Progressive deploys a game Plan in latest campaign

Just in time for football season comes the return of Progressive’s NFL campaign, Replay.

This second run of the Replay campaign reminds viewers that this NFL season there will be plenty of on and off the field disputes, but one play no one will challenge is saving money when you bundle home and auto with Progressive.

Game Plans, the first :30 to launch, highlights an awkward moment between two neighbours waiting for their kids' bus. In this spot, a young daughter throws the challenge flag to show what really happened in a conversation of her mother’s true feelings about attending the neighbour’s house to watch the game.

Progressive Insurance – Game Plans

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Agency Arnold Worldwide/Boston
Production Company O Positive
Director Thaddeus McCants

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Credits

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Agency Arnold Worldwide/Boston
Production Company O Positive
Director Thaddeus McCants
Editing Cosmo Street/New York
Editor Aaron Langley
Assistant Editor Jared Zygarlicke
VFX Zero VFX
Color Color Refinery

Colorist Rob Bessette
Music The Ski Team
Sound Designer Michael Secher
Sound Design Soundtrack/Boston
Chief Creative Officer Sean McBride
Group Creative Director Gregg Nelson
Director Thaddeus McCants
Group Creative Director Michael Sullivan

Associate Creative Director Tori Young
Producer Colby Eaton
Art Director Danny Hughes
Executive Producer Patrick Carney
Assistant Producer Maria Torres

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“When you’re watching an NFL game, there are moments you want your team to throw the challenge flag, and other times when you want your team to rush to the line and run a play because you’re afraid of what the replay will show.

The first spot from our second installment of this campaign shows that the same is true when you drop a challenge flag into real life, a testament to the strength of this idea we made with our partners at Progressive. Our woman is hustling to the figurative line of scrimmage, desperately hoping to run a play before someone checks the replay, because she knows exactly what the replay will show. And we can all relate,” said Sean McBride, CCO of Arnold Worldwide.