The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Eddie Benjamin phones it in
The Australian singer-songwriter collaborates with Fela's Adrian Villagomez for a hypnotic horsey number.
Airheads pump up the cran
Harold Einstein and agency Highdive bring back the mind-blowing (almost) campaign from the early '00s.
Visa's cashback conundrums
A new campaign for Visa and ADCB shows the lengths people will go to in order to pay at fast food outlets (and level up their cashback rewards).
Jianbo goes underground
Stink director Dan French hand crafts an intricate, gaming-graphics-inspired CGI world for the Chinese-Vietnamese-British rapper’s track, For The Honour.
Coinbase's cash-conscious critters
Animated animals candidly air their financial fears in Aardman's fun stop-motion series for the American crypto-currency exchange.
Ed Sheeran gets a little more of Rupert Grint
Ten years after Lego House, the British actor returns to channel his inner Ed Sheeran-superfan in Emil Nava’s comedic promo for A Little More.
Steve Buscemi's Telstra tantrums
Telstra has launched a new campaign pitting Steve Buscemi against the Australian telecommunications company's network security.
Dougal Wilson and 4creative let kids rule the school
To promote the return of the BAFTA-winning series Educating Yorkshire, the real students of Thornhill Community Academy in Dewsbury take viewers on a dynamic oner through their school.
Ana Paula's story of desperation and determination
A new short film, just off the festival circuit, is a powerful, intense and emotional story about desperation, love and loss featuring a brilliant cast of non-professional actors.
Trainline's seafood shaming
Trainline's new campaign humorously highlights the dedication of Real Betis supporters as the new season football gets under way.
Ffern's scents of summer
Bill Nighy features in this dreamy summer campaign for the organic perfume maker, Ffern, which takes us on a meandering journey through England's south west.
Plastic Change asks what’s wrong with your dong?
The Danish NGO’s print and billboard campaign brings an even more sinister meaning to the concept of toxic masculinity by highlighting the shocking reach of microplastics pollution.
GTR’s locomotion to emotion
This sweet campaign for Govia Thameslink Railway repositions commuter lines as a chance to get on the right track for love.
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HOKA sets the pace
A new campaign for running brand HOKA looks at how pacemaking turns a usually individual pursuit into a team effort.
Nike Brazil spins a scarily good yarn
Wieden+Kennedy São Paulo and Dirty Work turn footballing legacy into a horror story.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Samsung’s attachment theory
This subtle, beautifully designed spot for the tech giant expands the insight that we can get overly attached to our run-of-the-mill smartphones.
The hardest word for the hardest truth
This powerful ad for Parents for Future UK tackles the over use of the word ‘sorry’, contrasting it with the more serious apology we may owe our children if we ignore the climate crisis.
HP's cinematic mathematics
A simple homework assignment turns into a high-octane, sweet-treat-pursuit in Martin Krejci’s fast-paced spot for the printer brand.
Le GED's soleful campaign for Browns
The Les Enfants director imagines a Magritte-inspired world where some eccentric folk thrive with an abundance of footwear.
Audible gets romantic
A new campaign for the audiobook brand takes us into the world of romance and romantasy as a lover thought lost finally returns.