What’s the most creative advertising idea you’ve seen recently?

Well, the first thing that pops in is not really recent. It's an ad for Thorntons, directed by Harmony Korine, and has always been in my mind somehow. It perfectly represents the whole idea of creativity in advertising, when the concept embraces the craft and delivers a strong message.

Thorntons – Stuck

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What website(s) do you use most regularly?

I use daily (an equivalent of The New York Times) because I like to be informed and not just read headlines. because they have the best music content on surf videos, and the work of Dane Reynolds always inspired me as an editor (this guy is not only a genius as a surfer, but also as DIY director/editor). And (same as everybody else I guess) because you can find all the personalised content you're looking for — cooking, jiujitsu, excel coding, etc. 

What’s the most recent piece of tech that you’ve bought?

A graphic tablet. Editing with this tool is a blessing - you can go so much faster.

What product could you not live without?

My bike.

What’s the best film you’ve seen over the last year?

Streetwise, a 1983 documentary that follows downtown Seattle's street teens. The cinematography and the edit attached to it make it a must-watch.

What film do you think everyone should have seen?

Barry Lindon, There Will Be Blood, A Prophet, Apocalypse Now, and Birth, because the craft in those films is always up to the task of telling a strong and profound story.

What’s your preferred social media platform?

Instagram. Even though I wish our whole business could run without it.

What’s your favourite TV show?

Le Bureau Des Légendes is a French espionage TV show. It’s my favourite because everything is about the characters.

What’s your favourite podcast?

I used to listen to podcasts a lot, but I don't anymore. Now, I am more interested in political TV shows.

What show/exhibition has most inspired you recently?

I haven't been to an exhibition or a show for a while. 

If you could only listen to one music artist from now on, who would it be?

Tough one… maybe Brian Eno.

If there was one thing you could change about the advertising industry, what would it be?

Two things. I would involve the editors in making the storyboard and the shot list. I would also let the editor work alongside his assistant throughout the whole editing process. This is commonly done on features and barely in advertising (at least in France).

Who or what has most influenced your career?

Surfing and skateboarding videos, because I found new ways of cutting and tremendously inspirational music. Directors such as Manu Cossu, François Rousselet, Yoann Lemoine and The Blaze, because it's with them that I truly learned my craft. 

Tell us one thing about yourself that most people won’t know.

I love classical music.