Need your selfie to shine? Samsung will send it to the stratosphere
In an audacious brand campaign with BBH, the tech giants look to put your face in space.
What's the best thing you've ever taken a selfie in front of? Buckingham Palace? Niagara Falls? A passing celeb?
Chances are it wouldn't be as grand as the view Samsung and BBH are offering in their audacious new brand campaign...
Utilising a super-pressure High Altitude Balloon half the size of a basketball court, containing a specially designed rig, #SpaceSelfie sees the company taking a Samsung Galaxy S10 5G up to 64,900 ft. into the stratosphere, where it will receive selfies transmitted from earth and layer them over real-time shots of the planet.
Launched today by big name influencers from across Europe, including Cara Delevingne, the first images are set to be beamed back to Earth in an exclusive kick-off party at the new Samsung KX experience space in London’s Coal Drops Yard next week. Us normals can get in on the action too, by going to www.samsung.com/spaceselfie and uploading your photo.
“Phone advertising has become quite samey," explains Will Lion, Managing Partner of Strategy at BBH London, "all gleaming devices at beautiful angles with trendy photos.
"We wanted a break in series; something that would demonstrate how amazing Samsung’s phones are by helping people take the most epic photo of their life - from space - and maybe just break the internet and power up sales ahead of Christmas.”
“SpaceSelfie has been an ‘out of this world’ project that will culminate in a Samsung 5G phone hovering at the edge of the world’s atmosphere." added Benjamin Braun, Chief Marketing Officer at Samsung Europe. "We wanted to bring consumers on our journey beyond the norm – to make them a part of our innovation story in a really fun and light-hearted way.
"We have brought the world a series of technological firsts in our products, and in #SpaceSelfie we’re bringing that pioneering spirit across in our marketing.”