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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

24th Mar
Coca-Cola – virtually the real thing

Coca-Cola – virtually the real thing

Extending the drink’s brand’s recent campaign, Masterpiece, this first-of-its-kind DOOH innovation sees a 3D billboard blend reality with not-so-real reality.

24th Mar
Car Kiss’s great escape

Car Kiss’s great escape

Caleb Alan Joseph, one half of alt-indie band Broods, ditches the nine-to-five in a whimsical music video launching his solo project Car Kiss.

23rd Mar AD OF THE WEEK
The Hudson Dusters show the transformative power of sports

The Hudson Dusters show the transformative power of sports

An underprivileged football team becomes the first recipient of The DICK’S Sporting Goods Foundation’s 75for75 Grant, in the directing duo's uplifting short documentary film.

23rd Mar
Morgan & Morgan wants more

Morgan & Morgan wants more

Enough is never enough for the character featured is this new campaign for American injury law firm Morgan & Morgan.

23rd Mar
PETA’s fashion house of horrors

PETA’s fashion house of horrors

The animal rights organisation educates viewers about the cruel truth of animal-based clothing in a twisted take on a classic children’s TV show, starring English actress Jessie Cave.

23rd Mar
Nick Ball jumps through hoops for Tangerine

Nick Ball jumps through hoops for Tangerine

In a wonderfully dour spot from Rethink, a sad man navigates a ring-filled world.

23rd Mar
Squarespace’s crazy commodities

Squarespace’s crazy commodities

The website that makes websites introduces us to a fantastical range of goods and services that can be sold online.

22nd Mar
Women’s Equality Party’s mission to end misogyny

Women’s Equality Party’s mission to end misogyny

The UK feminist political party launches a hard-hitting print campaign through Quiet Storm, highlighting police leaders’ failure to tackle violence and abuse in its ranks.

22nd Mar
The artificial artistry of an UnfAIr City

The artificial artistry of an UnfAIr City

BBDO Dublin and New York-based production company Lobo utilise AI image generation to illustrate the story of Justin Cannon, a formerly homeless man who now advocates and volunteers for Irish homelessness charity, Dublin Simon Community.

22nd Mar
​Evoca Foundation gives a voice to Iran's female freedom fighters

​Evoca Foundation gives a voice to Iran's female freedom fighters

The independent organisation launches a dark and beautiful short film, which aims to support, celebrate and commemorate women who have been silenced in their fight equality.

22nd Mar
Icelandair’s destination procrastination

Icelandair’s destination procrastination

The Icelandic airline’s quirky new campaign extols the virtues of taking an extended stopover in the country.

22nd Mar
Barilla reheats a Disney dish

Barilla reheats a Disney dish

The spaghetti brand's new campaign lovingly recreates the famous canines canoodling with noodles scene from the classic 1955 animation, Lady and The Tramp.

21st Mar
Stella crashes the party

Stella crashes the party

A new campaign for Stella Artois puts the beer brand at the centre of the celebrations as an apartment block gets the party started in unusual fashion.

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21st Mar
Pete Bank's story of sports and strength

Pete Bank's story of sports and strength

The KODE director spotlights how a dedication to wheelchair rugby helped veteran James Simpson find himself after a life-changing accident.

21st Mar
Wolf BKK feels it drumming in the air tonight

Wolf BKK feels it drumming in the air tonight

A wannabe beatkeeper is given a surprising gift from her mother in this funny spot from Nawapol Thamrongrattanarit for Thai department store Robinson.

Let's keep it short

A few of our favourite short films from the past few weeks.

20th Mar
LA Priest’s unlikely lovers

LA Priest’s unlikely lovers

A cleaner, played by British actress Juliet Cowan, becomes infatuated with an anthropomorphic fatberg in Stink’s wonderfully grotesque promo for the alt-indie band's latest track, It's You.

20th Mar
Balter's ale-inclusive musical number

Balter's ale-inclusive musical number

Good Oil’s Dave Wood directs a funny spot in which background players from other booze ads are given their turn on the mic.

20th Mar
Macpac’s suspense packed spot

Macpac’s suspense packed spot

The Monkeys demonstrate the dependability of the New Zealand outdoor brand’s hiking gear with a comedic cliffhanger of a campaign.

20th Mar
Maik Ludemann’s hot pants

Maik Ludemann’s hot pants

This excellent spec spot for Bic lighters sees a mafia boss experience an unwelcome trouser-related inflagration situation.

17th Mar
Tide takes a trip down memeory lane

Tide takes a trip down memeory lane

The laundry detergent brand casts actor and comedian Kumail Nanjiani in an iconic fusion of our favourite viral videos.

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