Return of the Mac
With Welcome Back, Leo Burnett celebrates British McDonald's reopenings in a sweet series of tasty reunions.
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Credits
powered by
- Agency Leo Burnett/London
- Production Company Friend
- Director Jake Mavity
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Credits
powered by
- Agency Leo Burnett/London
- Production Company Friend
- Director Jake Mavity
- Editing The Quarry
- Post Production Framestore/London
- Sound Design 750mph
- Creative Alice Pearce
- Producer Sarah Mavity
- Editor Gary Forrester
- Chief Creative Officer Chaka Sobhani
- Creative Aaron Taylor
- Creative Director James Millers
- Creative Director Andrew Long
- Designer Phil Bosher
- Executive Creative Director Mark Elwood
Credits
powered by
- Agency Leo Burnett/London
- Production Company Friend
- Director Jake Mavity
- Editing The Quarry
- Post Production Framestore/London
- Sound Design 750mph
- Creative Alice Pearce
- Producer Sarah Mavity
- Editor Gary Forrester
- Chief Creative Officer Chaka Sobhani
- Creative Aaron Taylor
- Creative Director James Millers
- Creative Director Andrew Long
- Designer Phil Bosher
- Executive Creative Director Mark Elwood
We're not saying that British R&B singer, songwriter and law-baiting rapscallion Mark Morrison is a latter-day Nostradamus, but the fact that his 1996 hit Return Of The Mack fits so perfectly in this cute commercial for McDonald's' return to people's tummies is more than a little suspicious...
Future-predicting pop tracks aside, this lovely montage from Leo Burnett, celebrating the fast-food chain's mass re-opening in the UK, sees team ‘Gherkin or Gherkout’, fans of fries dipped in their milkshakes and Big Mac connoisseurs eagerly anticipating and enjoying their meaty sandwiches.
Shot by Friend's Jake Mavity, Welcome Home's likeable tone and aforementioned impeccability chosen track makes for a bite back towards normality.
