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Paddy Power – Eric Cantona Kung-fu Kicks Brexit

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Paddy Power – How To Survive Brexit: Lesson I

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Paddy Power – How To Survive Brexit: Lesson II

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Paddy Power – How To Survive Brexit: Lesson III

Footballer-turned-actor-by-way-of-infamous-kung-fu-kick, Eric Cantona, is here to tell us how to survive the omnishambles that is Brexit. 

The "greatest import of all time" uses a series of football analogies and in-jokes to relay a strategy for surviving the event by "hoping for the best, but preparing for the worst" with the help of Paddy Power, which has created a Brexit Bunker in the channel between France and England where a competition winner has the chance to take shelter from the "constant bombardment of Brexit chatter". 

There are also a series of three Survival Guides, where Cantona relays tips on how to survive should the worst happen...

The spots are directed by Axel Laubscher through RadicalMedia UK.

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