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Amy Hey

Amy Hey

1st Nov 2024 Work
IKEA gets serious about sleep

IKEA gets serious about sleep

The homeware brand takes a no-nonsense approach to beating bed-time distractions in a hilarious new campaign created by Mother.

1st Nov 2024 Work
Debenham’s seasonal sass

Debenham’s seasonal sass

A light-hearted take on the typical festive frenzy champions the online department store as the ultimate solution to ease shopping stress.

1st Nov 2024 Work
Fatface’s gift that keeps on giving

Fatface’s gift that keeps on giving

A communal cardigan inspires next year’s Christmas presents in a sweet festive spot from the UK lifestyle brand.

31st Oct 2024 Work
Scout Motor’s moving comeback

Scout Motor’s moving comeback

The rebirth of the vehicle brand’s Scout II model is brought to life through a beautiful daughter-father story in a touching spot directed by John Hillcoat.

31st Oct 2024 Work
A nightmare on ale street

A nightmare on ale street

Alice Bloomfield hand animates a haunting trio of spooky spots for London-based brewery Beavertown.

30th Oct 2024 Work
Power gives us the lowdown

Power gives us the lowdown

A happy customer waxes lyrical about the electrics brand’s ludicrously low prices in a fun musical spot directed by BABYBABY.

30th Oct 2024 Work
How Rachel McDonald portrayed the human impact of U.S. immigration laws

How Rachel McDonald portrayed the human impact of U.S. immigration laws

With the American presidential election looming, director Rachel McDonald helms a moving short film offering a poignant perspective on families affected by immigration laws. Here, she discusses research techniques, story structure and navigating difficult themes with young actors.

29th Oct 2024 Work
Lazer Viking’s rhinestone cowboy

Lazer Viking’s rhinestone cowboy

A bedazzled protagonist performs a bizarre mating ritual at a barn dance in a peculiar promo for the synth band’s new track, ICU BBY.

29th Oct 2024 Work
Lloyd’s generous grandad gets payback

Lloyd’s generous grandad gets payback

A smug grandpa uses the banking app’s Link Pay feature to recuperate funds after begrudgingly coughing up for everything on a family holiday.

29th Oct 2024 Work
The OCD Foundation breaks the vicious cycle

The OCD Foundation breaks the vicious cycle

Director Martin Furze helms a visceral visual representation of what it’s really like to be a young person living with obsessive compulsive disorder.

28th Oct 2024 Work
Tyler, the Evader

Tyler, the Evader

In an unsettling and visually striking promo for his new track, Noid, the rapper portrays the anxiety he experiences as a famous figure in the public eye.

28th Oct 2024 Work
It’s win-win with Canal+

It’s win-win with Canal+

An action-packed spot with a playful twist portrays how it's literally impossible to make a bad TV choice with the French streaming service.

Amy Hey

Amy Hey