Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
BMW’s Neue Klasse, old soul
The German auto brand retro charges its messaging with this slick trip back in time.
Children’s Aid journeys through parenting
This beautifully shot short film is a quiet, lyrical testament to the intense love a parent carries for their child.
Sentenced to fail
Apprentis d’Auteuil, a charity for disadvantaged youth, launches a striking campaign that highlights the injustice of kids being condemned by society before having done anything.
Gl(h)itch a ride with Heetch
The French ride-hailing service has launched a cunning new campaign with hidden 404 codes that can lead to free fares.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
Plenty tackles messy relationships
This amusing musical campaign for the kitchen roll brand will strike a chord with anyone who's partner turns a kitchen into a grime scene.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
Liquid assets: Supermarkets’ hidden water drain
Water Witness, an organisation tackling the global water crisis, has launched a new campaign highlighting the unfair use of water in UK brands and products.
IKEA’s home truths
This heartwarming spot for the homeware brand depicts the comfort of returning to one's dwelling after a busy day and a vexing journey.
Stout support: Guinness raises a glass to global fandom
This exuberant campaign marks the beer brand’s partnership with Premier League football by celebrating fans and matchday rituals that travel across time zones.
Untapped ability
shots speaks to Tom Woodard, Co-Founder of the newly launched Nashville agency, The Ability Machine, which evolved from the non-profit community group On the Avenue with a mission to empower neurodiverse talent in adland.
Watt’s going on? Zonneplan has the answers
The Dutch energy company comes to the rescue in the midst of energy plan confusion with its boldly absurdist promotion of its simpler, fairer services.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight