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Walkers – It Makes Sense

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A bag of Walkers and a box of KFC are two deliciously dirty-food pleasures, so it's only right that, to promote the brands' convergence, the spot takes to a grimy UK street to shout about it.

Playing with the fact that Walkers brand ambassador Gary Lineker pays a passing resemblance to bearded chicken-fancier Colonel Sanders, It Makes Sense sees a swoshy camera fly past snackers as they tuck into their grub.

Created by PepsiCo’s in-house media and creative agency team, and directed by Rollo Jackson, this flashy spot with its fun reveal is pretty clucking good.

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