As we hit the halfway point in this year's YDA Week, and in our Six Things About series, we turn our attention to Danish director Martin Werner

A previous Jury President of the YDA, Werner is one of Scandinavia's most awarded and sought-after directors, helming work for brands including IKEA, Canal+, Heineken and Magnum.

Six Things About... Martin Werner

powered by Source

Unlock full credits and more with a Source + shots membership.

Credits powered by Source

In the interview Werner discusses how he was - and still is - inspired by the movies of Martin Scorsese and the commercials of fellow Scandinavian director Johan Camitz, who died in a tragic accident in 2000; how illicitly viewing his therapist parents' patient videotapes helped him understand simple but powerful scenarios; and why it's up to each director to be responsible for their own marketplace relevance.

Come back tomorrow to learn six thing about Adam Berg.