Privacy & Cookie Policy


1. This Privacy and Cookies Policy sets out the privacy policy of Extreme Reach UK Limited, Company Number 09939311 (England) and whose registered address is The Broadgate Tower Third Floor, 20 Primrose Street, London, United Kingdom, EC2A 2RS, who controls this website. For the purpose of the Data Protection Act, the data controller is Extreme Reach UK Limited.

2. Extreme Reach UK Limited is committed to protecting the privacy of its users and the purpose of this Privacy Policy is to describe to you how Extreme Reach UK Limited will use personal information about you that is submitted to Extreme Reach UK Limited.

3. By providing your personal information to Extreme Reach UK Limited, you consent to the collection and use of it and any other information provided to Extreme Reach UK Limited in accordance with this Privacy Policy. If at any time you wish to change the uses of your personal information to which you have consented, please contact us at

4. Extreme Reach UK Limited may revise this Privacy Policy at any time by posting an update on its website(s). Please ensure that you check this website and any other Extreme Reach UK Limited website(s) you use from time to time to review the then current Privacy Policy and to update your preferences. This Privacy and Cookies Policy was last updated in March 2018.

Collection of Personal Information

1. The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR) and related legislation (“the DPA”).

2. Extreme Reach UK Limited (or any of its sub-contractors) may collect personal information about you in the following ways:

3. any data which you provide when you complete and submit an application to Extreme Reach UK Limited to register on its website(s) or receive email alerts or other communications from Extreme Reach UK Limited;

4. any data that you provide via postings to forums and blogs and any other posting that you make to a Extreme Reach UK Limited website (in such circumstances the information posted by you will, of course, also be available to users of the website throughout the world);

5. during any transaction with us; and

6. any other data which you provide to Extreme Reach UK Limited when you enquire about our activities, email, telephone or write to us or otherwise provide us with personal information.

7. Extreme Reach UK Limited (or any of its sub-contractors) may also receive information about you from third parties, for example a colleague who wants to tell you about one of our websites.

Storage and retention of your information

1. Extreme Reach UK Limited will keep your information on a secure server. The technology that Extreme Reach UK Limited uses and the security policies which Extreme Reach UK Limited has implemented are intended to safeguard your information from unauthorised access and improper use.

2. Extreme Reach UK Limited will keep your information (to the extent permitted by the DPA) to enable Extreme Reach UK Limited to use it for the purposes described in this Privacy Policy.

Use of Your Information

1. Extreme Reach UK Limited may use your personal information (subject in each case to the requirements of the DPA) for the following purposes:

2. administering your website account(s) and otherwise in connection with any service for which you have provided your information, including any email alerts, transactions with us and competitions and promotions that you take part in;

3. responding to any enquiry you make;

4. subject to your consent, sending you newsletters and/or alerts and information regarding Extreme Reach UK Limited’s or any third party’s future services; and

5. for generating aggregated statistics about users, traffic patterns etc of the Extreme Reach UK Limited website(s) and other services and developing Extreme Reach UK Limited’s marketing plans.

6. Extreme Reach UK Limited may also disclose your information (subject in each case to the requirements of the DPA) as follows:

7. if you have given your consent for Extreme Reach UK Limited to do so, to other selected organisations to enable them to contact you or send you information by post, telephone and/or email;

8. to any service providers, sub-contractors and agents appointed by Extreme Reach UK Limited to perform the above functions on its behalf and in accordance with its instructions;

9. to third parties selected by Extreme Reach UK Limited as part of aggregated and anonymised statistics about users, traffic patterns etc of the Extreme Reach UK Limited website(s);

10. to such individuals and/or bodies as necessary to ensure Extreme Reach UK Limited’s compliance with any applicable law, regulation, legal proceeding or governmental request;

11. (where you post material that does or may constitute a criminal offence, breach the rights of a third party, give rise to a civil action or breach the Terms & Conditions of the applicable website and as otherwise necessary to protect the rights, property or safety of Extreme Reach UK Limited and its customers), to any relevant authority or third party requiring Extreme Reach UK Limited to disclose the identity of or locate anyone posting such material on an Extreme Reach UK Limited website; and

12. to any individual making a subject information request to Extreme Reach UK Limited.

13. In the event that Extreme Reach UK Limited (or a relevant part of Extreme Reach UK Limited) is acquired by or merges with another company, your personal information may be passed to the purchasing/merging company amongst the transferred business assets. This will enable your relationship to continue with the relevant Extreme Reach UK Limited business despite the change of ownership. Your personal information may also be passed (on a confidential basis) to companies with whom Extreme Reach UK Limited is negotiating such a sale/merger as part of the verification exercise carried out on Extreme Reach UK Limited by the third party.

