the Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

The YDA 2019 Focus

We sat down with the Gold-winning directors from this year's competition to chat about their films, their industry journey and what picking up a YDA really means to them.

The Sport Focus

From a new frontier of female representation to the emerging power of esports, we investigate the state of Sport advertising and its effects.

The India Focus

With its wealth of languages, cultures and contradictions, India isn't short of variety. We speak to leading adfolk about how creativity is forging ahead.

The Cannes 2019 Focus

Check out our country-specific predictions and expert Q&As covering every element of this year's Cannes Lions Festival.

The Advertising For Good Focus

In this collection of interviews and features we speak to the people behind the world's best 'goodvertising' and those trying to make the space a little fairer for everyone.

The Animation Focus

From cel-drawn to AI-enhanced, we collect together our chats with the creators behind the finest ‘toons of the past few years in this month’s Animation Focus.

The Comedy Focus

Expect chats with the adland folk who make your bellies ache with laughter, insights from the finders of your funny bones and inspiration from masters of mirth.

The Heroes Focus

For the inaugural Focus of the new site, we've collected together interviews, profiles and celebrations of the heroes that make up all aspects of this industry.

the Archives

A handful of shots magazine back issues.

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