Untold Fable goes on TAUR
Alfredo Vidal's laid-back promo for the US's latest e-scooter is a cool ride through LA's commuter hell.
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A sweat-free, swear-free, frustration-free journey is unlikely in the traffic chaos that is Los Angeles, but with its new film for TAUR, Untold Fable somehow managed to find the cool in commute.
Filmed in TAUR’s native Los Angeles, the 75-second Own Your City was directed by Alfredo Vidal, a first-generation Hispanic-American director born and raised in LA, and is full of low-key local observations.
The film depicts a typical LA commuter’s experience - characterised by buzzing traffic, sweaty bike riders and frustrated commuters - and the stark contrast between a TAUR rider who enjoys an easy, breezy ride home into the suburbs, fresh-faced and sweat-free.
Becci Ride, head of production at Untold Fable says: “Showcasing Los Angeles’ culture authentically was at the heart of the brief, for us that meant working with a director and crew who live and breathe the city. Our unique model of a diverse global network of talent made this easy.
"Born and bred in LA, director Alfredo Vidal brought his unique knowledge and sensibility to the project from day one, creating a cinematic but brilliantly real result.”