Mac To The Future
McDonald’s and NORD DDB use the time-travelling abilities of Google Street View to get consumers historic deals on their dinners.
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Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Filmic Art
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Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Filmic Art
Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Filmic Art
Wouldn't it be great to go back in time and pick up a house for the price your parents paid? Or a vintage car when it wasn't so vintage? Or a... Big Mac?
Utilising some witty thinking and Google Street View's capabilities, NORD DDB’s latest campaign for McDonald’s allows consumers to unlock a great deal that has been stuck in time.
Out-of-home advertisements for the campaign will run in the exact same locations as some of the McDonald’s billboards which have been stuck in time on Google Street View, acting as time portals to better deals that allow wannabe Marty McFlys to locate a deal and apply it when ordering in the app.
