The American Red Cross challenges procrastination
The charity questions the modern mantra of being too busy in an amusing ad that urges people to volunteer for a fire safety initiative.
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Credits
powered by
- Agency BBDO/New York
- Production Company O Positive
- Director Jess Coulter
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Credits
powered by
- Agency BBDO/New York
- Production Company O Positive
- Director Jess Coulter
- Associate Creative Director/Art Director Sei Rey Ho
- Associate Creative Director/Copywriter Joaquin Salim
- Chief Creative Officer David Lubars
- Creative Director Roberto Danino
- Head of Integrated Production David Rolfe
- Music Producer Julia Millison
- Producer Jason Guzman
- Music Walker
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Editing/Sound Mackcut
- Editor Nick Divers
- Assistant Editor Brandon Isralsky
- Producer Gina Pagano
- Audio Engineer Sam Shaffer
- Post Production/VFX/Conform/Finish Company There Studios
- Post Production/Color Company 3/New York
- Colorist Sofie Borup
- Producer Alexandra Lubrano
- DP Eric Steelberg
- Producer Richard Sven Shelgren
- Associate Creative Director/Art Director Mariana Oliveira
- Chief Creative Officer Greg Hahn
- Executive Producer Sofia Handler
Credits
powered by
- Agency BBDO/New York
- Production Company O Positive
- Director Jess Coulter
- Associate Creative Director/Art Director Sei Rey Ho
- Associate Creative Director/Copywriter Joaquin Salim
- Chief Creative Officer David Lubars
- Creative Director Roberto Danino
- Head of Integrated Production David Rolfe
- Music Producer Julia Millison
- Producer Jason Guzman
- Music Walker
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Editing/Sound Mackcut
- Editor Nick Divers
- Assistant Editor Brandon Isralsky
- Producer Gina Pagano
- Audio Engineer Sam Shaffer
- Post Production/VFX/Conform/Finish Company There Studios
- Post Production/Color Company 3/New York
- Colorist Sofie Borup
- Producer Alexandra Lubrano
- DP Eric Steelberg
- Producer Richard Sven Shelgren
- Associate Creative Director/Art Director Mariana Oliveira
- Chief Creative Officer Greg Hahn
- Executive Producer Sofia Handler
Created by BBDO New York and directed by Jess Coulter, through O Positive, this zany spot, You've Got Time, features chatty eyebrows, singing eggs and talking paintings in its exploration of all the ways we find to waste time, from socialing our snacks to tackling unruly face fur.
This is time that could be better spent doing lifesaving works, such as volunteering for the Red Cross. This particular call to action regards the organisation’s 'Sound the Alarm' drive running throughout May.
The initiative will see thousands of volunteers helping to install smoke alarms nationwide. More people die every year from home fires than all natural disasters combined, making home fires a significant threat to our communities. Smoke alarms can cut the risk of death in half, yet many households still lack working alarms.
