Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Lucy Knox’s real-life wrongcom
The award-winning director creates a fun film for the Aussie café chain Hector’s Deli, that skewers the disappointing distance between a screen date and a real date.
The University of Lincoln’s degree of usefulness
The UK university challenges the usual higher education marketing tropes with a humorous campaign about the advantages of learning to be savvy.
Relta’s storytelling rhythms
Having started out as a music producer, director Relta (aka Richard Pope) moved into creating promos for both indie and big label artists, has also been commissioned to make documentaries, and often infuses his work with a musical perspective. He tells Carol Cooper how a broken XBox, a house theft and his dad’s love for fossils helped shape his career path.
Chaka Sobhani’s anti-misery mandate
With an impressive career trajectory, multiple awards for her big brand work and personal wins such as being Campaign’s Creative Leader 2022, and consistently featuring in Adweek’s Creative 100, the Global CCO of TBWA Worldwide, is clearly doing something right. Could it be her sunny disposition and belief in the joy of advertising? Carol Cooper shares her glee.
Make-A-Wish lets kids call the shots
Director Jordan Findlay has created a quietly heart-rending spot for the children’s charity that lets the young heroes speak for themselves.
Kayak’s trippy trip planning
The flight search app launches a new brand campaign that sends imaginations sky high into those fun worlds of anticipation.
Honda’s dream machine drives on
The auto brand continues to probe the essence of ingenuity with a charming visualisation of concepts evolving into cars.
School’s back, reality’s out
Footware brand Journeys’ bonkers back-to-school campaign chucks out usual educational establishment tropes in favour of a lively fever dream of music-themed madness.
Jan Hellwich’s blue movie
This gorgeous short film explores the legacy of artist Yves Klein’s famous hue, International Klein Blue.
Volkswagen’s driven by devotion
The auto brand celebrates 50 years of the GTI with a new campaign that recognises the UK’s enduring love for the iconic hatchback.
Beware the tentacles of doom
The Canadian breast cancer support service, Dontwaitforweird.com launches an eye-catching PSA starring a suspect cephalopod.
The RNLI makes waves with a heartfelt tale
This PSA for the coastal rescue service reminds us of the enduring power of simple cinematic storytelling with a tender love story that turns into a fight for survival.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight