Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
RF-SISU Stockholm levels the playing field
Gustav Bondeson helms an artful campaign spotlighting the importance of sports opportunities and facilities for kids in Sweden.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
Missing People flips the script on true crime
In a provocative celebrity-led campaign, the charity draws a stark contrast between bingeable crime dramas and the devastating reality of real-life family tragedies.
Griffin’s' sweet slices of life
The biscuit brand's charming series of micro documentaries paints an intimate and unfiltered portrait of everyday life in New Zealand.
Megan Thee Stallion and Nickelback get in a pickle
In Cheetos’ insane new campaign, the rapper’s simple request for her ‘pickle back’ spirals into a chaotic mix-up that pulls Nickelback into a full-blown snack heist.
Aimnorth takes athletes out of the spotlight
Harry Barber’s bold, shadowy series of spots for the fitness apparel brand captures quiet moments of sporting passion and perseverance.
ON keeps fashion moving forward
A man redistributes his apparel as he moves fluidly through a city in a playfully choreographed film directed by Ariel Fisher for the resale and reuse programme.
Elias Ben Dahhou shows the human cost of press repression
The director’s impactful social film captures the quiet paranoia that haunts two journalists’ final moments of freedom.
Brazil takes flight with Nike
The sports apparel brand champions Brazil’s joyful energy as its football team’s most threatening advantage.
National Literacy Trust’s latest is bound to inspire
Reading helps people learn more about their passions in Fold7’s charming, mixed-media campaign for the independent UK charity.
Primark pokes fun at high fashion
The UK retailer takes a cheeky jab at haute couture with a campaign showcasing its surprisingly low prices.
Kelsey Larkin captures a father’s love
The Revolver director’s moving short film for World Down Syndrome Day illustrates a father’s heartfelt admiration for his child.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.