Six Things About... Martin Werner
Director and Bacon Films Co-Founder Martin Werner talks about how Spike Jonze inspires him, the difficulties in attempting not to be labelled, and why having very little money can be creatively stimulating.
As we hit the halfway point in this year's YDA Week, and in our Six Things About series, we turn our attention to Danish director Martin Werner.
A previous Jury President of the YDA, Werner is one of Scandinavia's most awarded and sought-after directors, helming work for brands including IKEA, Canal+, Heineken and Magnum.
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In the interview Werner discusses how he was - and still is - inspired by the movies of Martin Scorsese and the commercials of fellow Scandinavian director Johan Camitz, who died in a tragic accident in 2000; how illicitly viewing his therapist parents' patient videotapes helped him understand simple but powerful scenarios; and why it's up to each director to be responsible for their own marketplace relevance.