Play it by ear with Lego
Composer Tom Misch, Danish electronic trio WhoMadeWho and other artists collaborate with the Danish toy brick brand to create a new musical genre – R&B or Rhythm and Bricks.
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Credits
powered by
- Agency LEGO Agency/Billund
- Production Company New Land
- Director Casper Balslev
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Credits
powered by
- Agency LEGO Agency/Billund
- Production Company New Land
- Director Casper Balslev
- Producer Michael Toft Adelholm
- Associate Creative Director Scott Nielands
- Creative Specialist/Lead Justin Joshua
Credits
powered by
- Agency LEGO Agency/Billund
- Production Company New Land
- Director Casper Balslev
- Producer Michael Toft Adelholm
- Associate Creative Director Scott Nielands
- Creative Specialist/Lead Justin Joshua
If you've often wondered how to merge your love of music with the pastime of noodling around with small bricks, this LEGO campaign is for you.
Created in-house, it includes an original soundtrack available on Spotify, in which Misch and other musicians have blended the classic clickety sounds of LEGO bricks with flowing jazz guitars and beats designed to help adults destress.
Part of the brand’s 'Find Your Flow' initiative to encourage adults to access the calming power of LEGO play, the track is accompanied by an imaginative promo directed by Casper Balslev through new-land.
It depicts a woman battling various life stressors – irritating bosses or noisy kids – by re-framing them as collapsible LEGO structures. How satisfying.
