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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

30th Sep 2022 Work
Dove says the game's up for underrepresentation

Dove says the game's up for underrepresentation

Dove's new campaign enters the world of gaming with the global launch of Real Virtual Beauty, which challenges the representation of women in games.

30th Sep 2022 Work
BØNTHÖVEN puts The D in nudity

BØNTHÖVEN puts The D in nudity

Renaissance artworks strut their stuff in this weird, wonderful and funny new promo for BØNTHÖVEN.

29th Sep 2022 Work
The old way of working is dead, says Upwork

The old way of working is dead, says Upwork

A new campaign from Upwork showcases, in unusual fashion, how the past ways of working are dead and that the future of work is being reinvented.

27th Sep 2022 Work
Stormzy's back with a cameo-filled bang

Stormzy's back with a cameo-filled bang

After three year's UK artist Stormzy is back with an epic new song and video that celebrates Black British excellence.

27th Sep 2022 Inspiration
On My Radar: Lisa Rubisch

On My Radar: Lisa Rubisch

Park Pictures director Lisa Rubisch on ASMR's power to help her relax, how films that 'take a chance' are her favourites, and why her detractors and doubters are the people she'd most like to thank.

26th Sep 2022 Work
Breast Cancer Now speaks up

Breast Cancer Now speaks up

A new campaign for Breast Cancer Now is an intimate and affecting story about one woman's struggle to discuss her diagnosis and the impact it has on her life.

23rd Sep 2022 Work
League of Legends' riot of colour

League of Legends' riot of colour

A new film for the opening ceremony of Riot Games' League of Legends Global Championship is a vibrant, epic journey through a near-future landscape.

20th Sep 2022 Inspiration
On My Radar: Tiny Bullet

On My Radar: Tiny Bullet

Flipt director Tiny Bullet on why Petite Maman is the 'perfect' film, how gaming helps her directing, and why the house she grew up in meant an advertising career was inevitable.

13th Sep 2022 Work
INEOS handles with care

INEOS handles with care

A new campaign from the INEOS hygienics brand is a beautiful mix of filmmaking styles each of which highlights the importance - big and small - of what our hands can do.

13th Sep 2022 Inspiration
On My Radar: Anthony Pellino

On My Radar: Anthony Pellino

Alkemy X director Anthony Pellino on the brilliance of practical effects, the need for advertising to be more self-aware, and why his dad is his biggest influence.

12th Sep 2022 Work
Valorant draws on kinetic energy

Valorant draws on kinetic energy

This animated music video-cum-promo for the esports tournament of Valorant Champions is a colourful and chaotic look at what you can expect from the tactical first person shooter game.

12th Sep 2022 Work
Hendrick's cucumber obession

Hendrick's cucumber obession

Join a Girvan news reporter as she attempts to understand the cucumber obsession of Hendrick's gin and gets some insider info from Hendrick’s Master Distiller, Lesley Gracie.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work