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Samsung – Alpaca

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When fashion turns to the realms of beasts and birdies for ideas the results can be divine – think animal prints; peacock motifs, feather boas and such. But hairstyles from alpacas...? Hmmm. 

Alpaca, which was directed by Nicolai Fuglsig through MJZ/USA, relates the tale of a young woman, who while driving past a South American alpaca farm, has an epiphany.  Using her Samsung Note 10’s nifty features to bring her big idea to life, she turns her entrepreneurial vision for the alpaca into a viral sensation. 

Suddenly alpaca hair is a ‘thing’, with the style cropping up on the streets of Tokyo, to late-night talk show appearances, product launches and even NY Fashion Week runways. Hairlarious!

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