VW's solution to messy parking
In Kay Kienzler's luscious new spot, a local laundromat gets its customers from a particularly tricky car bay.
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Credits
powered by
- Agency DDB Voltage/Berlin
- Production Company Film Deluxe
- Director Kay Kienzler
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Credits
powered by
- Agency DDB Voltage/Berlin
- Production Company Film Deluxe
- Director Kay Kienzler
- Senior Art Director Heitor Buchalla Ferreira
- Sound-Design Schwarm Studio
- Production Service Groundglass
- Executive Producer Gernot Jurisch-Navarro
- Chief Creative Officer Tim Wettstein
- Executive Creative Director Thomas Koch
- Director of Photography Roman Müllegger
- Editor Silas Baisch
- Colorist Stefan King
- Composer Johanens Repka
- Producer Carolin Voigtländer
Credits
powered by
- Agency DDB Voltage/Berlin
- Production Company Film Deluxe
- Director Kay Kienzler
- Senior Art Director Heitor Buchalla Ferreira
- Sound-Design Schwarm Studio
- Production Service Groundglass
- Executive Producer Gernot Jurisch-Navarro
- Chief Creative Officer Tim Wettstein
- Executive Creative Director Thomas Koch
- Director of Photography Roman Müllegger
- Editor Silas Baisch
- Colorist Stefan King
- Composer Johanens Repka
- Producer Carolin Voigtländer
Demonstrating a problem and then presenting your product as a solution to the problem is a no-brainer in traditional commercial creation, but when it's done in as charming a manner as this we just don't care.
Following a couple who make some serious dosh out of the nifty positioning of their establishment, Laundromat shows us a very good reason to be interested in Volkswagen's sneaky Park Assist Pro functionality.
Created by DDB Voltage Berlin and directed by Kay Kienzler through Film Deluxe, this likeable and engaging narrative uses gorgeous cinematography, great casting and an endearing score to create a joyfully straightforward bit of advertising.
