The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
SickKids' latest spot hits where it counts
A cast of more than 20 real SickKids patients showcase the very real struggle to make it to the next milestone in this powerful spot from FCB Canada to celebrate the hospital’s 150th birthday.
A hug speaks louder than words for VSV
Jef Boes’ hard-hitting spot for the Belgian road safety initiative captures the unspoken anxiety felt when a loved one sets off on a motorbike ride.
MTN's heartwarming homecoming
A city boy rediscovers his roots in director Zwelethu Radebe’s cinematic spot for the South African multinational network provider.
Haim turns back time on f*cking Relationships
The trio of sisters pack up after a failed romance in Camille Summers Valli's dreamy, droll promo.
Bbyafricka’s fierce femmes
A posse of bodybuilders pose powerfully in Mollie Mills’ visually striking promo for the LA-based rapper’s song, Trackstar.
Project Yellow Light's distractingly devastating PSA
Created by The Martin Agency and shot by Le Pac's Quentin Deronzier, Love Story tells a heartbreaking tale of teenage life.
National Autistic Society’s world of difference
An emotional, documentary-style short film from the National Autistic Society captures the relationship between a dad and his nine-year-old daughter, both of whom are autistic.
Jonas Perkmann and Felix Foltas solve a technological enigma
In an absurd and action-packed spec spot, the director reveals the real reason why a USB stick only fits when you turn it over three times.
Oat Cult's wicker pan
In a wickedly sinister tribute to cult horror, agency Insiders and Three Shades Creative give a decidedly Midsommar feel to probiotic overnight oats.
Celebs share fragging fables for Call Of Duty: Warzone
In a mixed-media series of films from agency Waste Creative, each delightfully animated in a different style by This Thing of Ours, Chicharito (Javier Hernández), Rob Beckett, Declan Rice, Tinashe, Ahmed Sylla, and Juan Soto give excitable accounts of in-game encounters.
David Bartels' advertising anecdotes
You may not know the name, but you'll definitely recognise some of the work, as this short documentary tells us the fascinating story of art director David Bartels.
FKA Twigs gets passionate about performance
The English singer and dancer pitches a promo to a disgruntled music exec in a captivating film for her track Childlike Things, featuring North West, Kevin Smith and Jake Shane
Florence Poppy Deary’s complaisant captain
A sinking ship is too proud to call for help in a hilarious short film from Biscuit’s new comedy director.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Puma is King of the pitch
This new campaign reintroduces one of the most iconic football boots to ever grace a field; the Puma King.
Sean Bean breathes life into new O2 spot
The beloved British actor lends his voice to the mobile network’s powerful campaign reflecting on the essential role of data in connecting human lives.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Taj Misr’s latest is no laughing matter
A silly trio of spots from the Egyptian real estate company feature three employees who work so hard they’ve lost their sense of humour.
Private Island's slice of paradAIse
In a delightfully deranged self-promotional film, Chris Boyle uses his AI powers and human wit to explain exactly what PI does.
Bringing sexy back to the future
This new short film from director Craig Ainsley is a brilliantly funny twist on a time travel story, set entirely in an Airbnb.
Lynx’s purrsuasive new scent
In a fun campaign from MullenLowe, the body spray brand creates a catnip-infused aroma to help men charm their date's feline friend.
Lucrecia and JADE's FU to fame
In the dazzling promo for new track FUFN, the pop star takes matters into her own hands after a snide remark.