MTV's burger-based beats
In an epic brand collab between fast food chain Burger King and the MTV Video Music Awards, American DJ Steve Aoki sees in the end of the season with a Whopper of a track.
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What better way to celebrate the last of the sun than a spontaneous, Whopper-themed pool party soundtracked by iconic American DJ Steve Aoki?
Helmed by Fela director Kajal Patel, Rule the Beat is a brilliantly bizarre, burger-filled brand collaboration between fast-food chain Burger King, and the MTV Video Music awards, premiering during this year’s VMA broadcast.
Beginning in Aoki’s pad, the spot follows the artist as he draws inspiration from a Burger King jingle to create a Whopper-inspired anthem. The music spills out to the neighbouring apartment block, where graffiti artists, skateboarders, and street dancers get in on this energetic ode to the end of summer.