What the most creative advertising idea you’ve seen recently?

Recently, Oscar Hudson’s Flip, for B&Q. It was extremely good. I loved the BTS wide of the rotating set in the empty stadium.

B&Q – Flip

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What website(s) do you use most regularly?

Ebay or Tres Bien, probably. I like looking at clothes.

What’s the most recent piece of tech that you’ve bought? 

An iPhone. The most recent one can shoot LOG ProRes video, so its been great for quick camera tests to put in treatments without really looking like iPhone footage. (LOG turns off all the really digital looking over-sharpening etc).

What product could you not live without?


What’s the best film you’ve seen over the last year?

Aftersun. I haven’t been impacted by a film that much in a very long time. I loved How to Have Sex, also; an important and new perspective on youth, sex and the Malia experience. And Zone of Interest was unforgettable, innovative storytelling. Given recent acts of silence and complicity in genocide in western politics, it felt even more crucial than was probably intended.

What film do you think everyone should have seen?

The Lord of the Rings; The Fellowship of the Ring. There is a lot to be adored in the film. The production design, the music, the story. It was an unmatched effort at the time, and it shows.

What’s your favourite TV show? 

The Bill. Highly accurate depictions of the British police force.

What’s your favourite podcast? 

I don't listen to podcasts that often. But, on long drives, I've listened to Blindboy a few times.

What show/exhibition has most inspired you recently?

Ryoji Ikeda at 180 was the last show that I thought was really good. That was a while back, but nothing has hit the spot that much since.

If you could only listen to one music artist from now on, who would it be? 

The Pogues. My mum’s boyfriend used to listen to them when I was little, so I think that's partly why I'm impacted by their music.

If there was one thing you could change about the advertising industry, what would it be?

Sound and music often get overlooked and treated like something interchangeable after an edit is completed, which often has a negative effect on work. Listening to your music supervisor and getting advice from someone - or multiple people - with years of experience in the music industry is the best way to help inform a good decision early on. The same could be said for sound design.