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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

24th Jan 2023 Inspiration
On My Radar: Jason Watts

On My Radar: Jason Watts

Jason Watts, Creative Director at Freefolk, highlights a recent, punchy commercial, talks about upping his audio game, and tips his hat to an animating inspiration.

22nd Jan 2023 Work
The Apple of Timothée Chalamet's eye

The Apple of Timothée Chalamet's eye

The Dune actor can’t stop thinking about Apple TV+ in this new spot from Tom Kuntz.

20th Jan 2023 Work
Cartier's timeless beauty

Cartier's timeless beauty

The Cartier Tank watch, created in 1996, returns 27 years later to the wrists of icon Catherine Deneuve and actor Rami Malek in a film directed by Guy Ritchie.

19th Jan 2023 Craft
How ASICS played mind games in a new documentary

How ASICS played mind games in a new documentary

ASICS's new documentary, Mind Games - The Experiment, explores the impact of exercise on cognitive function. Charting the progress of four sedentary mind gamers, the film is a captivating and ground-breaking study that explores the power of exercise to sharpen the mind. Here, Neil Dawson, Co-Founder of the agency that created the campaign, discusses its genesis, how it grew and why branded content takes courage.

17th Jan 2023 Inspiration
On My Radar: Daniel Mitchell

On My Radar: Daniel Mitchell

Daniel Mitchell, an editor at Work London, talks Super Bowl bravery and musical cheat codes as he reveals what's on his creative radar.

16th Jan 2023 Work
A bridge too far for IKEA?

A bridge too far for IKEA?

A new campaign for IKEA explores whether looking after your home can make you happier, even if you live under a bridge.

13th Jan 2023 Work
Apple's operatic opus

Apple's operatic opus

For the sixth year, Apple is celebrating Chinese New Year with an inspirational and heartwarming film shot entirely on iPhone.

10th Jan 2023 Inspiration
On My Radar: Billy & Brett

On My Radar: Billy & Brett

Ruckus Films' directing duo Brett Snider [left] & Billy Federighi look forward to the return of bold creative ideas, champion a boring but brutal movie, and bemoan the sometimes "ridiculous" approach to treatments.

6th Jan 2023 Work
It's fitness or bust for Lucozade Sport

It's fitness or bust for Lucozade Sport

With health and fitness on many people's minds as we enter a new year, this spot from Lucozade Sport calls on people to get mobile in 2023.

3rd Jan 2023 Inspiration
On My Radar: LeSean Harris

On My Radar: LeSean Harris

Fela director LeSean Harris provides his list of people, movies, commercials and TV shows that can provide inspiration for the year ahead, as he reveals what's on his creative radar.

21st Dec 2022 Insight
Art and AI: When two worlds collide

Art and AI: When two worlds collide

Lorenzo Levrero, of creative studio NERDO, has recently been experimenting with Midjourney, an artificial intelligence program that creates images from textual descriptions. He has created a series of posts on LinkedIn and lnstagram to document his explorations and, here, discusses his thoughts around the impact AI-generated imagery could have on creativity.

20th Dec 2022 Work
Lucky Daye turns over a new leaf

Lucky Daye turns over a new leaf

A good, old-fashioned magazine takes centre-stage as the pages come to life in a new promo, directed by rubberband., for Lucky Daye's N.W.A.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work