characters

Miller & Son, Asher Jelinsky's film about Ryan, a transgender mechanic, was a Gold winner at this year's YDA. Here, Jelinsky discusses the making of the film and their thoughts on the representation of transgender and nonbinary people on screen.

19th Jul Production
Pascal Schelbli on finding The Beauty in plastic pollution

Pascal Schelbli on finding The Beauty in plastic pollution

Fresh from picking up a Gold in the Changing the World Frame by Frame category of this year's YDA, the director talks us through how he combined marine life with man-made waste.

18th Jul Production
Eugen Merher on making a charity film with bite

Eugen Merher on making a charity film with bite

The Dark Red director won gold at this year's YDA with a grisly yet unexpectedly tender take on blood donation. He tells shots how he and the team created their 'own kind of vampire film' and what's next on the slate.

16th Jul Production
YDA gold winner Josh Hayward paints a Still/Life portrait of Yangon

YDA gold winner Josh Hayward paints a Still/Life portrait of Yangon

The director spent weeks exploring the Burmese city, capturing its cultural renaissance through the eyes of a new generation of athletes, and the result is this award-winning short film.

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