Compose a jingle for breathable boxer briefs... and win $10k
Fruit of the Loom and CPB launch Instagram competition after The Office's Creed Bratton lets them down.
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Credits
powered by
- Agency Crispin Porter + Bogusky
- Production Company Scheme Engine
- Director KT Thayer
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Credits
powered by
- Agency Crispin Porter + Bogusky
- Production Company Scheme Engine
- Director KT Thayer
- Creative Director KT Thayer
- Associate Creative Director Donny Brunner
- Associate Creative Director Ryan Contillo
- Associate Creative Director Austin Mankey
- Associate Creative Director Mike Motch
- Producer Integrated Alina Moeller
- Assistant Producer Lilah Strauss
- DP Damian Acevedo
- Executive Producer Sheira Rees-Davies
- Senior Producer Rochelle Brown
- Editor Nick Divers
- Assistant Editor Kenneth Munoz
- Executive Producer Gina Pagano
- Executive Producer Susie Boyajan
- Engineer Matthew Miller
- Assistant Audio Mixer Lisa Mermelstein
- Post/VFX Mackcut
- Colorist Nick Metcalf
- Post Producer Margarita Mutuc
Credits
powered by
- Agency Crispin Porter + Bogusky
- Production Company Scheme Engine
- Director KT Thayer
- Creative Director KT Thayer
- Associate Creative Director Donny Brunner
- Associate Creative Director Ryan Contillo
- Associate Creative Director Austin Mankey
- Associate Creative Director Mike Motch
- Producer Integrated Alina Moeller
- Assistant Producer Lilah Strauss
- DP Damian Acevedo
- Executive Producer Sheira Rees-Davies
- Senior Producer Rochelle Brown
- Editor Nick Divers
- Assistant Editor Kenneth Munoz
- Executive Producer Gina Pagano
- Executive Producer Susie Boyajan
- Engineer Matthew Miller
- Assistant Audio Mixer Lisa Mermelstein
- Post/VFX Mackcut
- Colorist Nick Metcalf
- Post Producer Margarita Mutuc
Fruit of the Loom and its agency, CPB Boulder, are calling on America’s musical talents to come up with a jingle for their Breathable Boxer Briefs.
The brand's first port of call was celebrity jingle-writer Creed Bratton of The Office fame, but as you can see from the humorous campaign video above, lyrics such as 'Holes in the mesh / Keep you fresh' and 'Breathable Boxer Briefs / I'll keep this brief / Real short' failed to win him the gig.
Instead, Bratton's songwriting fee of $10,000 is being repurposed as prize money for whomever comes up with the best jingle posted to Instagram.
Fancy your chances? Find out more, including the contest rules, here.