14. In processing your information in accordance with the above, Extreme Reach UK Limited may (to the extent permitted by the DPA) send it outside the European Economic Area (“EEA”). Extreme Reach UK Limited will take all reasonable steps to ensure that in such circumstances your data is treated securely and in accordance with this Privacy Policy but your attention is drawn to the fact that the laws of countries outside the EEA may provide lesser protection to your information than the UK. When you submit your personal information to Extreme Reach UK Limited you consent to the transfer of your information outside the EEA unless you specifically indicate otherwise.


1. To access certain parts of the Extreme Reach UK Limited websites, Extreme Reach UK Limited may require you to register and provide certain information about yourself.

2. You are reminded that in addition to the provisions of this Privacy and Cookies Policy, where you register you also agree to:

3. provide true, accurate, current and complete information about yourself as prompted by the relevant registration form (such information being the “Registration Data”); and

4. maintain and promptly update the Registration Data to keep it fully up to date.


We implement a variety of security measures to maintain the safety of your personal information. To prevent unauthorised access or disclosure, your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please write to to contact our Data Protection Officer.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above email address. We will promptly correct any information found to be incorrect.

The legitimate interests pursued by the controller or by a third party

Where the processing of personal data is based on Article 6(1) lit.f GDPR. Our legitimate interest is to carry out our business in favour of the well-being of all our employees and the shareholders.

Cookie Policy


When you visit a Extreme Reach UK Limited website(s), Extreme Reach UK Limited uses “cookie” technology to try to make that experience simple, personalised and meaningful. Cookies are small pieces of information which are issued to your computer or any similar device you use to access the internet e.g. smart phone, tablet or other mobile device when you visit a website and which store and sometimes track information about your use of the website. A number of cookies Extreme Reach UK Limited use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the website and will last for longer.

Extreme Reach UK Limited use cookies to:

  • create a specific log-in session for a visitor to a Extreme Reach UK Limited website in order that page requests by that visitor are delivered in an effective, secure and consistent manner;
  • recognise when a visitor to a Extreme Reach UK Limited website has visited before; this means we can identify the number of unique visitors we receive to the website and allows us to make sure we have enough capacity for the number of users that we get;
  • customise elements of the promotional layout and/or content of the pages of the website;
  • store your product selections to the shopping basket;
  • collect statistical information about how our visitors use the website(s) so that we can improve the website(s) and learn which parts are most popular to visitors; and
  • gather information through our advertising partners, about the pages on the Extreme Reach UK Limited website(s) that you visit, and other information about other websites that you visit, to place you in an “interest segment”. This information is then used to serve interest-based advertisements which it is believed will be targeted to your interests. For more information about this type of interest-based advertising, and about how to turn this feature off please visit or follow the link to the website of our third parties. Without these cookies, advertisements you encounter will be less relevant to you and to your interests.

Some of the cookies used by Extreme Reach UK Limited websites are set by us, and some are set by third parties who are delivering services on our behalf. Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking or deleting cookies used on a Extreme Reach UK Limited website(s) you may not be able to take full advantage of the website(s) if you do so.

Our cookies

The main cookies we use are here:

shotsCookiesApproved – Stores your acceptance of our cookie policy, so we don't have to show that message every time you visit the site.

sourceLoggedIn – Stores whether you are logged in to the Source platform or not, so that we can show you relevant information based on that.

Third Party Cookies

Certain cookies are either set by third parties on the Website or these are set by us using the third parties’ cookie code. More information about cookies placed by third parties and how to restrict or block their cookies can be accessed by following the link to their website. In addition to cookies, tracking gifs may be set by us or third parties in respect of your use of the Site. Tracking gifs are small image files within the content of our site or the body of our newsletters so we or third parties can understand which parts of the website are visited or whether content is of interest

Webtrends – This stores your PHP sessionid so we can store data as part of the standard PHP session system. WebTrends uses a cookie to track the number of unique users of this website. It basically tells us whether the website has a small number of regular visitors or many infrequent visitors. The cookie only relates to what goes on in this website. For more information –

Google Analytics – These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. For more information – http:/

Third Party Websites

Please be aware that Extreme Reach UK Limited does not control and is not responsible for websites that are referred to or linked from its own websites and that use of your personal information on these websites is not subject to this Privacy and Cookies Policy.