SAXX’s globes of glory

Meat and two veg, cajones, family jewels – you thought you'd heard all the euphemisms for a gentleman’s undercarraige arrangements, but this witty campaign for SAXX by Quality Meats seems to find more. 

The campaign introduces a sultry female campaign spokesperson who candidly dispenses "nuggets of ballcare wisdom", with such saucy circumlocution as, “A man’s captain and his two co-pilots should fly in underwear that feels like a luxury private jet – with its own fancy cockpit.” 

Directed by Adam Moorman, through BMP, the four spots, First Class, First Class Short, Underclassmen and Ballroom, continues the brand’s ongoing 'How A Gentleman Treats His Balls' platform, launched by Quality Meats in 2022.