The Rainforest Alliance looks on the bright side
Max Joseph’s optimistic spot for the environmental NGO champions how small changes can make a big difference when we work together.
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Credits
powered by
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- Production Company Kode Media
- Director Max Joseph
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Credits
powered by
- Production Company Kode Media
- Director Max Joseph
- Editor Okay Studio
- Post-Production Black Kite Studios
- Creative Director Augusto Sola
- Copywriter Ryan Delehanty
- Executive Producer Jack Beardsley
- DP Rainforest Unit Brett Fallentine
- Editor Brett Fallentine
- DP UK Theodore Tennant
- Editor Alessandro Dordoni
- Edit Producer Franky Chadwick
Credits
powered by
- Production Company Kode Media
- Director Max Joseph
- Editor Okay Studio
- Post-Production Black Kite Studios
- Creative Director Augusto Sola
- Copywriter Ryan Delehanty
- Executive Producer Jack Beardsley
- DP Rainforest Unit Brett Fallentine
- Editor Brett Fallentine
- DP UK Theodore Tennant
- Editor Alessandro Dordoni
- Edit Producer Franky Chadwick
Directed by Max Joseph through Kode Media for The Rainforest Alliance, this uplifting spot underscores the power of collective action in the fight against climate change.
Bursting with fun visual effects, reassuring statistics, and a healthy dose of PMA, the film follows an eager eco-warrior as she debunks an obnoxious climate skeptic’s snide remarks at her attempts to save the planet.
Titled Pessimism is Out. We’re All In!, the campaign aims to inspire a worldwide movement, encouraging individuals to not give up and to take meaningful action.
The initiative launched ahead of the 2023 UN Climate Change Conference (COP28), where global leaders united to accelerate efforts to combat the climate crisis and promote a sustainable future.
