Supercuts gets to the bald truth of a bad hair day

Supercuts – Don’t Take Your Hair For Granted

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Agency TBWA Chiat Day/Los Angeles
Production Company O Positive
Director David Shane

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Credits

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Agency TBWA Chiat Day/Los Angeles
Production Company O Positive
Director David Shane
Chief Creative Officer Renato Fernandez
Director of Content Production Guia Iacomin
Group Creative Director Jason Karley
Producer Alicia Portner
Senior Art Director Andrew Livingston

Senior Copywriter Simon Bruyn
Executive Producer Ralph Laucella
Executive Producer Marc Grill
DP Stuart Dryburgh
Production Services The Lift Mexico
VFX JAMM
VFX Supervisor/Lead Flame Artist Patrick Munoz
Flame Artist Brian Hajek

Producer Ashley Greyson
Executive Producer Asher Edwards
Colorist Adam Scott / (Colorist)
Audio Mixer Joel Waters
Music Walker
Executive Producer Sara Matarazzo
Talent Michael Kelly
Producer Jason Reda

Creative Director/Art Director Cyrus Coulter
Creative Director/Copywriter Josh DiMarcantonio

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You only have to look at the picture byline to this article to know that this is personal.

The melancholic lament of the follicly challenged actor Michael Kelly is one that most members of the chrome-domed tribe has recited to themselves at one time or another. The fact that Supercuts has appropriated it for this - admittedly very good - commercial only rubs uselessly overpriced, salty tonic into the barren, wounded wasteland of our unthatched heads.

Anyway, I digress... the campaign, created by TBWA\Chiat\Day Los Angeles and directed by David Shane through O Positive, includes a series of films that leverage Kelly’s humour to highlight Supercuts’ own love of hair.

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Supercuts – Bad Hair Day

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Supercuts – Shave It Off

“This campaign allowed our agency to do what we love most: Identify the soul and voice of a brand that differentiates its business within its category,” said Renato Fernandez, CCO of TBWA\Chiat\Day Los Angeles. “What we found in Supercuts was a playful, fun tonality that enabled us to bring humour to the concept of not taking your hair, or the value that Supercuts offers, for granted, while still having a bit of fun connecting with the next generation of men who may face this reality one day.”