The trends and topics we'll be covering over the next year.
If you have a profile or opinion to pitch, click on the Focus to send it over.
War in Europe, looming global recession, food scarcity and warnings of upcoming climate collapse – the world has many reasons to be fearful. We speak to industry figures about global and sector-specific fears; from the changing landscape of advertising to the impact of consumer anxieties.
Evolutions in fashion film, gender-fluid blurring of the menswear/womenswear divide, inspiring work from big labels' in-house creative teams; this month’s focus explores the ad industry's fascination with fashion.
AI, Web3, the Metaverse and virtual production – the ongoing tech revolution seems to be evolving at an exponential rate. Are brands and marketers keeping up with the pace of change and the rising dominance of, and varieties within, the social scene? This month’s focus hears from industry experts and human chatbots about the finery of binery.
This focus homes in on the Cannes Lions International Festival of Creativity 2023 to find out who is cool on the Croisette and pertinent at the Palais, along with predictions for the big cat wins from industry insiders and in-depth profiles of Jury leaders.
This year’s funniest focus features interviews, profiles and opinion pieces from advertising’s leading purveyors of hilarity. Have the world’s recent woes led to a loss of LOLs in marketing or is comedy even more crucial than before?
Who are the most notable newbies in ad land? Which directors, producers and creatives are making waves, where do they come from, what do they have to say and how can the industry attract and nurture them?
This month we lobby the opinions of industry experts on advertising’s intersection with political and ethical debate. Are young creatives pushing a more purpose-led culture? Should campaigns be campaigning on the issues of the day? When does promotion become propaganda?
With toons on-trend during lockdown, now that live-action is back what is the state of the animation nation today? This focus draws on opinions and profiles of animation directors, producers and studios and looks at new trends and technologies in the medium.
As tots gleefully anticipate Santa’s chimney descent, so the young hearts of ad land eagerly await the big spot drop from a certain never knowingly under-reported UK department store. This month, shots sorts through the snowstorm of festive commercials from leading brands, hearing from the creative elves who delivered them.
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