the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
ASAP Rocky slips up in his slippers
Klarna’s film sees the rapper make a fashion faux pas with his lockdown loungewear.
A Gen X Ambassadors’ animation
This slick, black-and-white promo combines a vintage expression with contemporary execution.
The Burger King turf war
Natural ingredients are arriving at Burger King, and they’re going to replace the preservatives...permanently.
Inclusivity is everything in Nike's Land of New Football
W+K Amsterdam and Felix Brady zip around the globe to show the joys of the beautiful game have no boundaries.
Football's world in emotion
The excitement and joy which greets a major international football tournament is shared by a father and son in this spot for The Sun.
ManVsMachine give Unicef their best shot
Mother brings UNICEF and Crowdfunder's Vaccinaid pro-vaccine message to the screen with some delightful, plaster-based design.
Working on their long game
The PGA Tour Superstore celebrates a father-son relationship that has spanned many years, links, and bad first swings.
Morrisons' good food guide
A young boy takes us on a journey to discover what difference eating "proper good food" can make.
There is a God, his name is Maradona
For Quilmes, a tribute to an Argentinian great as he looks down on his team from heaven.
Win Brooks' winning soccer spot
The writer/director/editor gets stuck into the beautiful game in this slick and stylish ad for StreetFC.
Jack Antoine Charlot never gives up on S+C+A+R+R
Continuing the collaboration between filmmaker and artist, this uncanny animation mixes mesmerising moves with jarring colour schemes and edits.
The official write-up of the official tennis of Sipsmith Gin
Mr Swan holds court in an exquisitely crafted spot from Ogilvy promoting, and poking fun at, the gin brand's Wimbledon sponsorship.
One man’s trash is IKEA’s new collection
Giving new life to old furniture, this ad shows the sad truth about where IKEA furniture sometimes ends up.
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Staropramen’s surreal exploration of talent
Sometimes you need to pause and reflect on how you got to the top of your game.
Renault's big frozen moments
A couple's brainwave and subsequent success is presented via series of dynamic tableaux in Publicis Conseil's eye-catching new spot for Renault.
A few of our favourite short films from the past few weeks.
True love's gory story
David Janove's witty and wicked short I Love Your Guts mixes gentle laughs with gruesome action.
The meta, the better
David Dearlove’s Taj Mahal presents…. A Short Film takes a hilarious swipe at a genre that often seems longer than it is short.
Heath Kane talks art, masks and Batman
This short documentary film focuses on contemporary artist Heath Kane, known for his piece called Rich Enough To Be Batman.
Arguing from different premises
In director Bianca Poletti’s short film, two hopeless romantics find they’re separated by opposing values and goals.
How Neil Linpow learnt his lesson
We chat to the Partizan EP about his self-directed/performed dramatic short Lesson 7, which sees self-help guidance take a dark path.
The monotony of malevolence
This impactful PSA for the White Ribbon Canada movement addresses the rise of domestic violence during Covid.
Lipton tees up a powerful mini music doc
Nile Rodgers, Craig David, Emeli Sandé and more come together in a powerful anti-prejudice documentary from Lipton and Peace One Day.
Flocking for the future
Greenpeace staged a spectacular flock of 300 illuminated drones to send a message to world leaders the G7 summit in Cornwall.
ROXY redefines cute
As surfing becomes an Olympic sport for the first time, women’s surf and snow brand ROXY reimagines a word that has certain connotations for female athletes.
Driven by design
MINI’s stylish Minimalism campaign sees the iconic logo morph into marvellous monochrome messaging.
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