theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus theNewsletter
Log in
Logged in
Search the archives
5th Jul 2024 Talent
Cutting through the noise: Aleah Morrison-Basu

Cutting through the noise: Aleah Morrison-Basu

From the Prime Video Ripple to the Eurostar Spark, composer and music producer Aleah Morrison-Basu knows how to create sonic logos that get stuck in one’s ears. The co-founder of Zelig Sound tells shots about the sonic shift from ‘techy’ to ‘organic’, why ads without music only tell half the story, and how to learn sound mixing visually.

18th Jun 2024 Talent
Prasoon Pandey’s crusade for concealed craft

Prasoon Pandey’s crusade for concealed craft

As the president of the Film Craft jury at Cannes Lions this year, director and founder of Corcoise Films, Prasoon Pandey, is looking forward to playing detective with his jury. He talks to Selena Schleh about discovering examples of great craft hidden inside “deviously demented” ideas.

28th May 2024 Insight
Look the other way – the future of accessible aesthetics

Look the other way – the future of accessible aesthetics

From next-generation QR codes to elevated print photography; AI drawing tools to enhanced audio descriptions – Selena Schleh examines how advances in technology are empowering the blind and visually impaired community to create – as well as appreciate – art.

13th May 2024 Talent
Tal Zagreba’s curious case of creativity

Tal Zagreba’s curious case of creativity

Having channelled his passion for ‘playing with cool stuff’ into an award-winning filmmaking career and a flourishing sideline in AI art, the UNIT9/USA director explains to Selena Schleh how he's looking for new ways to tell stories.

22nd Mar 2024 Talent
The Way I See It: Henry-Alex Rubin

The Way I See It: Henry-Alex Rubin

From early gonzo hits like Whopper Freakout to politically charged work for Sandy Hook Promise, SMUGGLER director Henry-Alex Rubin has parlayed his documentarian’s eye into authentic spots that don’t just win gongs (Emmys, Oscar nominations and more) but seek to bring about real change. He tells Selena Schleh about why he makes ads for people who hate ads.

23rd Feb 2024 Talent
UNCANNY by name…

UNCANNY by name…

With their experimental, process-driven approach, director duo George Muncey and Elliott Elder – aka UNCANNY – are pushing the boundaries of traditional practices in film, design and photography to breaking point – and reshaping them into something strange and utterly compelling.

12th Feb 2024 Talent
Jesse Lewis-Reece's new tricks

Jesse Lewis-Reece's new tricks

From obsessive-compulsive disorder to sight loss and trans identity, former skater boi turned filmmaker Jesse Lewis-Reece explores complex issues and marginalised communities with a maturity that’s rare for a young director. And, as Selena Schleh finds out, adland is starting to take note.

25th Jan 2024 Insight
Technology, talent & changing times; what lies ahead for new directors?

Technology, talent & changing times; what lies ahead for new directors?

The democratisation of technology has ushered in a golden age of content creation as well as an explosion in aspiring directors. But just how easy is it to spot, nurture and help emerging talent succeed in 2024? Production companies, agency producers and directors’ reps talk to Selena Schleh about the road ahead for new directing talent.

8th Jan 2024 Talent
The Way I See It: David Mitchell

The Way I See It: David Mitchell

Building a three-decade-long career with Tony and Jake Scott, marked by masterpieces like BMW Beat the Devil, Budweiser Lost Dog, and Nike Awake, David Mitchell launched his own creative collective, Wild Gift, in 2021. He tells shots why production is finally heading to a good place – and how punk rock remains his passion.

3rd Jan 2024 Talent
Hugh Mulhern: Organised chaos

Hugh Mulhern: Organised chaos

From singing prosthetic stomachs to AI augmented ravers, Hugh Mulhern’s dazzlingly dynamic – and dizzyingly depraved - mixed-media music videos have established the Riff Raff director as a bold new talent – but, as he tells shots, that’s only a small part of his identity.

30th Oct 2023 Talent
Christine Peters: a real character

Christine Peters: a real character

From attempting to animate her teddy bear at the tender age of five to breathing life into Stranger Things’ character Eleven, a swarm of bees, and a sardonic inner critic, Christine Peters, 2D animation lead at Blind Pig, has become the go-to for character design. Her tools? TVPaint, Toon Boom – and a wicked sense of humour.

28th Sep 2023 Insight
In transition: how brands can adapt to a changing gender landscape

In transition: how brands can adapt to a changing gender landscape

Despite increasing queer visibility in advertising, transgender and non-binary representation remains a minefield for brands – with the Bud Light backlash a stark reminder of the risks of getting it wrong. Selena Schleh speaks to members and allies of the trans+ community about proper pronouns and performative versus true brand allyship.