Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Ozzy keeps it Villa real for adidas
Aston Villa FC and adidas have unveiled the team's home kit for the 2024/25 season in a film which features rock legend and Aston native Ozzy Osbourne.
Neutro Roberts' sign of the times
Celebrating the 120th anniversary of Italian hygiene brand Neutro Roberts, this spot takes us back to the brand's origin.
On My Radar: Andrew Lane
Andrew Lane, a director at Washington Square Films, finds What3Words revolutionary, hates wireless earbuds, and definitely isn't going to say that Armageddon is the best film ever. Definitely.
It can be good to be bad, says Nike
Athletes including LeBron James, Serena Williams, Qinwen Zheng and Sha’Carri Richardson show that, sometimes, to be good, you need to be bad.
On My Radar: Michelle Kinsman
Michelle Kinsman, EVP of Production at PXP, talks fantastic pharma advertising, mobile phone fatigue, and defending season eight of Game of Thrones, as she reveals what's on her creative radar.
Renewable energy's free advertising
A London agency and production company has created an unbranded new spot which they hope an energy provider that supplies 100% renewable energy will want to put their name to.
Air Canada's Olympic dream
A new campaign from the Canadian airline celebrates the determination of people starting a new life, and of those aiming for glory at this summer's Olympic games in Paris.
Progressive's ongoing mission
Dr Rick, Pogressive's 'parenta-life' coach, is back to try stopping people morphing into their parents.
Müller Light's healthy habits
Unlikely health-conscious hero, Brian, stars in this new campaign for the yoghurt and dessert brand as his choice of snack has a transformative effect.
Gucci reveals the man behind the material
In a short film just released to the wider world Gucci introduces us to the fashion label's Creative Director ahead of his inaugural show.
AnalogFolk asks; would 'Jane' Hegarty have been allowed to zag?
AnalogFolk has launched a provocative new campaign that aims to transform leadership within advertising by reimagining some of the industry's most lauded male leaders as women.
On My Radar: Josh Miller
Josh Miller, Executive Creative Director at David&Goliath LA, is impressed with McDonald's' mental health message, doesn't miss losing ear buds, and is in awe of Mad Max: Fury Road.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work