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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

13th Sep 2019 Work
Zalando tells customers they're #freetobe

Zalando tells customers they're #freetobe

Online fashion retailer Zalando has used the new season to reveal its new brand positioning in a campaign that celebrates real people and real stories representing what “free to be” means.

13th Sep 2019 Work
sloggi says pants to grannies not being cool

sloggi says pants to grannies not being cool

A new campaign for sloggi underwear sees The Dancing Granny take centre-stage to show that comfort is cool.

13th Sep 2019 Work
Argos is fashion forward in new autumnal spot

Argos is fashion forward in new autumnal spot

New season, new designs, new campaign as The&Partnership and Argos reveal the Autumn/Winter Home and Furniture collection.

12th Sep 2019 Work
It's game on for Nike in new kids campaign

It's game on for Nike in new kids campaign

Wieden+Kennedy Amsterdam instigate a updated version of 'tag' in their first piece of work for Nike Kids.

11th Sep 2019 Work
NTUC takes a bite out of the 'sandwich generation'

NTUC takes a bite out of the 'sandwich generation'

This spot examines the Singaporean issue of parents with young children being financially squeezed between supporting their parents and providing for their children.

10th Sep 2019 Craft
How Barnardo’s made their cackle of hyenas

How Barnardo’s made their cackle of hyenas

We caught up with FCB creatives Jayshree Viswanathan and Chelsey Redshaw, The Mill’s ECD Jonathan ‘Wes’ Westley and director Sam Brown to find out how the harrowing bullies were created.

10th Sep 2019 Inspiration
On My Radar: Meghan Sims

On My Radar: Meghan Sims

Senior Editor at Ambassadors New York, Meghan Sims, tells us why she loves organisations promoting fairness in the industry, how she couldn't live without her body and why This American Life blows her mind.

5th Sep 2019 Work
Freddie Mercury's birthday marked with new music video

Freddie Mercury's birthday marked with new music video

To mark what would have been Freddie Mercury’s 73rd birthday and the work of the Mercury Phoenix Trust, Universal Music Group has released a new animated promo.

5th Sep 2019 Work
Barnardo's campaign highlights the fear bullying sows

Barnardo's campaign highlights the fear bullying sows

A new campaign for children's charity Barnardo's sees computer-generated hyenas employed to symbolise the fear and anxiety felt by bullied children.

3rd Sep 2019 Inspiration
On My Radar: Kerry Smart

On My Radar: Kerry Smart

The MD/EP of 1stAveMachine London, Kerry Smart, takes singing in the shower seriously and professes love for Barbra Streisand's Yentl and the recent series, Chernobyl.

29th Aug 2019 Talent
Promo king Vaughan Arnell on a life behind the lens

Promo king Vaughan Arnell on a life behind the lens

Ahead of his talk at the Kinsale Sharks, where he'll be sharing is thoughts and experiences from three decades of making commercials and music videos, Vaughan Arnell gives us an insight into working with some of music's most recognisable names.

28th Aug 2019 Work
IKEA catalogues nuggets of wisdom

IKEA catalogues nuggets of wisdom

This new spot highlights the ways in which the new IKEA catalogue can alter your life.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work

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