Humanise Movement’s soulless city
In a clever campaign for the anti-boring-building initiative, Uncommon harnesses AI to emphasise the impact of uninspired architecture on mental health and the environment.
Credits
powered by- Agency Uncommon/London
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Credits
powered by- Agency Uncommon/London
- Creative Founder Nils Leonard
![](https://d17mj1ha1c2g57.cloudfront.net/v1/jjEFTgcqI4Nx5SmK1A6WGJk53kc/1024x576%23/80/shotsmag/production/clips/7fcc8a5e-84e2-4476-8407-dc4bb1bd8891/1712934320409.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Uncommon/London
- Creative Founder Nils Leonard
Executed by Uncommon Creative Studio, this thought-provoking project from the Humanise Movement uses AI to draw attention to the impact of ugly architecture on public mental health.
Drawing from a vast database of imagery of modern buildings, the initiative reimagines six of Britain’s greatest landmarks, including Buckingham Palace & the Houses of Parliament, as boring, soulless buildings.
With 76% of Britons acknowledging the link between building aesthetics and mental well-being, UnLandmarks sparks a crucial conversation about preserving architectural integrity and promoting designs that inspire and uplift.