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Magnum – Find Your Summer

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Ice cream is delicious, but it's not normally the pud of choice for those suffering the cold and gloomy Winter weather.

Addressing this and asking you to Find Your Summer is LOLA MullenLowe's dreamy new spot for Magnum, in which snapshots of individuals are captured enjoying the brief moments of sun on an otherwise grey day.

Ingeniously shot in b/w by MJZ's Juan Cabral, highlighting the pockets of light intimated in the campaign's general theme, this low-key and luscious-looking film makes us want to break out the lollies.

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