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A$AP Ferg x Redline – Floor Seats

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This visceral film promoting A$AP Ferg's limited edition Redline bike does double duty as a promo for the rapper’s Prodigy-sampling track, Floor Seats.

Created by Amsterdam creative start-up HERC and helmed by Division Paris director, Valentin Petit, the attitude-heavy video follows A$AP Ferg and his crew riding their BMXs round Harlem, and was shot on a mix of 16mm and 35mm film for a raw, authentic look and feel.

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