Punters ride a wave of renumeration for Betclic

Betclic – The Wave

Credits

Agency Marcel/Paris
Production Company Quad Productions/Quad Group
Director Bruno Aveillan

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Credits

Agency Marcel/Paris
Production Company Quad Productions/Quad Group
Director Bruno Aveillan
VFX Fix Studio/Quad Group
VFX La Maison
VFX Reepost
Sound Producer The sound production Paris
Sound Production Prodigious Paris

CEO Charles Georges-Picot
Chief Creative Officer Gaetan Du Peloux
Producer Martin Coulais
Line Producer Rodolphe Lanaro
Chief Creative Officer Youri Guerassimov
Managing Director Benjamin Taieb
Production Coordinator Lucie Gallot
Head of Strategy Leoda Esteve

DP Bruno Aveillan
Editor Thanh Long Bach
Creative Director Jeremie Bottiau
Copywriter Alexandre Girod
Colorist Sylvain Canaux
Art Director Julien Vergne
Post-Production Manager Nataly Aveillan
TV Producer Corentin Harran

VFX Supervisor Bruno Maillard
2D Supervisor Adrien Lepineau
Sound Producer Anthony Leblond
Sound Designer Xavier Benoist
Co-Head of Sound Boris Nicou
Sound Producer Remy Dorne

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It's fairly common for football commentators to use hyperbole like "the strike heard across the nation", but, in this stylish spot for Frech gambling site Betclic, the exagertaion turns out to be accurate.

Following a shockwave in reverse, as the effects of its ripple are felt by numerous people, The Wave gives us a delightful visual interpretation of the impact of a result.

Shot by Quad's Bruno Aveillan from a creative idea through Marcel, this smartly realised metaphor undulates with energy.