Redline takes a Floor Seat in A$AP Ferg promo
Division's Valentin Petit captures an attitude-heavy bike ride through Harlem to promote the rapper's limited-edition BMX.
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- Agency HERC/Amsterdam
- Production Company Division
- DP Hunter Daly
- Executive Producer Theo Gall
- Creative Partner Emilio de Haan
- Creative Partner Rogier de Bruin
- Producer Niels Heimens
- Sound Designer Emilien Bernaux
This visceral film promoting A$AP Ferg's limited edition Redline bike does double duty as a promo for the rapper’s Prodigy-sampling track, Floor Seats.
Created by Amsterdam creative start-up HERC and helmed by Division Paris director, Valentin Petit, the attitude-heavy video follows A$AP Ferg and his crew riding their BMXs round Harlem, and was shot on a mix of 16mm and 35mm film for a raw, authentic look and feel.