Samsung's eyes have it
A lonesome spider falls in love with a handset's lens-heavy facade in this sweet spot from Leo Burnett Germany.
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Credits
powered by
- Agency Leo Burnett/Frankfurt
- Production Company Zauberberg Productions
- Director Dorian & Daniel
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Credits
powered by
- Agency Leo Burnett/Frankfurt
- Production Company Zauberberg Productions
- Director Dorian & Daniel
- CGI The Mill/Berlin
- Executive Producer Andrea Roman-Perse
- Executive Producer Juliane Ellrich
- Producer Amber Moog
- DP Hunter Daly
- Production Designer Adrian Cristea
- Colorist James Bamford
- Head of Production Imogen Pai
- Song "Love Hurts" Nazareth
- Chief Creative Officer Andreas Pauli
- Chief Creative Officer Dennis May
- Copywriter Mario Loncar
- Creative Director Valentin Dietmar
- Creative Director Helge Kniess
- Executive Creative Director Benjamin Merkel
- Producer Brigtte Marcinek
Credits
powered by
- Agency Leo Burnett/Frankfurt
- Production Company Zauberberg Productions
- Director Dorian & Daniel
- CGI The Mill/Berlin
- Executive Producer Andrea Roman-Perse
- Executive Producer Juliane Ellrich
- Producer Amber Moog
- DP Hunter Daly
- Production Designer Adrian Cristea
- Colorist James Bamford
- Head of Production Imogen Pai
- Song "Love Hurts" Nazareth
- Chief Creative Officer Andreas Pauli
- Chief Creative Officer Dennis May
- Copywriter Mario Loncar
- Creative Director Valentin Dietmar
- Creative Director Helge Kniess
- Executive Creative Director Benjamin Merkel
- Producer Brigtte Marcinek
It's an impressive feat of animation to convey the emotional impact of love on the face of a non-human character, especially when said character is the eyeball-rich, expression-poor fizzog of a spider.
However, Leo Burnett Germany, directors Dorian & Daniel and, in particular, the wizards at The Mill have managed it in sweet tale, Love Has No Boundaries, for Samsung.
In it, tarantula protagonist Sam falls head over heels in love with... the new Samsung Galaxy S22 Ultra. More specifically, the camera lenses of the Galaxy S22 Ultra - the "most beautiful 'spider eyes' in the world".
Backed by Nazareth classic Love Hurts, the film's bizarre plot belies its genuinely touching heart, with a feel-good ending that will have arachnophiles wiping tears from their many, many eyes.
