Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
FC Barcelona’s sphere of influence
This epic eight-minute film celebrating the Spanish football club’s 125th anniversary captures all the grandeur, glory and reach of the game, starting with the motif of the ball itself.
Holland Casino gambles on romance
The Dutch casino group releases a cute spot about an inept suitor who embarks on a clumsy courtship but ends up getting lucky in love.
VW sets the right two-tone
Perfectly on-brand with its celebration of the fun side of motoring, the German auto giant’s jaunty new campaign riffs on the bi-colour beauty of the new ID. Buzz.
The DWP’s cuddly credit ratings
Perfectly timed to capture that warm Christmassy wave of family-focused sentiment, this amiable campaign for the UK's Department for Work and Pensions (DWP) rates just how much parents do for their offspring.
Gigi's fatal second chance
Globally, an estimated 736 million women – almost one in three – have been subjected to physical and/or sexual violence at least once in their life. This sobering film for the Women and Men Progressive Foundation and the Thai Health Promotion Foundation aims to highlight this worldwide epidemic.
Ray Winstone’s floored by poachers
The celebrated British actor voices Ray the Rug the star of a powerful campaign for the tiger conservation organisation initiative #ChangeTheStory, for Save Wild Tigers.
Erling marches to a different Beats by Dre
The unusual training methods of Norwegian pro footballer Erling Haaland are celebrated in this quirky spot for the headphone brand.
Strictly come speaking
Language learning app Rosetta Stone promotes its immersive service with a trilogy of fun spots about loopy linguists.
Reflections on the monster in the mirror
Exploring the complex, fast evolving and philosophically tricky interface between humans and technology these days, Chris Boyle reveals the process of developing Private Island's groundbreaking, mixed media and mixed reality film Meme, myself and AI.
Sprout births rapper Briggs’ new track
The Australian indigenous rapper undergoes a strange germination while launching the music tech brand’s new 'Homegrown Sound' platform, along with his own single, Munarra.
Oceana’s drastic plastic warning
The global marine conservation NGO releases a surreal AI-generated campaign revealing an alarming dystopia – a world choked by microplastics.
Lean in, not back, with La-Z-Boy
The makers of the classic American reclining armchair are asking consumers to do the upright thing and get involved with a drive to ban reclining on domestic flights.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight