Nivea won't let you walk alone
As we come towards the end of mental health awareness week in the UK, this spot from Nivea Men uses children and a famous song to tell us we're not alone.
Unlock full credits and more with a Source + shots membership.
- Agency Digitas/London
- Production Company Prodigious London
- Director Karen Cunningham
- Audio Jungle Studios
- Color Company 3/London
- Chief Creative Officer Emma De La Fosse
- Creative Director Tim Clegg
- Producer Minh Nguyen Ba
Nivea Men's association with Liverpool FC continues with this sweet but powerful spot that highlights how mental health issues can affect people at any age.
Created by Digitas London and directed by Karen Cunningham through Prodigious London, the spot features a series of children, all cast from local Liverpool schools who had never been in front of the camera before, reciting lines from the famous song - and Liverpool anthem - You'll Never Walk Alone.
The images of the different children and of the streets of Liverpool is accompanied by an orchestral rendition of the song before we're told that 50% of mental health problems begin before the age of 14, so supporting each other is key, whether you're a supporter of Liverpool or not.