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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

11th May 2021 Work
KFC focuses on the fans

KFC focuses on the fans

From tattoos tasty food hacks, this new campaign for KFC shines a light on the fans who don't give an F about any other chicken.

11th May 2021 Work
Some big Mac problems

Some big Mac problems

Ticking time bombs and Earth-bound meteors are at the centre of this silly but fun campaign for CleanMyMac.

11th May 2021 Work
OluKai goes beneath the waves

OluKai goes beneath the waves

The first film in a four-part series for shoe brand OluKai, Ocean Mother is a beautiful and contemplative short that features US national spearfishing champion Kimi Werner.

11th May 2021 Inspiration
On My Radar: Willem Bos

On My Radar: Willem Bos

CZAR Amsterdam's Executive Producer and Managing Partner, Willem Bos, is sad to see the end of his favourite TV show and can't get enough of this particular Dutch snack food, as he reveals what's on his creative radar.

10th May 2021 Work
Ocado delivers in style

Ocado delivers in style

Online shopping giant Ocado mixes up its delivery methods in this new campaign that sees a series of vehicles take to the streets.

10th May 2021 Work
De Niro and Federer go head-to-head

De Niro and Federer go head-to-head

One of tennis's most celebrated players tries to convince one of acting's greatest talents to take part in a promotional video for Switzerland.

10th May 2021 Work
Microsoft series hangs in the balance

Microsoft series hangs in the balance

Microsoft's Surface Duo brings us a five-part series involving parties, cats, espionage and a very busy mum.

7th May 2021 Work
Sheba's coral commitment

Sheba's coral commitment

Cat food brand Sheba has launched a new campaign that marks the start of the world’s largest coral reef restoration program.

4th May 2021 Work
Suncorp's drive for success

Suncorp's drive for success

This emotional spot tells the story of a young girl and her journey to becoming the best netball player she can be... with a little help from her family.

4th May 2021 Inspiration
On My Radar: Felipe Szulc

On My Radar: Felipe Szulc

Felipe Szulc, Colourist at Nomad Editing Company, highlights a Brazilian film everyone should see, laments the increasingly impatient attitude of advertising, and reveals that he could be handy in a zombie apocalypse.

30th Apr 2021 Craft
How Uncommon electrified Formula E

How Uncommon electrified Formula E

After the release of the new campaign for Formula E, the director and ECD behind the work reveal the challenges they faced recreating six different cities in one location, and filming spooked horses and disoriented dogs in super-slow-motion.

29th Apr 2021 Work
Victoria beer gives food for thought

Victoria beer gives food for thought

This epic spot for Victoria beer tells the story of soil and how it laid the foundations for Mexico's first beer.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work

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