Did somebody say just melisma?
Christina Aguilera hits all of the notes as Latto takes on the lyrical heavy lifting in this operatic continuation of McCann London's JustEat campaign.
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Credits
powered by
- Agency McCann/London
- Production Company RadicalMedia/London
- Director Dave Meyers
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Credits
powered by
- Agency McCann/London
- Production Company RadicalMedia/London
- Director Dave Meyers
- Digital Agency Dept/London
- Post Production Final Cut/London
- Post Production UPP (Universal Production Partners)/London
- Audio Music Co-Supervision String and Tins
- Audio Post Production String and Tins
- Talent Christina Aguilera
- Talent
- McCann London Co-President and McCann UK Chief Creative Officer Robert Doubal
- McCann London Co-President and McCann UK Chief Creative Officer Laurence Thomson
- Executive Producer Ben Schneider
- Producer Dave Bernstein
- Chief Executive Officer Polly McMorrow
- Chief Operating Officer Jemima Monies
- Producer UK Kate Noble
- DP Scott Cunningham
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Production Designer Nora Takacs
- Senior Creative Stephen Yeates
- Chief Production Officer Ben Clark / (Chief Production Officer)
- Senior Creative Adam Taylor-Smith
- Head of Design Lisa Carrana
- Director of Integrated Production Jack Bayley
- Lead Executive Producer & Head of Agency Production Amos Usiskin
- Senior Producer Jacob Gardner
- Senior Producer Gabrielle Flanagan
- Music Supervisor Chris Graves
- Executive Creative Director Jeff Bowerman
- Production Director Toby Baker
- Head of Post Production Tara Oliver
- Post-Producer Agne Acute
- Editor Amanda James
- Editor Darren Baldwin
- Edit Producer Nikki Porter
- Assistant Editor Maud Barry
- VFX Supervisor Jan Malir
- Post Producer Stepan Kriz
- Art Director Tereza T
- Colorist Pavel Marko
- Sound Engineer Adam Smyth
- Audio Post Producer Eimear Gorey
Credits
powered by
- Agency McCann/London
- Production Company RadicalMedia/London
- Director Dave Meyers
- Digital Agency Dept/London
- Post Production Final Cut/London
- Post Production UPP (Universal Production Partners)/London
- Audio Music Co-Supervision String and Tins
- Audio Post Production String and Tins
- Talent Christina Aguilera
- Talent
- McCann London Co-President and McCann UK Chief Creative Officer Robert Doubal
- McCann London Co-President and McCann UK Chief Creative Officer Laurence Thomson
- Executive Producer Ben Schneider
- Producer Dave Bernstein
- Chief Executive Officer Polly McMorrow
- Chief Operating Officer Jemima Monies
- Producer UK Kate Noble
- DP Scott Cunningham
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Production Designer Nora Takacs
- Senior Creative Stephen Yeates
- Chief Production Officer Ben Clark / (Chief Production Officer)
- Senior Creative Adam Taylor-Smith
- Head of Design Lisa Carrana
- Director of Integrated Production Jack Bayley
- Lead Executive Producer & Head of Agency Production Amos Usiskin
- Senior Producer Jacob Gardner
- Senior Producer Gabrielle Flanagan
- Music Supervisor Chris Graves
- Executive Creative Director Jeff Bowerman
- Production Director Toby Baker
- Head of Post Production Tara Oliver
- Post-Producer Agne Acute
- Editor Amanda James
- Editor Darren Baldwin
- Edit Producer Nikki Porter
- Assistant Editor Maud Barry
- VFX Supervisor Jan Malir
- Post Producer Stepan Kriz
- Art Director Tereza T
- Colorist Pavel Marko
- Sound Engineer Adam Smyth
- Audio Post Producer Eimear Gorey
OK, if you were to tell us that Christina Aguilera and Latto were thrown into the JustEat Did Somebody Say campaign blender and then thrown onto the canvas by music video (and excess) maestro Dave Meyers, then we'd probably describe the exact ad featured above... and that's no bad thing.
Playing to their individual strengths - Latto on lyrics and attitude, Aguilera on vocal gymnastics and corsets, Meyers on swirling visuals and OTT styling - this grandiose film sees the duo follow in the footsteps of Katy Perry and Snoop in giving the food delivery service some A-list cred whilst leaning into the silliness of the situation.
Dazzling as always from the Radical Media director, and with McCann London doubling down on the attention-grabbing campaign, this latest execution hits the high note (and all of the notes around it).
