the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

13^th Sep

PutonyourpositivepantswithWrangler

RSA Films’ Jake Scott salutes the spirit and optimism of denim wearers who find the promise and possibility in every day.

13^th Sep

DaVinci'sAmazoncheatcode

This new spot imagines how Leonardo Da Vinci would have soared to even greater heights has Amazon Business been around to help.

13^th Sep

Achild's-eyeview

Director Ashton Sterling Bingham captures his young daughter’s unfiltered perspective on life in a moving and personal short film.

13^th Sep

New York Lottery grande bodega boogie

London Alley's Christian Breslauer directs an effervescent shopkeeper in McCann's colourful scratchcard promo.

12^th Sep

Ford’s lessons from nature

Rodrigo Saavedra’s sublime spot for the vehicle brand celebrates the unspoken lessons we can learn from the natural world.

12^th Sep

Greenpeace exposes the ugly face of Dove

A shocking campaign from the environmental charity reveals a dark truth about the beauty brand’s plastic pollution and its impact on women and girls.

12^th Sep

David Dencik gets oiled up for Fund Your Mother

B-Reel Films director Tomas Jonsgården puts the No Time to Die actor through his paces in this slick (in so many ways) spot for the climate collective.

11^th Sep

Dugan Gundelfinger asks what’s in a name?

In an absurd short film, the Epoch director delves into his family history and the inspiration behind his decision to take on his father’s birth name.

11^th Sep

H20 or H2Pro?

Gatorade challenges water at its own game in this cracking spot from Primo's Nicolás Pérez Veiga and newly-formed agency Springtime.

11^th Sep

BBH seals the deal for Tesco

Seasoned meal dealers debate their top trios in a playfully British campaign championing the UK supermarket’s iconic lunchtime offer.

11^th Sep

CRCR makes a Riot of a promo for Valorant

Produced by Wizz, the electric video plays homage to K-pop and pro gaming; transforming players from the four leagues into singing mega-stars, each embodying the videogame's unique characters.

11^th Sep AD OF THE WEEK

rubberband.'s powerful PSA is worth fawning over

Made with the United Sense of America, in partnership with American Haiku and Preacher, the SMUGGLER directors' film graphically showcases a stark reality ignored by many in the hunting community.

11^th Sep

KRAV's natural appreciation

Slutet ar Nara's Mats Udd directs a poetic ode to the art of cultivation.

10^th Sep

Tombola’s bingo bop

A joyfully deadpan protagonist serenades players with a silly song about all the places they could enjoy a quick bingo break.

10^th Sep

Xumo takes the simple approach

Streaming service Xumo pokes fun at the time we spend making TV viewing choices in its new campaign.

10^th Sep

The Novelry gets animated about authorship

Online writing school The Novelry's new campaign uses clever animation to highlight its writing courses.

10^th Sep

Kasper Häggström’s special delivery for Posten

The Bacon director celebrates the mundane in a sublimely subtle spot for the Norwegian mail service.

10^th Sep

B&Q's trade secrets

In its first brand campaign for five years, B&Q Tradepoint enlists genuine tradespeople to showcase the breadth of their knowledge.

Let's keep it short

A few of our favourite short films from the past few weeks.

SHORT FILM & DOCUMENTARY FOCUS

Comedic short asks a question you might not want to answer

A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.

SHORT FILM & DOCUMENTARY FOCUS

Romain's focussed nano-film

Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.

SHORT FILM & DOCUMENTARY FOCUS

Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.