the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Ace & Tate highlights positive vibes with new Optimism campaign
Amsterdam-based eyewear brand Ace & Tate has launched its first creative campaign of the year, one that explores the theme of optimism.
Eric Cantona gives Brexit a kicking for Paddy Power
Who better to prepare us for a calamitous Brexit than Eric Cantona and Paddy Power? In this new series of online films they aim to help one lucky person escape the continual Brexit chatter on a specially created Brexit Bunker.
Róisín Murphy directs gory Python homage for Fat White Family
The music video for Tastes Good With The Money is a typically eccentric offering.
The Colonel becomes The Godfather in KFC's latest spot
Forget the imitators - there's only one Colonel in Chicken Town, says this new campaign out of Mother London.
Family hunting trip offers cold comfort in new Gringe promo
Stunning cinematography compliments the haunting narrative of the Lionel Hirlé-directed video.
Intersport off and running with new Adidas campaign
Intersport has launched a new TV spot that highlights two exclusive colours of the new Adidas Solar Drive running shoe.
Put your roubles away! Pay with knowledge at the Trivial Pursuit hotel
Hasbro and Leo Burnett Moscow team up on a wacky campaign that brings the beloved board game to life.
Hypnotic spots for Fluvius show the power of perfect timing
A busy gym and a junction show off some smooth synchronicity for the Belgium energy company.
Brexit Remainers channel Fyre Festival in new campaign for People's Vote
Ahead of a march this Saturday [March 23], Our Future Our Choice, a youth organisation campaigning for a People's Vote, has produced this comical new film comparing Brexit to the ill-fated Fyre Festival.
World Down Syndrome Day is brought into context in this powerful film
FCB Mexico and director Rudolf Peter Kiss contrast the celebrations of United Nations-declared days with the lack of opportunities afforded to those with Downs Syndrome.
New Hahn Ultra Crisp campaign doesn't lose its head
This brand new campaign for a brand new beer aims to show that you don't need to limit yourself to being one thing.
Sipsmith delights with the charming Mr Swan
The gin brand, and agency Ogilvy, introduce the elegant stop-motion character in an ambitious new campaign.
Deichmann puts its best foot forward
Combining live-action and eye-popping animation, Hauke Hilberg has directed a fashion spin on Nothing Beats a Londoner.
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Nothing screams 'teenage romance' as well as this awkwardly awesome dance routine
In his promo for Yumi Zouma's In Camera, Pavel Brenner creates a wonderfully sweet and sincere ode to schoolday crushes.
BHF's mini monologue with a lot of heart
Siri Bunford's latest for the British Heart Foundation sees a schoolboy deliver a memorable piece to camera.
A few of our favourite spots celebrating this year's International Women's Day.
A forgotten botanical artist blooms in Kew's animated film
The famous London gardens have teamed up with Trunk on this International Women's Day tribute to Victorian painter Marianne North.
The National Film Board of Canada wants us to drop the dick pic
In their commercial for clitoris awareness, timed to coincide with International Women's Day, the age-old graffiti image is updated to something a little more female-orientated.
How a hat pin and garter helped change automotive history
For International Women's Day, Mercedes-Benz tells the story of Bertha Benz (Carl Benz’ business partner and wife) and her long distance drive.
Manizha's dark fairy tale draws parallels with domestic abuse
The hard-hitting promo, directed by Great Guns' Lado Kvataniya, is part of a broader awareness campaign around domestic violence in Russia.
Running Bare somersaults into International Women's Day
This One's For Me follows real life gymnast, Emma Nedov, during a vigorous training session.
Apple shows its Private Side
A cheeky montage of daily intrusions informs us about the iPhone's privacy concerns.
NZTA urges young men to 'belt up and live on' in portrait series
Created by Clemenger BBDO, the campaign challenges preconceptions about the 'manliness' of seat-belts.
New Converse film is an anthem to London's creative community
For his commercial directing debut, Pulse Films' Paco Raterta follows five women forging their own future in spite of political, social and economic confusion.
Audi gets into the swim of things
Johnny Hardstaff and BBH choreograph an aquatic auto ballet.
McDonald's makes fun of coffee pretention
The fast food chain takes a swipe at overblown advertising tropes.
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