Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
From barre to baroque: Miami’s decadent dance
This lavish campaign for the Miami City Ballet revels in lush styling and louche dancers who pirouette exquisitely from plié to party.
An Absolut-ly lava-ly concoction
The vodka brand launches its new partnership with TABASCO® Brand via a cool campaign about volcanic heat.
Tune in to the mind’s eye
This profound campaign for BBC Radio 4 cleverly illustrates how listening can expand one’s comprehension, enabling you to ‘see’ the world in different ways.
Ramp features the life of Brians
The financial operations platform returns with a multitude of The Office’s Brian Baumgartner, reprising his role as the world’s most famous accountant.
Let off steam with a Big Towel
The mobile wood-fired sauna brand releases a surreally sweaty campaign that answers a philosophical query with a surprise twist.
Oreo's udderly lovely lookalike cows
This amoooo-sing campaign for the legen-dairy black-and-white biscuit brand follows the tale of a rancher with a herd of Oreo-styled cows.
Finger Lickin’ Fak: Matty Matheson’s KFC collab
The actor and restaurateur, who plays Neil Fak in the hit series The Bear, once again joins the fast food chain for some marketing mayhem.
Viettel’s unhinged uncle hits the road
The Vietnamese telecoms company introduces an eccentric who embarks on an odd odyssey to connect with family around the country.
FCA’s Emil is the real seal deal
The Financial Conduct Authority launches a flipping funny campaign featuring a peculiar pinniped intent on protecting people from making bad money choices.
Shelf control: Aldi cuts down on complications
The grocery chain proves that keeping simple still sells in an amusing brand platform created by Pablo/London.
Apashe’s bombed-out beats
The electronic artist, producer and composer’s new track, Kyiv, gets a sensational promo that follows a film crew shooting under fire.
Cadbury’s Dairy Milk of human kindness
The confectionery brand releases a sweet spot depicting tenderness between sisters separated by miles but united by chocolate.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight