the Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

The Food & Drink Focus

With a post-pandemic interest in healthy eating and drinking, and an increase in grocery e-commerce and cooking at home, food and beverage marketing has seen interesting shifts. This focus digests new appetites and trends within the sector.

The Music Video Focus

From profiles of hot new promo supremos, to an in-depth analysis of groundbreaking promos and talents in the medium, this month’s focus tunes into the best in music video.

The Post-Covid Focus

Though the coronavirus shows no signs of leaving us for good, the world has found new ways to adapt and keep turning. We speak to the industry to find out the lasting impact of an unprecedented period.

The New Talent Focus

Who are the breakthrough stars of tomorrow? What can companies do to bring in voices that need to be heard? The industry speaks on the discovery and nurturing of aspiring auteurs.

The Taboo Focus

From the 'unsettling' menopause to 'unmentionable' menstruation, taboos exist all around us. But breaking them often moves us forward, and advertising has an important part to play...

The Comedy Focus

Are ads still amusing? Can campaigns compete with comedians? We speak to the freshest, finest and funniest minds of the industry to get a grip on gags.

The Authenticity Focus

With insights and case studies from ad land's greatest, we look at how the industry is increasingly striving to represent all voices and engage in more genuine reflections of culture.