Intermarché adds a pinch of nostalgia and a dollop of emotion
French grocery brand celebrates its 50th birthday with this tear-jerking film created by Romance.
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Credits
powered by
- Agency Romance/Paris
- Production Company Grand Bazar
- Director Katia Lewkowicz
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Credits
powered by
- Agency Romance/Paris
- Production Company Grand Bazar
- Director Katia Lewkowicz
- President Christophe Lichtenstein
- Sound The
- Creative Director Alexandre Herve
- Copywriter/Art Director Julien Rezette
- Associate Director Marie-Laure Dangeon
- Producer Emilie Talpaert
- Producer Valerie Raguenel
- Chief Operator Laurent Tangy
- Editor Thierry Hoss
- Producer Juliette Desmarescaux
- DP Hugo Merival
- Production Coordinator Lea Villain-Barachet
Credits
powered by
- Agency Romance/Paris
- Production Company Grand Bazar
- Director Katia Lewkowicz
- President Christophe Lichtenstein
- Sound The
- Creative Director Alexandre Herve
- Copywriter/Art Director Julien Rezette
- Associate Director Marie-Laure Dangeon
- Producer Emilie Talpaert
- Producer Valerie Raguenel
- Chief Operator Laurent Tangy
- Editor Thierry Hoss
- Producer Juliette Desmarescaux
- DP Hugo Merival
- Production Coordinator Lea Villain-Barachet
Paris shop Romance has created an unashamedly emotional, three-minute film to mark the 50th anniversary of French grocery chain Intermarché.
Directed by Grand Bazar's Katia Lewkowicz, C'est Magnifique - which takes its title from the spot's soundtrack (a cover of the Cole Porter classic by Benjamin Biolay) - tells the story of a recently widowed man.
As he begins to navigate life after loss, he stumbles upon his wife's collection of recipes and decides to recreate one of her signature dishes. Multiple trips to the supermarket and plenty of tomato puree later, he finally succeeds, and, much like Proust's famous madeleines, the taste of the seafood pasta brings old memories to life.
