Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
Squarespace’s crazy commodities
The website that makes websites introduces us to a fantastical range of goods and services that can be sold online.
Icelandair’s destination procrastination
The Icelandic airline’s quirky new campaign extols the virtues of taking an extended stopover in the country.
Barilla reheats a Disney dish
The spaghetti brand's new campaign lovingly recreates the famous canines canoodling with noodles scene from the classic 1955 animation, Lady and The Tramp.
Maik Ludemann’s hot pants
This excellent spec spot for Bic lighters sees a mafia boss experience an unwelcome trouser-related inflagration situation.
Tony Cullingham's reasons to be fearful
Continuing our frighteningly good series in which industry pros share thoughts on angst in adland, and in general, we speak to the legendary Tony Cullingham. The former Watford Advertising Course leader, now head of BBH London's incubator course The Barn, shares musings ranging from tales of genuine wartime horror, the hunt for brand conscience and his worries about his aggressive eyebrows.
DISCO’s bronze badass
The legal tech brand’s new campaign introduces a statuesque statue with a message.
Honest Eggs’ chicken run challenge
This is not a yolk! The dairy brand has launched FitChix, the first-ever fitness tracker for chickens that reveals how each of their egg providers roams as free as a bird.
Under Armour’s call to arms
Continuing the sportswear brand’s Protect This House platform, this electrifying spot is a rallying cry for team work.
On Tinder tenterhooks
This intriguing short film directed by Jara Moravec follows the stream of consciousness of a woman waiting outside a shopping mall for a date she's met online.
Rankin's reasons to be fearful
In the first of our frankly terrifying series on what gives advertising pros the jitters – we speak to Rankin, world-renowned photographer and founder of agency Rankin Creative, about the impact of anxiety on society, creativity and the industry in general.
Corona’s view on local colour
Mexican DP Emmanuel ‘Chivo’ Lubezki launches the Unfilter Mexico initiative, which aims to break the stereotype of portraying Mexico through the yellow filter in films.
Smell better than a goat with Axe
The male grooming brand partners with rap singer Lil Baby in a zingy spot that launches the new Fine Fragrance G.O.A.T. Collection.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight