Lincoln's call for (small) change
Coinbase and World War Seven's David Shafei let the much-ignored penny finally have its digital day.
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Credits
powered by
- Agency Client Direct
- Production Company World War Seven
- Director David Shafei
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Credits
powered by
- Agency Client Direct
- Production Company World War Seven
- Director David Shafei
- Executive Producer Sloane Hayes Skala
- Executive Producer Josh Ferrazzano
- Editing The Den Editorial
- Editor Christjan Jordan
- Color Trafik/Los Angeles
- Colorist Dimitri Zola
- Special Effects Make-up Autonomous VFX
- VFX Parliament VFX
- Sound Field Day Sound
- Sound Designer/Audio Mixer Morgan Johnson
- Music Walker
- Production Designer Ryan Warren Smith
- DP Bianca Cline
- VFX Artist Eric Mason
Credits
powered by
- Agency Client Direct
- Production Company World War Seven
- Director David Shafei
- Executive Producer Sloane Hayes Skala
- Executive Producer Josh Ferrazzano
- Editing The Den Editorial
- Editor Christjan Jordan
- Color Trafik/Los Angeles
- Colorist Dimitri Zola
- Special Effects Make-up Autonomous VFX
- VFX Parliament VFX
- Sound Field Day Sound
- Sound Designer/Audio Mixer Morgan Johnson
- Music Walker
- Production Designer Ryan Warren Smith
- DP Bianca Cline
- VFX Artist Eric Mason
With physical money becoming more and more obsolete by the day, does anyone spare a thought for the humble penny anymore?
Putting voice to Lincoln's visage on the ubiquitous tender, Coinbase and World War Seven's brilliant new campaign makes the very reasonable argument that the currency would be happier in a digital form.
With a montage that looks at the plethora of nondescript uses for the coin - from wishes to petty revenge - Money Is Happier When It's Digital is a hilarious way of tackling the issue of unwanted change, peppered with delightful flourishes from director David Shafei.
