Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
Winter Swim’s cold realities
This emotionally-charged video for Winter Swim's new track Late For Love reveals the harsh choices a mother must make to provide for her child.
Santa does self-care for Aldi
The supermarket chain’s charming spot sees the big man take time off to do his own thing on Christmas Eve.
It’s matter of time for ADP
Emmy Award winner Wayne McClammy directs a droll TVC for the HR solutions brand that posits the idea of a 25-hour day.
Modivo’s everyday beauty
The online fashion retailer’s trilogy of meditative films explores a deeper type of allure through portrayals of real women in Central and Eastern Europe.
Queensland Health’s burning issue
This amusing campaign for the Australian health authority warns of the dangers of sun exposure via the medium of horror film clips.
Reach for the STAR Channel
As part of the rebranding of Fox TV across the EMEA market, The Walt Disney Company’s STAR network releases a beautifully lit film announcing a “brilliant change.”
Lionel walks the line for YPF
The Argentinian oil and gas company celebrates Lionel Messi’s contribution to football with an epic spot that sees the footballer take a touch line tour of the country.
Relatively difficult
Cypriot telecoms brand Epic releases a comic spot that depicts one of the dubious ‘joys’ of the festive period – spending time with relatives.
The Way I See It: Luke Scott
From a boy on the set of his dad’s film, Alien, Luke Scott, award-winning director and the CEO of the Ridley Scott Creative Group, has gone on to gain his own valuable perspectives on filmmaking. His two-decade career has encompassed art directing, set building and directing TV (Raised By Wolves), features, ads and viral content for Prometheus and Blade Runner 2049. He shares his views on panopticons, prime ministers and the folly of space travel.
(Body) build it and they will come
This stylish spot for DRUMSHEDS – Broadwick Live’s new supersized music and arts venue in London – draws a bold, oblique comparison between the quest for heft and the hugeness of the 608,000-square-foot space.
Haste doesn't meanz Heinz
The world’s first ever Ketchup Grand Prix launches with Heinz Arabia and agency FP7 McCann’s comic collaboration to align speed trials of the sluggish sauce with the Abu Dhabi Grand Prix.
Trainline’s travels of the mind
The rail booking service releases a whimsical campaign that extols the virtues of allowing your mind and body to wander.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight