Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Kneecap's carnival of distractions
In a dark and captivating promo for their track Liars Tale, the Irish hip-hop trio takes a satirical swing at the politicians who’ve tried to silence them.
Life360’s chilling dark comedy
The family connection app’s morbidly humorous spot pokes fun at parents who live in a constant state of anxiety over their child’s safety.
Heineken's fanatic friendships
A charming initiative from the Dutch lager brand champions how shared passions help people connect.
Crocs breaks the mould
Shop mannequins come to life on the streets of São Paulo in Flower Shop's brilliantly crafted and thoughtfully choreographed film for the footwear brand.
FIGS’ candid Olympic comeback
Skiing legend Lindsey Vonn spotlights the medical team at the heart of her recovery from a life-changing knee injury in an upbeat film for the healthcare apparel brand.
Sir Mo Farah helps the nation stay afloat
The Olympic legend spotlights the importance of hydration on wellbeing in an impactful collaboration with bottled water brand Buxton and mental health charity, Mind.
Volvo says power to the pioneers
In a witty and charming campaign, the vehicle brand pays tribute the early adopters of electric cars and the sacrifices that they made.
Yīn Yīn finds its Yang
A neurotic protagonist searches for answers in Sharif Abdel Mawla’s surreal promo for the Dutch band’s track In Search of Yang.
WARD lets imagination take the wheel
The director unveils a captivating trailer for his innovative, hybrid documentary about an imaginative group of Philipstown kids who race scrap metal cars.
A$AP Rocky goes God mode
Somesuch director Dan Streit taps into early-2000s video game aesthetics in a dizzying promo packed with chaos and uncanny characters for the American rapper.
Air Canada captures a champion’s comeback
Kevin Foley’s emotive film for the Canadian airline tells the story of ice hockey star Tyler McGregor’s resilience after a life-changing leg amputation.
Peer Review: Veronica and Yamel
From Spike Jonze to Alexander McQueen, Agüita founders Yamel Thompson and Veronica Leon reflect on the culture-defining creatives who inspire them and tell us how trust, shared taste and absolute honesty power their partnership.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.