OLAY balances the equation for girls in STEM
The Procter & Gamble skincare brand champions pioneering women of the past in a poignant spot inspiring Indian girls to enter science, tech, maths and engineering careers.
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Credits
powered by
- Agency Publicis/Singapore
- Production Company Memesys
- Director Shreya Dudheria
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Credits
powered by
- Agency Publicis/Singapore
- Production Company Memesys
- Director Shreya Dudheria
- Colorist Studio Skwer
- Chief Creative Officer Ajay Vikram
- Creative Director Vaishnav Balasubramaniam
- Senior Art Director Janath Gamage
- Associate Creative Director Yuste de Lucas
- Executive Creative Director Emmanuel Lalleve
- Senior Producer Sharon Leong
- Senior Producer Deepa Limaye
- Director/CEO Anand Gandhi
- Associate Director Nadeem Ahmed
- Music Director Sneha Khanwalkar
- Music Producer Shreya Gupta
- Mix Deepraj Raorane
- Executive Producer Zain Memon
- DP Satchith Paulose
- Production Designer Madhur Madhavan
- Art Director Swapnil Bhalerao
- Editor Jevan Jena
- Editor Dharmendra Patella
- Sound Designer Bishwadeep Chatterjee
- VFX Supervisor Nishikant Mohapatra
- Colorist Vineesh Vijayan
Credits
powered by
- Agency Publicis/Singapore
- Production Company Memesys
- Director Shreya Dudheria
- Colorist Studio Skwer
- Chief Creative Officer Ajay Vikram
- Creative Director Vaishnav Balasubramaniam
- Senior Art Director Janath Gamage
- Associate Creative Director Yuste de Lucas
- Executive Creative Director Emmanuel Lalleve
- Senior Producer Sharon Leong
- Senior Producer Deepa Limaye
- Director/CEO Anand Gandhi
- Associate Director Nadeem Ahmed
- Music Director Sneha Khanwalkar
- Music Producer Shreya Gupta
- Mix Deepraj Raorane
- Executive Producer Zain Memon
- DP Satchith Paulose
- Production Designer Madhur Madhavan
- Art Director Swapnil Bhalerao
- Editor Jevan Jena
- Editor Dharmendra Patella
- Sound Designer Bishwadeep Chatterjee
- VFX Supervisor Nishikant Mohapatra
- Colorist Vineesh Vijayan
India boasts the world's highest number of female STEM graduates, at a commendable 43%, however, the stark reality is that only an estimated 14% of them are part of the STEM workforce.
On a mission to #STEMtheGap in India’s science, tech, maths and engineering professions is American skincare brand OLAY, with a powerful initiative created by Publicis which aims to shed light on the glaring absence of female mentors and role models.
At the heart of the campaign is this hard-hitting and cinematic film, created in collaboration with filmmaker Anand Gandhi and directed by Shreya Dudheria through Memesys.
The film delves into India's rich history of remarkable women in STEM and pays homage to the enduring legacies of luminaries like Dr. Anandibai Joshi, Kamala Sohonie, Dr. Janaki Ammal, Kalpana Chawla, among others, showcasing their inspiring journeys.
It also showcases the launch of OLAY's web-based virtual chat mentor, that will offer guidance and information to aspiring young girls seeking to enter the world of STEM.
