Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Jeroen Annokkee
Armoury director Jeroen Annokkee loves the simplicity of a recent Hornbach spot, regrets the time he spends reading the news, and can't bring himself to answer one particular question, as he reveals what's on his radar.
Vodafone's four decades of festivity
The phone network celebrates 40 years of connecting Britain in this festive-themed spot that shows the evolution of both the nation's phones, and the ways in which it uses them.
Don't get left out, says K+
The expansion of Vietnamese channel K+ is heralded by a campaign which highlights the potential social expulsion of non-subscibers.
Chevy's family connection
This new campaign for Chevrolet continues the brand's focus on family as we witness the relationship between three generations of men.
Brook challenges unrealistic sexpectations
Sexual health charity Brook shows that, whether it's rhythmic thrusting to the Champions League anthem or a misplaced finger, there's no such thing as 'perfect' sex.
On My Radar: Tom Staniford
Gusto Film Creative Director and Founder Tom Staniford loves well-made simplicity, thinks everyone should take a look - and listen - to a particular Martin McDonagh film, and thinks advertising should have more respect for its audience, as he reveals what's on his creative radar.
ROM's operatic wonders
The Royal Ontario Museum’s new campaign is a visually stunning look at Earth's wonders, taken from a new perspective.
Nike reflects on Rafa's retirement
One of the greatest players ever to grace the court, Rafa Nadal has retired and, here, Nike reflects on a career like no other.
Coinbase caters for all
A new campaign for the crypto currency exchange platform attempts to show that using crypto can be an everyday experience in a trio of spots from Ivan Zacharias.
On My Radar: Tomas Jacobi
Tomas Jacobi, the ECD and Co-Founder of Citizen Music, talks about excellent Excel promos, a musical act that is simply "eternal", and why he always like to have a Mate on hand, as he reveals what's on his creative radar.
The Entertainer's unrequited love
Toy shop chain The Entertainer brings us this funny but sad story of a toy whose days as the main attraction are over.
IKEA embraces sleep
A new campaign for IKEA Greece explains why sleep isn't always the enemy and that, sometimes, the Land of Nod is the best place to be.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work