Terrence Higgins Trust tackles 40 years of stigma

Many will remember the iconic Tombstone spot from the 1980s; the last time an HIV ad ever aired on UK TV. 

Effective at the time for raising awareness, but its dark imagery has forever contributed to the societal stigma towards those with a positive diagnosis. 

Almost four decades later, award-winning director Stuart Langfield and Stand agency have helmed this poignant new campaign through Mallinson Television Productions, for sexual health charity Terrence Higgins Trust, highlighting how misunderstandings about HIV can have a devastating impact on people living with the virus 

The film itself goes to the emotional heart of the problem, illustrating various scenarios of stigmatised behaviour that are all based on real experiences of those with the virus, inviting the audience to challenge their own perceptions of those with a positive diagnosis.