Apple brings classical music home
The tech brand showcases its classical music app with an immersive spot starring German pianist Alice Sara Ott and American conductor and violinist Karina Canellakis.
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Credits
powered by
- Agency Client Direct
- Production Company Eleanor
- Director Rohan Blair-Mangat
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Credits
powered by
- Agency Client Direct
- Production Company Eleanor
- Director Rohan Blair-Mangat
- Executive Producer Sophie Gold
- DP Roman Vasyanov
- Editor Joe Guest
- Colorist Ricky Gausis
- VFX Company The Mill/Los Angeles
- Group Creative Director Chris Trumbull
- Group Creative Director Naz Arandi
- Design Director Sean Murphy
- Music Creative Scott McDaniel
- Music Creative Nargis Sheerazie
- Copywriter Gautier Fage
- Art Director Sarah Zunkley
- Art Director Ren Toner
- HP Anne Oburgh
- Senior Managing Producer Kristin Tomborello
- Managing Producer Kate Shoults
- Producer Justin DeShields
- Producer Pierce Hannah
- Producer Luke Goodrum
- Production Designer Freyja Bardell
Credits
powered by
- Agency Client Direct
- Production Company Eleanor
- Director Rohan Blair-Mangat
- Executive Producer Sophie Gold
- DP Roman Vasyanov
- Editor Joe Guest
- Colorist Ricky Gausis
- VFX Company The Mill/Los Angeles
- Group Creative Director Chris Trumbull
- Group Creative Director Naz Arandi
- Design Director Sean Murphy
- Music Creative Scott McDaniel
- Music Creative Nargis Sheerazie
- Copywriter Gautier Fage
- Art Director Sarah Zunkley
- Art Director Ren Toner
- HP Anne Oburgh
- Senior Managing Producer Kristin Tomborello
- Managing Producer Kate Shoults
- Producer Justin DeShields
- Producer Pierce Hannah
- Producer Luke Goodrum
- Production Designer Freyja Bardell
Classical music talents Alice Sara Ott and Karina Canellakis have joined forces with tech brand Apple to bring to life this elegant and colourful spot, directed by Rohan Blair-Mangat through Eleanor.
The film opens with a shot of a man in his home, searching for something to listen to on the Apple Music Classical app. He types in Alice Sara Ott, and suddenly we are transported to a concert where the renowned pianist plays his requested tune, Beethoven’s Op.15.
He then searches for conductor Karina Canellakis, and she appears, as if by magic, leading a full orchestra, showcasing the app’s features that allow users to listen to classical music by artist, composer, conductor, instrument, orchestra and more.
