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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

22nd Jun
ASAP Rocky slips up in his slippers

ASAP Rocky slips up in his slippers

Klarna’s film sees the rapper make a fashion faux pas with his lockdown loungewear.

22nd Jun
A Gen X Ambassadors’ animation

A Gen X Ambassadors’ animation

This slick, black-and-white promo combines a vintage expression with contemporary execution.

21st Jun
The Burger King turf war

The Burger King turf war

Natural ingredients are arriving at Burger King, and they’re going to replace the preservatives...permanently.

21st Jun
Inclusivity is everything in Nike's Land of New Football

Inclusivity is everything in Nike's Land of New Football

W+K Amsterdam and Felix Brady zip around the globe to show the joys of the beautiful game have no boundaries.

21st Jun
Football's world in emotion

Football's world in emotion

The excitement and joy which greets a major international football tournament is shared by a father and son in this spot for The Sun.

21st Jun
ManVsMachine give Unicef their best shot

ManVsMachine give Unicef their best shot

Mother brings UNICEF and Crowdfunder's Vaccinaid pro-vaccine message to the screen with some delightful, plaster-based design.

18th Jun
Working on their long game

Working on their long game

The PGA Tour Superstore celebrates a father-son relationship that has spanned many years, links, and bad first swings.

18th Jun
Morrisons' good food guide

Morrisons' good food guide

A young boy takes us on a journey to discover what difference eating "proper good food" can make.

18th Jun
There is a God, his name is Maradona

There is a God, his name is Maradona

For Quilmes, a tribute to an Argentinian great as he looks down on his team from heaven.

18th Jun
Win Brooks' winning soccer spot

Win Brooks' winning soccer spot

The writer/director/editor gets stuck into the beautiful game in this slick and stylish ad for StreetFC.

17th Jun
Jack Antoine Charlot never gives up on S+C+A+R+R

Jack Antoine Charlot never gives up on S+C+A+R+R

Continuing the collaboration between filmmaker and artist, this uncanny animation mixes mesmerising moves with jarring colour schemes and edits.

17th Jun AD OF THE WEEK
The official write-up of the official tennis of Sipsmith Gin

The official write-up of the official tennis of Sipsmith Gin

Mr Swan holds court in an exquisitely crafted spot from Ogilvy promoting, and poking fun at, the gin brand's Wimbledon sponsorship.

17th Jun
One man’s trash is IKEA’s new collection

One man’s trash is IKEA’s new collection

Giving new life to old furniture, this ad shows the sad truth about where IKEA furniture sometimes ends up.

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16th Jun
Staropramen’s surreal exploration of talent

Staropramen’s surreal exploration of talent

Sometimes you need to pause and reflect on how you got to the top of your game.

16th Jun
Renault's big frozen moments

Renault's big frozen moments

A couple's brainwave and subsequent success is presented via series of dynamic tableaux in Publicis Conseil's eye-catching new spot for Renault.

Let's keep it short

A few of our favourite short films from the past few weeks.

16th Jun
The monotony of malevolence

The monotony of malevolence

This impactful PSA for the White Ribbon Canada movement addresses the rise of domestic violence during Covid.

16th Jun
Lipton tees up a powerful mini music doc

Lipton tees up a powerful mini music doc

Nile Rodgers, Craig David, Emeli Sandé and more come together in a powerful anti-prejudice documentary from Lipton and Peace One Day.

15th Jun
Flocking for the future

Flocking for the future

Greenpeace staged a spectacular flock of 300 illuminated drones to send a message to world leaders the G7 summit in Cornwall.

15th Jun
ROXY redefines cute

ROXY redefines cute

As surfing becomes an Olympic sport for the first time, women’s surf and snow brand ROXY reimagines a word that has certain connotations for female athletes.

15th Jun
Driven by design

Driven by design

MINI’s stylish Minimalism campaign sees the iconic logo morph into marvellous monochrome messaging.

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