TV Dad delivers wisdom in sitcom-style spot

Car insurance company Progressive and creative agency Arnold Worldwide have launched new TV Dad campaign, starring one of TV's most iconic dads, TV star Reginald VelJohnson.

Along with a classic sitcom theme song opening, in a series of TV spots and social films directed by Tom Kuntz, Progressive’s TV Dad will dish out the fatherly wisdom. Everything from love, family, and hot take on other topics.

Progressive Insurance – TV Dad Intro

Credits

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Agency Arnold Worldwide/Boston
Production Company MJZ/USA
Director Tom Kuntz

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Credits

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Agency Arnold Worldwide/Boston
Production Company MJZ/USA
Director Tom Kuntz
Editing Cosmo Street/New York
VFX Brickyard VFX/Boston
Color Color Refinery
Music JSM Music
Sound Design Soundtrack/Boston

Editor Aaron Langley
Colorist Rob Bessette
Sound Engineer Michael Secher
Art Director Lacie Johnson
Art Director Jerome Marucci
Associate Creative Director Roberta Totaro
Chief Creative Officer Sean McBride
Copywriter Courtney Hoenicke

Copywriter Steve McElligott
Creative Director Tom Kelly
Creative Director Doug Harry
Creative Director Thomas Hair
Executive Producer Sean Vernaglia
Group Creative Director Donnell Johnson
Talent Reginald Vel Johnson

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But the most important lesson of all? Drivers who switch to Progressive could save nearly $700 on average. So, listen to your TV Dad — he knows it all.

Sean McBride, Arnold CCO stated: “Reginald VelJohnson was our first choice for TV Dad from the outset, because he encapsulates everything we love about TV Dads. The undying patience. The timely advice. The mustache. If there was a King of all TV Dads, Reginald VelJohnson would be it.”