It’s matter of time for ADP
Emmy Award winner Wayne McClammy directs a droll TVC for the HR solutions brand that posits the idea of a 25-hour day.
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Created in partnership with Arnold Worldwide and helmed with humour by Wayne McClammy through Hungry Man, ADP’s new spot, 25th Hour, depicts the freaky premise of a solar flare adding an extra hour to the clock.
From extra time for office naps and a boost to solar energy stocks, to 25/7 breakfast foods, a bonus 60 minutes doesn't sound too bad a situation, unless you manage overtime approvals – which is where ADP could help sort any chronometrical confusion and help a workplace adjust to change.