the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

22^nd Sep

WhatInStorefortheRNIB?

In a clever stunt from The&Partnership, the Royal National Institute of Blind People opens a shop in which vague branding holds an important message.

22^nd Sep

Camaieu'sgarmentlessgamble

In a bold campaign for the French ready-to-wear fashion brand, Buzzman and Birth director Jan Gleie present an ad that doesn't show a single item of its clothes.

22^nd Sep

RedBull'sfreerunningpinballwizard

Mike Christie directs world-renowned freerunner Pasha Petkuns in an incredible human-sized pinball set for the energy drink's latest madcap film.

21^st Sep

Rotating beer craft

Brazilian craft beer Eisenbahn raises a glass to the fine details in life.

21^st Sep

The butterfly ball

A new round of shorts from Films.dance includes an exquisite performance by Luca ‘Lazylegz’ Patuelli.

21^st Sep

What the Helga’s going on?

Web hosting company IONOS introduces the delightfully bonkers brand character Aunt Helga.

21^st Sep

Toy stories

Fisher-Price celebrates the magical powers of toys to unite kids and grown-ups.

20^th Sep

SEAT down and listen

In collaboration with Campaign Against Living Miserably (CALM), the car brand has released a short series of comedic-yet-meaningful films to encourage young men to talk about their feelings.

20^th Sep

W+K and MeowWolf surreal-way station

Bret McKenzie (Flight Of The Conchords) and Andreas Nilsson create a bizarre train ride for the entertainment company's latest immersive experience, Convergence Station.

20^th Sep

Nacho usual punk song

When riot grrrl rock band Froggy wrote a song about their favourite snack - 7-Eleven Nachos - they didn't expect the convenience retailer to fund its music video...

20^th Sep

An Apple a day...

Sara Dunlop directs a motivating and lockdown-acknowledging promo for Apple's Fitness+ service and tech.

17^th Sep

Thyme to listen

Fresh Thyme Market creates an auditory overload in their Immerse Yourself campaign.

17^th Sep

The General's Shaq tactics

Using a surprisingly versatile Shaquille O'Neal and some celebrity friends, Highdive's latest for the insurance brand plays on enjoyably retro pop-culture references and tropes.

17^th Sep

Ladbrokes' joyous balloon ride

Everyone knows it's an unwritten rule that you can't let a balloon touch the floor. This new campaign for Ladbrokes takes that premise and runs with it.

17^th Sep

Ricciardo hits the apex

F1 driver Daniel Ricciardo gets animated in this fast-paced new campaign for EA Sports Codemasters F1 2021.

16^th Sep

CRCR are in league with legends

The Wizz directors create a wild slice of Japanimation for Riot Games' renowned League of Legends game.

16^th Sep

Ali's undisciplined discipline

Modern-day acrobatics come to the fore in this mesmerising short which follow a young man called Ali and his method of breaking free from established rules.

16^th Sep