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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

20th Jan
Bree Runway wants to know your PIN

Bree Runway wants to know your PIN

Bree Runway’s genre-blending doesn’t just apply to music labels; her new music video is a sci-fi fantasy futurism parable of control, ownership, and vision.

20th Jan
Hope and hunger in New York City

Hope and hunger in New York City

Mo is the only woman in the crew of LiteFeet dancers known as the 2Real Boyz. They’re Bronx-based, with deep ties to the city, but Mo’s ambition cannot be contained by any single city, even one like NYC.

19th Jan
Power to the poets

Power to the poets

Director Meji Alabi and George the Poet release a thought-provoking film analysing the recent Ugandan presidential election and the role of rap as way to reach the people.

19th Jan
Step to the beat (x10,000)

Step to the beat (x10,000)

Swedish non-profit organisation Generation Pep releases the world's first dance video with 10,000 steps.

19th Jan
Go with the Flow

Go with the Flow

Hyundai’s endearing spot repurposes Enya’s hit Orinocco Flow as an in-car tranquiliser for naughty nippers.

19th Jan
Ronaldo scores extra time

Ronaldo scores extra time

Garena Free Fire releases trailer for mobile game starring footballer Christiano Ronaldo as a time-traveller with attitude.

19th Jan SHOTS AWARDS THE AMERICAS 2021
shots Awards explores the messy business of inspiration

shots Awards explores the messy business of inspiration

Finding originality in *ahem* the most unusual of places, Nexus director Laurie Rowan's hilarious film for our Americas show reveals the curious creatures of creativity.

18th Jan
Beagle Street's model village

Beagle Street's model village

Renowned model maker Andy Gent lends his tiny talents to a charming series of ads for the life insurance company.

18th Jan
Mailchimp's labours of love

Mailchimp's labours of love

Mailchimp Presents hosts a sextet of animated films for publisher It’s Nice That celebrating the hard work and drive of plucky small business owners.

18th Jan
Not got milk

Not got milk

In a series of spots for Oatly, the classic classic ‘teenager vs parent’ relationship is flipped on its head when it comes to adopting a plant-based lifestyle.

18th Jan
Gallant comes back for more

Gallant comes back for more

R&B singer Gallant once again chooses Bennett Johnson to helm the music video for his newest track Comeback.

15th Jan
Insmed’s toy animal emergency

Insmed’s toy animal emergency

After a stuffed bunny is rejected for having a rip in her chest, she goes on a search through town to find someone to stitch her back up, in this exceptionally detailed Parisian factory wonderland animation.

15th Jan
IPJ's OTT POV FPS

IPJ's OTT POV FPS

Using the Oculus Quest's VR aesthetic to its advantage, Ian Pons Jewell's fast-moving spot sees us in the head of a gamer jumping genres.

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15th Jan
Feasts for the eyes

Feasts for the eyes

This art auction initiative, cooked up for meal delivery giant Door Dash, saw works of art paid for by food orders and evolved into a heart-warming campaign that nourished the whole community.

15th Jan
The purrfect murder

The purrfect murder

Waggel pet insurance releases a Psycho-inspired spot starring a doggy-cidal cat with its claws out.

Let's keep it short

A few of our favourite short films from the past few weeks.

15th Jan
The march of time

The march of time

Osbert Parker’s multimedia, multi-layered film for the Migration Museum traces more than 400 years of emigration from Britain.

14th Jan
Louis Poulsen turns the light on

Louis Poulsen turns the light on

A mid-century lamp gets a thoroughly modern makeover in this enchanting animated ad.

14th Jan
A future anthropology for Ankobo+Kaboo

A future anthropology for Ankobo+Kaboo

Following a small tribe in a post-apocalyptic future, Wakangenei merges old formats with new ideas to create a visually strong and aesthetic promo.

14th Jan
Nothing beats a Neymar

Nothing beats a Neymar

In a hyperactive, intricately constructed spot for Puma, the Brazilian number 10's impressive moves reverberate around the world.

13th Jan
A Cricket Wireless singalong funtime song

A Cricket Wireless singalong funtime song

A friendly capybara leads a spirited cast of stop-motion characters in a musical number giving everyone a chance at friendship.

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