the Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

The Comedy Focus

Finding the smiles behind the masks, check out our collection of interviews and opinion pieces from some of the funniest people in adland.

The Branded Entertainment Focus

Short-form, long-form, educational and unmissable; check out how brand-backed content has evolved, in this series of articles.

The Animation Focus

With an industry looking for alternative ways to produce content, we speak to some of animation's top creators and supporters to find out how to toon in.

The New Talent Focus

We speak to a few of tomorrow's bright new directorial stars, chat to the established about their big breaks, and get to grips with how the industry is finding and nurturing fledgling creators.

The International Women's Day Focus

In honour of this year's International Women's Day, we look back at some interviews, profiles and opinions from the industy's top female talent

The Food & Drink Focus

From boozy branding to the power of meat-free messaging, this month's focus takes a look at, and speaks to the people behind, the consumable sector's biggest players

The shots Awards Europe 2019 Focus

With shots Awards The Americas drawing ever-closer, we speak to the company and individual winners of last year's European show.

The Music Video Focus

The power of the pop promo is is explored in this in-depth Focus, speaking to masters of the craft about how to bring big tunes to the small screen.

The Tech Focus

We dive into the technology that is set to power the future of advertising, production and beyond, as explained by the people who know how to wield it.