Jack Daniels' touching, no-touching ad
Reflecting our current global situation, the drinks brand's rapid response, from Energy BBDO, showcases user-submitted footage of people maintaining emotional contact when physical contact can't happen.
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Credits
powered by
- Agency Energy BBDO/Chicago
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Credits
powered by
- Agency Energy BBDO/Chicago
- Chief Creative Officer Pedro Jose Perez
- Chief Creative Officer Josh Gross
- Creative Director Lucas Owens
- Executive Music Director Daniel Kuypers
- Executive Producer Jeff Davis
- HP John Pratt
- Editing Company Flare (In-House at Energy BBDO/Chicago)
- Editor Casey Cobler
- Post Producer Jenny McDonald
- Sound Designer/Audio Mixer Steven Aguilar
Credits
powered by
- Agency Energy BBDO/Chicago
- Chief Creative Officer Pedro Jose Perez
- Chief Creative Officer Josh Gross
- Creative Director Lucas Owens
- Executive Music Director Daniel Kuypers
- Executive Producer Jeff Davis
- HP John Pratt
- Editing Company Flare (In-House at Energy BBDO/Chicago)
- Editor Casey Cobler
- Post Producer Jenny McDonald
- Sound Designer/Audio Mixer Steven Aguilar
Wherever you are, be it in full-lockdown, practising social distancing or staring into the incoming storm, the impact of COVID-19 on our daily lives has been rapid and huge.
Responding to this with record-breaking speed is this genuinely emotive montage from Energy BBDO for Jack Daniels.
Soundtracked by Cyndi Lauper’s True Colors (performed by singers Kenny Fleetwood and Whitley Little, as featured in the video), With Love, Jack collects together authentic and inventive ways that people in isolation maintain a little bit of human contact.
“We’ve all had to rapidly adapt to this new reality," comments Josh Gross, Co-Chief Creative Officer of Energy BBDO, "and we discovered this magical thing where people are finding really creative and beautiful ways to stay connected during this time of social distancing."
“This idea is a celebration of humanity at its best. It’s a timely message of optimism and hope,” adds Pedro Pérez, Co-Chief Creative Officer of Energy BBDO.
