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Fruit of the Loom – Fruit of the Loom Breathable Boxer Briefs Jingle Contest

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Fruit of the Loom and its agency, CPB Boulder, are calling on America’s musical talents to come up with a jingle for their Breathable Boxer Briefs. 

The brand's first port of call was celebrity jingle-writer Creed Bratton of The Office fame, but as you can see from the humorous campaign video above, lyrics such as 'Holes in the mesh / Keep you fresh' and 'Breathable Boxer Briefs / I'll keep this brief / Real short' failed to win him the gig.

Instead, Bratton's songwriting fee of $10,000 is being repurposed as prize money for whomever comes up with the best jingle posted to Instagram.

Fancy your chances? Find out more, including the contest rules, here

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