Snow treats for you, pup

Festive campaigns can often be high-concept, big-budget affairs, and sometimes, like this lovely sketch for doggie treat Greenies, can just be simple smile-inducers.

Shot in stop-motion and kicking off with a iconically wintery scene, Snowman sees a young boy put the finishing touches to his icy pal, only for his curious pup to take matters into his own mouth.

Filled with a tactile quality that gives it a well-crafted feel despite its relative slightness, this combo of a fun idea from adam&eveDDB and intrinsic comic sensibility from Biscuit's Jeff Low goes to show that, as far as Christmas is concerned, some of the best things come in small packages.