P&O's ferry tale story
In a double-whammy of work, P&O has released an extended, post-lockdown version of their To The Sea spot, as well as a mini documentary film about how people use the company's ferries.
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Credits
powered by
- Agency Publicis.Poke/London
- Production Company Prodigious London
- Director Charlie Crane
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Publicis.Poke/London
- Production Company Prodigious London
- Director Charlie Crane
- Executive Creative Director Dave Monk
- Creative Director Steve Paskin
- HP Colin Hickson
Credits
powered by
- Agency Publicis.Poke/London
- Production Company Prodigious London
- Director Charlie Crane
- Executive Creative Director Dave Monk
- Creative Director Steve Paskin
- HP Colin Hickson
Back in March, ferry operator P&O and Publicis•Poke London launched a new strategic brand platform, To The Sea, with a 30-second spot from Academy's Si&Ad.
Today sees the launch of an extended version of that spot [below] in which the frustrated sea lovers are able to head to the coast and fulfil their desire to head out onto the water. The soundtrack accompanying the spot is from 1950s Polynesian poet, musician, artist and professional basketball player Paul Page, and the brand line, ‘To The Sea’ was hand-crafted by multi-award winning typographer Allison Carmichael.
"To The Sea is not only a glass-raising salute to the oceans, but an open invitation to adventure," said Dave Monk, ECD at Publicis•Poke. "To pack up the car, van, motorhome or sidecar and head over the horizon. Like the whole country, this campaign has been patiently waiting on land while we all waited for the borders and regulations to open and, pun utterly intended, it’s finally setting sail. A timeless idea that couldn’t be more timely."
Credits
powered by
- Agency Publicis.Poke/London
- Production Company Academy
- Director Si&Ad
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Publicis.Poke/London
- Production Company Academy
- Director Si&Ad
- Editor Joe Guest
- Post Producer Kayleigh Dugdale
- Sound Producer Jay James
- Executive Creative Director Dave Monk
- Creative Director Steve Paskin
- Creative Hector Dudding
- Creative Oliver Quinn
- Creative Marcella Tarable
- Producer Ash Lockmun
- Producer Simon Cooper
Credits
powered by
- Agency Publicis.Poke/London
- Production Company Academy
- Director Si&Ad
- Editor Joe Guest
- Post Producer Kayleigh Dugdale
- Sound Producer Jay James
- Executive Creative Director Dave Monk
- Creative Director Steve Paskin
- Creative Hector Dudding
- Creative Oliver Quinn
- Creative Marcella Tarable
- Producer Ash Lockmun
- Producer Simon Cooper
Running concurrently with the TV ad is a digital content series called Ferry Tales [top] which complements To The Sea by generating a more in-depth consideration of travelling with P&O. The mini-films showcase the unexpected adventures that P&O Ferries make possible, like cycling from Edinburgh to Munich and taking friends on a surf tour of Northern Ireland and the West coast of Scotland. The first three of these emotive film, which have been shot by Charlie Crane through Prodigious London, focusses on a Scotland-based German cyclist who has cycled around the world on a single-speed bike.
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