One NZ’s mobile POV
The New Zealand telecommunications company launches a cleverly-crafted campaign that tells the story of different character’s days from their phone’s perspective.
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Credits
powered by
- Agency DDB/Auckland
- Production Company Flying Fish
- Director Jason Bock
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Credits
powered by
- Agency DDB/Auckland
- Production Company Flying Fish
- Director Jason Bock
- Group Chief Creative Officer Matty Burton
- Chief Creative Officer Gary Steele
- Executive Creative Director Rory McKechnie
- Senior Art Director Zac Lancaster
- Copywriter Renee Bryant
- Senior Producer Natasha Gill
- Executive Producer Samantha Attenborough
- Executive Producer James Moore / (Executive Producer)
- DP Ziga Zupancic
- Editor Nathan Pickles
Credits
powered by
- Agency DDB/Auckland
- Production Company Flying Fish
- Director Jason Bock
- Group Chief Creative Officer Matty Burton
- Chief Creative Officer Gary Steele
- Executive Creative Director Rory McKechnie
- Senior Art Director Zac Lancaster
- Copywriter Renee Bryant
- Senior Producer Natasha Gill
- Executive Producer Samantha Attenborough
- Executive Producer James Moore / (Executive Producer)
- DP Ziga Zupancic
- Editor Nathan Pickles
Let's face it, most of us use our mobile devices for almost every aspect of our lives.
They are the first thing we see in the morning, and the last thing we see at night (particularly if you’re partial to a late night doom scroll)…but what would your life look like from your phone’s point of view?
Directed by Jason Bock through Flying Fish, this fun spot by DDB Auckland for New Zealand telecommunications company One NZ explores just this.
The fun and fast-paced creative follows the daily happenings of characters from all walks of life through the watchful eyes of their mobile device, by layering the footage with reflections of alarms, text messages, notifications and phone calls, as if we were watching from inside their screen.
